The Week, That Was – August 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in the Middle East through technical partnership with Intimus PMS

Hotel connectivity expert, eRevMax has completed 2-way integration with Intimus PMS while offering hotels a wider selection of technical partners in the region. Hotels using Intimus PMS and RateTiger – LiveOS solutions can now manage their online distribution easily from one place removing all manual efforts.

https://bit.ly/2T0M5e2

The true cost of not protecting customer data in travel

For years now, the hospitality business has shared Big Tech’s addiction to customer data. Rather than sell it to advertisers, however, hotels and airlines traditionally use it to personalize travel experiences. Hotels – in particular luxury hotels – collect customer data to build detailed guest profiles, which can include personal preferences, from room, pillow and favorite cocktails, to potentially more explicit guest information.

https://www.phocuswire.com/GDPR-hotel-customer-data

What every hotelier must know about EU’s payment rules

Just as hoteliers have become used to GDPR, another piece of European Union legislation, the Payment Services Directive regulations, known as PSD2, is set to go into effect.

http://hotelnewsnow.com/Articles/297360/What-every-hotelier-must-know-about-EUs-payment-rules

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

The Middle East traveler has been going digital across all touchpoints of the travel journey, fueling a surge in the online travel market that is projected to reach $15 billion by 2023 across the region. That will mark an increase of 140 percent from current levels, according to research company Mena Research Partners.

https://skift.com/2019/07/23/rise-in-mobile-bookings-in-middle-east-creates-new-online-travel-competition/

Hotel chains demonstrate common B2B eCommerce website blunders

Hotels can earn customers’ loyalty by providing better personalized recommendations that understand their individual price/value tradeoff.

https://go.forrester.com/blogs/hotel-chains-demonstrate-common-b2b-ecommerce-website-blunders/

Amex GBT forecasts modest hotel rate increases for 2020

The Hotel Monitor 2020, published by American Express Global Business Travel, predicts that hotel prices in most key cities will experience only modest rises in 2020.

https://www.hospitalitynet.org/news/4094362.html

Online presence high priority with independent hotels

Trends in how people, and brands, consume and process information online are driving digital marketing strategies for independent hotels. It’s important not only to have an online presence but also to have the proper digital footprint, sources said.

http://hotelnewsnow.com/Articles/297313/Online-presence-a-high-priority-at-independent-hotels

What you need to know about Google Ads’ “Store / Hotel Visits”

Google came out with another way marketers and hoteliers can measure the performance of campaigns through Store Visits or for hotels, Hotel Visits. Hotel Visits can measure whether or not users actually visited your property. Google uses cell towers, wifi signals and more to tell whether or not you’ve actually visited a property and you aren’t just staying next door or across the street.

https://screenpilot.com/2019/07/what-you-need-to-know-about-google-ads-store-visits/

How San Francisco boosted Chinese bookings by 30 percent

Outbound Chinese visitors represent an increasingly important part of San Francisco’s tourist model, constituting 23 percent of international tourist spending in 2018.

https://jingtravel.com/san-francisco-grew-chinese-bookings-30-percent/

Connect with us for your connectivity needs to make the most of online revenue-https://goo.gl/3gKUJZ

Thanks and have a good day!

Tips and Tricks for hotel online revenue generation

Travelers will always need someplace to stay when out of town on business or on vacation. Make your hotel their preferred option by offering the right balance of customer service and price. Offer a unique environment or specialty services to differentiate yourself from the competition, and limit the number of rooms you offer at discounted rates. Consider hiring an expert in hotel revenue management to study your operations and identify areas in which you can increase revenue, as well as provide associated training to your staff.

Social Media continues to grow in importance. It has not only become a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.  Hotels that take advantage of this hot trend are seeing significant benefits in terms of online placement and revenue.

Growth of mobile as a channel – Mobile has grown as a key channel for search. The universe of mobile users is massive – 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices convert into purchases.

Enhancing Your Hotel’s Local Presence – Your website has to tap into the possibilities of enhanced local search. The goal is to create optimized content and local profiles, manage quality citations and directory listings, and deliver a seamless brand experience across devices.

Social Media Marketing – In our connected online community, the synergy of social engagement empowers your digital marketing. Most travelers use social media sites including Google+, Facebook, Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness, customer relationships and retention. To be part of your guest’s social conversation and drive traffic on social platforms, your web content must be interesting, build relevant connections, and inspire conversion.

Content Marketing – Content marketing starts with understanding your audience and their purchase journey. Content should engage, inspire and enhance the user experience. Empower your audience with engaging content; include local attractions and activities, compelling visuals and trending topics to be on top of customers mind.

User Experience – An important aspect of digital marketing is the user experience. Your guests expect a seamless journey during their hotel search process. They expect to be able to navigate through your website without having to look for answers – your site should be intuitive and user friendly. Conversion optimization starts with usability factors such as speed and performance, information architecture, legibility, colors and images.

Understanding the Hotel Customer Journey – From travel inspiration and research to booking to post-stay reviews, understanding the customer journey is paramount to your digital marketing strategy. In hospitality domain, and just about any industry or business, customers refer to search results and reviews to plan a trip or book a room.

Discounts – Business hotels sell rooms during the week. Resort hotels generate the most revenue during high season. Selling rooms at discounted rates or offering interesting promotions during off-peak season helps generate additional revenue by improving the occupancy rate.

Choose the right distribution channels – How do you choose which e-distribution channels are right for your hotel? Several factors need to be taken into consideration, from channel contribution potential, distribution spread and cost to how easy the channels are to manage, what types of marketing exposure they can provide and the sort of technology they use. Choosing the right channels and the tools to manage those channels play a crucial role in a hotel’s online revenue generation strategy. Partnering with connectivity providers like eRevMax that can assist in choosing the right channels that bring maximum business to your city is important. Further, use a cloud based channel manager to manage all your OTAs in real-time.

Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army.  Make sure that social media is an integral part of your overall marketing plan.  If you are limited on budget and resources, still keep monitoring the social media domain and do the best you can.  Hoteliers who want to be ahead of the curve, should invest today in the media that is fast emerging as the future of internet marketing.

Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.

The Greenbank Hotel is a luxury 4-star property in Cornwall with an interesting history. Having started out as a sailor’s pub back in 1640, the property today boasts of a unique location, characterful heritage, contemporary styling and outstanding levels of service, which keep guests coming back, year after year.

The hotel has been using RateTiger Shopper over the past few years to monitor trends in room rates over selected time periods and for up to 24 months in the future. The intelligent room rate data allows the hotel to access past and current pricing data for accurate forecasting.

“We have been using RateTiger Shopper for rate benchmarking. We save a lot of time as we can take our pricing decisions by just reviewing the pricing reports we get from the tool. We can easily shop multiple parameters, review the market data, know our price position, identify rate movements and monitor our competitors – all through a few reports and alerts. It is a simple and effective tool which makes our work very easy. I can recommend RateTiger Shopper for any hotel that is looking for real-time price intelligence as it saves lots of time,” said Oceane Mechain, Revenue Manager, The Greenbank Hotel.

RateTiger Shopper is a comprehensive yet easy to use hotel rate intelligence solution. It enables hotels to check room rates are accurate across all channels while analyzing room rates of your competitive set and rate positioning across multiple hotel websites, third party sales channels and online travel agents (OTA).

eRevMax is known for its innovative products and stable solutions with 99% uptime. The company is ISO and PCI certified and GDPR compliant. eRevMax offers excellent connectivity with around over 400 online channels and technology partners and provides 24×7 customer support.

EREVMAX SIGNS WITH ICE PORTAL TO DISTRIBUTE HOTEL VISUAL CONTENT WORLDWIDE VIA LIVEOS

eRevMax, the leading provider of hotel connectivity and online distribution solutions worldwide, has integrated with ICE Portal to help hoteliers manage, distribute and curate their online visual content for better brand visibility.

Hotels using LiveOS by eRevMax will now be able to integrate their visuals into ICE Portal’s cloud-based content management system (CMS). ICE Portal connects to thousands of leading global distribution channels as well as thousands of affiliated travel sites (including GDSs, OTAs and search sites) in twelve languages.

“We are thrilled to be working with eRevMax providing the technical solutions to manage and deliver visual content for their hotel customers everywhere,” said Henry Woodman, President, ICE Portal.

“We are glad to integrate ICE Portal within the LiveOS platform as it will help our hotel clients to optimize and distribute their property images effectively. Fresh visual content helps drive visibility which in turn will lead to better conversion for our hotel customers,” commented Gerard Carrie, COO, LiveOS.

ICE Portal is closely working with the LiveOS team at eRevMax to help optimize visuals (category, languages, meta-data, geo-codes and mapped IDs) for their supply partners worldwide to increase brand engagement and booking conversions.

Why Guest Reviews Matter? Even the negative ones

From the very beginning, a hotel’s success has a direct correlation with its reputation. if guide books and peer recommendations were the earlier source of motivation, in the age of digital, the new normal is to surf the web for hotel reputation – which alarmingly can be your biggest asset or liability.

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

According to a study by Deloitte, 59% consumers say that review sites have the most influence on their booking decisions. Another one, conducted by Cornel Hotel School in association with STR and Review Pro suggest that guest satisfaction has a direct impact on the business performances of the hotel. The study, in fact, predict, an increase of 0.89% increase in ADR due to 1 point increase in the hotel’s review score across all online and offline channels.

With Google, OTAs and review sites like TripAdvisor giving more weightage to review score, managing online reputation has become a focal point of hotel operations. With revenue being directly linked with demand, revenue management has now expanded from simple rate management and is now encompassing customer relations and social media into its strategy.

Truth to be told, reputation management is not an easy task, especially when it comes to negative reviews. Guests often over-expect and over-react which get reflected in the reviews. Interestingly, in 2017, the top 4 sites accounting for 74% of review volume are Booking.com, Google, TripAdvisor and Facebook.  Clearly, guests aren’t restricting their opinions to travel sites, but also to search engine and social media. Hotel cannot prevent reviewers from expressing their opinion. However, there is only thing they can surely do – respond, more do for negative reviews.

A recent study by Harvard Business Review suggests, replying to guest reviews results in better ratings. Interestingly, the study, which has studied TripAdvisor ratings over thousands of hotels, have found that there is a sharp drop in the rate of short negative reviews when the management starts responding to negative feedback.

Sure, it is not easy to please every guest. However, your willingness to accept constructive criticism shows your commitment to address the issues raised by the guest, which in turn assures your potential guests. Be polite and courteous, try to understand your guests’ concern and respond in a professional way.

However, guests share feedback on various review, travel and social media sites – which often lay scattered and unstructured. Online reputation management tools consolidate these guest reviews from various review websites including TripAdvisor, Bookign.com, Expedia, Agoda, Qype, Holidaycheck, Yelp, Expedia, Facebook, Twitter etc. and provide them to hotels in structured reports. Data is then compiled together into review reports which include guest details (as it appears on the site) along with their feedback and the rating they provide to the hotel. Most advanced review management sites nowadays use sentiment analysis to understand the guest’s emotion towards various aspects of the property. Keywords relevant to the properties are then identified, and ranked based on their popularity, frequency of mentions, and guests’ sentiments towards that category.

A strong visible position on guest review websites indicate that your Price Quality Index is working well, that will enable you to make the right pricing decisions based on RevPAR performance.  This will allow the hotel to flex their rates based on several pricing strategies depending on booking levels. However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.

By staying actively engaged with guests, hotels can ensure a more consistent and loyal base. Are you listening?

The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

The Week, That Was – January 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger Hotel Channel Manager initiates collaboration with AEDH at FITUR 2019

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-ratetiger-joins-spanish-association-hotel-aedh.html

 

Hotelbeds launches new features on its hotel extranet

Hotelbeds’ extranet for hoteliers adds functionalities that allow the visualization of fares and availability in real time for any hotel.

https://news.travelling.gr/2019/01/hotelbeds-launches-new-features-on-its-hotel-extranet/

 

The power of personalization and building personal connections

Expedia on how the travel industry is entering an era of both traveler and supplier personalization – leveraging high tech to deliver high touch experiences.

https://www.hotel-online.com/press_releases/release/2019-hotel-trends-the-power-of-personalization-and-building-personal-connec

 

The psychology of online reviews

From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here.

https://www.trustyou.com/blog/guest-feedback-reviews/psychology-of-online-reviews

 

How consumer driven trends are impacting the world of hospitality

Sabre released a study which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond.

Download the report – https://www2.sabrehospitality.com/2019-global-trends-report?utm_source=hotelmarketing_com

 

How to resolve negotiated rate audit failures in the GDS

Some corporations test in their online booking environment that utilizes the GDS for connectivity. Requesting a screenshot from the client at the time they report an issue will help you identify the point of sale source of the audit. Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit.

http://www.sabrehospitality.com/resources/hotel-marketing-blogs/best-practices-how-resolve-rate-audit-failures

 

Hotel coworking space: The future of hospitality

Coworking spaces in hotels provide an area for hotel guests and locals to gather to work and meet. With the number of coworking members expected to jump to 3.8 million in 2020, it is only natural for hotels to capitalise on this feature.

https://www.traveldailymedia.com/coworking-space-hotels/

 

Hoteliers use revenue management to boost off-season

The off-season isn’t a hotelier’s favorite time of year. Rooms can sit empty, restaurants are quiet and the cash flow isn’t as robust.

But, this can also be the best time of year for hoteliers to try out creative promotions, boost their properties’ profiles with online travel agencies, partner with local attractions that are weather-appropriate for the time of year and even experiment with new restaurant menu selections.

http://www.hotelnewsnow.com/Articles/292401/Hoteliers-use-revenue-management-to-boost-off-season

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger, the connectivity division part of the leading hotel technology group eRevMax, provider of online connectivity tools for hotels, has joined the Spanish Association of Hotel Directors (AEDH). As a member of the association, the company will participate in the events organized by the AEDH with the aim of educating hoteliers about trends and technological innovations in the hotel sector. The company will also present its innovative solutions at the AEDH stand 10B08 at FITUR in Madrid from 23 to 27 January 2019.

Recognizing RateTiger for its technological skills, the AEDH has endorsed the efficiency of its tools, thus making RateTiger its preferred partner for the management of online channels in hotels. AEDH hotel members can take advantage of RateTiger special offer at FITUR to reduce their cost of acquiring guests online, saving time and increasing their revenue.

RateTiger is one of the most efficient online distribution and hotel management platform, currently used by more than 9000 hotels around the world. RateTiger offers XML connections with more than 450 leading OTAs and partners worldwide and regionally, achieving optimal connectivity.

“It is an honor to join forces with a company like RateTiger with such prestige in hospitality. Our goal is to be able to generate a positive impact on the hotel members of our association by providing them with state-of-the-art technology that complements their growth strategy and RateTiger is the perfect match. We strongly recommend our members to contact RateTiger to benefit from our exclusive offer for members of the AEDH,” said Manuel Vegas, President, AEDH.

“We believe that the AEDH has been doing a great job and we hope to contribute our bit to the success of the organization as a whole. The hospitality discussion and knowledge exchange sessions organized by the AEDH are very effective in helping hoteliers to better understand how to use technological innovation to maximize the revenue of their properties and improve customer service. We hope to have the opportunity to meet in person each of the members of the association,” said Samantha González, Director of Sales – Spain, eRevMax – RateTiger.

Meet Team eRevMax at FITUR in Madrid at Stand 10B08, Hall 10 from 23- 27 January 2019. Book an appointment today – https://bit.ly/2F6knJ0

The Week, That Was – January 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Spanish upscale hotel endorses RateTiger for distribution connectivity

Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.

https://www.erevmax.com/blog/index.php/2019/01/spanish-upscale-hotel-endorses-ratetiger-for-distribution-connectivity/

11 uncomfortable truths about hotel revenue management

Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today. The main goal of sharing these uncomfortable truths is to elevate the dialog around the importance of RM and why, as an industry, we must strive to do better in driving revenue performance using data driven insights.

https://www.phocuswire.com/Uncomfortable-truths-hotel-revenue-management

 Are you using Metasearch Channels for your hotel distribution yet?

Today, it is important for hotels to be visible on metasearch sites to increase direct bookings and visibility, thereby generating more revenue. You might be thinking – why do I need to add one more channel to my distribution mix? Here’s why –

https://www.erevmax.com/blog/index.php/2019/01/are-you-using-metasearch-channels-for-your-hotel-distribution-yet/

Airbnb Sees Increase in Hotels Using the Platform

Last year, Airbnb saw a 1​52​%​ increase in the number of rooms available on Airbnb in properties that hosts categorized as boutique hotels, bed and breakfasts, and other hospitality venues like hostels and resorts.

https://www.hotelbusiness.com/airbnb-sees-increase-in-hotels-using-the-platform/

The megatrends defining travel in 2019, according to Skift

From the rise of undertourism to blurred lines in hospitality to travelers’ demands for control, these are travel’s megatrends in 2019

Click to download the report- https://skift.com/megatrends-2019/

Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic, Pamela Whitby takes a look at how travel distribution is evolving. Although Expedia’s gross bookings continue to rise – by 11% to $2.5 billion year-over-year, according to third-quarter earnings published last week – Booking Holdings remains the biggest revenue spinner, and has the strongest operating margins (36.7% vs just 5,69% at Expedia). Meanwhile, China’s Ctrip remains the fastest growing, according to a recent report from EyeforTravel.

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Online marketplaces gaining momentum in tours booking race

The tours technology specialist says total bookings made directly via operator websites went from 79% in 2017 to 67% in 2018, while the percentage of total bookings going to online marketplaces increased from 3.2% to 9.1%.

https://www.phocuswire.com/trekksoft-travel-trends-2018

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Spanish upscale hotel endorses RateTiger for distribution connectivity

Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.

Located in picturesque Malaga, Hotel Guadalmedina is a four- star property largely catering to leisure travelers. A popular choice for international tourists, especially from Western Europe and North America, it’s important for the hotel to maintain visibility across global and regional OTAs and metasearch sites. They have been leveraging RateTiger’s XML interface with leading channels to maintain real-time rate and availability for maximum exposure. RateTiger provides fully integrated, two-way XML connections to over 350 global and regional online booking sites.

“It is a very useful tool for rate and inventory management. RateTiger is fast and accurate, and any change in price and availability is immediately reflected across channels. The quick-close option has made it really easy for us to minimize overbookings,” said Gloria Noblejas, Director, Hotel Guadalmedina.

Prior to using RateTiger, Hotel Guadalmedina was finding it difficult to manage online sales channels. They signed up for RateTiger Channel Manager in 2010 and for the last eight years, they never had to rethink. Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

“Having tested other solutions available in the market, we can say RateTiger is far ahead of others when it comes to usability and support,” commented Gloria Noblejas, Director, Hotel Guadalmedina.

Meet the connectivity experts from RateTiger at FITUR Stand 10B08 in Madrid from 23 – 27 January 2019 – book a meeting now – https://bit.ly/2F6knJ0