In the news round-up today, hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.
The hotel industry was never known to be an early adopter of technology, but the adoption of technology rapidly accelerated following the start of the pandemic. Some technology served to reduce the spread of COVID-19, like guest-facing contactless technology.
GHA DISCOVERY’s LIVE LOCAL provides an occasion for members to celebrate the opportunities right on their doorstep by rediscovering their own neighbourhood and staying close to local communities.
Travel buyers put the finishing touches to the annual preferred hotel rate programme they have been painstakingly negotiating since the summer.
Customer-service organizations are continuing to prove this is the case as they respond to a customer-driven charge towards digital interactions with service providers across industries and geographies.
A report conducted by The Hotels Network indicates that this year Black Friday once again had a significant positive impact on the hotel’s direct booking channel.
Enjoy the read!
Europe: Urban hotels to lead rate rises in 2022
Hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.
The state of the hotel industry going into 2022
To stay competitive, hotels must review trend reports and competitive-set information, websites must be laser-focused on selling, and the focus must be on experience, not the amenities.
Global Hotel Alliance launches Live Local
Members enjoy access and benefits at GHA hotels, at home or away, without having to stay overnight.
The hotel RFP is slipping from favour
Few travel buyers are playing the RFP game for 2022, with many edging closer to a strategy often referred to as continuous sourcing – doing away with the previous ‘one and done’ process.
Innovation through the digital disruption of customer service.
Rapid digitization and changing customer demands are creating an industrial revolution in services, and it looks like the changes are here to stay.
The Hotels Network: Black Friday campaigns see an increase of 52% in hotel website conversions.
Black Friday once again had a significant positive impact on the hotel’s direct booking channel.
Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today