What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

What is a Hotel PMS?

PMS or Property Management System is a software solution which can be installable or cloud-based for managing hotel operations like handling guest profiles, check-in and check-out, occupancy management, checking room availability and bookings.

Is your hotel using an efficient room rate comparison tool?

Download our complimentary e-book  on how to leverage pricing for profit optimization

Hotel revenue management relies heavily on accurate market intelligence. Being aware of competitor price movements and change in their distribution strategy is important for any hotelier to stay ahead of competition of multiple sales channels.

Given the perishable nature of hotel inventory, it is important to optimize room pricing such that it is in sync with market demand and is attractive enough for potential guests to make a booking. Hotels today offer multiple room rates for different room types – so tracking these different room-rate combinations across your competition manually can be a herculean task and hence arises the need for an efficient and automated rate shopping tool that can fetch you rates in real-time for apple-to-apple comparison.

With the current range of price intelligence solutions available in the market, hoteliers are spoilt for choice. To assist with your decision making easier – we present our complimentary e-book – ‘Shopping Matters – The Power of Real-time Hotel Rate Intelligence’ that will help you to know more about –

  • Importance of real-time rate intelligence
  • Understanding the marketplace to fine-tune your rate strategy
  • Why rate shopping tool is crucial to your profit optimization

Download the ebook today – https://www.erevmax.com/travel-solutions/erevmax-shopper-rateintelligence.html

7 Ways to Ease the Work of Distribution of Hotels for Better Business Growth

Online Hotel Distribution System

The hotel industry is gaining more popularity and the distribution is becoming easy and technically advanced. The customers who want to book the hotels are also changing and easy distribution becomes a way to gain momentum in the industry.  As the distribution becomes more scientific and smooth, the trends of the hotels and its customers are evolving for building a stronger structure.

  1. Distribution methods and channels are increasing – the multiple online booking methods are becoming the talk of the travellers. They keep using these platforms as and when they find it beneficial. The hotels are also expanding their network and finding channels like the travel agents who work online and the other areas through which they can ensure further bookings of their services. The main thing is to choose the most important channels that will give the hotels maximum benefits in booking.
  2. Metasearch engines and their extensive uses – This is a new way for marketing for the hotels. The sites can provide a lot of information that these search engines use for providing the viewer’s their choice of information. The use of these search engines has helped the travellers and the hotels too. They can compare the rates and accommodation choices and then choose the hotel that is best for them. The hotels are listing themselves in the metasearch so that they get a boost for their business.
  3. Cost reduction also helps – the travel agents are there to take care of their commissions but these online distribution channels often save the commission payments for the hotels. The booking generated through their own website often makes it easier for the travellers. The social media and the metasearch engines are there to drive direct bookings and eliminate the commission based agents who often can charge exorbitant from the travellers.
  4. Varied stay options beyond regular – There are different ways of booking accommodations. The travellers try these ways for staying at different times in the hotels. Vacation rentals are such options that the hotels use to list the properties and the other information regarding the availability and the charges of the rooms. The traveller now has got more choices and easy way to opt for such choices.
  5. Blockchain also helps in eliminating commission payments – This is another technology that the hotels use to build up records for proper room occupancy, inventory and rates of the rooms. The information helps customers and help eliminating OTA and other third-party platforms that survives on commission. As this is a new technology – the hotels have not used its full potential to eliminate extra cost.
  6. Tools and technologies from OTAs – The modern technology has also evolved for the OTAs and they are trying to bring about changes in the way they work. They are taking to advanced technology and preparing tools through which they can offer their service for the hoteliers. This also helps the hotel owners and the travellers at the same time.
  7. Expert channel managers and their efficiency – The channel managers are taking care of the hotel administration and are getting better results for the industry. The hotels are hiring the channel managers who are experienced and have given good results. The expertise and knowledge of these professionals are changing the way the hotels and the travellers are working for each other.

These are some of the new trends and easy ways to bring about work distribution in the hotel industry. These will either improve or they may give in to better and more advanced ways to take care of the services and rates.

To know more about Online Hotel Distribution System, visit https://www.erevmax.com/

Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

Located at the outskirts of Dublin, Carton House is one of Ireland’s most historic Palladian houses, offering 2 world-class 18-hole championship golf courses and a luxury spa. The company has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across sales channels and receive reservations in real-time. RateTiger’s integration with leading internet booking engines and PMS’s has ensured inventory is always in sync with bookings, thereby minimizing chances of overbookings.

 “The Account Management Team has been extremely professional and easy to deal with and always available which has been great. We look forward to continuing our working relationship over the coming years,” said Fiona Mullin, Director of Revenue Management, Carton House.

“As a technology partner, we are committed to empower the hotel with efficient rate distribution across their online distribution channels.  The single sign-on dashboard simplifies the operations, improves efficiencies and gives hoteliers time to focus on strategy,” said Alin Lazar, Director of Sales , EMEA, eRevMax.

HospitalityUnited.Club brings Cocktails & Conversations to Houston

HospitalityUnited.Club, a consortium of travel technology companies, brings its classic Cocktails and Conversations event to Houston in June. The Club will be hosting an exclusive evening for hoteliers on 19 June 2018, with HRS Group, LiveOS, RateTiger and Sojern joining as co-hosts.

The high energy networking event will bring together hotels and tech providers in an informal relaxed setting at The Lake House, in the heart of Houston’s Convention District, to explore innovative technology and new ideas.

“We are proud to collaborate with HospitalityUnited.Club to co-host the networking event in Houston. It gives us an opportunity to meet and greet hoteliers and technology partners and demonstrate our client appreciation. HUC organizes events that are co-located with major tradeshows around the globe, providing partners a perfect backdrop for showcasing new ideas and technology innovation.” Edward Perry, Head of Partnerships, Americas, HRS Group.

The Houston event is the sixth in the series, following successful networking parties in Toronto, Singapore, London, Madrid and Berlin.

To join us for the Cocktails & Conversations in Houston, register today – https://bit.ly/2kT5PAk

About HUC: HospitalityUnited.Club brings together hotels and technology providers to exchange ideas and knowledge in an informal relaxed setting. It is a social platform for like-minded professionals. The HUC events are co-located with major tradeshows around the world including ITB, WTM, HITEC, FITUR etc, where technology partners come together to host networking drinks at exclusive locations for their industry peers. Join HUC to get to know the latest in hospitality innovation. For more details, contact marketing@hospitalityunited.club

Updates to eRevMax’s Privacy Policy

At eRevMax, security is at the core of everything we do. eRevMax is committed to protecting the confidentiality and integrity of personal information that it comes across in conducting its business. Our Privacy Policy governs the manner in which eRevMax collects, uses and maintains information collected from various sources.

 

With the advent of General Data Protection Regulation (GDPR), businesses now have new obligations regarding the processing of EU citizens’ personal identifiable information. eRevMax and each of its associate companies that may from time to time handle personal information collected from individuals located within European Union member countries comply with the EU-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, onward transfer and retention of personal information from European Union member countries.

We have updated our Privacy Policy to include reference to the eRevMax EU US GDPR Privacy Shield Policy.

To view the updated Privacy Policy and the eRevMax EU US GDPR Privacy Shield Policy click the links below.

https://www.erevmax.com/ratetiger/privacy-policy-terms-use.html
https://www.erevmax.com/ratetiger/privacy-shield-policy.html

If you have any questions regarding our privacy policy, or if you wish to amend, or confirm that eRevMax has personal data relating to you, or if you wish to correct or delete your Personal Information if it is inaccurate, please notify us at dataprivacy@erevmax.com.

We appreciate your business and continued support!

Hotel Okura recommends RateTiger as the best Channel Manager

One of the most luxurious 5-star properties in Macau, Hotel Okura has endorsed RateTiger Channel Manager as the best-in-class online distribution solution. The hotel has been using the award-winning solution from eRevMax since 2011, for management of rates and availability across all connected online sales channels with great results.

Located next to Galaxy Macau, Okura Macau is a top-rated five-star accommodation with 488 rooms spreading over 25 floors.  A popular choice for luxury travellers from China and South Asia, the hotel has been leveraging RateTiger’s two-way XML connectivity with all leading regional and global channels thereby helping them expand their online reach – in sync with the hotel’s motto of “World Class, Asian Heart”.

“RateTiger provides us with all the major channels including regional channels and wholesalers to efficiently distribute rates and inventory, which has resulted in improved occupancy and revenue.  The ‘real-time update’ of rates and availability happens in the true sense helping us stay ahead in an extremely competitive market like Macau,” said Phillip Lou, E Business Manager, Hotel Okura Macau.

“It’s a powerful tool for the ease of connectivity and making quick updates across all channels seamlessly. The detailed demand information ensures our selling strategies work more effectively. On top of that, the excellent support and training gives us the opportunity to comfortably use new product features and make the most of their innovative offerings. We consider RateTiger a reliable partner for all our connectivity needs,” concluded Phillip.

Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

Hotel OTTO Berlin recommends RateTiger for channel connectivity

Hotel OTTO, an upscale property in Berlin has recommended RateTiger Channel Manager for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using eRevMax’s award winning distribution solution, has improved its online exposure resulting in positive revenue and occupancy growth.

Centrally located, Hotel OTTO is a modern property with 46 rooms catering largely to business travellers. Since 2010, the revenue management team has been using RateTiger to update rates and availability across online sales channels. Following the suggestion from RateTiger’s Connectivity Advisor, the hotel added top OTAs from China and South East Asia in their distribution mix. This improved the hotel’s exposure in upcoming markets and brought a positive impact to their online business

“We have been using RateTiger for the last 8 years and are very satisfied with the services that totally match our needs. Thanks to the diversity of their distribution portfolio (OTA, Wholesalers etc), we can connect with bigger number of distribution partners and have experienced a steady growth in our online business.  Amongst all the products I have used in the market so far, RateTiger remains one of the most powerful and efficient,” said Mihai Cucu, Revenue & Operations Manager, Hotel OTTO.

“Providing hotels with stable connectivity have remained our priority for the last 17 years. We have developed our channel ecosystem for hotels to improve exposure and tap new markets.  We are committed to adding value to our customers, and this recommendation shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Alin Lazar, VP – Sales, Europe & Americas, eRevMax.

eRevMax offers strong connections with over 350 OTAs and 70 technology providers. The company provides channel management, business intelligence and connectivity solutions to hotels, groups and serviced apartment globally.

M Hotel Downtown by Millennium Dubai endorses RateTiger for online distribution

M Hotel Downtown by Millenium has improved their online sales through eRevMax’s seamless connectivity with leading OTAs. The 4-star property has been using RTConnect to update rate and inventory across online sales channels and receive reservations into their property management system (PMS).

 

Middle East is the fastest-growing region for travel with UAE being the dominant market. With over 15 million overnight visitors, Dubai has seen double digit growth in mid-market travel segment. The city, being the business and shopping hub in the region with the highest smartphone penetration, has seen major shift in the entire travel value chain due to digitization – from travel research to booking to guest engagement.

Prior to RateTiger, M Hotel tried various channel managers to update rates and allotments on different OTAs but there was still a lot of manual task involved. Being a popular choice of guests, not having the ability to immediately update its rooms and rates was a potential handicap for its revenue stream and constant hindrance on staff. The extreme competition in Dubai hospitality sector fuelled by additional supply of rooms in the city has made managing online sales channels even more complex.

“The biggest challenge that we faced with our earlier distribution solutions was the time delay in sending ARI update to all channels. Proper distribution of rates and availability is very vital in eliminating parity issues which is an ongoing challenge with most of the hotels and one of the top most measurement factor which affects your search ranking in OTAs. RateTiger has really changed that considerably given the amount of data which is pushed to the channel manager,” said Unni Krishnan, Revenue Manager, M Hotel Downtown by Millenium.

RTConnect’s pool inventory model allows Unni and his team to continuously distribute its live rates and inventory to multiple booking channels and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. eRevMax’s stable 2-way XML connection with all leading online sales channels have allowed them to easily connect with better performing OTAs.

“RateTiger seems to be following the most important rule of the technology world ‘Keeping it simple but powerful’!” summarized Unni Krishnan.

Team eRevMax, represented by Diako Sali and Ram Mohan Dubey, will be attending ATM Dubai from 22 – 25 April 2018. To set a meeting, contact marketing@erevmax.com