Latest News and Top Tech Trends from Hospitality Industry – W3, April 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Travel to Europe this summer will soar 600% over last summer, according to travel insurance vendor Allianz Partners.

India’s Yatra.com launched a Meta Search tool which will enhance booking convenience and save costs for business travelers.

TripActions data shows the first quarter of 2022 saw the kind of hyper-growth more familiar to pre-pandemic days.

More than two-thirds of STR-defined U.S. hotel markets (113 of 165) outperformed their 2019 comparables over the four weeks ending 9 April 2022, which is reflective of the industry’s rebound toward normalcy as well as some influence from inflation.

And finally, see how hotel marketers are using entity search for SEO.

Reach out to us for your hotel channel manager, rate shopper, booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

Americans’ travel to Europe expected to increase sixfold this summer

European destinations have made a significant effort to welcome Americans back, and data shows tremendous pent-up demand for travel to the continent.

https://www.travelweekly.com/Europe-Travel/American-travel-Europe-expected-increase-sixfold

Yatra.com launches meta search tool for corporate travel

India’s leading corporate travel services provider announced the launch of a meta search tool on their corporate travel booking platform.

https://www.digitaljournal.com/pr/yatra-com-launches-meta-search-tool-for-corporate-travel

March blew the doors off of business travel

With Omicron cases decreasing and travel restrictions dropping, spending for U.S. business travel has seen a huge growth in the past two months, according to the latest TripActions data.

https://tripactions.com/blog/state-of-business-travel-and-expense-q1-2022

Largest U.S. hotel markets showed considerable RevPAR gains

Reflective of the industry’s rebound toward normalcy, more than two-thirds of STR-defined U.S. hotel markets outperformed their 2019 comparables over the four weeks ending April 9, 2022.

https://str.com/data-insights-blog/top-hotel-performing-markets-april-2022

How hotel marketers use entity search for SEO

A step further beyond keyword optimization, entity search focuses more on the context around search terms.

https://americas.hsmai.org/insight/seo-and-entity-search-in-hospitality-marketing/

Metasearch Advertising & Marketing – Key to Increase Hotel’s Visibility

Interest in travelling never diminishes!

It’s true the pandemic has brought a big blow to the travel industry but slowly the industry is coming back to form. 2021 was better than 2020 and so is expected down the line in 2022 and years to come.

But the question is: Are you prepared to tackle the new upcoming rush to your hotel?

The Pandemic Isn’t Permanent

Whether a brand is making profit/loss, the travel industry doesn’t sleep. Your guests might be now sleeping in their homes, but this is the best time for you to anticipate your Plan of Action to lead the market when it opens.

Though the industry was going slow Metasearch advertising started booming with Google’s entry into the Google Hotel Ads. This revamped the marketing structure for hotels and reduced dependency on OTAs. Have you included Metasearch marketing in your advertising plan and budget?

Keep reading to know how to boost your hotel’s outreach and ROI via Metasearch advertising.

What is Metasearch Engine?

Like any search engine, Metasearch Engine is the channel that presents to you results from various websites. A search engine has its own database and sends crawlers over the web the moment a user types anything on the search tab.  Metasearch works similarly but it doesn’t have its own database. Metasearch sends crawlers to different websites and therefore, combines and prepares a list of the related sites from all sources. This was Metasearch vs. search engine.

Next, you need to understand that Metasearch isn’t a booking platform. It is an advertising platform that brings several hotel booking channels together bidding for a room.

In simple terms, Metasearch Engine brings you a list of websites (in this case: hotel sites/ OTAs) for the customer to browse and compare the prices of the same room on different platforms. It is the gateway to bring qualified traffic to your hotel’s website.

Why Do You Need Metasearch for Your Hotel?

With technological advancement, people are also progressing! The Internet has brought everything to their fingertips from travelling plans to hotel bookings to return journeys. So, instead of flipping through multiple OTAs, the customers prefer to have all the room rates and features listed on one platform for better decision making. This makes sites like Trivago, Google Hotel Ads, TripAdvisor so popular and successful in today’s time.

It only increases your visibility to the prospective travellers but only gives you the freedom to own the relationship with the guests.

Working of Metasearch for Hotels:

Witnessing the importance and the rising bookings on Metasearch platforms, Online Travel Agencies have started participating with different Metasearch providers. When a potential customer looks for a hotel on Metasearch, it shows them a list of the hotels in that location and dates with prices on several OTAs and sites at a go.

Finding the best deal, the traveller is free to click on the link they want to book from and make the booking instantly. Unlike an OTA, you cannot book directly from Metasearch and this is how it helps you own the relationship with your customers. In return, the OTA/ hotels pay the Metasearch in CPC or CPA or a referral fee.

Now, when you are up on Metasearch platforms like Trivago, Google Hotel Ads, Kayak, and TripAdvisor, the booking process wouldn’t be simpler for the prospective customers:

  • A traveller searches for a hotel on a Metasearch website.
  • He/ she finds a list of hotels available with real-time rates from different sites/ OTA.
  • RateTiger bids on behalf of you to get your hotel on top of the list and maximum visibility.
  • The traveller clicks on the link and makes a direct booking.
  • Metasearch charges a fee in exchange from the hotel owner or the OTA.

Metasearch Advertising is a win-win for all – Hotel owners/ OTAs/ Metasearch websites.

All you need to do is find the right Metasearch advertising partner to invest your budget at the right place. Keeping your visibility intact, Metasearch marketing is of utmost importance to boost your hotel outreach in the time of Google Hotels Ads.

Key to Success with Metasearch

From individual hotels to big chains to OTAs, Metasearch is the apt platform to boost your reach and bookings. While hotel owners find this advertising method a bit complex, the OTAs are dominating every popular Metasearch website.

Regardless of experienced or a beginner, small or high on budget; all you need to do is strategize your marketing plan to bounce back post-Covid-19.

  • Choose the Right Site

All Metasearch engines aren’t the same. Some provide better results than others. Whereas, some are used more in one location and less in the other. Choose the right platform used by your target customers.

  • Join Hands with Technology

Technology is the backbone of every business. Handling another platform may be daunting for the management team. Sync the Metasearch platform to your hotel channel manager and avail seamless bookings.

  • Bidding Models as per Site Demand

The one-for-all formula doesn’t work here! Read, research, experiment and modify to figure out which bidding strategy works for which website. Do not blindly follow the “Be on the top” principle. At times, targeting the 3rd or 4th position on a platform gives you a better ROI.

  • Maintain Price Parity

Remember the audience is here to book a room. So, make sure to maintain price parity with your competitors to not your prospective customer to them. Again, technology can help you to compare and set the price in line with the competitor’s price.

If you aren’t on Metasearch platforms yet, it’s time to update your hotel marketing plan and includes Metasearch advertising in your POA to boost your reach.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://ratetiger.com/contact/

Latest news from the hospitality industry – W3, February 2022

Great news folks!

Americans are preparing to spend big – again – as omicron cases subside and states across the country loosen covid restrictions. Also London is showing robust signs of recovery, despite the recent blip resulting from the omicron variant, as per news reports below.

Next, we have an interesting blog on Airbnb showing how they are helping their partners to grow more digital revenue in 2022.

We then move to a Digital Marketing piece which shows how SEO and PPC teams can empower each other when they work together. Further down, how hotels can transform customer service and experiential offerings to a proactive revenue driver.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

 Enjoy the read.

As omicron wanes, Americans eagerly book vacations

 Travel agents, hotel operators and restaurateurs say they’ve seen dramatic spikes in demand in the past week, following a drop of more than 40 percent in daily U.S. coronavirus cases.’

https://www.yahoo.com/lifestyle/return-revenge-travel-omicron-wanes-112518451.html

London hotels see signs of demand increase

 Of all the major global cities and transportation hubs, London was among the hardest hit by the COVID-19 pandemic.

https://www.costar.com/article/1867821506/london-hoteliers-see-signs-of-demand-increasing-day-by-day

Airbnb: An Attractive Solution for Accommodation Providers in 2022

 Airbnb has never failed to make its associates feel special for being a part of them. Learn how Airbnb has walked that extra mile to help their partners be successful by driving more revenue in 2022
https://lnkd.in/dd-ddgEx

How marketers can create a holistic search strategy

 Holistic search strategies combine the keyword, audience and industry data from organic and paid channels to increase ROI.

https://searchengineland.com/how-marketers-can-create-a-holistic-search-strategy-380124

Hotels’ unexpected revenue driver: Customer service

 With recent advances in technology, hotel CTOs have an opportunity to transform customer service from a reactive cost center to a proactive revenue driver. Set your customer service agents up for success with the technology that makes it simple to deliver personalized, connected experiences for wanderlusting guests.

https://hospitalitytech.com/hotels-unexpected-revenue-driver-customer-service

Hoteliers must reinvest in experiences

 Hotel owners and operators are figuring out how to add experiential, lifestyle offerings; helping activate the hotel by aligning with its surroundings and nearby businesses.

https://www.costar.com/article/1709796085/hoteliers-must-reinvest-in-experiences-to-make-up-for-lost-time-money

 

 

 

 

 

What’s New in Hotel Distribution and Tech Trends? W2, February 2022

In the news round-up today, Expedia  the online travel giant posted fourth-quarter profits that exceeded Wall Street’s expectations. It’s looking like “a solid return to travel,” observing that bookings have rebounded anywhere Omicron has started to decline.

Hotel Beacon, a landmark property in New York has increased Occupancy & Sales with RateTiger channel management and distribution. They find RateTiger as their preferred connectivity partner for managing online distribution in the extremely competitive New York hotel market.

CWT announced the $100 million investment in product development. They will invest in content to “expand the breadth of travel choice and trip options.”

Hotel company chief commercial officers across Europe have used the past two years to analyze their brands, focusing on how to attract locals and put in place strategies for welcoming back events and corporate business.

Trivago talked about gaining market share through its city break product which could provide it with a “tailwind.”

Lastly an articleon US Hotel Performance which Shows Signs of Exiting Post-Holiday Leisure Travel Lull.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

Enjoy the read!

Expedia sees ‘solid return to travel’ as profits top expectations

Consumer travel in the age of COVID-19 is moving into a new phase of manageable risk and minor inconvenience as the Omicron variant starts to decline.

https://www.geekwire.com/2022/with-tech-overhaul-in-place-expedia-group-sees-solid-return-to-travel-as-profits-top-expectations/

Hotel Beacon NYC relies on RateTiger for growing online bookings

Hotel Beacon, a landmark property in New York, has recommended RateTiger for managing online channels and distribution connectivity. The upscale property has been using RateTiger Channel Manager for the last 6 years to update rates and inventory across online sales channels and receive reservations into their Infor HMS property management system (PMS).

https://ratetiger.com/hotel-beacon-nyc-relies-on-ratetiger-for-growing-online-bookings/

CWT sets priorities for $100M platform investment

Sustainable travel initiatives, improving connectivity and increasing content are top list of goals.

https://www.businesstravelnews.com/Management/CWT-Sets-Priorities-for-100M-Platform-Investment 

Flexibility is the new black in hotel revenue management

As consumers have been educated now around flexibility, getting the right guests at the right price with the right experience will require flexibility from hoteliers.

https://www.costar.com/article/988842786/hotel-sales-execs-key-in-to-often-overlooked-customer-bases-patterns

Trivago eyes growth through tech

The company says innovation, marketing to raise brand awareness and broadening products and services are key levers for its future growth.

https://www.phocuswire.com/Trivago-Q4-2021-earnings

US hotel occupancy begins to trend upward

The U.S. hotel industry neared 50% occupancy in the latest weekly results as leisure travel began to reemerge from a post-holiday hibernation.

https://www.costar.com/article/1809942119/us-hotel-performance-shows-signs-of-exiting-post-holiday-leisure-travel-lull

Latest news from the hospitality industry – W3, January 2022

In the news round-up today, a new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.

Pent-up demand, a growth in disposable income, and the widespread availability of vaccines are fueling a demand for upscale, independent travel to Europe in 2022, according to Eurobound.

Sarova Hotels, UK recommend hotels to use RateTiger as a channel manager. The main reason for them is the time efficiency that RateTiger generates, which is second to none.

According to Expedia Group’s 2022 Travel Value Index, which surveyed 5,500 adults across eight countries in collaboration with Wakefield Research, more than half of respondents (54%) say they plan to spend more on trips than they did prior to the pandemic.

This week’s findings from ongoing research on American travel sentiment continues to illustrate the dichotomy in the American psyche of the seriousness of the pandemic situation and their love for travel.

And finally a piece on sustainability travel, sustainability has been a focal point of hospitality industry companies. People desire reconnection and travel and doing so in a more sustainable way.

Enjoy the read!

Google tutorial on getting free hotel booking links

Introduced in March 2021, free booking links provide free traffic directly to your website and can be used in conjunction with Google Hotel Ads to maximize exposure.

https://www.searchenginejournal.com/how-to-get-free-hotel-booking-links-in-google/433523/#close

Europe: Travelers spending more, upgrading accommodations

Eurobound reports an increase in average itinerary prices driven largely by traveler demand for more exclusive accommodations.

https://www.traveldailynews.com/post/eurobound-finds-travelers-spending-more-upgrading-accommodations

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Luxury British Chain Sarova Hotels has recommended RateTiger as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support – https://lnkd.in/gr666Aun

Travelers willing to pay more

According to Expedia Group’s 2022 Travel Value Index more than half of respondents say they plan to spend more on trips than they did prior to the pandemic.

https://www.phocuswire.com/travelers-willing-to-pay-more-use-loyalty-points-for-trips-in-2022

 What resources are American travelers turning to for travel inspiration?

Search engines, email, Facebook, Youtube and blogs top the channels travelers are most receptive to learning about new travel destinations to visit.

https://www.destinationanalysts.com/blog-update-on-american-travel-trends-sentiment-week-of-january-17th/

How hotels are innovating for the eco-friendly traveler

Access to digital keys, EV chargers, sustainable dining and on-site recycling programs are a few ways the industry is redefining sustainable travel.

https://www.fastcompany.com/90713283/travelers-seek-eco-friendly-travel-options-in-2022

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

 

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

6 Great Types of Content for Hotel Website for Increase in Bookings

6 Great Types of Content for Hotel Website for Increase in Bookings

A good hotel website that is rich in content can help you to attract potential customers and influence them enough to book a room in your hotel. Good content can also improve your hotel website’s search engine ranking. Here are 6 types of great content for your hotel website that can increase bookings.

  1. New menu

If you have just released a new menu, you have to announce the same. Use your hotel website to allow guests to find out you are preparing new mouthwatering dishes in your in-hotel restaurant. This can provide them with a good reason to check out your online menu. It can fill them up with enough anticipation to make a reservation. It can even attract local guests who are loyal to your business and who might like to often dine at your restaurant.

  1. Top local attractions

Write down about the places of interest in your area, and all that the region has on offer for travelers. Sharing such information can show travelers that you are knowledgeable and assistive, and the content can also attract random people looking for those topics on Google and other search engines. You may also write about the best restaurants, walking routes, shops etc in your area.

  1. Upcoming events

If there are upcoming events in your region, you may cover them as well, similar to the local attractions. You can write down various details regarding the event, such as the number of people who are anticipated to attend it, how far the venue is from your hotel etc. Write down whether a special discount is being offered with the tickets.

  1. Holiday content

You can create content that is related to holiday events. Mention whether your hotel would be offering complementary wine on Valentine’s Day upon arrival or free dinner to moms on Mother’s Day. You may write a post about a treasure hunt that you might be hosting on Easter at your hotel or the top 5 foods to have in your in-hotel restaurant for Christmas dinner. When you create content timely around particular holidays, you can attract customers enough to turn them into your hotel guests.

  1. Video tour

You may also make a video tour of your own hotel property. It can transport guests straight to your hotel property via their PC / mobile screen. You can hire a professional to shoot high-quality videos that can portray your hotel with all the vivid details, lending a personal touch to the same. You may walk guests straight through the outdoor spaces, restaurants, common areas such as lounge, rooms, suites and more. All these can help customers get a bigger and better view of your hotel property.

  1. New feature

You may also use your hotel website to announce any new feature that you have added at your hotel, such as a redecorated restaurant, Jacuzzi baths, king-size beds in all rooms, spa facility, gym, swimming pool etc. Basically, if you have bettered your hotel in any way, let potential guests know about the same.

Content plays a huge role for traffic pulled and bookings are done on your hotel website. Get Hotel channel manager & Online Distribution.

How to Increase Bookings from Hotel Booking Website?

These days, it is important for hospitality businesses to have a website of their own. Whether you have a small hotel in a quiet town in the country or running an independent hotel or managing hotel chains in some of the best destinations across the world, you have to know how to develop and design a hotel website that grabs the attention of your targeted market and makes travelers interested enough to drive bookings. When you are building a website for your hotel property, here are some important factors that you have to take into account.

How to Increase Bookings from Hotel Booking Website

Brand

You would like your website visitors to keep your hotel brand in consideration. For this reason, you have to consistently showcase your brand through your whole website. A lively color scheme and logo will let you establish a wonderful identity and let you associate with your target audience and establish a personal relationship.

Target market

Your site’s features have to be appealing to the wants and needs of your target market. In case your hotel is targeted at luxury vacationers, you have to post lovely images of the fantastic amenities in your hotel property. Post content that can be attractive to your audience. If you like to draw travelers who are from the millennial generation, your photos have to feature active, young adults who enjoy your property completely.

Booking form

Guests have to make the booking experience on your site a simple experience. This is the reason you have to spend on a hotel reservation engine that can be used easily and which also lets you boost conversions. It is also essential that you integrate a major call-to-action message such as “Book Now” to grab the attention of users.

SEO plans

There is no point to spend on a new site in case it cannot be found on the Google SERPs (Search Engine Results Pages). Make sure that your website content is properly optimized to rank for keywords that are relevant and is a vital factor in drawing traffic. Your SEO (Search Engine Optimization) plans are necessary to consider.

Site speed

Your website has to load fully and quickly in just a few seconds. Otherwise, your hotel can be at risk of losing potential guests to competitors. Make sure that your hotel site is designed to be fast loading. Keep in mind that even a delay of 2 – 3 seconds can make users impatient enough to go to the website of your competitors and opt for whatever they have on offer, even if it means opting for a more expensive deal.

Mobile capabilities

You require a website design that is responsive, and your hotel site builder has to assist you in achieving the same. A responsively designed hotel site can let your users navigate easily to your site – whether they use a mobile device or a desktop. The booking engine for your hotel should also accept mobile reservations, given that more and more travelers are making bookings with mobile devices. It can enhance the experience of users, and aid your SEO efforts.

Get Hotel Room Distribution Management and Channel manager software.

7 Ways to Ease the Work of Distribution of Hotels for Better Business Growth

Online Hotel Distribution System

The hotel industry is gaining more popularity and the distribution is becoming easy and technically advanced. The customers who want to book the hotels are also changing and easy distribution becomes a way to gain momentum in the industry.  As the distribution becomes more scientific and smooth, the trends of the hotels and its customers are evolving for building a stronger structure.

  1. Distribution methods and channels are increasing – the multiple online booking methods are becoming the talk of the travellers. They keep using these platforms as and when they find it beneficial. The hotels are also expanding their network and finding channels like the travel agents who work online and the other areas through which they can ensure further bookings of their services. The main thing is to choose the most important channels that will give the hotels maximum benefits in booking.
  2. Metasearch engines and their extensive uses – This is a new way for marketing for the hotels. The sites can provide a lot of information that these search engines use for providing the viewer’s their choice of information. The use of these search engines has helped the travellers and the hotels too. They can compare the rates and accommodation choices and then choose the hotel that is best for them. The hotels are listing themselves in the metasearch so that they get a boost for their business.
  3. Cost reduction also helps – the travel agents are there to take care of their commissions but these online distribution channels often save the commission payments for the hotels. The booking generated through their own website often makes it easier for the travellers. The social media and the metasearch engines are there to drive direct bookings and eliminate the commission based agents who often can charge exorbitant from the travellers.
  4. Varied stay options beyond regular – There are different ways of booking accommodations. The travellers try these ways for staying at different times in the hotels. Vacation rentals are such options that the hotels use to list the properties and the other information regarding the availability and the charges of the rooms. The traveller now has got more choices and easy way to opt for such choices.
  5. Blockchain also helps in eliminating commission payments – This is another technology that the hotels use to build up records for proper room occupancy, inventory and rates of the rooms. The information helps customers and help eliminating OTA and other third-party platforms that survives on commission. As this is a new technology – the hotels have not used its full potential to eliminate extra cost.
  6. Tools and technologies from OTAs – The modern technology has also evolved for the OTAs and they are trying to bring about changes in the way they work. They are taking to advanced technology and preparing tools through which they can offer their service for the hoteliers. This also helps the hotel owners and the travellers at the same time.
  7. Expert channel managers and their efficiency – The channel managers are taking care of the hotel administration and are getting better results for the industry. The hotels are hiring the channel managers who are experienced and have given good results. The expertise and knowledge of these professionals are changing the way the hotels and the travellers are working for each other.

These are some of the new trends and easy ways to bring about work distribution in the hotel industry. These will either improve or they may give in to better and more advanced ways to take care of the services and rates.

To know more about Online Hotel Distribution System, visit https://www.erevmax.com/