Fighting Coronavirus: 5 short-term revenue generation tips for hotels

As the situation surrounding the COVID-19 outbreak continues to evolve, it’s time to join forces and participate in virtual discussions to learn new revenue sources for your hotel business.

5 short-term revenue generation tips –

Self- isolation packages – Offer rooms for self-isolation stays in well sanitized rooms.

Quarantine facility – Contact your local government health bodies to offer lodging and fooding to affected people in a 14-day quarantine package rate.

WorkFromHotel space – Create a weekly package offering stay, all meals and hi-speed internet and promote to professionals who want to stay comfortably without worrying about daily chores.

Extended Stay – Focus on offering extended stay packages at affordable rates with well sanitized rooms, meals and wi-fi included, to expats that might be staying in costly rented places and looking for alternative stay options.

Brand visibility – Maintain your presence through social media and have regular contact with loyalty guests – as soon as people are ready to book, they will remember and reach out to you.

We are here for you! Together we are stronger.

Contact us on marketing@erevmax.com to set up a discussion with one of our revenue management and connectivity advisers.

The Week, That Was – March 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Webinar: Path to Recovery for Travel Businesses – United We Can

The ultimate extent and duration of the COVID19 outbreak is still unknown – what steps can we as travel businesses be taking to weather the storm? HospitalityUnited.Club invites industry leaders to join us for a Webinar to discuss best practices and new strategies to help your business stay buoyant and come out stronger with a defined path to recovery.

REGISTER NOW: https://lnkd.in/fPucm5J

The coronavirus crisis is making travel cheaper

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May. Travel deals are emerging amid the chaos of the global coronavirus outbreak. Many people are probably wondering if now is the right time to buy, whether for an out-of-town jaunt or a big summer vacation.

https://www.cnbc.com/2020/03/17/heres-why-you-should-resist-the-urge-to-grab-cheap-travel-deals.html

UK: Empty hotels will be turned into makeshift hospitals

BRITAIN’s empty hotels will be turned into makeshift hospitals and operating theatres will be transformed into wards to help the NHS cope with the coronavirus.

https://www.thesun.co.uk/news/11177679/coronavirus-britains-empty-hotels-will-be-turned-into-makeshift-hospitals-to-help-nhs-cope/

Travel industry slashes ad spending in half amid coronavirus

Marketers need to be prepared for the possibility that demand for travel-related services might snap back as the traditionally busy summer travel season gets under way from mid-June through August.

https://www.marketingdive.com/news/travel-industry-slashes-ad-spending-in-half-amid-coronavirus/574257/

OTAs overwhelmed by Coronavirus cancellations

The entire travel industry is struggling to keep up with a wave of cancellations related to coronavirus. But OTAs are hit especially hard. As hotels tell their customers they can’t help process cancellations, sending them right back to the OTA they booked with, both Expedia’s and Booking.com’s customer service is nearly impossible to reach.

https://edition.cnn.com/travel/article/third-party-booking-sites-coronavirus/index.html

Sojern: Insights on COVID-19 travel impact

With more than 127,000 infected as of March 12th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit as hotel bookings drop and airline ticket sales take a plunge.

Download Sojern’s latest COVID-19 travel insights – https://www.sojern.com/blog/covid-19-insights-on-travel-impact/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

The Week, That Was – March 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly for those operating in the B2C space – to reassess their digital marketing strategies such as paid search.

https://www.phocuswire.com/coronavirus-covid-19-travel-digital-marketing-strategies

How Airbnb, hotels are responding to the coronavirus outbreak

Marriott International, Wyndham Hotels & Resorts, Hotels by Hilton, and more are waiving cancellation fees for hotel stays through March 31 booked by guests traveling to or from countries such as China, South Korea, and Italy.

https://www.msn.com/en-us/travel/news/how-airbnb-hotels-are-responding-to-the-coronavirus-outbreak/ar-BB115mlF

New GBTA Research Shows Coronavirus Continues to Impact the Business Travel Industry

Around the globe, more companies are canceling or suspending business travel due to the coronavirus. Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia; 77%).

https://www.gbta.org/blog/new-gbta-research-shows-coronavirus-continues-to-impact-the-business-travel-industry/

Mauritius based luxury eco-lodge recommends RateTiger for hotel channel management

The flagship address of Mauritian green tourism, Lakaz Chamarel Exclusive Lodge, has recommended eRevMax solutions for connectivity and online distribution. The hotel is using RateTiger Channel Manager and Price Shopper and deriving immense benefits in terms of effective pricing data and expanding online visibility through efficient channel management.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2020-erevmax-mauritius-based-eco-lodge-recommends-ratetiger.html

What to do when crisis comes to your city

It’s hard to measure the total impact of the virus on the economy. Globally, the impact could reach $1.1 trillion by one estimate. In the EU, the government estimates that the virus is costing the EU’s travel industry an estimated Euro 1 billion per month. In China, the epicenter of the outbreak, growth will likely fall below 5% this year — the weakest growth rate in over 30 years. Other APAC economies are already experiencing cancelled events and fewer arrivals from both Chinese and international travelers.

https://www.cendyn.com/blog/what-to-do-when-crisis-comes-to-your-city/

Italy’s hotels eye eventual rebound from coronavirus

Coronavirus is having a dramatic effect on the Italian hotel industry, as government containment efforts have essentially shut down the entire country, with all public gatherings banned and most employees working from home.

http://www.hotelnewsnow.com/Articles/300720/Italys-hotels-eye-eventual-rebound-from-coronavirus

Airbnb tweaks refund policy

Airbnb is making adjustments to its refund policy in an attempt to balance the needs of hosts and guests on its home-sharing site amid the global coronavirus outbreak that has severely reduced travel demand.

https://www.traveldailymedia.com/airbnb-tweaks-refund-policy/

5 Hotel Email Personalization Best Practices [Infographic]

Personalizing your emails is not only a powerful way to increase the effectiveness of your emails, it’s also an expectation of today’s travelers.

https://www.revinate.com/blog/5-hotel-email-personalization-best-practices-infographic/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – March 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Staycations could be a winner in midst of coronavirus, says GlobalData

As fear over the coronavirus builds, people are beginning to question whether they should travel abroad, with many cancelling or re-arranging their Summer holiday plans. However, one potential winner out of this could be staycations, says GlobalData, a leading data and analytics company.

https://www.traveldailynews.com/post/staycations-could-be-a-winner-in-midst-of-coronavirus-says-globaldata

Coronavirus to deliver largest decline in international travel to U.S. since financial crisis

The USTA’s three-month Leading Travel Index projects international inbound travel will fall by 6% year-over-year, “as the coronavirus outbreak continues to roil the global economy.”

https://www.axios.com/coronavirus-foreign-travel-us-003139f6-99b1-41b4-89d2-de3b2e064ebc.html

What’s next after ITB Berlin 2020 cancellation?

For the first time in its 54-year history, ITB Berlin tradeshow has been cancelled due to rapid spread of the new coronavirus following the recommendation of the Federal Ministry of Health and the Federal Ministry of Economics.

https://www.traveldailymedia.com/whats-next-after-itb-berlin-2020-cancellation/

Top Tips to Choose the Best Hotel Channel Manager Software

In today’s multi-channel distribution landscape, the Hotel Channel Manager Software has been one of the most crucial solutions hoteliers have at their disposal. Find out what  to look for when selecting your next channel manager.

https://www.erevmax.com/blog/index.php/2020/02/top-tips-to-choose-the-best-hotel-channel-manager-software/

Does your hotel sales team have everything they need to succeed?

Does your hotel sales team have everything they need to succeed? In reality, 54% of organizations have not figured out how to generate actionable insights from sales asset data. And many teams feel that they don’t have all the assets they need to answer buyer questions, fill customer needs, and close group business sales effectively.

https://www.cvent.com/en/blog/hospitality/hotel-sales-collateral

How Hoteliers Can Master Metasearch Advertising With Machine Learning

Managing the sheer amount of data involved in metasearch ad campaigns can be very challenging. Artificial intelligence offers a way to address that.

https://skift.com/2020/03/04/executive-qa-how-hoteliers-can-master-metasearch-advertising-with-machine-learning/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

The Week, That Was – February 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin

The high energy networking event will bring together technology partners from varied segments, hoteliers and travel agents, to discuss the latest trends in travel technology, exchange ideas and explore collaboration possibilities. The event is scheduled for 5th March 2020 at Funkturm Restaurant within the Messe Berlin grounds, co-located with ITB.

Register today – https://www.hospitalityunited.club/event/berlin/huc-berlin-march2020.html

Expedia TravelAds: Getting Started with Sponsored Listings for Hotels

TravelAds is an easy-to-use yet sophisticated sponsored listing program that can help you achieve just that. By using advanced targeting capabilities, TravelAds helps your hotel increase visibility and connect with travelers during the path to purchase.

https://blog.advertising.expedia.com/getting-started-with-sponsored-search-listings-for-hotels

Chinese travellers disappear from key overseas markets

Asia Pacific destinations popular with travellers from mainland China continue to report a huge hotel occupancy impact from the coronavirus outbreak, according to preliminary February data from STR.

https://www.breakingtravelnews.com/news/article/chinese-travellers-disappear-from-key-overseas-markets/

Hotels Aim to Help Guests Travel Lighter

For many travelers, packing a suitcase is a stressful endeavor; packing light, a perpetual fantasy. To help guests ditch excess baggage, hotels are partnering with fashion companies to deliver Instagram-worthy outfits directly to their guest rooms.

https://www.nytimes.com/2020/02/25/travel/hotels-aim-to-help-guests-travel-lighter.html

How Google and Facebook Made Digital Advertising Markets Increasingly Opaque to Protect Their Dominance

Following an extensive study, the UK’s Competition and Markets Authority (CMA) expressed concerns in December that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.

https://promarket.org/how-google-and-facebook-made-digital-advertising-markets-increasingly-opaque-to-protect-their-dominance/

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.    

The Week, That Was – February 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin HospitalityUnited.Club is all set to host yet another dazzling event for hoteliers and travel tech fraternity in Berlin, along the sidelines of ITB, in partnership with Aptum, AgentX101, Ecommpay, LiveOS, RateTiger and TravelgateX. https://bit.ly/2T1oxWR Where hotel owners, operators invest in tech features Hotel owners, operators and asset managers offered up advice on how to balance needs and wants as well as what their top investment priorities are for the year. http://hotelnewsnow.com/Articles/300281/Where-owners-operators-invest-in-tech-features When Calling the Front Desk Is Not an Option There are certainly nice benefits to staying in an Airbnb. But if an emergency happens, you might be on your own. https://www.nytimes.com/2020/02/12/travel/airbnb-safety.html Booking.com Announces Finalists for its 2020 Technology Playmaker Awards With 45 finalists from 20 countries, this year’s awards shine a spotlight on inspiring female technologists and future tech trailblazers, and those championing greater diversity and inclusion in tech. https://globalnews.booking.com/bookingcom-announces-finalists-for-its-2020-technology-playmaker-awards/ Customers want more text-based customer support options from brands Customers want more text-based customer support options from brands. 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. https://marketingland.com/customers-want-more-text-based-customer-support-options-from-brands-275739 The big will get bigger as travel firms avoid the Google ‘death zone’ For hotel bookings, OTAs have moved away from a cheapest first price order, to a merchandised list, based on the highest converting hotels, securing bigger margins by focusing on a small set of hotels with higher booking volumes. https://www.travolution.com/articles/114184/guest-post-the-big-will-get-bigger-as-travel-firms-avoid-the-google-death-zone Travel experts fear long-term impact of virus Travel agents, operators and hoteliers are bracing for months, if not a full year, of economic disruption from the outbreak, with long-term effects that may ripple well into 2021. https://www.japantimes.co.jp/news/2020/02/16/business/economy-business/tourism-coronavirus-covid19-2021-experts/#.Xk4eu5Uzbct

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.    

Top Tips to Choose the Best Hotel Channel Manager Software

In today’s multi-channel distribution landscape, the Hotel Channel Manager Software has been one of the most crucial solutions hoteliers have at their disposal. A Channel Manager typically update the rates and availabilities across connected channels at one go. The advanced ones having XML integration with OTAs also deliver reservations made on the sites and syncs inventory thereby minimizing chances of accidental overbookings. Find out what  to look for when selecting your next channel manager.

Top Tips to Choose the Best Hotel Channel Manager Software

Third Party Integration

Unless you plan to overhaul your entire technology solutions including your Property Management System (PMS), Revenue Management System (RMS) or Central Reservation System (CRS), check whether the Channel Manager you are planning to invest on has an integration with your hotel systems. A 2-way XML interface between your PMS and Channel Manager would ensure capturing and delivering reservations generated at OTAs to the property management system in real-time, thereby eliminating manual handling of reservation notifications. Similarly, if the Channel Manager is integrated with your RMS, then the rate recommendations suggested by the Revenue Management System could automatically extrapolate in your channel manager, making your pricing strategy error free.

Seamless Connectivity with Online Sales Channels

There are hundreds of Channel Managers available in the market. Only a few offer XML interface with OTAs. Having seamless integration with online sales channels require technology expertise. However, seamless connectivity between OTAs and your Channel Manager would facilitate real-time data transfer thereby ensuring inventories are always in sync.

For an optimal- distribution mix, you would need connectivity with a wide range of online distribution channels including global and regional OTAs, metasearch, niche channels, GDS, wholesaler and tour operators. The longer the list of channels provided by your Channel Manager, the wider could be your potential reach. Hence which checking on Channel Manager solutions, take a note of the number of off-the-shelf channels that the system if offering. Here’s a quick tip. Most advanced Channel Managers would have connectivity with hundreds of online channels. By looking at their channel eco-system, you can geta fair idea of the solution you are considering.

Automatic Pooled Inventory

Very few channel managers offer pooled inventory model which allows hotels to allocate your inventories across all your channels including Brand website at the same time. This essentially allows hotels to work with any number of channels thereby broadening their distribution network and exposure to new market.

Data and Analytics

A good Channel Manager would provide not only sales statistics, but also other important KPIs like booking pace, channel performance, price-point analysis for hotel revenue managers to stay on top of their business. Evaluate which Channel Manage provides you with insights on insights on booking volume, competitor analysis, market rate movement and other important parameters to identify top performing channels and make adjustments to their distribution strategy.

Payment and Data Security

One of the biggest challenges for the hotel industry today is to keep security in check. Since Channel Managers delivering reservations has access to credit card information, it is important to safeguard guests’ information from data theft and cyber fraud. It is recommended to opt for a PCI DSS Certified Channel Manager to ensure you customer card data is fully protected. Further, the solution also needs to be GDPR compliant for data and privacy protection,

Ease of Use

Simplicity is beautiful. Simplicity is loved. A product might have loads of features, but what’s the us eof those features if it’s too complicated to handle. From Microsoft Office to iPhone – most successful products share a common philosophy – they are incredibly easy to use.  The last thing an hotelier needs is to get confused with the complexities of a technology solution. Instead, when looking for your next Channel Manager, check how easy it would be to manage and how long would you need to spend every day to manage your online distribution.

The Week, That Was – February 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax provides connectivity for upscale Ghana property

The Royal Senchi Hotel and Resort, an upscale property in Ghana has recommended eRevMax distribution solutions for improving online sales. The property has been using RateTiger channel manager, powered by LiveOS, for effective online distribution and improving booking revenue.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2020-erevmax-provides-connectivity-for-upscale-ghana-property.html

US hotel brand loyalty reaches an all-time high in 2019

Throughout 2019, total US loyalty contribution increased 7.6% to 56.2%, a jump of 8.3 percentage points or 17.3% since the top hotel brands launched aggressive book-direct campaigns in 2016.

https://www.kalibrilabs.com/press-release-1/us-hotel-loyalty-contribution-reaches-an-alltime-high-2019

STR: Hotels closer to major transit hubs reach rate premiums

Hotel performance relates inversely to a property’s distance to a transit station in the top 25 U.S. markets. As the distance to the station grows, hotel performance generally declines, although occupancy and ADR behave differently within that context.

http://www.hotelnewsnow.com/Articles/300234/Hotels-closer-to-major-transit-hubs-reach-rate-premiums

Google’s vacation rentals under fire in Europe

The 40 companies and trade bodies in nine EU countries, Switzerland and the United States, which include eDreams Odigeo, Expedia and Tripadvisor, laid out the case against Google in a letter to EU Competition Commissioner Margrethe Vestager.

https://www.nytimes.com/reuters/2020/02/10/technology/10reuters-eu-alphabet-antitrust.html

Keep an eye out for these 5 business travel trends in 2020 and beyond

Global business travel spending is expected to reach over $1.7 trillion by 2020, according to the Global Business Travel Association.

https://www.phocuswire.com/Business-travel-trends-2020-and-beyond

 As coronavirus concerns mount, hotels can count on automated revenue technology to help defend against unhealthy business conditions

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. As the coronavirus nears pandemic proportions and Chinese tourism takes an indefinite hiatus, hotels across the APAC region have already reported falling demand

https://ideas.com/coronavirus-travel-revenue-management/

Meet RateTiger at ITB Berlin – Hall 8.1, Stand 113b

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – February 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands into Vietnam with BedLinker

eRevMax, the leader in hotel online distribution and connectivity space, today announced a partnership agreement with BedLinker, a leading Vietnamese hospitality technology start-up. Through this partnership, BedLinker will now be the official sales representative for RateTiger in the region and deliver its advanced connectivity and reservation management solution.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2020-erevmax-expands-into-vietnam-with-bedlinker.html

5 insights into the 2020 forecast for US hotels

The U.S. hotel industry got a confidence boost as December 2019 performance metrics came in strong. However, after two consecutive months of RevPAR declines, do not signify a recovery. Instead, hoteliers should expect the norm to continue to be slow-to-no growth going forward in 2020.

http://hotelnewsnow.com/Articles/300139/5-insights-into-the-2020-forecast-for-US-hotels

China hotel occupancy down 75%

Hotels in other markets around the world will also see a more pronounced impact, given a greater dependence on Chinese outbound travel in more recent years. STR has projected a 28% drop in visits to the U.S. from China for 2020.

https://www.travelweekly.com/Travel-News/Hotel-News/China-hotel-occupancy-plummets

The online battle for the Indian traveler

OTAs such as MakeMyTrip, Yatra and ClearTrip have altered the way the travel industry works in India. People in India were getting more and more confident of booking online.

https://www.telegraphindia.com/business/the-online-battle-for-the-indian-traveller/cid/1742590

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

https://americas.hsmai.org/insight/9-trends-that-are-surprising-hotel-cdos-4/

Five ways to market your hotel locally

A safe strategy to insure against declining international travel might be to turn extra attention to local marketing. As the global economy reached new heights over the past decade, American hotel brands have become increasingly reliant on international travel as a source for online bookings.

https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/#5bef4f965e54

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.

https://bit.ly/2tifxUE

Booking.com’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

https://news.booking.com/bookingcom-announces-34-million-in-grants-to-support-sustainable-accommodation-in-2020/

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

https://lnkd.in/f6fHFYh

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

https://www.hospitalitynet.org/news/4096610.html

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

https://www.hospitalitynet.org/panel/125000038.html

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

https://blog.apaleo.com/hotels/hotel-apps-enter-a-new-decade

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!