Smart technology and contactless digital interaction have become the buzzword now. With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.
Even before the pandemic, self-service technology was preferred by a significant number of travelers due to convenience and safety. According to a study by Software Advice in 2015, 60% of hotel guests mentioned their preference for hotels that offer mobile check-in. Many hotel chains were implementing mobile technology to streamline check-in and check-out process.
The pandemic accelerated the technology adoption process. From QR code enabled digital menu to Contactless Entry – hotels are taking multiple measures to adhere to all health and safety guidelines.
Offering a mobile check-in option to the guests is one step closer (and a big one at that) in delivering a satisfying experience.
If you’re still not convinced, here are the top five benefits of mobile check-in apps for hotels:
1. Save guests’ time
Unsurprisingly, people don’t like waiting in line. They don’t want to wait. And with web and mobile check-in at airports, ride-sharing and restaurant table booking through mobile becoming the norm, they expect similar service at hotels. Whilethe traditional check-in process brings human touch,it is more time-consuming, which can be a hasslefor the staff, as well as the guests, during the peak season with a horde of guests waiting at reception to get their rooms’ keys.
The mobile check-in app resolves this easily, making hotel check-in just a matter of seconds. Guests can check in through the app when near the hotel, prompting hotel staff to keep their room ready. They can go straight to the reception, collect the key, and head to their room. No more waiting, no more inconvenience.
2. Makes time for other important tasks
Delivering mobile check-in options to the guests also brings an immediate benefit to the hotelier. It saves their time, which they can use on other things to make the guest stay comfortable. They now don’t have to stay stuck with the waiting guests for hours, struggling to get everything coordinated and streamlined. Instead, they can work on something important that boosts the business’s bottom line.
3. Achieve seamless communication
No more of guests coming up to the reception and repeating “is my room ready”. No more of them calling multiple times to inform about their arrival. A hotel check-in app ensures such communication is seamless and happens with just a few clicks on the phone. This further adds to the convenience and experience of the guests.
4. Higher customer retention
Did you know customer retention is five times cheaper than newer acquisition? As a hotel owner, one of your key priorities is to retain as many guests as possible and ensure they return to the hotel. This is exactly what happens when you provide them with a personalized and satisfying experience on the back of a mobile check-in app, as well as other facilities. With a convenient and pleasant staying experience at the hotel, they are more likely to return.
5. Great online reviews
This is one of the biggest benefits when you realize just how rewarding and impactful positive reviews can be for your hotel business. Again, coming back to their experience, since they enjoyed their stay at the hotel, the guests will leave positive reviews for you. This will subsequently bring you more guests and drive revenue.
Technology solutions bring an opportunity for businesses to level up their game, get an edge in the market, and position themselves for exponential growth.
So, if you run a hotel, whether small or big, invest in good mobile check-in software along with other technology solutions like PMS, Channel Manager and Booking Engine. Attract guests, give them a great stay, get good reviews and experience customer loyalty – all with just a few pieces of tech solutions chosen to match your property’s requirements. Optimize your staff productivity as well as overall profits.