Latest News and Top Tech Trends from Hospitality Industry – W3, April 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Travel to Europe this summer will soar 600% over last summer, according to travel insurance vendor Allianz Partners.

India’s Yatra.com launched a Meta Search tool which will enhance booking convenience and save costs for business travelers.

TripActions data shows the first quarter of 2022 saw the kind of hyper-growth more familiar to pre-pandemic days.

More than two-thirds of STR-defined U.S. hotel markets (113 of 165) outperformed their 2019 comparables over the four weeks ending 9 April 2022, which is reflective of the industry’s rebound toward normalcy as well as some influence from inflation.

And finally, see how hotel marketers are using entity search for SEO.

Reach out to us for your hotel channel manager, rate shopper, booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

Americans’ travel to Europe expected to increase sixfold this summer

European destinations have made a significant effort to welcome Americans back, and data shows tremendous pent-up demand for travel to the continent.

https://www.travelweekly.com/Europe-Travel/American-travel-Europe-expected-increase-sixfold

Yatra.com launches meta search tool for corporate travel

India’s leading corporate travel services provider announced the launch of a meta search tool on their corporate travel booking platform.

https://www.digitaljournal.com/pr/yatra-com-launches-meta-search-tool-for-corporate-travel

March blew the doors off of business travel

With Omicron cases decreasing and travel restrictions dropping, spending for U.S. business travel has seen a huge growth in the past two months, according to the latest TripActions data.

https://tripactions.com/blog/state-of-business-travel-and-expense-q1-2022

Largest U.S. hotel markets showed considerable RevPAR gains

Reflective of the industry’s rebound toward normalcy, more than two-thirds of STR-defined U.S. hotel markets outperformed their 2019 comparables over the four weeks ending April 9, 2022.

https://str.com/data-insights-blog/top-hotel-performing-markets-april-2022

How hotel marketers use entity search for SEO

A step further beyond keyword optimization, entity search focuses more on the context around search terms.

https://americas.hsmai.org/insight/seo-and-entity-search-in-hospitality-marketing/

How Hotels Can Serve New Age Business Travelers Better?

After the pandemic hit, the blow taken by business travel might slowly get back to pre-pandemic levels but it will never look the same. Businesses are re-evaluating their priorities and thinking differently about corporate travels. Statistics show a drop of 61% in Global Business Travel in 2020 due to the impact of coronavirus. Though the eventual scale and shape of corporate life are returning, it is still slow.

Events, conferences and trade shows, which render the most business trips, were happening virtually, but with competition and growth imperatives, business leaders realize the value of face-to-face interaction. This, in turn, is necessitating the resumption of Business Travel.

Below are a few pointers to consider when trying to attract business travelers of the changing era:

1. Communication is a good start

With prevention of Covid, has come along a lot of restrictions which make simple and straightforward journeys, complicated. With the world shifting to normal, business travelers need to communicate to simplify the complexities of the restrictions.

Communicating and understanding the priorities of business travelers can help hotels serve them better. Communication will help rebuild the brand loyalty of hotels for business travelers which might have been affected due to Covid.

2. Touch-less experience is on the rise

During Covid, a lot of hotels have taken help of technology to spread safety precautions and stay well within restriction limits. Some of which includes online check-in/check-out, online payments, mobile solutions for self-service during stay, digital room keys, etc.

Technology has improved safety and simplified customer experience by convenience and faster processes. Business travellers need a simplified booking process that allows them to choose from more property and rate options and provides better availability. The coming years also pose many possibilities for more advanced technologies like artificial intelligence and virtual reality.

3. Hybrid events are the tomorrow of Business Travel

Hybrid events are events that incorporate both virtual as well as in-person elements. Where 71% indicated that hybrid events were not included in their program, 65% have stated that they are interested in having an increased number of hybrid events post pandemic. It is important to understand that virtual and hybrid events still need a venue.

Hotels for business travelers should ensure that they have the proper infrastructure to support advanced amenities for hybrid events. Updating safety highlights, offering onsite technical support, utilizing virtual tours and offering personalized hybrid events can cover most Business Travelers need for hybrid events.

4. Provisions for “Bleisure” Traveler

Bleisure is a mix of the word business with leisure. Many business travelers tend to extend their stay beyond business, especially when it is in a leisure travel destination or big cities. Crafting different packages for “Bleisure” travelers could help drive demands and generate additional revenue.

92% of organizations suspended business travel during the early months of the pandemic (National Geographic, 2020). With restrictions for Covid being removed, this number is slowly changing. Offering packages and discounts at restaurants and Spa could excite and encourage business travelers to extend their stay for leisure time.

5. Alternative accommodations are in:

Alternative accommodation is another business travel trend introduced by the new age corporate travelers. It includes all those types of accommodations which are available outside the formal accommodation sector. Home-like accommodations and smaller boutique hotels has increased popularity among hotels for business travellers in this new age.

Alternative accommodations allow more business travellers to prioritize comfort and relaxation during work. Non – traditional accommodations provide such amenities for business travellers which give them the opportunity to explore the destination in a new way.

Discovering and shaping what tomorrow holds:

Although China dominates the business travel market, United States outpaces everyone in spending on business travel by a wide margin (WTTC, 2021). Another report suggests Asia has become the world’s largest business travel market (Hospitalitynet, 2019). According to another survey, international business travelers consider travel as valuable to both personal as well as professional growth. As we can see, although business travel had taken a hard blow from the pandemic, times are shifting and corporate travel is rising again without any doubt.

Businesses are re-evaluating their benefits from business travel. Customer loyalty and market share will go to those hotels for business travelers who can stay relevant and responsive to the varying business traveler needs. Health and safety still remaining the priority, business travel market is on the rise, post pandemic and the growth will be more than ever before.

 

Latest News from Hospitality Industry – W4, March 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Good news – US booking sites seeing strong demand for 2022 travel. The rush to book summer vacation homes has further accelerated in 2022.

With changing times, comes change in preferences and demand of travelers. Online reputation is one of the major factors that help provide constant revenue for a hotel. Know the key hacks on how to provide guests with the best possible experience.

As the hospitality and travel industry continues to recover, and with group and business sectors still trailing behind, predicting transient travel demand patterns becomes more critical than ever. Hoteliers are also rethinking their approaches toward the transient space.

As U.S. hotels continue to recover from the devastating effects of the pandemic, there is still widespread agreement that group demand will be the last segment to recover.

Hotels are now following Remarketing & Retargeting strategy. The best and most effective method for display advertising is to stay top of mind with consumers.  Learn how hotel PPC campaigns can help increase occupancy.

Reach out to us for your hotel channel manager, CRS, rate shopper, hotel booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

newshound- ratetiger-hospitality

OTAs seeing strong demand for 2022 travel

Booking sites are seeing higher demand for spring and summer leisure travel as Covid-19 restrictions ease. The rush to book summer vacation homes has further accelerated in 2022.

https://www.businesstimes.com.sg/consumer/us-booking-sites-seeing-strong-demand-for-2022-travel

Enhance Guest Experience in your Hotel

Guest experience is the key to more bookings & revenue. A happy guest is likely to spread happiness by sharing his satisfactory experience. Travelers trust reviews more than anything else while making a booking. Click below to know the hacks to enhance guest experience in your hotel – https://lnkd.in/dkiyG_ga

Spring break, Easter trends predictive of US travel demand

As the hospitality industry continues to recover, and the business sector still trailing behind, predicting transient travel demand patterns becomes more critical than ever.

https://www.costar.com/article/687827198/spring-break-easter-trends-predictive-of-us-travel-demand

Hybrid hotels, beyond recreating the comforts of home

As the traditional definitions associated with travel, work, and living continue to expand and overlap, hoteliers are also rethinking their approaches toward the transient space.

https://www.hospitalitynet.org/news/4109575.html

Hotels look to attract group demand back

Though rumors of group demand death have been wildly exaggerated, it will take time, effort, savvy operations and an “all hands-on deck” approach to drive full-service hotel recovery.

https://www.hotelmanagement.net/operate/hotels-look-attract-back-group-demand

Travelboom: Hotel remarketing & retargeting strategies

It’s likely every hotel marketer has heard the terms hotel remarketing and retargeting before. Know why hotels and resorts should be using their hotel PPC campaigns to increase occupancy.

https://www.travelboommarketing.com/blog/retargeting-remarketing-for-hotels/

 

 

 

Latest News and Top Tech Trends from Hospitality Industry – W2, March 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

RateTiger has earned 2022 Elite status with Expedia Group! Learn more about our high-quality connection and how we can empower your business growth. Check out this in the first news piece below.

Travel is seeing the biggest revolution ever. “This revolution really is about flexibility. Suddenly you can live anywhere, you can work anywhere,” said Brian Chesky, CEO of Airbnb at Skift Global Forum on Travel.

UNESCO and Expedia Group will support the EU Ecolabel by offering the existing certified Tourist Accommodations the signatories’ status to UNESCO Pledge. This aims to promote sustainable travel, community resilience and heritage conservation globally.

Today’s digitally savvy travellers are doing more research, on more online booking platforms before booking hotel rooms and  hoteliers carefully managing a guest’s stay to enhance its digital reputation.

Tripadvisor released its seasonal Spring Travel Index, using a combination of search and sentiment data to reveal what – and where – is hot this spring. After a slower winter with new variants curbing many vacation plans, travel is in full bloom this spring and the strength of leisure travel demand during warm weather months has driven a rebound in U.S. hotel industry performance the past two years.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

RateTiger Recognized as Top Connectivity Provider

RateTiger has earned Elite Connectivity Partner status with Expedia Group, the highest designation available in their Connectivity Partner Program. The Expedia Group Connectivity Partner Program recognizes and rewards top connectivity providers.

https://ratetiger.com/ratetiger-recognized-as-top-connectivity-provider/

Travel seeing biggest revolution in a century

As the world undergoes a revolution in how we live and work, more people are blending everyday life with travel. The ability and desire to live and work from anywhere was once considered a short-lived opportunity at the beginning of the pandemic or something for young backpackers.

https://www.myjournalcourier.com/news/article/X-16972502.php

More hotels sign up to Expedia’s UNESCO sustainable travel pledge

Global initiative additions include Melia Hotels International, THB Hotels, Universal Hotels, and more.

https://hospitalitytech.com/momentum-grows-expedia-group-and-unesco-sustainable-travel-pledge-new-signatories

What is your hotel doing to stand-out?

Today’s digitally savvy travelers are doing more research, on more online booking platforms before booking hotel rooms.

https://www.traveldailymedia.com/todays-hotel-guest-is-online-and-digitally-savvy-what-is-your-hotel-doing-to-stand-out/amp/

Tripadvisor’s Spring Travel Index shows Americans are spending big

Over half of Americans are planning on traveling this spring, with over a third planning on taking two or more trips – and travelers are also planning to splash more cash.

https://www.prnewswire.com/news-releases/tripadvisors-spring-travel-index-shows-americans-are-spending-big-prioritizing-rr-this-season-301498451.html

Spring forward: US hoteliers hope for another demand boom

Hoteliers believe that demand for leisure travel is setting the stage for another strong spring and summer, but visibility remains short, and questions remain about group and business travel.

https://www.costar.com/article/1494723711/us-hoteliers-hope-for-another-demand-boom-with-mother-of-all-spring-breaks

 

 

 

 

Metasearch Advertising & Marketing – Key to Increase Hotel’s Visibility

Interest in travelling never diminishes!

It’s true the pandemic has brought a big blow to the travel industry but slowly the industry is coming back to form. 2021 was better than 2020 and so is expected down the line in 2022 and years to come.

But the question is: Are you prepared to tackle the new upcoming rush to your hotel?

The Pandemic Isn’t Permanent

Whether a brand is making profit/loss, the travel industry doesn’t sleep. Your guests might be now sleeping in their homes, but this is the best time for you to anticipate your Plan of Action to lead the market when it opens.

Though the industry was going slow Metasearch advertising started booming with Google’s entry into the Google Hotel Ads. This revamped the marketing structure for hotels and reduced dependency on OTAs. Have you included Metasearch marketing in your advertising plan and budget?

Keep reading to know how to boost your hotel’s outreach and ROI via Metasearch advertising.

What is Metasearch Engine?

Like any search engine, Metasearch Engine is the channel that presents to you results from various websites. A search engine has its own database and sends crawlers over the web the moment a user types anything on the search tab.  Metasearch works similarly but it doesn’t have its own database. Metasearch sends crawlers to different websites and therefore, combines and prepares a list of the related sites from all sources. This was Metasearch vs. search engine.

Next, you need to understand that Metasearch isn’t a booking platform. It is an advertising platform that brings several hotel booking channels together bidding for a room.

In simple terms, Metasearch Engine brings you a list of websites (in this case: hotel sites/ OTAs) for the customer to browse and compare the prices of the same room on different platforms. It is the gateway to bring qualified traffic to your hotel’s website.

Why Do You Need Metasearch for Your Hotel?

With technological advancement, people are also progressing! The Internet has brought everything to their fingertips from travelling plans to hotel bookings to return journeys. So, instead of flipping through multiple OTAs, the customers prefer to have all the room rates and features listed on one platform for better decision making. This makes sites like Trivago, Google Hotel Ads, TripAdvisor so popular and successful in today’s time.

It only increases your visibility to the prospective travellers but only gives you the freedom to own the relationship with the guests.

Working of Metasearch for Hotels:

Witnessing the importance and the rising bookings on Metasearch platforms, Online Travel Agencies have started participating with different Metasearch providers. When a potential customer looks for a hotel on Metasearch, it shows them a list of the hotels in that location and dates with prices on several OTAs and sites at a go.

Finding the best deal, the traveller is free to click on the link they want to book from and make the booking instantly. Unlike an OTA, you cannot book directly from Metasearch and this is how it helps you own the relationship with your customers. In return, the OTA/ hotels pay the Metasearch in CPC or CPA or a referral fee.

Now, when you are up on Metasearch platforms like Trivago, Google Hotel Ads, Kayak, and TripAdvisor, the booking process wouldn’t be simpler for the prospective customers:

  • A traveller searches for a hotel on a Metasearch website.
  • He/ she finds a list of hotels available with real-time rates from different sites/ OTA.
  • RateTiger bids on behalf of you to get your hotel on top of the list and maximum visibility.
  • The traveller clicks on the link and makes a direct booking.
  • Metasearch charges a fee in exchange from the hotel owner or the OTA.

Metasearch Advertising is a win-win for all – Hotel owners/ OTAs/ Metasearch websites.

All you need to do is find the right Metasearch advertising partner to invest your budget at the right place. Keeping your visibility intact, Metasearch marketing is of utmost importance to boost your hotel outreach in the time of Google Hotels Ads.

Key to Success with Metasearch

From individual hotels to big chains to OTAs, Metasearch is the apt platform to boost your reach and bookings. While hotel owners find this advertising method a bit complex, the OTAs are dominating every popular Metasearch website.

Regardless of experienced or a beginner, small or high on budget; all you need to do is strategize your marketing plan to bounce back post-Covid-19.

  • Choose the Right Site

All Metasearch engines aren’t the same. Some provide better results than others. Whereas, some are used more in one location and less in the other. Choose the right platform used by your target customers.

  • Join Hands with Technology

Technology is the backbone of every business. Handling another platform may be daunting for the management team. Sync the Metasearch platform to your hotel channel manager and avail seamless bookings.

  • Bidding Models as per Site Demand

The one-for-all formula doesn’t work here! Read, research, experiment and modify to figure out which bidding strategy works for which website. Do not blindly follow the “Be on the top” principle. At times, targeting the 3rd or 4th position on a platform gives you a better ROI.

  • Maintain Price Parity

Remember the audience is here to book a room. So, make sure to maintain price parity with your competitors to not your prospective customer to them. Again, technology can help you to compare and set the price in line with the competitor’s price.

If you aren’t on Metasearch platforms yet, it’s time to update your hotel marketing plan and includes Metasearch advertising in your POA to boost your reach.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://ratetiger.com/contact/

Latest news from the hospitality industry – W3, February 2022

Great news folks!

Americans are preparing to spend big – again – as omicron cases subside and states across the country loosen covid restrictions. Also London is showing robust signs of recovery, despite the recent blip resulting from the omicron variant, as per news reports below.

Next, we have an interesting blog on Airbnb showing how they are helping their partners to grow more digital revenue in 2022.

We then move to a Digital Marketing piece which shows how SEO and PPC teams can empower each other when they work together. Further down, how hotels can transform customer service and experiential offerings to a proactive revenue driver.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

 Enjoy the read.

As omicron wanes, Americans eagerly book vacations

 Travel agents, hotel operators and restaurateurs say they’ve seen dramatic spikes in demand in the past week, following a drop of more than 40 percent in daily U.S. coronavirus cases.’

https://www.yahoo.com/lifestyle/return-revenge-travel-omicron-wanes-112518451.html

London hotels see signs of demand increase

 Of all the major global cities and transportation hubs, London was among the hardest hit by the COVID-19 pandemic.

https://www.costar.com/article/1867821506/london-hoteliers-see-signs-of-demand-increasing-day-by-day

Airbnb: An Attractive Solution for Accommodation Providers in 2022

 Airbnb has never failed to make its associates feel special for being a part of them. Learn how Airbnb has walked that extra mile to help their partners be successful by driving more revenue in 2022
https://lnkd.in/dd-ddgEx

How marketers can create a holistic search strategy

 Holistic search strategies combine the keyword, audience and industry data from organic and paid channels to increase ROI.

https://searchengineland.com/how-marketers-can-create-a-holistic-search-strategy-380124

Hotels’ unexpected revenue driver: Customer service

 With recent advances in technology, hotel CTOs have an opportunity to transform customer service from a reactive cost center to a proactive revenue driver. Set your customer service agents up for success with the technology that makes it simple to deliver personalized, connected experiences for wanderlusting guests.

https://hospitalitytech.com/hotels-unexpected-revenue-driver-customer-service

Hoteliers must reinvest in experiences

 Hotel owners and operators are figuring out how to add experiential, lifestyle offerings; helping activate the hotel by aligning with its surroundings and nearby businesses.

https://www.costar.com/article/1709796085/hoteliers-must-reinvest-in-experiences-to-make-up-for-lost-time-money

 

 

 

 

 

What’s New in Hotel Distribution and Tech Trends? W2, February 2022

In the news round-up today, Expedia  the online travel giant posted fourth-quarter profits that exceeded Wall Street’s expectations. It’s looking like “a solid return to travel,” observing that bookings have rebounded anywhere Omicron has started to decline.

Hotel Beacon, a landmark property in New York has increased Occupancy & Sales with RateTiger channel management and distribution. They find RateTiger as their preferred connectivity partner for managing online distribution in the extremely competitive New York hotel market.

CWT announced the $100 million investment in product development. They will invest in content to “expand the breadth of travel choice and trip options.”

Hotel company chief commercial officers across Europe have used the past two years to analyze their brands, focusing on how to attract locals and put in place strategies for welcoming back events and corporate business.

Trivago talked about gaining market share through its city break product which could provide it with a “tailwind.”

Lastly an articleon US Hotel Performance which Shows Signs of Exiting Post-Holiday Leisure Travel Lull.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

Enjoy the read!

Expedia sees ‘solid return to travel’ as profits top expectations

Consumer travel in the age of COVID-19 is moving into a new phase of manageable risk and minor inconvenience as the Omicron variant starts to decline.

https://www.geekwire.com/2022/with-tech-overhaul-in-place-expedia-group-sees-solid-return-to-travel-as-profits-top-expectations/

Hotel Beacon NYC relies on RateTiger for growing online bookings

Hotel Beacon, a landmark property in New York, has recommended RateTiger for managing online channels and distribution connectivity. The upscale property has been using RateTiger Channel Manager for the last 6 years to update rates and inventory across online sales channels and receive reservations into their Infor HMS property management system (PMS).

https://ratetiger.com/hotel-beacon-nyc-relies-on-ratetiger-for-growing-online-bookings/

CWT sets priorities for $100M platform investment

Sustainable travel initiatives, improving connectivity and increasing content are top list of goals.

https://www.businesstravelnews.com/Management/CWT-Sets-Priorities-for-100M-Platform-Investment 

Flexibility is the new black in hotel revenue management

As consumers have been educated now around flexibility, getting the right guests at the right price with the right experience will require flexibility from hoteliers.

https://www.costar.com/article/988842786/hotel-sales-execs-key-in-to-often-overlooked-customer-bases-patterns

Trivago eyes growth through tech

The company says innovation, marketing to raise brand awareness and broadening products and services are key levers for its future growth.

https://www.phocuswire.com/Trivago-Q4-2021-earnings

US hotel occupancy begins to trend upward

The U.S. hotel industry neared 50% occupancy in the latest weekly results as leisure travel began to reemerge from a post-holiday hibernation.

https://www.costar.com/article/1809942119/us-hotel-performance-shows-signs-of-exiting-post-holiday-leisure-travel-lull

Latest news from the hospitality industry – W1, February 2022

Booking.com, Expedia, Alaska Airlines are using celebrities in their national and regional Super Bowl efforts. Expedia Will Give Away 20 Trips During the Super Bowl.

Hoteliers are anticipating that travel this year will be even busier than pre-pandemic times. Since people have not had the opportunity to travel in two years, hotels are noticing a growing interest in villas with services and properties that offer privacy and peace.

Hotel brands grew their loyalty programs during the pandemic, and many of them are investing heavily in keeping momentum going. Further, a piece on how hotels are holding rates and not giving in to discounting – an important lesson in revenue management.

Lastly an article on Power of Reviews and how TripAdvisor Reviews lead to bookings and better travel experiences.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

Enjoy the read!

Booking.com and Expedia gear up for the big game

The two travel brands are using celebrities in their national and regional Super Bowl efforts.

https://www.mediapost.com/publications/article/370856/bookingcom-expedia-alaska-airlines-gear-up-for.html

Hoteliers share expectations & predictions for 2022

Hotel Designs spoke to some the movers and shakers in the industry on what’s ahead for 2022.

https://hoteldesigns.net/industry-news/leading-hoteliers-share-expectations-predictions-for-2022/

Hotel loyalty programs ripe for an evolution

Hotel brands grew their loyalty programs during the pandemic, and as they have become more important to capture new customers, many are investing heavily in keeping momentum going.

https://www.travelweekly.com/Travel-News/Hotel-News/Hoteliers-step-up-loyalty-programs

HotStats: Hotels end 2021 closer to ‘normal’

An indication that hoteliers stuck with rate throughout the year, having learned a valuable lesson from downturns of yore: discounting is not a smart revenue-management practice.

https://www.hotstats.com/hotel-industry-trends/year-end-hotel-perfromance-finds-regularity-ppbpabz1

The power of reviews

Of all the kinds of feedback types on Tripadvisor and other review platforms – ratings, snippets and long-form descriptive reviews – 40% of travelers said that long-form reviews mattered most to them.

tripadvisor.com/PowerOfReviews

Latest news from the hospitality industry – W3, January 2022

In the news round-up today, a new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.

Pent-up demand, a growth in disposable income, and the widespread availability of vaccines are fueling a demand for upscale, independent travel to Europe in 2022, according to Eurobound.

Sarova Hotels, UK recommend hotels to use RateTiger as a channel manager. The main reason for them is the time efficiency that RateTiger generates, which is second to none.

According to Expedia Group’s 2022 Travel Value Index, which surveyed 5,500 adults across eight countries in collaboration with Wakefield Research, more than half of respondents (54%) say they plan to spend more on trips than they did prior to the pandemic.

This week’s findings from ongoing research on American travel sentiment continues to illustrate the dichotomy in the American psyche of the seriousness of the pandemic situation and their love for travel.

And finally a piece on sustainability travel, sustainability has been a focal point of hospitality industry companies. People desire reconnection and travel and doing so in a more sustainable way.

Enjoy the read!

Google tutorial on getting free hotel booking links

Introduced in March 2021, free booking links provide free traffic directly to your website and can be used in conjunction with Google Hotel Ads to maximize exposure.

https://www.searchenginejournal.com/how-to-get-free-hotel-booking-links-in-google/433523/#close

Europe: Travelers spending more, upgrading accommodations

Eurobound reports an increase in average itinerary prices driven largely by traveler demand for more exclusive accommodations.

https://www.traveldailynews.com/post/eurobound-finds-travelers-spending-more-upgrading-accommodations

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Luxury British Chain Sarova Hotels has recommended RateTiger as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support – https://lnkd.in/gr666Aun

Travelers willing to pay more

According to Expedia Group’s 2022 Travel Value Index more than half of respondents say they plan to spend more on trips than they did prior to the pandemic.

https://www.phocuswire.com/travelers-willing-to-pay-more-use-loyalty-points-for-trips-in-2022

 What resources are American travelers turning to for travel inspiration?

Search engines, email, Facebook, Youtube and blogs top the channels travelers are most receptive to learning about new travel destinations to visit.

https://www.destinationanalysts.com/blog-update-on-american-travel-trends-sentiment-week-of-january-17th/

How hotels are innovating for the eco-friendly traveler

Access to digital keys, EV chargers, sustainable dining and on-site recycling programs are a few ways the industry is redefining sustainable travel.

https://www.fastcompany.com/90713283/travelers-seek-eco-friendly-travel-options-in-2022

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

 

Latest News from Hospitality Industry – W4, December – 2021

Here is this week’s industry round-up on top news and trends.

Airbnb has proposed and committed to support authorities as they enforce new responsible and harmonized EU rules that get tough on property speculators, while making it easier for everyday Europeans to welcome guests into their homes.

Booking.com has published a new report on travel predictions 2022. 60% of travelers are looking forward to meeting new people while on vacation.

RateTiger achieved Hotel Tech Report’s Level I Global Customer Support Certification (GCSC) for its investment in customer success and following a unique approach.

Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

USA hotel industry – Strong Boost in Leisure Demand Anticipated Between Christmas and New Year’s

And finally, a piece highlighting year of hotel tech – simpler and less costly tech solutions provided ways to cope with the pandemic and the staffing shortage.

Enjoy the read!

Airbnb proposes new harmonized EU rules

The proposal would unlock the benefits of hosting for millions of EU citizens and help address challenges associated with over-tourism.

https://news.airbnb.com/airbnb-proposes-new-harmonised-eu-rules-responds-to-eu-consultation/

Booking.com’s travel predictions 2022

2022 will be the year to make the most of unpredictability and start making up for lost vacation time, with the number of travelers who feel they need to do so having increased by 52% since last year.

https://www.booking.com/c/trends/travelpredictions2022.html

RateTiger – eRevMax Achieves Level I Global Support Certification

RateTiger is glad to receive Hotel Tech Report’s Global Customer Support Certification, which has become an industry benchmark. Hotel Tech Report co-founder Adam Hollander commented ”RateTiger’s approach to customer support and success is extremely unique in that rather than a shotgun broad approach they have taken a much more targeted and segmented one. The support tools, team and processes are exceptional and any hotelier that chooses to partner with them can rest assured that they will be in good hands.” Read details of the certification – https://lnkd.in/gvHq3HB4

Google Post now open to hotels

Google is now officially allowing hotels to use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

https://searchengineland.com/google-posts-open-to-hotels-for-update-notices-but-not-promotions-377232

US holiday optimism remains, despite Omicron uncertainty

US hoteliers say demand, particularly domestic leisure travel for the week between the Christmas and New Year’s holidays, has remained resilient, even surpassing 2019 levels in some measures.

https://www.costar.com/article/1708332880/domestic-hotel-demand-for-holidays-seemingly-undeterred-by-omicron

The year in hotel tech

Younger and smaller teams of executives at the major hotel brands showed a heightened sense of urgency, increasingly recognizing the need for flexible, outsourced solutions.

https://www.hospitalityinsights.com/content/2021-review-year-hotel-tech

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today