The Week, That Was – April 2021 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

Webinar Invite: Direct Bookings –  Same Game | Different Rules

Over the past year the hotel industry has been on the defensive. The time has come to go back on the attack with a new strategy. Join our team of Game Changers on 11th May where they will discuss how their specialist companies, with compatible technologies have joined forces in order to enable their modern solutions to drive direct bookings and improve payment processes across all hospitality companies; from big hotel groups to small guesthouses.

Register here – https://us02web.zoom.us/webinar/register/WN_J5n5oa6FRdaEeuBSr7vnWQ

Hotel rates on the rise as travel demand ticks up

Hotel accommodations will rebound despite a migration to vacation rentals. Nightly rates, while still somewhat lower than a year ago, are slowly rising to match or – in some popular destinations – surpass pre-pandemic prices, according to Koddi.

https://www.cnbc.com/2021/04/28/hotel-rates-on-the-rise-as-travel-demand-ticks-up.html

Business travel 2021: Where we’re headed as the recovery takes shape

What if booking a business trip was as easy as ordering an item from Amazon Prime? Hear how industry experts are leveraging technology to shape the future of the business travel experience. The global pandemic has forced leaders across industries to rethink design and the user experience.

https://www.fastcompany.com/90624621/business-travel-2021

How to get onboard with Google Hotel Link for Free

Is your hotel leveraging the Google Free Listing yet? Find out how you can easily get your hotel rates and availability on Google through this quick guide – https://www.erevmax.com/blog/index.php/2021/04/how-to-get-onboard-with-google-hotel-link-for-free/

Travel marketers look ahead toward recovery

Expedia on how travel marketers can continue being flexible, and appropriately move forward in light of ongoing uncertainty.

https://martechseries.com/mts-insights/guest-authors/travel-marketers-look-ahead-toward-recovery/

Trivago partners with TUI for attractions

eRevMax partner Trivago users will have direct access to more than 55,000 excursions, activities and tickets in over 100 countries.

https://www.globenewswire.com/news-release/2021/04/27/2217759/0/en/Trivago-Collaborates-with-TUI-to-Offer-New-Activities-Feature.html

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

How to get onboard with Google Hotel Link for Free

Last month, Google has made hotel listings free for hotel businesses and travel agencies. If you are a hotel owner or a travel agency, you can now display your rates and availability in the All Options section. While the results shown in this section is based on organic search results, this is a major opportunity for hotels to showcase their properties on the world’s biggest search engine without worrying about metasearch budget.

In this blog, we have shared a quick guide for hotels to get on Google.

Why Booking links?

For long, hotels have had to compete through PPC campaigns to appear on Google Hotel Booking listings, where cost was often a big factor. This new development removes the cost barrier and gives hotels a level playing field to appear in Google when users search for accommodation. Based on the search query, a listing of various hotels appear along with property photos, ratings, prices, and a map. While the hotel website’s SEO would play a role in appearing in the top results, if done correctly, it helps hotels to connect with more travelers and drive more bookings at no cost.

Google Hotels immersive view

When a user searches for hotels in a particular location, Google shows an immersive view including both a list and a map of hotel search results that contains hotel names, photos, prices, and ratings. Often these results include property promotion ads, which are paid hotel ads on Google. The traveler then either books from the options or can further filter prices by check-in date, occupancy, price, amenities, user rating, brand, and hotel class. Clicking on a hotel sends the traveler to the hotel booking module. The overview section on the booking module shows four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the traveller would be able to see all four paid listings along with all search results.

How to get started: Existing Hotel Ad Users

For hotels already displaying rates and availability and booking link through metasearch, they do not need to do anything as they are automatically eligible to show free booking links. Any property with a bid in a hotel campaign and participating feeds will be eligible. Bids also have no impact on the ranking of free booking links.

Hotels and travel agencies who do not take part in Hotel ads

If you are a hotel or a travel agency which does not take part in hotels ads, the first thing you need to have is a Hotel Center Account. Hotels and hotel booking partners who do not have a Hotel Center account but are interested in getting started with free booking links should fill out the interest form. Google has integration with multiple third-party integration partners including RateTiger and recommends hotels to work directly work with these providers to connect to Google. At RateTiger, we are helping many of our client hotels to set up Hotel Center Accounts. For onboarding, you need to provide us with the following:

  1. The hotel list containing all the properties that the hotel/ group/ travel agency wishes to show on Google.
  2. Selecting an option for sending hotel pricing updates to Google.
  3. Customize landing pages that will be shown to a traveler after they click on a hotel’s price on Google or Google Maps.
  4. Maintain an excellent Price Accuracy score

To know more or to get started, contact us today – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – April 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

Suha Hospitality boosts online bookings with RateTiger

Leading hotel chain Suha Hospitality has endorsed eRevMax distribution solutions which helped the group improve their online booking productivity. All properties of the brand are currently using RateTiger Connect for managing rates and availabilities across connected OTAs directly from their PMS.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2021-erevmax-suha-hospitality-boosts-online-bookings-ratetiger.html

Demand may exceed supply, as IHG sees surge in bookings

Bookings are rising in parallel with vaccinations, and a significant portion of the travel industry’s recovery will be seen in the second half of 2021 and the bulk of 2022.

https://www.marketwatch.com/story/demand-may-exceed-supply-as-ceo-of-one-of-the-worlds-biggest-hotel-groups-sees-surge-in-bookings-11618999201

Google is phasing out third-party cookies… Will it impact hotel marketing?

Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear.

Read more – https://www.hospitalitynet.org/panel/125000098/126000990.html

Hotel Sentiment Short Survey- Q2 2021

As a distribution connectivity provider, eRevMax – RateTiger has been interacting with hotels worldwide to identify pressing challenges that affect your day-to-day operations. We invite you to participate in our short survey and share your valuable responses. Your participation will enable us to prepare a collective Hotel Outlook Report for the next quarter. We will make the report available to all respondents once it is published next month.
Click the link to access the survey – https://lnkd.in/ga4Xx2d

eRevMax Partner Expedia launching major brand revamp

The new brand positioning includes the tagline of “It matters who you travel with,” which is meant to illustrate Expedia’s desire to be more of a companion that can support travelers get more out of their trips.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-launching-major-brand-revamp

 The intersections of tomorrow’s hotel industry

Now is the time, to reinvent, revitalize and reposition the entire hotel industry by offering fewer rooms and more space dedicated to activities other than lodging.

https://www.hotelbusiness.com/the-intersections-of-tomorrows-hotel-industry/

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – April 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

RateTiger and IDS Next strengthens partnership to help hotels optimize revenue

Hotel business is always challenging, even more so, on an island nation that is heavily dependent on international business travellers during these turbulent times. For the Crown Hotel Port Moresby in Papua New Guinea, the challenge was to realign their strategy and expand domestic market at a time when travel restrictions were at its peak.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2021-erevmax-ratetiger-ids-strengthens-partnership-hotels-optimize-revenue.html

Make way for the travel agents. Again.

Many travel agents are seeing an unprecedented surge of business, as Covid-19 has given them a new relevancy, thanks largely to the morass of constantly changing rules and restrictions that travelers must navigate.

https://www.nytimes.com/2021/04/14/travel/summer-vacation-travel-agents.html

Europe travel high on luxury wish lists

Demand for international travel is strong, with 49 percent of U.S. travel advisors saying clients are requesting Europe vacations for the future.

https://www.travelagentcentral.com/destinations/europe-travel-high-luxury-wish-lists

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

Domestic travel is driving recovery for hotel businesses across the globe. Are you getting your share of the room bookings? RateTiger provides real-time connectivity with 450+ channel and technology partners assisting #hotels worldwide to increase revenue opportunities and streamline business processes. Choose from our wide network of partners and expand your hotel’s online visibility. Happy to feature our partners of the month Discover Loyalty, GuestPlus PMS and World2Meet (W2M) – to know more about them, read further-https://www.erevmax.com/blog/index.php/2021/04/erevmax-expands-partner-ecosystem-with-discovery-loyalty-guestplus-pms-and-world2meet-w2m/

 Airbnb launches summer of responsible travel

Initiative aims to ensure both hosts and guests maintain their health and safety consciousness after the pandemic.

https://news.airbnb.com/airbnb-launches-summer-of-responsible-travel/

Most Americans will travel this year

A new survey found that 76% indicated they would be likely to travel once they have been vaccinated, and 62% plan to use an OTA or metasearch platform.

https://www.travelweekly.com/North-America-Travel/Survey-says-overwhelming-majority-of-Americans-will-travel-this-year

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

With future booking numbers picking up across key destinations globally, domestic travel continues to aid travel recovery. The increasing number of technology requirements that assists hotels to manage their business efficiently can be mind-boggling. It is important that hotels choose their tech partners judiciously so that they are cost and time effective while leading to revenue generation.

eRevMax continues to expand its partner based to offer hoteliers with integrated solutions so they can manage multiple facets of hospitality operations seamlessly, directly from a single platform. Here we bring some of our newest technology partners – feel free to contact us to connect with any of them.

Discovery Loyalty

With more focus on domestic tourism and growing importance of loyalty programs, you may want to have a partner that can help you create and manage Loyalty Programs for your hotel. Our newest partner – Discovery Loyalty, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. With over 570 hotels in 85 countries, the award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Get your property listed with Discovery Loyalty and boost your hotel occupancy today.

GuestPlus PMS

A popular technology provider in the UAE, Armada GuestPlus PMS, is a fully configurable, PCI compliant Property Management System that can enable any sized hotel, holiday home, inns and resorts to manage their bookings and operations efficiently and profitably. GuestPlus PMS helps its hotel partners to boost revenue by up to 150%. Known for its user-friendly interface, Armada GuestPlus PMS might just be the right partner for your property. What’s more – you can continue to manage your OTAs seamlessly through RateTiger even with this new PMS. Contact us if you want to schedule a demo with the PMS.

World2Meet (W2M)

If you are looking to connect to a Spanish tour operator, look no further. World2Meet (W2M) – our new demand partner is connected to over 6000 travel agencies in Spain and Portugal and works closely with bed banks, OTAs and wholesalers. With direct contracts with more than 30,000 properties, this could just be the right partner for your hotel. Contact us today to know more about this channel.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – April 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Expedia launches virtual agent for advisors and travelers

Travel advisors who are members of the Expedia Travel Agent Affiliate Program (TAAP) now have access to new virtual agent technology within the TAAP platform. Virtual agent can cancel bookings or check the status of a client’s refunds.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-Travel-Agent-Affiliate-Program-virtual-agent

Europe’s hotels see values fall but longer-term outlook strong

All hotel have been affected but mainly upscale and luxury properties with more exposure to group and convention demand as well as international visitors.

https://hvi.hvs.com/DocumentDownload/3876.pdf

Chinese travelers: Back on the road?

The Chinese luxury consumer’s enthusiasm for global travel stuttered to a halt during the pandemic. Signs are it could pick up again soon, starting with the Asia-Pacific region.

https://www.voguebusiness.com/consumers/chinese-travellers-back-on-the-road

STR: February US hotel performance shows promising signs

Occupancy reached 45.3%, its highest level since October 2020, and that’s not the only good news on the horizon.

https://www.costar.com/article/653606065/february-us-hotel-performance-shows-promising-signs

BCD Travel introduces new hotel rate benchmark capabilities

The new solution will provide BCD Travel’s clients increasingly accurate standard market rate benchmarks.

https://www.prnewswire.com/il/news-releases/bcd-travel-and-gimmonix-announce-strategic-partnership-to-enhance-standard-rate-benchmark-capabilities-for-business-travel-clients-301255797.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – March 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Mayaland Hotels and Resorts endorse RateTiger for online distribution

One of the leading luxury heritage chains in Mexico, Mayaland Hotels & Resorts have highly recommended RateTiger for channel connectivity and online distribution. The group has been using RateTiger Channel Manager to update rates and availability across online sales channels for the last three years and have experienced significant improvement in occupancy and revenue.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2021-erevmax-mayaland-hotels-resorts-endorse-ratetiger-online-distribution.html

Google launches property promotion ads for hotels globally

While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel.

https://support.google.com/google-ads/answer/10541931

Google makes hotel listings free – are you ready to grab the opportunity?

Do you know hotels can now display their rates and availability without taking part in Google PPC or Google Hotel Ads?  Through a recent announcement, Google has made hotel listings free. Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com

https://www.erevmax.com/blog/index.php/2021/03/google-makes-hotel-listings-free-are-you-ready-to-grab-the-opportunity/

Vaccine passports: Can they save travel? Should they?

Perhaps the main obstacle to wide use of vaccine passports is political: Ethical concerns about dividing the world into vaccinated and unvaccinated for purposes of travel freedom.

https://asia.nikkei.com/Spotlight/The-Big-Story/Vaccine-passports-Can-they-save-travel-Should-they

5 big signs that travel is roaring back

Hotel reservations on Expedia.com for some parts of the United States this summer are “all booked up” and the company expects Europe will soon follow as the number of vaccinations grow.

https://edition.cnn.com/2021/03/20/business/travel-rebound-coronavirus/index.html

Hotels show signs of life, with travel boom in sight

Hotels are preparing for the prospect of a surge in demand, as occupancy rates at U.S. hotels reached 52% last week, the highest since Covid-19 lockdowns began, according to STR.

https://www.crainsnewyork.com/hospitality-tourism/hotels-show-signs-life-travel-boom-sight

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – March 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

The tallest hotel in the world leverages RateTiger for online revenue growth

One of the finest hospitality addresses in Dubai, Gevora Hotel, has recommended RateTiger for efficient online distribution and channel management. The four-star luxury property has been using the RateTiger product suite, including RTConnect for 2-way ARI and reservation transfers between OTAs and hotel PMS, GDS distribution and Review Management, all powered by the LiveOS platform.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2021-erevmax-tallest-hotel-world-leverages-ratetiger-online-revenue-growth.html

Google makes hotel listings free – are you ready to grab the opportunity?

The recent news of Google making Hotel Listings free has created a lot of stir in the travel segment. Is your hotel taking advantage of this opportunity? If you are looking for a #distribution partner to help you update ARI across your connected online sales channels, have a look at RateTiger today. Through seamless integration with hundreds of OTAs and metasearch channels including Google Hotel Ads, RateTiger is your go-to channel manager. Read more about Google’s free listing and contact us on marketing@erevmax.com to find out how we can help your property attract more guests –https://www.erevmax.com/blog/index.php/2021/03/google-makes-hotel-listings-free-are-you-ready-to-grab-the-opportunity/

Return to business travel quicker in Asia Pacific than worldwide

A study by business news channel CNBC found the Asia-Pacific region is the only among those surveyed where a majority of corporate chief financial officers expect a rebound to pre-pandemic levels of business travel within three years.

https://www.traveller.com.au/business-travel-and-covid19-travelling-for-work-likely-to-decline-after-pandemic-h1ujkq

Travel Leaders: One-third of clients have booked their next trip

Beyond the third that have already booked their next vacation, 24 percent are currently planning their next vacation.

https://www.luxurytraveladvisor.com/your-business/travel-leaders-one-third-client-have-booked-their-next-trip

How OTAs add value to independent hotels

More than 95% of small and medium accommodations in Europe have expanded their global customer base through OTAs, a new research suggests.

https://www.consultancy.eu/news/5857/how-online-travel-agencies-add-value-to-sme-accommodations

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Google makes hotel listings free – are you ready to grab the opportunity?

Hotels can now display rate and availability without taking part in Google PPC

For long, Google has remained the Elephant in the Room for the hotel industry. In the last five years, the search -engine giant has consolidated its place as the leader in the meta search, now accounting for over 57% all metasearch bookings.

It is the first place to go for many people when they start their search. Google has now made it free for hotel owners and travel agencies to list their properties on Google Search.

When a potential booker selects a hotel from the search option, in the booking module, the overview section is now showing four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the user would be able to see all four paid listings along with all search results.

This section is now showing booking links from unpaid listings as shown in the organic search by hotels and travel companies.

This is a major opportunity for hotels. Hotel booking links have always been offered via Google Hotel Ads, which acts like a metasearch channel displaying real-time pricing and availability for hotels for specific dates of travel. With this new development, this barrier is removed and gives hotels a chance to display their direct rates and booking links without worrying about metasearch budget.

This opportunity is available for all the hotels through their Hotel Center account. Hotels which are already taking part in Google’s Hotel Prices API and Hotel Ads do not need to take any action and will be shown in All Options based on the organic search ranking.

The ranking of the organic search results will be based on an algorithm that looks at non-commercial factors, and pricing accuracy will be ensured through new tools and processes as well as using reliable data sources.

Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com

5 tips to optimize your hotel’s profile on Booking.com – Part 5

We aim to bring to hotels quick and easy ways to optimize their presence on Booking.com and get more reservations for their property. Through this series, we are highlighting tips that you can leverage through the various promotional options that Booking.com provides.

In the last part of this series, we will talk about the Payment solutions available through Booking.com

Allow Booking.com to take care of online payments

Data breach and payment security have been one of the biggest concerns of the hotel industry. In the last 2 years, many hotel chains have been victims of data compromise. A robust payment solution is a must-have for hotels to avoid security breach and guaranteed pay outs.

Booking.com has recently introduced guest payment options which can help hotels reach more guests, reduce cancellations, and save time on administration related stuff.

Secure, reliable, and easy to manage, the payment module gives hotels a wide range of options including internationally recognized PayPal, Alipay and WeChat Pay.

To know more about this, please check out this video: https://www.youtube.com/watch?v=QgKfMcRLebY&feature=emb_title&ab_channel=Booking.comPartners

Benefits for Hotels choosing Booking payment solutions –

  • Put an end to chasing down guest payments
  • Eliminate dealings with fraudulent online bookings
  • Avoid guaranteed payouts according to the hotel policy

Benefit for Guests –

  • Choice to select from a wide range of payment options

According to Booking.com data, guests who make online payments are much less likely to cancel or have no-show than those who don’t – ensuring more secure revenue for the hotel.

Booking.com offer properties two payments solutions to choose from:

  1. Guests can only pay online (i.e. Booking.com facilitates all payments),
  2. Guests can either pay online or at the property (i.e. Booking.com only deal with the hotel’s online payments).

To know more about how you can get started, contact us on marketing@erevmax.com