Travel Tech EMEA Day 2 – Online Sales and Distribution – Demand generation strategies

For over nine months now, the hotel industry is in a survival mode. The global hospitality industry has been facing its worst crisis, and with Europe again going for stricter restrictions and lockdown, hoteliers are grappling with the distribution challenge. The revenue needed to stay afloat in business is putting pressure on hotels to focus on occupancy. However, the long-term profitability requires a hard look at the distribution approach given the traditional channel-mix has become a thing of past.

As seen in the past crisis of 2008, this is also the time for hoteliers to rely on OTAs for driving demand in the post pandemic world. A smart distribution manager would also ensure there is no brand dilution due to price cutting. With guest behaviour going through a radical shift, hotels need to adapt to changes, and focus on the value addition through transparency, visibility, promotions and personalized communication on key channels while preventing inventory leak.

In today’s TRAVEL TECH EMEA Day 2 session, HS LATAM Founder Vinicius Geraldo joins Lybra- Zucchetti’s Jennifer Nagy and FunnelTV’s  Enzo Aita to discuss Online Sales and Distribution – Demand generation strategies in difficult times, with our panelists – Francine Heywood from OTA Insight, Rudi Azevedo from RM_Academy, James Bishop from SiteMinder and Claudio Limacher from YieldPlanet. Do join the session – https://register.gotowebinar.com/register/6930318956520107533

 

Travel Tech EMEA Day 1 – The New Normal of Pricing Strategy

With the second phase of lock-down and restrictions in many countries in Europe, the hotel industry is again facing confusion and uncertainty. The pandemic has made the job of the hotel revenue manager even more difficult. With historical demand patterns, key metrics for forecasting becoming obsolete, hotels need to overhaul their traditional revenue management technology.

Historically, every time the industry has hit a crisis, many hoteliers resort to discounting in order to stimulate demand. However, experts warn that price cut is not the solution. Far from the easy way of price war, it is time for the hospitality industry to reset the traditional way of revenue management and rebuild a recession-proof pricing strategy.

In today’s session at the Travel Tech EMEA, founder Vinicius Geraldo will be discussing all this and more with Paula Carreirao. Joining them on the panel is Damiano Zennaro from IDeaS Revenue Solutions, Erik Muñoz from Lybra | Assistant RMS, Fernando J. Cuesta from Amadeus and Philip Niemann from Atomize. Do join the exciting session on Revenue Management: The new normal of pricing strategy. Register now if you haven’t yet – https://register.gotowebinar.com/register/6930318956520107533

5 things to look for when switching your Booking Engine

These days it is as important for hospitality businesses to have a website of their own as their brand name. Direct booking means more profit, and that is only possible when you can offer booking capability in your website. Whether you have a small hotel in a quiet town or an independent boutique hotel or managing hotel chains in some of the best destinations across the world, you have to show your presence through your website.

And not just a website, but a site which shows your brand ethos and value proposition to grab the attention of your target market and makes travelers interested enough to drive bookings.

To make your hotel brand site visible, hotels need to have a beautifully designed website. Stunning hotel website that is rich in content can help attract potential travellers and influence them to book a room. Attractive images and strong content play a vital role in hotel’s website search engine ranking.

What is a Hotel Booking Engine?

The Internet Booking Engine or Hotel Booking Engine is an application that allows customers to book online directly on the hotel brand website. Here are some important factors that hotels need to take into account when switching their booking engine –

Customizable and Scalable – A booking engine should be powered with advanced customization capabilities including description, amenities, media, color, theme, search engine optimization and more. RateTiger Booking Engine powered by LiveOS is one of the most advanced solutions available in the market that helps you win more direct business. The product has flexible pricing model to manage costs for new and existing bookings while increasing revenues.

Multi-lingual and Multi-currency – Hospitality industry is one of the most diverse in the world. Since it involves a wide variety of customers from different regions and countries globally, hotels should make the booking process smooth for the customers without any language barriers as well as supporting multiple currencies.

Plug & Play – connect to your website easily– This feature of RateTiger’ s booking engine, will allow hoteliers to set up the booking engine easily. An online booking engine works by plugging into your hotel website and processing secure online reservations made through the website. The data is then passed onto your property management system so you can access and manage the bookings seamlessly.

Integrations with third party PMS / CRS / RMS – Managing room rates and availability on your brand website has never been this transparent.  You are always just one click away in making updates to your rate plans, room types, policies and hot dates across any channel(s). Auto-sync rates and availability with seamless integrations to your PMS/ CRS/RMS or channel manager.

Data safety and security – When guests are making bookings, a hotel’s booking engine should securely accept the credit card/ net banking payments. Streamline your payment process with a seamless and secure, PCI compliant payment gateway.

RateTiger Booking Engine, powered by LiveOS, is a next-generation online reservation solution that enables hotels to offer direct bookings from brand and mobile sites. It offers simple, elegant and easy-to-use interface for seamless guest experience.

RateTiger offers multiple solutions including CRS / Channel management capabilities, Booking Engine, Rate Shopper, GDS & Metasearch management, Website development, and Business Analytics for individual and chain hotels, all from one integrated platform.

Make your website your most profitable booking channel! Contact us for a ‘no-obligation’ demo and free trial today – https://www.erevmax.com/erevmax-contact.html

Introducing Promotions for Booking.com through RateTiger CRS

RateTiger Central Reservation System has been enhanced allowing users to create and manage promotions for Booking.com directly from their RateTiger dashboard. Promotions are special prices that a property can offer during a certain time window, or to a certain type of booker. In RateTiger Settings, they appear under the Promotions tab in the Inventory Module.

On booking.com, hotels can create three types of Promotions from their RateTiger dashboard – Basic Deal, Mobile Rate and Profile Rate.

Basic Deal Promotion:

  • Easy and fully customizable promotion, which will give the guest a discount on selected rooms and rates.
  • Customize the promotion for everyone or members only
  • Control on MLOS, Dates and Room Type
  • Hotels can run the promotion for various Rateplan and Payment options

Mobile Rate Promotion: Options for-

  • an app only rate- i.e, guests booking (only) through Booking.com mobile app would get this discount
  • dot rate and t.dot rate- i.e, guests booking through the Booking.com website on their mobile browser

Profile Rate Promotion:

  • Target the promotion to a certain set of guests
  • Discount can be displayed only to verified, logged-in business travelers, and will apply to all your room types, rates and dates except excluded.

Monitor your Promotions:

  • On your RateTiger dashboard, the View and Apply Promotion widget provides a detailed report of all the existing promotions and allow users to modify / deactivate a campaign.

RateTiger CRS, powered by LiveOS, is the next-generation reservation management platform for hotel revenue managers to manage multiple distribution channels including web, mobile, voice, travel agent and online travel agent (OTA) channels.

This is a very exciting opportunity as this marks the start of a series of upcoming releases, to give hotels different ways to create and sell Promotions on multiple platforms through RateTiger.

Get connected to RateTiger today and start selling promotions. Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

 

How Marketing can help hotels in the ‘new normal’

With Covid-19 having affected every sector, simple things like traveling and eating out will never be the same again. However, even during these hard times, we tend to look for light at the end of the tunnel. As the hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence.

It is time for hotels to relook at their marketing strategies. Customer preference and behaviour have undergone a drastic shift. Their spending pattern has become more conservative. While cost-rationalization is a concern, there are still some marketing actions hotels can follow to get themselves ready for recovery.

It is critical not to go dark during this period but to keep proactive communication ongoing with your retail & corporate customers and channel partners.

Here are few tips to make the most use of marketing teams during this time of uncertainty –

  1. Communication, communication and communication. There is a reason they are called guests, and not customers in a hotel. This is the time to reach out to them. While you should be utilizing your social media / email and other channels, do not forget the old way of calling your loyal guests and partners to enquire about their well-being.  Share the measures you are taking to ensure safe environment.
  2. Your employees are your biggest brand ambassadors. Keep your employees active on social media, encourage them to share their experiences. Bring the human element in your hotel to showcase your core values.
  3. As you prepare to reopen, do an audit of your website content. That famous buffet would not be such a big draw now, nor will be the Saturday DJ Night. People are concerned about safety and social distancing. Explore what you can offer instead. The focus is on family, health and wellbeing. Experiences will prevail over pleasures. Create your packages around that.
  4. This is also the time to update your website assets. Post video and images of your sanitization process. Your housekeeping staffs are going to be your key player in gaining guest confidence.
  5. While taking recovery plan into action, it is important for hoteliers to know about the revenue management strategy and pricing strategy. In these uncertain times, traveler confidence is at an all-time low. A flexible cancellation policy will go a long way in attracting probable guests.
  6. This is also time for hotels to respond to reviews they have missed earlier due to work constraint. Create a review policy and reply to guest feedback with measures you are implementing to address their concerns.

Focus on the future and think what we can do to prepare for recovery. In times of crisis, it is even more important for hoteliers to maintain a public image, have a strong presence in social media, regular contact with clients and partners, to keep distribution channels populated with offers and rates they normally provide, even as business remains slow.

It is imperative to have the right technology partners that can help you update your hotel’s online content, rates and inventory across multiple channels effectively and seamlessly. Considered one of the best hotel channel managers in the market, RateTiger is integrated with more than 400 OTAs and works closely with 9000 hotels globally. It is the distribution connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

Spanish upscale hotel endorses RateTiger for distribution connectivity

Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.

Located in picturesque Malaga, Hotel Guadalmedina is a four- star property largely catering to leisure travelers. A popular choice for international tourists, especially from Western Europe and North America, it’s important for the hotel to maintain visibility across global and regional OTAs and metasearch sites. They have been leveraging RateTiger’s XML interface with leading channels to maintain real-time rate and availability for maximum exposure. RateTiger provides fully integrated, two-way XML connections to over 350 global and regional online booking sites.

“It is a very useful tool for rate and inventory management. RateTiger is fast and accurate, and any change in price and availability is immediately reflected across channels. The quick-close option has made it really easy for us to minimize overbookings,” said Gloria Noblejas, Director, Hotel Guadalmedina.

Prior to using RateTiger, Hotel Guadalmedina was finding it difficult to manage online sales channels. They signed up for RateTiger Channel Manager in 2010 and for the last eight years, they never had to rethink. Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

“Having tested other solutions available in the market, we can say RateTiger is far ahead of others when it comes to usability and support,” commented Gloria Noblejas, Director, Hotel Guadalmedina.

Meet the connectivity experts from RateTiger at FITUR Stand 10B08 in Madrid from 23 – 27 January 2019 – book a meeting now – https://bit.ly/2F6knJ0

 

 

eRevMax to unveil AgentX101 at WTM London 2018

The ‘first of its kind’ 360-degree management solution for Travel Agents & Tour Operator

eRevMax, the global hospitality technology leader, will unveil its revolutionary new integrated management solution for Travel Agents & Tour Operators – AgentX101 – at WTM London 2018, being held between 5 – 7 November at ExCel Centre.

AgentX101, powered by LiveOS, is the latest addition to eRevMax’s award-winning suite of products for the hospitality industry professionals that are looking to manage their business efficiently and optimize profits.

“We have always endeavored to build innovative technology that is intelligent, easy-to-use and affordable – to help simplify revenue management and connectivity needs of the hospitality industry. With AgentX101, we go one step further in empowering over 600,000 travel agents and tour operators worldwide, to streamline their daily operations and focus on creating, managing and delivering memorable journeys for their clients,” said Reuel Ghosh, CEO, eRevMax.

The first of its kind management platform for Travel Agents and Tour Operators, AgentX101 provides 360-degree visibility into production sources and suggests actions and alerts to maximize potential. Already tested by some of the biggest names in the industry, the web-based solution will help travel agents automate their daily tasks, improve decision making with real time data, and gather all business information in one place.

eRevMax will also be showcasing it’s recently launched Central Reservation System along with new enhancements in RateTiger and LiveOS.

The company is co-hosting the HospitalityUnited.Club Drinks Reception @Stand TT720 on 6 November 2018 at 5pm. To register, contact us on marketing@erevmax.com

 

eRevMax announces 2-way integration with Nitesoft

Award-winning hotel connectivity expert eRevMax has completed 2-way integration with Swedish cloud-based PMS Nitesoft. The strategic partnership between the two companies will automate the distribution of availability, rates and reservations for hotel clients.


Nitesoft is a leading cloud-based hotel management platform in Scandinavia that incorporates a wide range of features for hotels, chains and serviced apartments, independent of size or operation type.  Following the integration, hotels using RateTiger channel manager and connectivity solutions can now receive all OTA generated reservations directly into their PMS, thereby eliminating manual handling of reservation notifications.

“The connectivity between RateTiger and Nitesoft PMS has proven to be highly reliable and easy-to-use. It means more sales and higher margins for our hotel customers. They can now exploit the full potential of a vast selection of OTAs, GDSs, Metasearch and Wholesalers available via the eRevMax Channel Ecosystem to expand visibility and revenue potential,” said Jan Linders, CEO, Nitesoft.

“Scandinavia is one of our key growth regions, and this interface with Nitesoft PMS will be beneficial for our mutual hotel customers. The secure XML connection ensures live rate and inventory as well as booking data flow, thereby keeping their Nitesoft PMS updated automatically, allowing the hotel manager to focus on other key aspects like guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax. 

 

 

 

Hotel Okura recommends RateTiger as the best Channel Manager

One of the most luxurious 5-star properties in Macau, Hotel Okura has endorsed RateTiger Channel Manager as the best-in-class online distribution solution. The hotel has been using the award-winning solution from eRevMax since 2011, for management of rates and availability across all connected online sales channels with great results.

Located next to Galaxy Macau, Okura Macau is a top-rated five-star accommodation with 488 rooms spreading over 25 floors.  A popular choice for luxury travellers from China and South Asia, the hotel has been leveraging RateTiger’s two-way XML connectivity with all leading regional and global channels thereby helping them expand their online reach – in sync with the hotel’s motto of “World Class, Asian Heart”.

“RateTiger provides us with all the major channels including regional channels and wholesalers to efficiently distribute rates and inventory, which has resulted in improved occupancy and revenue.  The ‘real-time update’ of rates and availability happens in the true sense helping us stay ahead in an extremely competitive market like Macau,” said Phillip Lou, E Business Manager, Hotel Okura Macau.

“It’s a powerful tool for the ease of connectivity and making quick updates across all channels seamlessly. The detailed demand information ensures our selling strategies work more effectively. On top of that, the excellent support and training gives us the opportunity to comfortably use new product features and make the most of their innovative offerings. We consider RateTiger a reliable partner for all our connectivity needs,” concluded Phillip.

Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.