Rebuilding Together – Recovery Toolkit for Hotels by Booking.com

With countries around the world starting to ease the lockdown phase, we are seeing encouraging signs with travel related bookings starting to trickle in. Travel businesses including hotels are in a crucial stage where they need all the support to attract guests to their properties. We as technology providers offer seamless connectivity to multiple channel partners for you to expand your online brand visibility. Booking.com, one of our key connectivity partner, has rolled out a very useful Recovery Toolkit to help you convert demand into tangible bookings. The toolkit covers a whole range of things – from showcasing the latest platform updates and tools, to expanding Solutions content to help hoteliers make the right business decisions.

Here are some highlights of the Booking.com Recovery Toolkit for your reference –

The importance of flexibility – Given the dynamic nature of current times and evolving travel advisories around the globe, it is important that hotels and accommodation providers offer flexible booking and cancellation policies. Travelers want to have the option to adapt travel plans if a change in circumstances affect them. Increasing the flexibility of policies will make the property more attractive to the travelers and will give the property a better chance of being booked. Booking.com has built a new tool to help hotels easily update their rate plan policies and secure more bookings in times of low demand and high uncertainty. In one step, hotels can convert multiple free cancellation policies for their existing rate plans to “Flexible – 1 Day”. This will allow guests to cancel for free up to one day before the arrival date. If they cancel within one day before the arrival date, the guest will be charged the cost of the first night.

Optimize your pricing – Booking.com’s research shows that potential guests currently want flexibility and a great price. Through the Booking.com portal, hotels can see both local and last-minute bookings in countries where recovery is beginning, as well as future travel planning. But travelers want to be confident that their bookings are flexible enough to adapt to changing circumstances. com’s new framework makes it easier for hotels to understand how the pricing solutions can help them respond to travelers’ requirements and drive the occupancy they need.

Showcase your property’s safety measures – It has become super important for hoteliers to show how they are protecting their guests. com’s new Health and Safety Protocol provides guidance to help minimize risk for both hotels and their guests. Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their list of concerns. It’s now critically important for hotels to build confidence and set expectations for guests around health and cleanliness, so you can capture available demand. Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as in their own home.

  • Safety features and cleaning – If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help you inspire guest confidence.
  • Physical distancing – Highlight contactless check-in and check-out, cashless payment, or other ways that you are helping guests maintain social distance.
  • Food safety – Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

Increase your visibility through Genius programAttract travellers to your hotel with the Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).

There are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on their partner page.

In times like these, it’s especially helpful to get support from other partners. Share insights and advice on #Rebuilding with fellow Booking.com partners – https://partner.booking.com/en-gb/community

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

5 Questions to Ask About Channel Management for Hotels

A Hotel Channel Management Software can be assistive for you, whether you are in search of revenue management or hotel distribution. The primary functionality of this type of application is to make sure that every hotel sales channel keeps abreast of restrictions, rate modifications and any changes that take effect. These types of systems make sure that OTAs can remain in touch with a hotel. Thus, only actual information about hotels is passed on to possible guests. There are many types of hotel channel managers, and all of them are quite useful to use. Here are 5 questions that you have to ask about channel management software systems for hotels.

5 Questions to Ask About Channel Management for Hotels

What kind of support will it come with?

When there is a breakdown, powerful distribution systems have fast support infrastructure and related troubleshooting protocols. This type of support that is offered tends to differ across systems. Although some of these come with an automated backup that can ensure booting as soon as there is a failure of the main system, others come with customer care centers that operate 24X7.

What are the access rights?

Better access rights for this type of software is the tool for proper marketing of products. At times, sound strategies for revenue management are able to protect as well as get data together. These can pave the way for different access rights across various kinds of user levels. Typically, multi-level access rights are offered through 4 main roles:

  • Front Desk
  • Reservations Manager
  • Property Owner
  • System Admin

Every one of these has rights and limitations of its own.

Is it easy to use?

You have to ensure that the system is easy to use. A few channel management systems are also available with a full user acceptance test, which is followed by strict testing for the team of the hotel. This makes sure that the product can be used smoothly. It is important that you consider that the tool can be implemented and adopted with ease.

Can automatically sync inventories?

You have to check whether your chosen channel management software automatically inform the user and update the availability to all connected channels for any modification or cancellation happened on any channel. Lots of software programs can manage more than one channel, although that does not mean that they can sync inventories based on reservation modification, which is possible only when the channel manager has 2-way XML connectivity with channels for seamless data transfer. Thus, it is important that you check this thing beforehand. It is also essential that you check whether the channel manager is available connectivity with the right PMS and Channels.

Does it ensure data security?

Finally, you should also choose a hotel channel manager that gives you data security. Data security has become the biggest challenge for the hospitality industry. For hotels, protecting guest data like address and credit card details has become crucial in post-GDPR age. While finding out the right vendor for your distribution management, do check whether the provider is PCI and GDPR compliant.

The Week, That Was – October 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Argentina based Europlaza Hotel & Suites recommends eRevMax for channel connectivity

Europlaza Hotel & Suites, a midscale hotel in the heart of Buenos Aires has recommended eRevMax solutions for managing online distribution. The property has been using RateTiger Channel Manager since 2014 to maintain real-time rate and availability across multiple online sales channels and receive reservations.

https://bit.ly/2BFN2ki

How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties.

https://www.erevmax.com/blog/index.php/2019/10/how-to-promote-your-hotel-to-business-travelers/

TripAdvisor jumps on the hotel direct booking bandwagon

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. With the new feature, sponsored listings will now include a prominent link directly to a hotel’s website to facilitate a booking. Previously, listings linked through to an OTA.

https://www.phocuswire.com/tripadvisor-sponsored-placements-direct-bookings

Google vacation rentals: Booking Holdings is gone, Airbnb is in

Airbnb listings have begun appearing for the first time in Google’s vacation rentals feature in several European cities, including Paris, Amsterdam, and Madrid. Airbnb’s appearance in Google vacation rentals could be a cameo — a small test to see if participation is worthwhile.

https://skift.com/2019/10/22/airbnb-makes-debut-in-google-vacation-rentals-for-now/

Independent hotels disappearing as chains grow

More independent hotels are either joining the big chains or shutting their doors. One of the biggest reasons independent hotels are disappearing is that they’re getting acquired by the large hotel companies or joining them as affiliates to tap into their marketing power.

https://www.nytimes.com/2019/10/21/business/independent-hotels-airbnb-boutique-chains.html

Phocuswright: Capturing the Chinese travel consumer

1.4 billion people strong, the Chinese make up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend. This is proven by the travel bookings from the region amounting to USD 420 billion in 2018 and is expected to increase to USD 480bn in 2020.

https://www.traveldailymedia.com/capturing-the-chinese-consumer/

Agoda on moving beyond accommodation

In the past, Agoda was all about hotels. That has changed. Today the company sells flights, tours as well as alternative accommodation which has become a strong pillar of the business. Thailand-based travel platform Agoda says it is focusing on finding the “best inventory” for its customers, operating with the “best tech” and fending off the intense competition in Asia armed with the “best weapons.”

https://www.phocuswire.com/Agoda-John-Broughton-Brown-interview

Meet Team eRevMax at WTM London, Stand TT211 from 4 – 6 November 2019 – contact marketing@erevmax.com to set up a meeting.

Thanks and have a good day!

The Week, That Was – October 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversations in Singapore

The consortium of travel technology specialists, HospitalityUnited.Club, is ready to host its exclusive ‘Cocktails & Conversations’ evening in Singapore this month, on 16th October 2019. The Club will be hosting the event in partnership with AgentX101, HotelTonight, Ecommpay, LiveOS, RateTiger and WIHP, to present the latest in travel technology.

Register today – https://www.hospitalityunited.club/events-register/singapore-oct19.html

Booking.com’s top travel trends for 2020

The company predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.

https://travelpredictions2020.com/#5

If you think email is dead, think again

Adobe’s recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. The respondents are spending up to five hours a day checking their emails (both work and personal). In fact, they actually feel that the amount of time they are spending is ‘just right.’

https://www.clickz.com/email-usage-study-adobe-2019/255955/

RoomIt by CWT expands channel manager connectivity

RoomIt by CWT the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. The partnerships provide business travelers with more choice and hotels with greater access to customers.

https://news.carlsonwagonlit.com/pressreleases/roomit-by-cwt-expands-hotel-distribution-with-new-strategic-global-partnerships-2924419

Hotels are start, end points of travel experiences

As affluents become more drawn to experiential travel, the role of the hotel has evolved to become more about the destination than simply about hospitality. During a panel at Condé Nast Traveler’s Points of View Summit, industry experts discussed how high-end and boutique hotels are becoming more reflective of their location. Design, sustainability practices and programming are different ways hotels can incorporate local elements.

https://www.luxurydaily.com/hotels-are-start-end-points-of-travel-experiences/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – August 2019 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Booking.com and Expedia are growing in very different ways

eRevMax partners Expedia Group and Booking Holdings reported total revenues of $11.2 billion and $14.5 billion in 2018, respectively. Moreover, both the company’s revenues have grown at a similar CAGR of 19% since 2016.

https://www.forbes.com/sites/greatspeculations/2019/08/26/booking-holdings-and-expedia-are-both-growing-steadily-but-in-very-different-ways/#7515a5d21f04

A blockchain to reconcile hotel commissions

Travelport working with IBM, BCD Travel and three hotel chains—has created a minimum viable product solution that uses blockchain to reconcile the commissions hotels pay travel management companies.

https://www.businesstravelnews.com/Distribution/A-Blockchain-Way-to-Reconcile-Hotel-Commissions

Learning from the past: Cutting rates hurts everyone

An analysis of how quickly hoteliers responded to other hotels dropping rates in their competitive sets during the recession shows no one comes out a winner.

To have a better idea of what a potential downturn could mean for the U.S. hotel industry, it’s worth observing how hoteliers behaved during the last one.

http://hotelnewsnow.com/Articles/297755/Learning-from-the-past-Cutting-rates-hurts-everyone

How Google’s machine learning technology can ace up the travel industry

The technology of machine learning is benefiting almost every industry but the most significant modification can be seen in the travel sector. Interestingly, tech-giant Google is making a major shift into the travel industry while enabling customers to book air tickets, hotels, and packages. It is also aiding customers in accessing stuff which they might have never come across on their own.

https://www.analyticsinsight.net/googles-machine-learning-technology-can-ace-travel-industry/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

The Week, That Was – August 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in the Middle East through technical partnership with Intimus PMS

Hotel connectivity expert, eRevMax has completed 2-way integration with Intimus PMS while offering hotels a wider selection of technical partners in the region. Hotels using Intimus PMS and RateTiger – LiveOS solutions can now manage their online distribution easily from one place removing all manual efforts.

https://bit.ly/2T0M5e2

The true cost of not protecting customer data in travel

For years now, the hospitality business has shared Big Tech’s addiction to customer data. Rather than sell it to advertisers, however, hotels and airlines traditionally use it to personalize travel experiences. Hotels – in particular luxury hotels – collect customer data to build detailed guest profiles, which can include personal preferences, from room, pillow and favorite cocktails, to potentially more explicit guest information.

https://www.phocuswire.com/GDPR-hotel-customer-data

What every hotelier must know about EU’s payment rules

Just as hoteliers have become used to GDPR, another piece of European Union legislation, the Payment Services Directive regulations, known as PSD2, is set to go into effect.

http://hotelnewsnow.com/Articles/297360/What-every-hotelier-must-know-about-EUs-payment-rules

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

The Middle East traveler has been going digital across all touchpoints of the travel journey, fueling a surge in the online travel market that is projected to reach $15 billion by 2023 across the region. That will mark an increase of 140 percent from current levels, according to research company Mena Research Partners.

https://skift.com/2019/07/23/rise-in-mobile-bookings-in-middle-east-creates-new-online-travel-competition/

Hotel chains demonstrate common B2B eCommerce website blunders

Hotels can earn customers’ loyalty by providing better personalized recommendations that understand their individual price/value tradeoff.

https://go.forrester.com/blogs/hotel-chains-demonstrate-common-b2b-ecommerce-website-blunders/

Amex GBT forecasts modest hotel rate increases for 2020

The Hotel Monitor 2020, published by American Express Global Business Travel, predicts that hotel prices in most key cities will experience only modest rises in 2020.

https://www.hospitalitynet.org/news/4094362.html

Online presence high priority with independent hotels

Trends in how people, and brands, consume and process information online are driving digital marketing strategies for independent hotels. It’s important not only to have an online presence but also to have the proper digital footprint, sources said.

http://hotelnewsnow.com/Articles/297313/Online-presence-a-high-priority-at-independent-hotels

What you need to know about Google Ads’ “Store / Hotel Visits”

Google came out with another way marketers and hoteliers can measure the performance of campaigns through Store Visits or for hotels, Hotel Visits. Hotel Visits can measure whether or not users actually visited your property. Google uses cell towers, wifi signals and more to tell whether or not you’ve actually visited a property and you aren’t just staying next door or across the street.

https://screenpilot.com/2019/07/what-you-need-to-know-about-google-ads-store-visits/

How San Francisco boosted Chinese bookings by 30 percent

Outbound Chinese visitors represent an increasingly important part of San Francisco’s tourist model, constituting 23 percent of international tourist spending in 2018.

https://jingtravel.com/san-francisco-grew-chinese-bookings-30-percent/

Connect with us for your connectivity needs to make the most of online revenue-https://goo.gl/3gKUJZ

Thanks and have a good day!

eRevMax completes integration with Mexican CRS – PMS provider

Hotel connectivity solution provider eRevMax has completed 2-way integration with Front2Go hotel management system. Mutual hotel customers can now leverage the interface to update rate and availability to third party online booking sites whenever they are updated in the hotel reservation system and receive reservations from OTAs.

Developed by Avance Sistemas, Front2Go is an upcoming property management system currently being used by over 200 hotels in the region. Front2Go dashboard allows property owners to manage front desk operations, rates and promotions, and customer loyalty data, consolidating the status of all hotel properties in one place. eRevMax’s distribution solutions are used by over 9000 hotels to update rate and availability across their booking channels and immediately update inventory whenever a booking is made.

Front2Go is a new generation CRS-PMS software with presence in Mexico and Latin America. Through our new partnership with eRevMax, our mutual customers will benefit from the integrated connectivity to many booking sites provided by RateTiger channel manager.  The availability and rates remain in sync with all online sales channels, while the reservations are received seamlessly into our CRS. This alliance will allow our customers to increase their online presence without the complexities of having to update data in several platforms,” said Alfredo Malo, CIO, Avance Sistemas.

Our interface with Front2Go provides our customers in the Americas another option to manage online channels cost-effectively without worrying about maintaining online inventory manually across each booking website. The secure XML connection eliminates the need for any manual intervention, allowing hotel managers to focus on key aspects like strategy and guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with around 400 OTAs and 90 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions across the board from independent boutique properties to hotel groups and chain. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivity between its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

The Regency Apartment Hotel Menlyn is a full-service luxury apartment hotel in Pretoria, with short-term and long-term accommodation option for business or leisure.

Hoteliers today work with multiple technology systems. I save a lot of time as I don’t need to go into various systems to gather different information to make revenue decisions. All required information is now available at a central point – LiveOS. It is a great tool to analyze our key performance indicators and take decision accordingly. The tools have reduced our workload and increased our productivity exponentially via this cutting-edge technology on a single sign on platform,” said Anton Saayman, Revenue Manager, The Regency Apartment Hotel Menlyn.

The revenue management team is leveraging RTConnect to update rates and inventory to multiple OTAs directly from their Property Management System (PMS), and get reservations delivered back into the system in real-time, without worrying about overbooking.  The LiveOS platform provides them with advanced reporting dashboard to help fine-tune their pricing strategy, monitor booking pace and demand analytics, for informed decision making.

eRevMax, the company behind RateTiger and LiveOS, provides real-time channel management, business intelligence, connectivity solutions and centralized management platform to hotel chains, independent and boutique properties and large serviced apartment groups globally, with hundreds of channel connections to choose from.

To know more, meet us at WTM Africa in Cape Town from 10 – 12 April 2019. Book a meeting now – https://www.erevmax.com/southafrica/

The Week, That Was – February 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.

https://bit.ly/2XdYEEG

Expedia announces Certified Technology Partner Program

Expedia Partner Solutions (EPS) has launched its Certified Technology Partner Program, an elite program for EPS’ top technology partners from around the world.

https://bit.ly/2GVY09e

Experimenting with the future of business travel: three hypotheses

There are three clear hypotheses that the business travel industry should be experimenting with to be truly customer-centric in the future.

https://www.egencia.com/public/us/experimenting-with-the-future-of-business-travel-three-hypotheses

Growing travelling population shaping the future of the hospitality world

Demographics and growing economies are changing the shape of future travelers in the world. What factors is the future of hospitality looking to deal with? Within the next decade, the number of households making at least US$ 100,000 annually will increase by 30 million, with one out of three of these households located in emerging markets.

https://www.hotelmarketing.com/articles/growing-travelling-population-shaping-the-future-of-the-hospitality-world

Distributed ledger technology can bring rate parity to hotel distribution

The last few years have seen a steady rise in the impact of rate parity and onward distribution issues on hotelier’s bottom line.

 https://www.phocuswire.com/Distributed-ledgers-rate-parity-hotel-distribution

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!