Airbnb and BedLinker join the eRevMax Channel Ecosystem

Booking.com promotes its Genius program to RateTiger hotel users

With multiple studies and reports reflecting a spike in travel bookings, it has become imperative for hotels to use the right channels to make their inventory visible at every customer touchpoint. eRevMax continues to integrate with distribution partners worldwide and this week’s highlighted channels include Airbnb, the fastest growing global guest community platform as well as Bedlinker, the first B2B e-commerce exchange for travel agents to book hotels in Vietnam.

Various OTAs have launched multiple programs to help hotels attract more guests as well as offer a safe and clean stay environment. Booking.com’s Genius Program finds a mention in this post – read on for more details.

We are happy to assist with your distribution connectivity needs. Connect to any of our 400 demand partners and manage all your channels seamlessly from one central platform – RateTiger.

Airbnb

You can now manage your property on Airbnb via RateTiger/ LiveOS. Airbnb is the fastest growing global guest community with an average of over 2 million stays per night. Airbnb’s accommodation marketplace provides access to over 7 million unique places to stay in more than 100,000 cities worldwide. Contact us today to connect to Airbnb or manage your existing connection via RateTiger.

BedLinker

Are you looking to connect to local travel agents in Vietnam? BedLinker.com is the first and only B2B e-commerce exchange that offers an open trading platform, where travel agencies are directly connected to a large number of hotels, resorts and many other types of accommodation. Agents can check various hotel prices and make bookings for their guests instantly via bedlinker.com. Connect to the channel today to get your share of domestic bookings.

Booking.com – Genius Program

Attract travellers to your hotel with Booking.com’s Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount). Contact us today for more details.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

Rebuilding Together – Recovery Toolkit for Hotels by Booking.com

With countries around the world starting to ease the lockdown phase, we are seeing encouraging signs with travel related bookings starting to trickle in. Travel businesses including hotels are in a crucial stage where they need all the support to attract guests to their properties. We as technology providers offer seamless connectivity to multiple channel partners for you to expand your online brand visibility. Booking.com, one of our key connectivity partner, has rolled out a very useful Recovery Toolkit to help you convert demand into tangible bookings. The toolkit covers a whole range of things – from showcasing the latest platform updates and tools, to expanding Solutions content to help hoteliers make the right business decisions.

Here are some highlights of the Booking.com Recovery Toolkit for your reference –

The importance of flexibility – Given the dynamic nature of current times and evolving travel advisories around the globe, it is important that hotels and accommodation providers offer flexible booking and cancellation policies. Travelers want to have the option to adapt travel plans if a change in circumstances affect them. Increasing the flexibility of policies will make the property more attractive to the travelers and will give the property a better chance of being booked. Booking.com has built a new tool to help hotels easily update their rate plan policies and secure more bookings in times of low demand and high uncertainty. In one step, hotels can convert multiple free cancellation policies for their existing rate plans to “Flexible – 1 Day”. This will allow guests to cancel for free up to one day before the arrival date. If they cancel within one day before the arrival date, the guest will be charged the cost of the first night.

Optimize your pricing – Booking.com’s research shows that potential guests currently want flexibility and a great price. Through the Booking.com portal, hotels can see both local and last-minute bookings in countries where recovery is beginning, as well as future travel planning. But travelers want to be confident that their bookings are flexible enough to adapt to changing circumstances. com’s new framework makes it easier for hotels to understand how the pricing solutions can help them respond to travelers’ requirements and drive the occupancy they need.

Showcase your property’s safety measures – It has become super important for hoteliers to show how they are protecting their guests. com’s new Health and Safety Protocol provides guidance to help minimize risk for both hotels and their guests. Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their list of concerns. It’s now critically important for hotels to build confidence and set expectations for guests around health and cleanliness, so you can capture available demand. Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as in their own home.

  • Safety features and cleaning – If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help you inspire guest confidence.
  • Physical distancing – Highlight contactless check-in and check-out, cashless payment, or other ways that you are helping guests maintain social distance.
  • Food safety – Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

Increase your visibility through Genius programAttract travellers to your hotel with the Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).

There are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on their partner page.

In times like these, it’s especially helpful to get support from other partners. Share insights and advice on #Rebuilding with fellow Booking.com partners – https://partner.booking.com/en-gb/community

Pegipegi , Veturis Travel and Jet2holidays join the eRevMax Channel Ecosystem

A host of popular destinations are beginning to ease Covid19 lockdown and border restrictions and are starting to welcome tourists back. Are you making your property visible on the right channels? Automate your hotel online distribution with RateTiger. Get competitive rate intelligence with RTShopper; and manage ARI & reservation delivery with RateTiger Channel Manager – all in real-time from a single platform!

Here are some of our newly connected channel partners leading in their specific markets. Get in touch if you are looking to expand your distribution connectivity and wish to connect to any of our 400+ OTA channel network.

Pegipegi

Pegipegi is one of the most popular online travel agencies in Indonesia. Launched in 2012, Pegipegi currently offers more than 25,000 hotels in Indonesia, 25,000 flight routes, as well as more than 2,800 train routes. Add them to your distribution network and increase online bookings.

Veturis Travel

Are you looking to attract business travelers? Headquartered in Spain, Veturis Travel is a global online wholesale travel agency with a presence in 90 countries. They delivered over 700,000 reservations last year and is trusted by over 25,000 agencies. Get your property listed now to grow your corporate booking share.

Jet2holidays

UK’s second largest holiday operator, Jet2holidays offer incredible value package holidays to over 60 destinations across Europe, the Mediterranean, the Canaries and beyond. With over a million holiday packages booked on this channel annually, you may consider adding Jet2holidays to your distribution network.

Are you looking to manage any new channel from your RateTiger powered by LiveOS platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

 

 

How Marketing can help hotels in the ‘new normal’

With Covid-19 having affected every sector, simple things like traveling and eating out will never be the same again. However, even during these hard times, we tend to look for light at the end of the tunnel. As the hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence.

It is time for hotels to relook at their marketing strategies. Customer preference and behaviour have undergone a drastic shift. Their spending pattern has become more conservative. While cost-rationalization is a concern, there are still some marketing actions hotels can follow to get themselves ready for recovery.

It is critical not to go dark during this period but to keep proactive communication ongoing with your retail & corporate customers and channel partners.

Here are few tips to make the most use of marketing teams during this time of uncertainty –

  1. Communication, communication and communication. There is a reason they are called guests, and not customers in a hotel. This is the time to reach out to them. While you should be utilizing your social media / email and other channels, do not forget the old way of calling your loyal guests and partners to enquire about their well-being.  Share the measures you are taking to ensure safe environment.
  2. Your employees are your biggest brand ambassadors. Keep your employees active on social media, encourage them to share their experiences. Bring the human element in your hotel to showcase your core values.
  3. As you prepare to reopen, do an audit of your website content. That famous buffet would not be such a big draw now, nor will be the Saturday DJ Night. People are concerned about safety and social distancing. Explore what you can offer instead. The focus is on family, health and wellbeing. Experiences will prevail over pleasures. Create your packages around that.
  4. This is also the time to update your website assets. Post video and images of your sanitization process. Your housekeeping staffs are going to be your key player in gaining guest confidence.
  5. While taking recovery plan into action, it is important for hoteliers to know about the revenue management strategy and pricing strategy. In these uncertain times, traveler confidence is at an all-time low. A flexible cancellation policy will go a long way in attracting probable guests.
  6. This is also time for hotels to respond to reviews they have missed earlier due to work constraint. Create a review policy and reply to guest feedback with measures you are implementing to address their concerns.

Focus on the future and think what we can do to prepare for recovery. In times of crisis, it is even more important for hoteliers to maintain a public image, have a strong presence in social media, regular contact with clients and partners, to keep distribution channels populated with offers and rates they normally provide, even as business remains slow.

It is imperative to have the right technology partners that can help you update your hotel’s online content, rates and inventory across multiple channels effectively and seamlessly. Considered one of the best hotel channel managers in the market, RateTiger is integrated with more than 400 OTAs and works closely with 9000 hotels globally. It is the distribution connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

WinqBid, NexusTours and Travelcircus join the eRevMax Channel Ecosystem

With domestic travel on the rise, it is important for hotels to focus on channels that can help them get more business. The ground rule of working with any distribution/sales channel is to ensure that you keep your hotel listing up-to-date to give a true picture to the guests. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.  Here are some of our newly connected channel partners leading in their specific markets. Get in touch with us if you wish to connect with these channels or any of our 400+ distribution channel network.

Winqbid

Are you looking for new ways of generating bookings? Our newest demand partner – Winqbid offers a mobile-first platform with innovative live auction-style booking process. It provides a curated customer demand alert feature where guests can win a last-minute stay at a great deal or compete for a premium room when everything’s sold out.

Winqbid invites you to join its special Covid-19 Heroes Appreciation Program to offer much needed Rewards & Recognition to health care workers and emergency first responders. Through this program, you can offer a free room night to first responders, which in turn may lead to paid bookings if the guest chooses to book multiple room nights.

RateTiger Introductory Offer: Sign up today and get commission free auctions for three months and a year of discounted rates thereafter. Contact us now – marketing@erevmax.com

NexusTours

Looking to expand into the Caribbean market and get your brand in front of a qualified audience? Connect to NexusTours, one of the leading Destination Management Company in the Caribbean, Central and North America with presence in more than 58 destinations. Its catalog includes more than 16,000 hotel and tourist accommodation options, airport and local transfers as well as 7,500+ activities, adapted to the needs of all types of travelers. Contact us today to know more about this channel.

Travelcircus

With increasing focus on domestic travel and staycations, we are happy to present our new partner Travelcircus – they specialize in weekend getaways, exciting city trips and luxurious but affordable wellness holidays in Germany & Europe. By combining 4 and 5 star hotels with hotel services and popular attractions, Travelcircus creates unique packages at attractive prices. The channel has catered to more than 700,000 travelers from 20 different countries. Enlist with this channel to grow your online booking revenue.

Are you looking to manage any new channel from your RateTiger powered by LiveOS platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

Rebuilding Hospitality for the New World

The travel and hospitality industry globally has faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR.  Hotel industry is going to see many changes after Covid 19. Now it’s time for hoteliers to work on various strategies, how the industry can move towards profitability.

Few significant steps, hoteliers can take for their staff and guests:

Contactless technology – Adoption of smart technology such as face recognition and digital key

Strict Cleaning Protocols– Self-cleaning rooms, deep sanitization routine, providing masks and sanitizers to all guests

Intelligent Benchmarking – Real-time pricing intelligence to properly capitalize on demand

Focus on Profit –  Hoteliers now need to focus on their operational health. During this slowdown it is easy to see how RevPar are actually are. As now cash flow is less, it is important for hoteliers to know the money flowing in bottom line. So it’s time to use complete metrics like gross operating profit per available room (GOPPAR), to benchmark performance like how your hotel really makes and how much money you’re putting into operation.

Integrated System – Integrated revenue management, distribution and reservation system

Focus On Domestic – Staycations, drive-ins and domestic travel is the new hot. Soft sell offerings like welcoming pets, live music,  small meeting spaces, private rooms, suites, or private sauna/spa facilities to attract local travelers.

Knowing your new source markets in the post COVID world – Monitor the travel advisory to identify source markets hoteliers can tap as soon as recovery begins.

Create Long Stay Package – Short international trips to be replaced with longer in-country stays, since the increase in remote working allows more people to work from anywhere.

Shortened Booking Window – As the booking window gets shortened, hotels need to attract early bookers with more incentives and flexibilities.

Healthy Distribution MixSpread your inventory across multiple channels to capitalize on different demand sources – focus on regional OTAs and Metasearch sites along with brand website and offline source.

Along with these hoteliers need to analyse the data and be prepared to reallocate their budget and find creative ways to serve the needs of their local customers and communities.

Hotels should target the right OTAs and need to do strong planning to acquire guests.  Relying on only one channel can be much more challenging to bounce back than the ones that have a healthy distribution mix, including direct solutions like metasearch and website as well as indirect solutions like Online Travel Agencies (OTAs).

Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101 . Here is a list of partners we connect to – https://www.erevmax.com/erevmax/erevmax-partners-details.html

We would like to be of assistance to suggest new ways & means of increasing online & offline business for your property. Let’s work together to rebuild travel and help each other earn more business. Connect with us for your connectivity needs to make the most of hotel online revenue- https://www.erevmax.com/erevmax-contact.htmls

 

 

 

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

 

Hotel Guest Expectations in the time of COVID-19

For a traveler, a hotel room is like a home away from home. The one main exception however is that hundreds of strangers would have used that hotel room in the past. Hence maintaining cleanliness is very important in the hospitality industry, but with the spread of COVID-19, in which it is said that the virus can live on surfaces for a few hours to days, proper sanitization of guest rooms has become paramount.

In today’s times, it is important that hotels align with changes in guest expectations and take appropriate measures to make the guests feel safe and comfortable. eRevMax shares some tips that hotels can implement now to be future ready for when travel rebounds and guests start to pour-in.

To connect to new source markets or other tips and tricks on improving your hotel revenue flow,  reach out to us on marketing@erevmax.com.

Fighting Coronavirus: 5 short-term revenue generation tips for hotels

As the situation surrounding the COVID-19 outbreak continues to evolve, it’s time to join forces and participate in virtual discussions to learn new revenue sources for your hotel business.

5 short-term revenue generation tips –

Self- isolation packages – Offer rooms for self-isolation stays in well sanitized rooms.

Quarantine facility – Contact your local government health bodies to offer lodging and fooding to affected people in a 14-day quarantine package rate.

WorkFromHotel space – Create a weekly package offering stay, all meals and hi-speed internet and promote to professionals who want to stay comfortably without worrying about daily chores.

Extended Stay – Focus on offering extended stay packages at affordable rates with well sanitized rooms, meals and wi-fi included, to expats that might be staying in costly rented places and looking for alternative stay options.

Brand visibility – Maintain your presence through social media and have regular contact with loyalty guests – as soon as people are ready to book, they will remember and reach out to you.

We are here for you! Together we are stronger.

Contact us on marketing@erevmax.com to set up a discussion with one of our revenue management and connectivity advisers.

Top Tips to Choose the Best Hotel Channel Manager Software

In today’s multi-channel distribution landscape, the Hotel Channel Manager Software has been one of the most crucial solutions hoteliers have at their disposal. A Channel Manager typically update the rates and availabilities across connected channels at one go. The advanced ones having XML integration with OTAs also deliver reservations made on the sites and syncs inventory thereby minimizing chances of accidental overbookings. Find out what  to look for when selecting your next channel manager.

Top Tips to Choose the Best Hotel Channel Manager Software

Third Party Integration

Unless you plan to overhaul your entire technology solutions including your Property Management System (PMS), Revenue Management System (RMS) or Central Reservation System (CRS), check whether the Channel Manager you are planning to invest on has an integration with your hotel systems. A 2-way XML interface between your PMS and Channel Manager would ensure capturing and delivering reservations generated at OTAs to the property management system in real-time, thereby eliminating manual handling of reservation notifications. Similarly, if the Channel Manager is integrated with your RMS, then the rate recommendations suggested by the Revenue Management System could automatically extrapolate in your channel manager, making your pricing strategy error free.

Seamless Connectivity with Online Sales Channels

There are hundreds of Channel Managers available in the market. Only a few offer XML interface with OTAs. Having seamless integration with online sales channels require technology expertise. However, seamless connectivity between OTAs and your Channel Manager would facilitate real-time data transfer thereby ensuring inventories are always in sync.

For an optimal- distribution mix, you would need connectivity with a wide range of online distribution channels including global and regional OTAs, metasearch, niche channels, GDS, wholesaler and tour operators. The longer the list of channels provided by your Channel Manager, the wider could be your potential reach. Hence which checking on Channel Manager solutions, take a note of the number of off-the-shelf channels that the system if offering. Here’s a quick tip. Most advanced Channel Managers would have connectivity with hundreds of online channels. By looking at their channel eco-system, you can geta fair idea of the solution you are considering.

Automatic Pooled Inventory

Very few channel managers offer pooled inventory model which allows hotels to allocate your inventories across all your channels including Brand website at the same time. This essentially allows hotels to work with any number of channels thereby broadening their distribution network and exposure to new market.

Data and Analytics

A good Channel Manager would provide not only sales statistics, but also other important KPIs like booking pace, channel performance, price-point analysis for hotel revenue managers to stay on top of their business. Evaluate which Channel Manage provides you with insights on insights on booking volume, competitor analysis, market rate movement and other important parameters to identify top performing channels and make adjustments to their distribution strategy.

Payment and Data Security

One of the biggest challenges for the hotel industry today is to keep security in check. Since Channel Managers delivering reservations has access to credit card information, it is important to safeguard guests’ information from data theft and cyber fraud. It is recommended to opt for a PCI DSS Certified Channel Manager to ensure you customer card data is fully protected. Further, the solution also needs to be GDPR compliant for data and privacy protection,

Ease of Use

Simplicity is beautiful. Simplicity is loved. A product might have loads of features, but what’s the us eof those features if it’s too complicated to handle. From Microsoft Office to iPhone – most successful products share a common philosophy – they are incredibly easy to use.  The last thing an hotelier needs is to get confused with the complexities of a technology solution. Instead, when looking for your next Channel Manager, check how easy it would be to manage and how long would you need to spend every day to manage your online distribution.