The Week, That Was – Sep 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Tanzanian hotel improves online business performance with eRevMax

White Sands Resort & Conference Centre, a 4-star luxury property in Tanzania, strongly recommends RateTiger for its highly effective online distribution and business performance management solutions. The property has been using RateTiger product suite, including RTConnect for channel management, Google Hotel Ads, metasearch management, Booking Engine as well as Reputation Management tool, all centrally managed from the RateTiger platform.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2020-erevmax-luxury-tanzanian-hotel-improves-online-business-performance.html

STR: Europe hotel performance for August 2020.

Europe’s hotel industry reported its best performance levels since February, according to August 2020 data from STR.

https://www.hospitalitynet.org/news/4100751.html

Airbnb’s City Portal promises better relationship with cities

Airbnb is piloting an information-sharing platform in 15 cities that it says will help local leaders monitor the effects of the home-sharing giant.

https://www.bloomberg.com/news/articles/2020-09-23/why-airbnb-launched-a-data-sharing-tool-for-cities

UK: Travel companies flogging super cheap holidays for 2021

Desperate tour operators in the UK have slashed prices for next year not only to allow travelers to book ahead or to change their current bookings but also to recoup lost earnings for this year.

https://www.thesun.co.uk/travel/12729058/cheap-holidays-benidorm-majorca-2021-deals/

Booking.com introducing longer-stay rates

In response to surging demand for longer-term stays, hotels can now offer weekly and monthly rates. Under the new feature, a weekly rate plan requires a minimum stay of seven nights, while the monthly rate plan requires a minimum stay of 28 nights.

https://www.travelweekly.com/Travel-News/Hotel-News/Bookingcom-introducing-longer-stay-rates?

Co-working: How hotels are reinventing themselves

How Accor is adapting to new ways of working in a post-Covid world by reimagining spaces and services. Faced with new societal behaviors and other challenges arising from the pandemic, the classic hotel industry is evolving by launching new initiatives.

https://group.accor.com/en/Actualites/2020/09/coworking-hotel-pop-up-offices

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – Sep 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

TRAVEL TECH launches APAC Online Forum from 21 – 25 Sep 2020

Travel Tech introduces its virtual educational conference for APAC hoteliers and travel trade professionals. Through a series of webinars, TRAVEL TECH APAC brings together regional and global players to discuss evolving trends, changing guest expectations and new ways for travel businesses to strategize and cope with the market dynamics. Come and explore new business frontiers and discover innovative technologies.

Join our expert speakers who will talk about various topics affecting hospitality business – the sessions are scheduled from 21 – 25 September 2020 at 9:00 CET/ 15:00 SGT. RGEISTER NOW – https://lnkd.in/eGxeGuE

US travel trends for 2021

American travelers are turning their gaze towards summer 2021, with search volumes steadily increasing, including a 25% increase during the last month alone, according to new Skyscanner data.

https://www.prnewswire.com/news-releases/skyscanner-reveals-us-travel-trends-for-2021-301126441.html

Where is hotel-tech headed in post-pandemic era?

With more businesses opting for cloud-based solutions and self-serve offerings, low-contact technologies will be the preferred choice for hoteliers. Hotels will look at AI, data security, platform, and integrations as must-haves.

https://in.mashable.com/tech/16901/where-is-travel-tech-headed-in-the-post-pandemic-era

Why travel should be considered an essential human activity

Go ahead and plan that trip. It’s good for you, scientists say. Plotting a trip is nearly as enjoyable as actually taking one. Merely thinking about a pleasurable experience is itself pleasurable. Anticipation is its own reward.

https://www.nationalgeographic.com/travel/2020/09/why-travel-should-be-considered-an-essential-human-activity/

Italy: Hotel market sentiment survey.

Horwath HTL Italy conducted a survey to evaluate the current and medium-term impacts of Covid-19 on the Italian hospitality industry.

Download the report –https://horwathhtl.com/publication/italian-hotel-market/

German hotel operators confident about future.

Almost 95 percent expect the German hotel market to recover to its 2019 record level by 2022 or 2023 latest, according to a new survey.

https://www.cushmanwakefield.com/en/germany/news/2020/06/survey-hotel-operator-beat

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – Sep 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands connectivity offering in Europe with Veturis Travel

Travel technology leader eRevMax announced it has completed integration with one of Europe’s fastest growing travel wholesalers, Veturis Travel. The seamless connectivity will facilitate real-time data transfer between hotels and the bed bank through RateTiger and LiveOS platform and help in expanding its direct contacts with accommodation providers.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2020-erevmax-expands-connectivity-offering-europe-veturis-travel.html

What today’s travelers want in their accommodations

Of the 9 in 10 travelers who would be comfortable booking accommodations for a leisure trip in September or October, travelers are most comfortable staying in a vacation rental (31%), followed by chain hotels (28%), and resorts (15%), according to new Expedia data.

https://blog.advertising.expedia.com/vacation-accommodations-traveler-preference-trends

The state of group travel

The year 2020 was supposed to be a good year for the roughly 150 member brands of the USTOA. Nearly half were forecasting a “boom year,” with growth of at least 7% to 10%

https://www.msn.com/en-us/travel/tripideas/group-travel-companies-are-still-a-thing-how/ar-BB18ELys

Hoteliers plan for a budget season unlike any other

As the pandemic has thrown off expectations for most of 2020 and limited the usefulness of historical data to guide the process, hoteliers are saying setting a budget for 2021 is a completely new experience.

https://hotelnewsnow.com/Articles/304207/Hoteliers-plan-for-a-budget-season-unlike-any-other

Pricing principles to maximize hotel revenue during COVID-19

The sudden demise of travel demand on a global scale is an opportunity for your hotel to switch to dynamic pricing if you were not already doing so. Here are some things to consider when setting rates in the current market.

Monitor your competitor’s price movement with #RateTiger Shopper  – marketing@erevmax.com

https://www.phocuswire.com/hotel-pricing-principles-vikram-singh-opinion

How travel will be bought and sold in August 2021

Brand loyalty will be a more critical factor in future travel decisions than ever before, and experts predict an upside for direct bookings for travelers who are looking at brands that provided assurances about safety and health protocols.

https://www.travelweekly.com/Arnie-Weissmann/How-travel-will-be-bought-and-sold-in-August-2021-Part-2?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

 

The Week, That Was – June 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hospitality experts organize Fireside Chat to discuss Reopening of Travel and New Strategies

With experts from across 4 countries, this one’s going to be interesting. Join the conversation on Tuesday 16 June 2020 to hear from hoteliers on their reopening strategies and how technology can support them. Register today – https://lnkd.in/gFZvUwi

TripAdvisor study outlines five-stage hospitality recovery

TripAdvisor’s latest study, “Beyond COVID-19: The Road to Recovery for the Travel Industry,” outlines a five-stage recovery for the travel and hospitality industry: Decline, Plateau, Emerge, Domestic Travel, and finally, a return to International Travel.

http://ir.tripadvisor.com/news-releases/news-release-details/tourism-during-covid-19-tripadvisor-releases-findings-staged

Hotel Guest Expectations in the time of COVID-19

For a traveler, a hotel room is like a home away from home. The one main exception however is that hundreds of strangers would have used that hotel room in the past. Hence maintaining cleanliness is very important in the hospitality industry, but with the spread of COVID-19, in which it is said that the virus can live on surfaces for a few hours to days, proper sanitization of guest rooms has become paramount.

https://www.erevmax.com/blog/index.php/2020/04/hotel-guest-expectations-in-the-time-of-covid-19/

What does ‘travel freely’ mean in the new era?

Travel, the luxury most of us took for granted up until March, has never felt more needed, with many of us desperate to swap the four walls that kept us safe in isolation for the white-washed stone of a Spanish villa. But from self-cleaning hotel rooms to temperature checks at airports, what will holidays actually look like post-coronavirus lockdown?

https://www.cosmopolitan.com/uk/entertainment/travel/a32809787/travel-holidays-after-coronavirus-lockdown/

 Transparency key to provide service to future tourists.

Transparency will be the key to provide service to the future tourists. During this COVID-19 pandemic, many aspects of future travels have been labelled as ‘uncertain’. Intermediaries offering more information and clearer policies will indisputably be at an advantage in terms of restoring consumer confidence, says GlobalData, a leading data and analytics company.

https://www.globaldata.com/travel-intermediaries-need-to-increase-transparency-to-restore-consumer-confidence-says-globaldata/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – February 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin HospitalityUnited.Club is all set to host yet another dazzling event for hoteliers and travel tech fraternity in Berlin, along the sidelines of ITB, in partnership with Aptum, AgentX101, Ecommpay, LiveOS, RateTiger and TravelgateX. https://bit.ly/2T1oxWR Where hotel owners, operators invest in tech features Hotel owners, operators and asset managers offered up advice on how to balance needs and wants as well as what their top investment priorities are for the year. http://hotelnewsnow.com/Articles/300281/Where-owners-operators-invest-in-tech-features When Calling the Front Desk Is Not an Option There are certainly nice benefits to staying in an Airbnb. But if an emergency happens, you might be on your own. https://www.nytimes.com/2020/02/12/travel/airbnb-safety.html Booking.com Announces Finalists for its 2020 Technology Playmaker Awards With 45 finalists from 20 countries, this year’s awards shine a spotlight on inspiring female technologists and future tech trailblazers, and those championing greater diversity and inclusion in tech. https://globalnews.booking.com/bookingcom-announces-finalists-for-its-2020-technology-playmaker-awards/ Customers want more text-based customer support options from brands Customers want more text-based customer support options from brands. 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. https://marketingland.com/customers-want-more-text-based-customer-support-options-from-brands-275739 The big will get bigger as travel firms avoid the Google ‘death zone’ For hotel bookings, OTAs have moved away from a cheapest first price order, to a merchandised list, based on the highest converting hotels, securing bigger margins by focusing on a small set of hotels with higher booking volumes. https://www.travolution.com/articles/114184/guest-post-the-big-will-get-bigger-as-travel-firms-avoid-the-google-death-zone Travel experts fear long-term impact of virus Travel agents, operators and hoteliers are bracing for months, if not a full year, of economic disruption from the outbreak, with long-term effects that may ripple well into 2021. https://www.japantimes.co.jp/news/2020/02/16/business/economy-business/tourism-coronavirus-covid19-2021-experts/#.Xk4eu5Uzbct

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.    

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

The Week, That Was – December 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your hotel channel manager doing what you expect of it?

Here are 5 questions that you have to ask about channel management software systems for hotels.

https://www.erevmax.com/blog/index.php/2019/12/5-questions-to-ask-about-channel-management-for-hotels/

Responsible and purposeful travel: the way forward

Technology and consumer preferences are constantly evolving and the threats to the environment and personal data are becoming ever more prevalent, according to Travel Weekly’s Insight Annual Report 2019-20.

https://www2.deloitte.com/uk/en/pages/consumer-business/articles/travel-weekly-insight-annual-report.html

Five trends shaping the future of customer experience in 2020

As we enter a new decade, customer experience is firmly positioned as a competitive advantage and something most companies are prioritizing. Instead of worrying about new technology, brands need to consider the psychological foundation. Before they even want to use the technology, customers need to feel acknowledged and understood.

https://www.forbes.com/sites/blakemorgan/2019/12/17/5-predictions-for-customer-experience-in-2020/#1314960e2ec7

Where Airbnb goes, hotels will follow

Luxury hotel brands are stepping into the homeshare arena to compete with Airbnb, and are now making strides in one of Airbnb’s most successful arenas: experiences. When Airbnb launched its Experiences program in 2016, it was a gamble, but one that seems to be paying off as it has resulted in seven times more bookings year-over-year since 2018.

https://www.gartner.com/en/marketing/insights/daily-insights/where-airbnb-goes-hotels-will-follow

Google wants to be your holiday tour guide

Getting dropped into a new city is disorienting, and all the more so when you need to ask for help but don’t know how to pronounce the name of the place you’re trying to get to. Google Maps now has a fix for this.

https://www.blog.google/products/maps/let-google-be-your-holiday-travel-tour-guide/

 How can travel brands remain human in a digital-first world

Travel brands are trying to figure out how to strike the right balance between digital touchpoints and in-person interactions.

https://skift.com/2019/12/16/how-can-travel-brands-remain-human-in-a-digital-first-world/

Is this the future of travel bookings?

With online travel agents, we’ve already seen the way the travel industry has changed. While travel purchases are currently made through online booking agents or directly with the hotels or airlines, it won’t be long before we see new and advanced options come into play.

https://www.iol.co.za/travel/sponsored/is-this-the-future-of-travel-bookings-38980837

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!