The Week, That Was – July 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

Longer, slower, farther: Savoring the prospects of future travels

In the travel stasis induced by the pandemic, future travelers have taken to tackling their bucket lists with big trips that are more distant and longer than usual – and planned further in advance.

https://www.nytimes.com/2020/07/28/travel/future-travel-bucket-list-coronavirus.html

How travel ad spending is starting to rebook across Europe

Shorter booking windows, flexible policies, competitive pricing, stricter health screening measures and mobile bookings are some of the trends emerging from the lockdown.

https://digiday.com/media/week-over-week-growth-how-travel-ad-spending-is-starting-to-rebook-across-europe/

Looking at drastically different hotel business models.

While most expect hotels to return to a more normalized environment eventually, what if they used this moment to drastically reimagine the way they do business?

https://hotelnewsnow.com/Articles/303648/Looking-at-drastically-different-hotel-business-models

Lodging dynamics favor travel buyers with grip on demand

To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.

https://www.businesstravelnews.com/Business-Travel-Buyers-Handbook/2020/Corporate-Lodging-Program

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Pegipegi , Veturis Travel and Jet2holidays join the eRevMax Channel Ecosystem

A host of popular destinations are beginning to ease Covid19 lockdown and border restrictions and are starting to welcome tourists back. Are you making your property visible on the right channels? Automate your hotel online distribution with RateTiger. Get competitive rate intelligence with RTShopper; and manage ARI & reservation delivery with RateTiger Channel Manager – all in real-time from a single platform!

Here are some of our newly connected channel partners leading in their specific markets. Get in touch if you are looking to expand your distribution connectivity and wish to connect to any of our 400+ OTA channel network.

Pegipegi

Pegipegi is one of the most popular online travel agencies in Indonesia. Launched in 2012, Pegipegi currently offers more than 25,000 hotels in Indonesia, 25,000 flight routes, as well as more than 2,800 train routes. Add them to your distribution network and increase online bookings.

Veturis Travel

Are you looking to attract business travelers? Headquartered in Spain, Veturis Travel is a global online wholesale travel agency with a presence in 90 countries. They delivered over 700,000 reservations last year and is trusted by over 25,000 agencies. Get your property listed now to grow your corporate booking share.

Jet2holidays

UK’s second largest holiday operator, Jet2holidays offer incredible value package holidays to over 60 destinations across Europe, the Mediterranean, the Canaries and beyond. With over a million holiday packages booked on this channel annually, you may consider adding Jet2holidays to your distribution network.

Are you looking to manage any new channel from your RateTiger powered by LiveOS platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

 

 

The Week, That Was – July 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

The future of affordable travel

The state of the world is vastly different now than it was six months ago, but finding ways to keep travel accessible hasn’t completely changed.

https://www.msn.com/en-us/travel/news/the-future-of-affordable-travel/ar-BB176dzn

Humanising hotel brands could encourage tourists to return.

A new study finds that crisis communication emphasising shared emotional responses to risks enables tourists to humanise the hotel.

https://www.hospitalitynet.org/news/4099802.html

eRevMax integrates with Airbnb

The integration, developed in close collaboration between eRevMax and Airbnb, will now make it possible for hotels to update rate and availability as well as receive reservations generated on the channel directly into their system in real-time.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/july2020-erevmax-integrates-with-airbnb.html

How hoteliers are pricing rooms amid demand lows

The overall loss of demand in the U.S. hotel industry threw an almost impossibly sized hurdle in front of hoteliers already trying to figure out how to drive rate in the face of so much new supply coming online.

Find out your competitor’s pricing strategy with RateTiger Shopper. Get started today with the gold standard of Rate Shopping. Avail the Special Offer today – marketing@erevmax.com

https://www.hotelnewsnow.com/Articles/303617/How-hoteliers-are-pricing-rooms-amid-demand-lows

Hotel brands re-evaluate near-term cancellation policies

Many hotel brands and management companies are touting flexibility around guest cancellations polices and loyalty status amid the COVID-19 pandemic, but some are being cautious not to make any long-term decisions just yet.

https://hotelnewsnow.com/Articles/303604/Cancellation-loyalty-policies-ease-in-the-near-term

Booking.com creates rebooking incentive with money back for travelers

Customers in the U.S. who had to cancel their accommodation bookings due to COVID-19 travel restrictions will get a 15% reward if they rebook a stay at that same property by December 31, for travel through April.

https://www.phocuswire.com/booking-travel-incentive-reward-and-no-commission

How the pandemic is reshaping Europe’s tourism hotspots.

The collapse of the industry offers a unique opportunity for cities plagued by mass tourism to rethink their business model.

https://www.msn.com/en-au/news/world/how-coronavirus-is-reshaping-europes-tourism-hotspots/ar-BB16WAua

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – July 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

With proper measures, travel can move forward

The U.S. Travel Association said that travel can continue to move forward as long as people comply with wearing masks and other measures to curb the spread of Covid-19.

https://www.travelweekly.com/Travel-News/Government/US-Travel-With-proper-measures-travel-can-move-forward

Airbnb claims 1 million nights booked in one day.

The July 8 bookings were made at Airbnb properties in more than 175 different countries and regions, the company said. Airbnb says its system took bookings for more than one million nights’ worth of future stays at its listings around the world.

https://www.travelweekly.com/travel-news/hotel-news/airbnb-claims-1-million-nights-booked-in-one-day-for-first-time-since-march-3

How Marketing can help hotels in the ‘new normal’

Hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence. Here are 6 essential marketing tips to help your hotel adapt to the ‘new’ normal –

https://www.erevmax.com/blog/index.php/2020/07/how-marketing-can-help-hotels-in-the-new-normal/

Rethinking hotel loyalty in a time of pandemic

Rather than chasing status, savvy travelers look for stays which already bundle the amenities needed in the room for a true ‘be your own elite’ experience

https://www.forbes.com/sites/advisor/2020/07/15/does-elite-status-matter-anymore-rethinking-hotel-loyalty-in-a-time-of-covid/#1bc7636b4dbc

Hotels tweak their model and mission to survive the pandemic

As big hotel chains are aligning themselves with renowned medical research institutions, boutique hotels have to work a bit harder to prove their trustworthiness.

https://qz.com/work/1878905/how-hotels-are-surviving-covid-19/

Travel rebound may arrive sooner than expected

Perceptions of safety are rising across all sectors as the travel industry enters summer season. Now that many destinations and brands are further into the Ready or Set stages, thoughtful campaign messaging is essential to drive both short-term and future bookings.

https://www.odwyerpr.com/story/public/14575/2020-07-14/why-travel-rebound-may-arrive-sooner-than-expected.html

Hotels are selling out in popular US vacation spots this summer

Luxury hotels in summer getaway hotspots are finding business is booming, and are at (albeit reduced) capacity for most, if not all, of the summer.

https://edition.cnn.com/travel/article/hotels-sold-out-us-covid-19/

How CitizenM created a new market space in the hotel industry.

The founders wanted to create a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.

https://www.blueoceanstrategy.com/blog/citizenm-hotels-a-blue-ocean-chain-in-a-red-ocean-industry/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

How Marketing can help hotels in the ‘new normal’

With Covid-19 having affected every sector, simple things like traveling and eating out will never be the same again. However, even during these hard times, we tend to look for light at the end of the tunnel. As the hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence.

It is time for hotels to relook at their marketing strategies. Customer preference and behaviour have undergone a drastic shift. Their spending pattern has become more conservative. While cost-rationalization is a concern, there are still some marketing actions hotels can follow to get themselves ready for recovery.

It is critical not to go dark during this period but to keep proactive communication ongoing with your retail & corporate customers and channel partners.

Here are few tips to make the most use of marketing teams during this time of uncertainty –

  1. Communication, communication and communication. There is a reason they are called guests, and not customers in a hotel. This is the time to reach out to them. While you should be utilizing your social media / email and other channels, do not forget the old way of calling your loyal guests and partners to enquire about their well-being.  Share the measures you are taking to ensure safe environment.
  2. Your employees are your biggest brand ambassadors. Keep your employees active on social media, encourage them to share their experiences. Bring the human element in your hotel to showcase your core values.
  3. As you prepare to reopen, do an audit of your website content. That famous buffet would not be such a big draw now, nor will be the Saturday DJ Night. People are concerned about safety and social distancing. Explore what you can offer instead. The focus is on family, health and wellbeing. Experiences will prevail over pleasures. Create your packages around that.
  4. This is also the time to update your website assets. Post video and images of your sanitization process. Your housekeeping staffs are going to be your key player in gaining guest confidence.
  5. While taking recovery plan into action, it is important for hoteliers to know about the revenue management strategy and pricing strategy. In these uncertain times, traveler confidence is at an all-time low. A flexible cancellation policy will go a long way in attracting probable guests.
  6. This is also time for hotels to respond to reviews they have missed earlier due to work constraint. Create a review policy and reply to guest feedback with measures you are implementing to address their concerns.

Focus on the future and think what we can do to prepare for recovery. In times of crisis, it is even more important for hoteliers to maintain a public image, have a strong presence in social media, regular contact with clients and partners, to keep distribution channels populated with offers and rates they normally provide, even as business remains slow.

It is imperative to have the right technology partners that can help you update your hotel’s online content, rates and inventory across multiple channels effectively and seamlessly. Considered one of the best hotel channel managers in the market, RateTiger is integrated with more than 400 OTAs and works closely with 9000 hotels globally. It is the distribution connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

The Week, That Was – July 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to master the new normal in travel

When restrictions lift, many of us will hesitate before booking a flight and travel for business may never recover. Demand for flights and accommodation will drop. Travel will become more expensive, less convenient and less frequent.

https://www.gq-magazine.co.uk/lifestyle/article/travel-after-coronavirus

Booking.com introduces safety feature for accommodation partners

The new feature will allow accommodation partners to select different health and safety measures they are taking in areas such as hygiene, sanitisation, social distancing, and food safety among others.

https://www.businesstraveller.com/business-travel/2020/07/06/booking-com-introduces-safety-feature-for-accommodation-partners/

WinqBid, NexusTours and Travelcircus join the eRevMax Channel Ecosystem

As hoteliers, are you ready to tap into domestic travel market? Are you connected to the right channels and keeping them automatically updated with rates and availability on a regular basis? If not reach out to us for your connectivity needs to make the most of your online revenue – https://lnkd.in/gQHnJ7v

Expedia’s Melissa Maher talks recovery in travel, partnership with hotels

The company has a large recovery plan in place after carrying out research with 10,000 hotel partners, asking them what they want to see from a recovery standpoint, and built a whole program around that.

https://www.webintravel.com/expedias-melissa-maher-talks-recovery-in-travel-partnership-with-hotel-partners-diversity-inclusion-and-more/

CitizenM’s guest app facilitates contactless travel

The launch of its guest-facing app, which has been in development for years, has helped the group to create a contactless experience amid the pandemic.

https://www.hotelnewsnow.com/Articles/303449/CitizenMs-guest-app-facilitates-contactless-travel

Digital tools help answer hotel guests’ post-COVID questions

Guest behavior is changing rapidly in response to COVID-19. Fortunately, digital tools help us understand and respond to those changes in real time.

https://www.hotelnewsnow.com/Articles/303437/Digital-tools-help-answer-guests-post-COVID-questions

How hoteliers should handle data privacy in a pandemic

The hospitality industry has been collecting guests’ and employees’ personal information for years now, but as hoteliers consider collecting health information, they need to know how to do it properly.

https://www.hotelnewsnow.com/Articles/303447/How-hoteliers-should-handle-data-privacy-in-a-pandemic

France Tourism: Inside the $20 billion fight to save a battered industry

As the pandemic recedes in much of Europe, the country that loves to boast about being the most visited nation is serving as a microcosm for how the tourism industry hopes to recover and reinvent itself.

https://www.forbes.com/sites/chrisobrien/2020/07/06/france-tourism-inside-20-billion-fight-save-battered-industry/#4c4f1634732c

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

WinqBid, NexusTours and Travelcircus join the eRevMax Channel Ecosystem

With domestic travel on the rise, it is important for hotels to focus on channels that can help them get more business. The ground rule of working with any distribution/sales channel is to ensure that you keep your hotel listing up-to-date to give a true picture to the guests. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.  Here are some of our newly connected channel partners leading in their specific markets. Get in touch with us if you wish to connect with these channels or any of our 400+ distribution channel network.

Winqbid

Are you looking for new ways of generating bookings? Our newest demand partner – Winqbid offers a mobile-first platform with innovative live auction-style booking process. It provides a curated customer demand alert feature where guests can win a last-minute stay at a great deal or compete for a premium room when everything’s sold out.

Winqbid invites you to join its special Covid-19 Heroes Appreciation Program to offer much needed Rewards & Recognition to health care workers and emergency first responders. Through this program, you can offer a free room night to first responders, which in turn may lead to paid bookings if the guest chooses to book multiple room nights.

RateTiger Introductory Offer: Sign up today and get commission free auctions for three months and a year of discounted rates thereafter. Contact us now – marketing@erevmax.com

NexusTours

Looking to expand into the Caribbean market and get your brand in front of a qualified audience? Connect to NexusTours, one of the leading Destination Management Company in the Caribbean, Central and North America with presence in more than 58 destinations. Its catalog includes more than 16,000 hotel and tourist accommodation options, airport and local transfers as well as 7,500+ activities, adapted to the needs of all types of travelers. Contact us today to know more about this channel.

Travelcircus

With increasing focus on domestic travel and staycations, we are happy to present our new partner Travelcircus – they specialize in weekend getaways, exciting city trips and luxurious but affordable wellness holidays in Germany & Europe. By combining 4 and 5 star hotels with hotel services and popular attractions, Travelcircus creates unique packages at attractive prices. The channel has catered to more than 700,000 travelers from 20 different countries. Enlist with this channel to grow your online booking revenue.

Are you looking to manage any new channel from your RateTiger powered by LiveOS platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – July 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

WinqBid partners with eRevMax to make its hotel booking app available to hoteliers worldwide

WinqBid has launched a special Covid-19 Heroes Appreciation Program wherein they bring hotels the opportunity to offer much needed Rewards & Recognition to health care workers and emergency first responders. Through this program, RateTiger hotels can participate and offer a free room night to first responders, which in turn may lead to paid bookings if the guest chooses to book multiple room nights.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2020-erevmax-winqbid-partners-with-erevmax.html

Bloomberg invited Airbnb, Carnival and Leading Hotels of the World to discuss what’s next

Will the world start traveling again at the same pace, or will businesses discover the merits of virtual convening? Will the sharing economy ever fully recover?

Watch the video – https://www.bloomberg.com/news/videos/2020-07-01/grounded-the-future-of-travel-video

Southeast Asia to become preferred destination for Chinese travelers in 2021.

With IATA not expecting air travel to return to pre-COVID-19 levels until 2023, China looks to extend its dominance over Thailand’s and Bali’s tourism market.

https://asia.nikkei.com/Business/Travel-Leisure/Can-soaring-Chinese-arrivals-save-Bali-s-tourism-market

Rebuilding Hospitality for the New World

With reopening of travel, it is important that we ensure ways and means to keep employees and guests safe. This blog post sets out a plan for hoteliers to help them rebuild their business and attract more travellers.

https://www.erevmax.com/blog/index.php/2020/07/rebuilding-hospitality-for-the-new-world/

Facebook study shows how social media may influence our vacation behavior

Facebook scientists want to know more about what vacation snaps could reveal about travel behavior and the world’s most popular locations – and they’ve trained an A.I. trained on some 58,000 geo-tagged photos to help do so.

https://www.digitaltrends.com/news/facebook-study-vacation-images/

 Travel agents cautious of selling summer 2020.

Agents are taking a cautious approach to selling holidays this summer, with some refusing new bookings until there is more clarity on travel corridors and in-resort operations.

https://travelweekly.co.uk/articles/376944/travel-agents-cautious-of-selling-summer-2020

Phishing attack targets hospitality industry.

With close to 100,000 customers worldwide between Mailgun and SendGrid, it’s no surprise that attackers would setup a fake login attack campaign targeting customers (and likely those that aren’t customers but could be susceptible to social engineering).

https://ironscales.com/blog/Fake-Login-Attack-Spoof-Two-Leading-Email-Delivery-Service-Providers/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Rebuilding Hospitality for the New World

The travel and hospitality industry globally has faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR.  Hotel industry is going to see many changes after Covid 19. Now it’s time for hoteliers to work on various strategies, how the industry can move towards profitability.

Few significant steps, hoteliers can take for their staff and guests:

Contactless technology – Adoption of smart technology such as face recognition and digital key

Strict Cleaning Protocols– Self-cleaning rooms, deep sanitization routine, providing masks and sanitizers to all guests

Intelligent Benchmarking – Real-time pricing intelligence to properly capitalize on demand

Focus on Profit –  Hoteliers now need to focus on their operational health. During this slowdown it is easy to see how RevPar are actually are. As now cash flow is less, it is important for hoteliers to know the money flowing in bottom line. So it’s time to use complete metrics like gross operating profit per available room (GOPPAR), to benchmark performance like how your hotel really makes and how much money you’re putting into operation.

Integrated System – Integrated revenue management, distribution and reservation system

Focus On Domestic – Staycations, drive-ins and domestic travel is the new hot. Soft sell offerings like welcoming pets, live music,  small meeting spaces, private rooms, suites, or private sauna/spa facilities to attract local travelers.

Knowing your new source markets in the post COVID world – Monitor the travel advisory to identify source markets hoteliers can tap as soon as recovery begins.

Create Long Stay Package – Short international trips to be replaced with longer in-country stays, since the increase in remote working allows more people to work from anywhere.

Shortened Booking Window – As the booking window gets shortened, hotels need to attract early bookers with more incentives and flexibilities.

Healthy Distribution MixSpread your inventory across multiple channels to capitalize on different demand sources – focus on regional OTAs and Metasearch sites along with brand website and offline source.

Along with these hoteliers need to analyse the data and be prepared to reallocate their budget and find creative ways to serve the needs of their local customers and communities.

Hotels should target the right OTAs and need to do strong planning to acquire guests.  Relying on only one channel can be much more challenging to bounce back than the ones that have a healthy distribution mix, including direct solutions like metasearch and website as well as indirect solutions like Online Travel Agencies (OTAs).

Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101 . Here is a list of partners we connect to – https://www.erevmax.com/erevmax/erevmax-partners-details.html

We would like to be of assistance to suggest new ways & means of increasing online & offline business for your property. Let’s work together to rebuild travel and help each other earn more business. Connect with us for your connectivity needs to make the most of hotel online revenue- https://www.erevmax.com/erevmax-contact.htmls

 

 

 

The Week, That Was – June 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hotel recovery can only go so far without group bookings

Group business and convention travel do more than contribute to a hotel’s occupancy and revenue per room figures. These types of bookings also fuel profitability in an array of revenue streams and amenities at a property.

https://news.yahoo.com/convention-plateau-hotel-recovery-only-120035108.html

UK’s hotels and restaurants will reopen on July 4

Hotels, holiday apartments, caravan parks and campsites will be allowed to operate, as long as shared facilities are kept clean.

https://www.telegraph.co.uk/news/2020/06/23/travel-news-air-bridges-uk-quarantine-portugal-spain-greece/

Inviting hoteliers to share their opinions for Hotel Sentiment Survey

The travel and hospitality industry globally have faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR. eRevMax is conducting a short survey to understand the challenges you and your business are facing. The survey results will be published and made available to all participants, and will provide a reflection of the hotel sentiment and an understanding of where we are moving as an industry. Share your valuable inputs through this 2-min survey –

https://www.surveymonkey.com/r/hotelsentimentsurvey2020

Knowing your hotel channel manager in the post COVID world

With the easing of lockdown in many parts of the world, travel and hospitality businesses are starting to open up. As more people start to venture out, hotels need to be ready to attract these travelers. As per recent reports, travel related online searches are picking up. With the shortening of booking windows and increase in domestic short haul holiday bookings, hoteliers need to have their distribution strategies in place. The need of the hour is to connect to the right channels and manage them effectively.

Find out how your channel manager and connectivity provider plays a key role in current circumstances – https://lnkd.in/dBdn7vT

Pricing tactics vary by sector as consumers return to travel

As the travel industry slowly and erratically reopens, some airlines and hotels, as expected, have begun slashing rates to lure travelers back to their struggling businesses.

https://www.travelweekly.com/Travel-News/Tour-Operators/Pricing-tactics-vary-by-sector-as-consumers-return-to-travel

 Trip.com joins Google to launch Travel Trends Report.

The report provides a detailed snapshot of how consumers are responding to the evolving dynamics within the travel industry, as well as the expected trends for travel over the coming months.

https://www.prnewswire.com/news-releases/tripcom-group-joins-google-to-launch-travel-trends-report-301081707.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!