The Week, That Was – July 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

American Hotel Brand relies on RateTiger while on course to business recovery

US based hotel and real estate management company, Thy Collection, has improved revenue and occupancy for its properties leveraging eRevMax’s channel connectivity. Two of the properties under the Bel Air Hospitality brand are managing their online distribution with RateTiger and have benefitted with greater efficiency.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/july2021-erevmax-american-hotel-brand-relies-ratetiger-course-business-recovery.html

CWT on how the travel sector has reinvented itself

From bubble resorts, to the rise of work-cations and a new breed of sustainably conscious consumers, the travel landscape is almost unrecognizable from that of previous years.

https://news.mycwt.com/blog_posts/3-trends-shaping-the-future-of-travel-102207

Corporate travel is starting to recover

Hotels, airlines and TMCs are all reporting that there has been an increase in corporate discussions over the past few weeks, as executives are back on track for months of virtual meetings and video conferencing.

https://afegames.com/corporate-travel-rebound-signals-first-signs-of-recovery-in-decimated-sector/

Hotel CEOs on new travel trends

How traveler behavior has changed, and how hotel brands are responding to those changes. The New York University School of Professional Studies Jonathan M. Tisch Center of Hospitality recently held a CEO think tank exploring how strong leaders adapt to change.

https://www.travelagentcentral.com/your-business/hotel-ceos-new-travel-trends

Green Pass” COVID travel app smoothing travel for Europeans

Europe has started cutting some of the red tape limiting international travel with its own version of a COVID-19 “passport.”

https://www.cbsnews.com/news/covid-vaccine-passport-travel-europe-green-pass-app/

The Hotel Demand Pulse June 2021

In both the U.S. and Europe, COVID-19 cases have dropped to levels not seen since March 2020. These drops have resulted in strong demand growth in both regions. APAC has seen dramatic drops in cases as well since last month, but demand has not yet reacted with significant growth.

https://koddi.com/the-hotel-demand-pulse-june-2021/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – June 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax report shows optimism and positive outlook within the European hospitality sector

European Hotels are excited about summer travel and are looking to drive business recovery. For the first time since Q1 2020 European hoteliers are showing a sense of optimism. eRevMax has been carrying out regular #surveys to monitor hotel sentiment and help shed light on how they are reacting to the new normal and the changing travel trends. Through this survey report, we present hotel business outlook, booking sources, distribution mix, travel recovery timelines among other parameters. Access the full report here – https://lnkd.in/g525Umf

Hotel marketing campaigns balance emotion and innovation

Messaging draws a deeper emotional bond to travel for viewers, while activations appear in the types of digital- and mobile-first environments that a wider range of people have adopted over the past 15 months.

https://www.marketingdive.com/news/hotel-brands-balance-emotional-appeals-marketing-innovation-as-travel-spig/602265/

Budget hotels set to benefit, according to GlobalData

The data and analytics company notes that, with less budget for travel but a strong desire to escape, many will turn to budget providers to satisfy their travel cravings.

https://www.globaldata.com/budget-hotels-set-benefit-increase-price-sensitive-travelers-says-globaldata/

Europe’s reopening: Where U.S. travel advisors are sending clients

Italy and Greece are currently the most sought-after destinations, with France following not far behind.

https://www.travelpulse.com/news/destinations/europes-reopening-heres-where-travel-advisors-are-sending-clients.html

Tripadvisor sharing activities travelers loved the most

Awards have been expanded across a dozen subcategories, reflecting activities that have been hot since the start of the pandemic. Whether travellers enjoy planning in advance, or waiting to see what’s nearby once they’re in-destination, Tripadvisor’s Things to Do Awards surface recommendations for all types of travellers, according to the best guides: other travellers who have been there and done that.

https://tripadvisor.mediaroom.com/press-releases?item=126568

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – June 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax attains Preferred Connectivity Partner status with Expedia Group

eRevMax, the leading hotel distribution technology provider, announced that it has been certified as the 2021 Expedia GroupTM Preferred Connectivity Partner. This recognition underscores eRevMax’s focus on building and maintaining a high-quality connection that empowers RateTiger customers to grow their businesses on the Expedia Group marketplace.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-attains-preferred-connectivity-partner-status-expedia-group.html

US Hotels’ Memorial Day weekend tops 2019

U.S. hotels had more guests over Memorial Day weekend than at any other point during the pandemic, with 40% of all hotels reporting 90% occupancy or more, and those guests paid more for rooms than they did over the holiday weekend in 2019.

https://www.costar.com/article/891563165/us-hotels%E2%80%99-memorial-day-weekend-tops-2019

Futuristic technologies for safer travel

Whether from novelty or necessity, travel providers have adopted robots, drones and other technologies to make travel safer, more interesting and arguably better for consumers.

https://www.travelweekly.com/Articles/futuristic-technologies-for-safer-travel

eRevMax expands Partner Ecosystem with Tour10, Hotel Intelligence and Simplotel

Hotels looking to expand their online distribution for better visibility and improving room occupancy, contact us to know which travel sites can bring you more business. Consult our connectivity advisors to see a demo of RateTiger. To know more about these new partners, read more – https://lnkd.in/gN5PYXg

Guests expect hotel tech experience to be similar to how they use technology at home

More and more hotels are adopting internet of things technologies, which include smart speakers and thermostats accessed over a Wi-Fi network that many guests use at home.

https://www.costar.com/article/1834909468/industry-tech-group-gives-guidance-on-hotel-internet-of-things

Google’s guide to summer travel 2021

Google searches for “summer vacation” and “sunscreen” are seeing a major spike, and those are just a couple of the many interesting Google Trends emerging.

https://blog.google/products/flights-hotels/summer-guide-2021/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

The Week, That Was – June 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax releases Q2 Hotel Sentiment results for European accommodation providers

Europe shows positive Hotel Sentiment for Q2 – Q3 2021. Our latest survey report reflects a sense of optimism for the first time since Covid19. The survey conducted for hoteliers in April – May 2021 reports high expectations in terms of occupancy and business growth. To know more about the trends, access the full report here: https://rb.gy/e6rvnq

Leisure travel likely to hit pre-COVID levels by next year

Leisure is probably going to hit 100% of pre-COVID levels by some point next year, and United Airlines is saying that they’re already seeing leisure fares match the prices people paid in pre-COVID times.

https://finance.yahoo.com/video/leisure-travel-likely-hit-100-181911057.html

Airbnb’s future is about ‘living,’ not just travel

Working from home trend is reshaping Airbnb’s business, as it spurred flexibility in terms of where and how people live or how long they stay in one place.

https://www.bloomberg.com/news/articles/2021-05-26/airbnb-s-future-according-to-ceo-brian-chesky-living-not-just-travel

The Importance of a Property Management System (PMS) in the Hotel Industry

With travel recovery steadily picking up pace, hotels are seeing encouraging signs with reservations starting to trickle in. Expanding hotel occupancy and online revenue will be one of the key focus for rest of the year and there will be an increased focus on inter-connectivity of systems and getting the distribution basics right. Does your Property Management System integrate to various other technology solutions you use today? Are you getting third party reservations delivered directly into your hotel system? Do you have a bird’s eye view of your inventory status at all times? Find out the key to a good Hotel PMS. Read more – https://lnkd.in/gq73Rs5

Google Hotels adds vacation rentals

Google is adding vacation rental listings to its Google Hotel platform, with both vacation rental and hotel options set to appear alongside each other in search results for a given destination.

https://searchengineland.com/348972-348972

Expedia launches huge deals promo

From June 8 to 12, travelers will be able to save up to 60% on hotels and activities for travel until the end of January 2022.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-post-pandemic-sales-blitz

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Importance of a Property Management System (PMS) in the Hotel Industry

Hotel Property Management Systems have come a long way to become one of the most essential technology tools for accommodation providers today. Simply put, a good PMS is considered the backbone for a hotel. Property management systems make it easier for coordinating the functions of the front office, guest management, sales, planning, and reporting. It allows property owners to manage front desk operations, rates and promotions, and customer loyalty data, consolidating the status of all hotel properties in one place.

Why every hotel needs a PMS and the benefits they can derive?

Guest Reservations

The most important benefit of a PMS is that it helps hotels to seamlessly manage guest reservations. An ideal PMS should allow a hotel to centralize all guest bookings in one place whether they are coming from third party channels. Brand.com or direct walk-ins. When all the reservations are reflected in one place, it becomes easier for the hotel staff to have access to up-to-date inventory information. It gives clarity to hotel employees to know which rooms are reserved and when, so they can manage operations accordingly.

Managing online third-party sales channels

Most PMSs work with various hotel channel managers, like RateTiger, to make it seamless for hotels to transfer rate and availability data to OTAs and get reservation delivery into the hotel system. Some PMSs offer in-built channel management functionality which allows hotels to offer better online reservation experience through a vast network of volume-producing online sales channels.

Revenue Management

Property management systems also helps hotels to manage revenue effectively.  It helps hoteliers to assess the performance of the property, using key performance indicators like ADR (average daily rate), RevPAR (revenue per available room) and GOPPAR (gross operating profit per available room). A good PMS also offers rate plan management where hotels can quickly create room type-rate plan combinations, which assists hoteliers to easily respond to changes in demand. These change in demand may occur due to seasonality, local events, and various other factors.

Front-desk Operations

A front-office module allows a front-desk manager to view and update room reservation status, manage guest check-ins, and process payments. Some property management systems offer integration into check-in kiosks or allow checking in or out via QR code. This module connects reservation, housekeeping, spa, activities, and guest relations management modules in a single environment.

Digital Check-In

With social distancing becoming the norm, digital or contactless check-in is a preference for many guests nowadays. The contactless technology allows guests to arrive, and then check-in using the mobile app on their phone, or by using a self-service check-in machine. The PMS can sync automatically, keeping check-in and occupancy information updated.

Guest Data Management

It is critical for hotels to collect and organize guest data to keep in touch with current and past customers during and after check-out. A CRM integrated with PMS can help the front desk and reservation team to collect all guest information from these sources, store guest data and have a database in an accessible format.  Advanced PMS also enables hotels to manage guest loyalty programs effectively.

Third Party Integrations

Hotels today need multiple technology solutions to manage their property efficiently. But the key challenge for hotels is that most technology solutions work in silo, and it becomes difficult for hotels to get a clear picture of how everything can work together. An integrated system helps hotels to have synchronized data essential for informed decision making. Hence it is important for a hotel PMS to have open API or option to integrate to other technology systems so that hotels can take benefit of it.

Reporting

Last but not the least, is reporting. Everyday hotel staff access many reports including guest data, reservation, booking pace and trends, channel performance and various other relevant metrics for business performance analysis. A good PMS provides quality reports with advanced analytics and insights in easy-to-use formats.

How to get started?

If you are looking for a good PMS, get in touch with us today. RateTiger works closely with all leading PMSs including Opera, Prologic First, IDS Next, WinHMS, ArabSoft, Cenium, Guestline, ePMS, Ezcloud, Hotelogix, HotSoft, Indra, Infor, Protel, Intimus, Mews, Oracle, Skyware, and Visual Matrix,  and we are happy to recommend you systems that work well in your region.

Further, if your property is looking for any technology solution individually or integrated on a platform – Hotel Channel Manager, CRS, Internet Booking Engine (IBE), Rate Shopper, GDS & Metasearch management, Website development, Business Analytics – please reach out to us for a ‘no-obligation’ demo today – https://www.erevmax.com/erevmax-contact.html

 

 

 

The Week, That Was – May 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

RateTiger becomes one of the first channel managers to offer Promotion feature for Expedia, Booking.com & Agoda

Hotels using eRevMax channel manager and connectivity solutions can now create specific Promotions on Expedia along with Booking.com and Agoda directly from their RateTiger platform to attract more visibility and rebuild demand.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2021-erevmax-releases-promotion-feature-expedia.html

Seeing is believing: The power of short-targeted videos in travel marketing

There is a significantly higher chance of your potential customers watching your video content than engaging with your emails, or reading information on your website.

https://www.campaignlive.co.uk/article/travel-marketing-engineering-bounce-back/1717202

Spanish Hoteliers Upbeat As COVID-19 Restrictions Ease

Hotels across Spain are reopening as the vital summer season gets underway, fueled by an easing of travel restrictions and increasing vaccination levels.

https://www.costar.com/article/209858740

Airbnb predicts historic travel rebound in 2021

Airbnb has been conducting surveys and are optimistic about the future of travel. It recently shared its top 2021 travel trends and tips for hosts which reflect a strong pent-up demand leading to significant travel rebound. If you haven’t already signed up with Airbnb, now is the time to get started. You can manage you property on Airbnb via RateTiger – contact us today on marketing@erevmax.com

Read more – https://lnkd.in/gFAdNeG

Reaching potential travelers

Where should travel marketers be spending their budgets right now? Americans are thinking of life beyond COVID-19 and travel marketers will need to understand consumers’ appetite for different types of advertising.

https://adage.com/article/YouGov/top-post-vaccine-travel-and-vacation-trends-marketers-should-know/2337826

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Airbnb predicts historic travel rebound in 2021

Airbnb, the home-sharing and accommodation rental giant, has predicted an unprecedented travel recovery in the coming months as more countries ease travel restrictions due to vaccine roll-out. The pent-up demand for travel after a year of uncertainties are making people get back out there. This trend is also captured in the eRevMax Hotel Sentiment survey where 2 out of three BnB and Home Rental owners have reported significant increase in bookings and occupancy compared to last year.

Airbnb has recently published its customer survey report which shows a shift toward more meaningful travel. As more people work remotely from home, they want to go out and stay at another place, not necessarily a hotel, for a longer than usual duration.

More than a year of restrictions and lockdown have made people prioritize personal trips over mass tourism. People want to reconnect with family and loved ones and are willing to take trips while keeping the safety and security in check.

Among the key points that surfaced in the Airbnb research:

People miss traveling and plan to travel. More than bars, restaurants, sports, or other live events, people miss traveling. In one survey, 54% of people said they either already booked a trip or expect to travel in 2021.

What this means: There is a significant pent-up demand as people can’t wait to travel again.

People will be flexible on where and when they travel. With remote work and learning here to stay, people will have more flexibility with travel. This will likely impact where, when, and how long people stay—for example, there may be more demand for off-peak days of the week and times of the year. Nearly 25% of those surveyed said they envision longer stays.

What this means: Be ready to adapt to new guest needs, like offering longer stays, upgrading wi-fi, setting up a laptop-friendly workspace, and including amenities suitable for families and people with disabilities.

People will want to travel nearby. In the survey, 56% of people said they prefer a domestic or local destination. Just 21% said they want to travel farther away and internationally.

What this means: Guests will go anywhere—as long as it’s nearby. This means travel will likely disperse to thousands of smaller cities, towns, and rural communities.

People will prioritize affordability. Those surveyed said affordability was the top priority in choosing accommodations for future travel. The pandemic has hit a lot of people financially, but the desire to travel and connect is universal.

What this means: Offering a great value would help accommodation providers to attract family and group of friends traveling together.

People want to travel to connect with family and friends. In the survey, 41% said connecting with family and friends will be “much more important” post-pandemic.

What this means: There is a shift from mass travel to meaningful travel, and bookings from families and groups of friends who want to reconnect.

As people begin to make plans to reconnect with friends and family, Airbnb is launching the Summer of Responsible Travel, an 8-point plan to help hosts, guests and communities they call home stay safer. The Summer of Responsible Travel plan includes new tools to help travelers and hosts stay healthier, systems to crack down on bad behavior and more help for people if some part of their trip doesn’t go as planned.

You can now manage your property on Airbnb via RateTiger/ LiveOS. Contact us today to connect to Airbnb or manage your existing connection via RateTiger –https://goo.gl/3gKUJZ

The Week, That Was – May 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Reef Boutique Hotel drives its travel recovery strategies with RateTiger

One of the most sought-after properties in Bahrain, Reef Boutique Hotel, has recommended RateTiger for helping implement its recovery strategies for online sales growth. The 5-star address is seeing a surge in direct bookings since its implementation of RateTiger booking engine.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2021-erevmax-reef-boutique-hotel-drives-travel-recovery-strategies-ratetiger.html

Booking.com’s narrative for post-pandemic travel

The company’s new narrative is all about deeper value, better choice, increased flexibility and transparency as well as more thoughtful experiences.

https://www.thedrum.com/news/2021/05/20/bookingcom-s-cmo-arjan-dijk-the-emerging-post-pandemic-traveller

Top OTAs in China back on track

Trip.com Group, China’s largest online travel agency, reported higher-than-expected financial performance for Q1, indicating resilient recovery of China’s domestic tourism market. Both domestic hotel and air ticketing reservations have fully recovered.

http://epaper.chinadaily.com.cn/a/202105/20/WS60a59b7ea31099a2343563e3.html

Survey finds caution being replaced by eagerness to travel

According to GetYourGuide’s Reopening Research report, more than half – 56% – of respondents say they plan to travel within the next six months, which the report classifies as “eager.

https://www.phocuswire.com/getyourguide-survey-finds-caution-being-replaced-by-eagerness-to-travel

E.U. Reopening Borders To Vaccinated Travelers, Those From “Safe” Countries

European Union announced its decision to reopen its borders to visitors who have been fully vaccinated with an approved vaccine or those who are coming from a list of “safe” countries from a COVID-19 perspective.

https://www.travelagentcentral.com/europe/e-u-reopening-borders-to-vaccinated-travelers-those-from-safe-countries

 Airbnb sees a new kind of business travel emerging

That new kind of business travel would include more employees working remotely and returning to headquarters occasionally, and they may prefer to rent an Airbnb accommodation over a hotel.

https://www.businesstravelnews.com/Lodging/Airbnb-Remote-Workers-Could-Spur-New-Kind-of-Business-Travel

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

 

The Week, That Was – May 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Connect to niche travel channels to generate more bookings through RateTiger

Are you reaching out to specific customer segments to increase occupancy? Niche channels like VeryChic and Halalbooking can give you access to guests who are looking for properties that can cater to their needs. Its time to expand your hotel distribution net and connect to these channels. RateTiger offers you 450+ global and regional channels to choose from – contact us today to know more about these two niche channels – https://lnkd.in/gfTGFRM

Expedia reluctant on travel habits changing permanently

Expedia Group CEO says he’s ‘rooting for revenge travel’ as revenue sinks 44% in Q1. However, one trend of the past year – people getting more into vacation rentals – has accelerated and exposed more people to the product and is a long-term trend, Expedia says.

https://www.geekwire.com/2021/expedia-group-ceo-says-hes-rooting-revenge-travel-revenue-sinks-44-q1/

EU confident of COVID-19 travel certificate for summer

The European Commission expects to finish work soon on a COVID-19 certificate that could allow citizens to travel more easily this summer in the 27-nation bloc.

https://www.reuters.com/world/europe/covid-certificate-will-be-signal-travel-eu-germany-says-2021-05-11/

Airbnb and sustainable travel

A new study published in the Journal of Sustainable Tourism suggests Airbnb has a bigger carbon footprint than many realize.

https://www.architectureanddesign.com.au/features/features-articles/the-carbon-footprint-of-airbnb-is-likely-bigger

Trivago sees a strong travel recovery ahead

In the U.S., qualified referrals increased from 30% of 2019 levels in January to 70% in April, a sign that one of its biggest markets is making a steady recovery as vaccination rates improve.

https://www.nasdaq.com/articles/trivago-sees-a-strong-travel-recovery-ahead-2021-05-07

Higher earners, millennials lead charge back to travel

Traveler confidence is returning this year, especially among higher earners and millennials, according to a joint study from Accenture and Tripadvisor.

https://tripadvisor.shorthandstories.com/future-of-travel/index.html

Meet RateTiger at ATM Dubai from 16 – 19 May 2021 – book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

 

Google makes hotel listings free – are you ready to grab the opportunity?

Hotels can now display rate and availability without taking part in Google PPC

For long, Google has remained the Elephant in the Room for the hotel industry. In the last five years, the search -engine giant has consolidated its place as the leader in the meta search, now accounting for over 57% all metasearch bookings.

It is the first place to go for many people when they start their search. Google has now made it free for hotel owners and travel agencies to list their properties on Google Search.

When a potential booker selects a hotel from the search option, in the booking module, the overview section is now showing four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the user would be able to see all four paid listings along with all search results.

This section is now showing booking links from unpaid listings as shown in the organic search by hotels and travel companies.

This is a major opportunity for hotels. Hotel booking links have always been offered via Google Hotel Ads, which acts like a metasearch channel displaying real-time pricing and availability for hotels for specific dates of travel. With this new development, this barrier is removed and gives hotels a chance to display their direct rates and booking links without worrying about metasearch budget.

This opportunity is available for all the hotels through their Hotel Center account. Hotels which are already taking part in Google’s Hotel Prices API and Hotel Ads do not need to take any action and will be shown in All Options based on the organic search ranking.

The ranking of the organic search results will be based on an algorithm that looks at non-commercial factors, and pricing accuracy will be ensured through new tools and processes as well as using reliable data sources.

Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com