Rebuilding Hospitality for the New World

The travel and hospitality industry globally has faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR.  Hotel industry is going to see many changes after Covid 19. Now it’s time for hoteliers to work on various strategies, how the industry can move towards profitability.

Few significant steps, hoteliers can take for their staff and guests:

Contactless technology – Adoption of smart technology such as face recognition and digital key

Strict Cleaning Protocols– Self-cleaning rooms, deep sanitization routine, providing masks and sanitizers to all guests

Intelligent Benchmarking – Real-time pricing intelligence to properly capitalize on demand

Focus on Profit –  Hoteliers now need to focus on their operational health. During this slowdown it is easy to see how RevPar are actually are. As now cash flow is less, it is important for hoteliers to know the money flowing in bottom line. So it’s time to use complete metrics like gross operating profit per available room (GOPPAR), to benchmark performance like how your hotel really makes and how much money you’re putting into operation.

Integrated System – Integrated revenue management, distribution and reservation system

Focus On Domestic – Staycations, drive-ins and domestic travel is the new hot. Soft sell offerings like welcoming pets, live music,  small meeting spaces, private rooms, suites, or private sauna/spa facilities to attract local travelers.

Knowing your new source markets in the post COVID world – Monitor the travel advisory to identify source markets hoteliers can tap as soon as recovery begins.

Create Long Stay Package – Short international trips to be replaced with longer in-country stays, since the increase in remote working allows more people to work from anywhere.

Shortened Booking Window – As the booking window gets shortened, hotels need to attract early bookers with more incentives and flexibilities.

Healthy Distribution MixSpread your inventory across multiple channels to capitalize on different demand sources – focus on regional OTAs and Metasearch sites along with brand website and offline source.

Along with these hoteliers need to analyse the data and be prepared to reallocate their budget and find creative ways to serve the needs of their local customers and communities.

Hotels should target the right OTAs and need to do strong planning to acquire guests.  Relying on only one channel can be much more challenging to bounce back than the ones that have a healthy distribution mix, including direct solutions like metasearch and website as well as indirect solutions like Online Travel Agencies (OTAs).

Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101 . Here is a list of partners we connect to – https://www.erevmax.com/erevmax/erevmax-partners-details.html

We would like to be of assistance to suggest new ways & means of increasing online & offline business for your property. Let’s work together to rebuild travel and help each other earn more business. Connect with us for your connectivity needs to make the most of hotel online revenue- https://www.erevmax.com/erevmax-contact.htmls

 

 

 

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

 

The Week, That Was – June 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Moving the distribution landscape beyond ‘hotel room only distribution.

Total distribution will allow hospitality brands to enhance the full guest journey, while providing more unique and customized experiences for their first-time and repeat visitors, and in turn, capture brand loyalty to improve their bottom line.

https://www.hospitalitynet.org/opinion/4099189.html

The future of hotel design after coronavirus, according to hospitality architects.

Hotel designers are reworking existing projects and starting new ones with a focus on social distancing and contact-free systems. Expect fundamental changes to hotels’ meeting spaces, lobbies, guest rooms, and food and beverage options.

https://www.businessinsider.com/future-of-hotel-design-after-coronavirus-hospitality-architects-2020-6?international=true&r=US&IR=T

Analysis by McKinsey and trivago: Corona is changing German travel habits

New data by hotel price comparison site trivago shows that Germans are avoiding long-distance trips this year.

https://www.globenewswire.com/news-release/2020/06/16/2048493/0/en/Analysis-by-McKinsey-and-trivago-Corona-is-changing-German-travel-habits.html

Travel corridors offer path to Europe’s rebound

Confidence in a recovery is growing among European hoteliers due to lockdowns being lifted and travel corridors being established between member nations and even some non-European destinations.

https://hotelnewsnow.com/Articles/303131/Travel-corridors-offer-path-to-Europes-rebound

Google: Travel-related searches are slowly increasing again.

Using Google search data, a Joint Research Centre team has created a set of indicators to analyze how the worries of EU citizens change as the coronavirus pandemic evolves.

https://medicalxpress.com/news/2020-06-google-insights-eu-citizens-coronavirus.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – June 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hospitality experts organize Fireside Chat to discuss Reopening of Travel and New Strategies

With experts from across 4 countries, this one’s going to be interesting. Join the conversation on Tuesday 16 June 2020 to hear from hoteliers on their reopening strategies and how technology can support them. Register today – https://lnkd.in/gFZvUwi

TripAdvisor study outlines five-stage hospitality recovery

TripAdvisor’s latest study, “Beyond COVID-19: The Road to Recovery for the Travel Industry,” outlines a five-stage recovery for the travel and hospitality industry: Decline, Plateau, Emerge, Domestic Travel, and finally, a return to International Travel.

http://ir.tripadvisor.com/news-releases/news-release-details/tourism-during-covid-19-tripadvisor-releases-findings-staged

Hotel Guest Expectations in the time of COVID-19

For a traveler, a hotel room is like a home away from home. The one main exception however is that hundreds of strangers would have used that hotel room in the past. Hence maintaining cleanliness is very important in the hospitality industry, but with the spread of COVID-19, in which it is said that the virus can live on surfaces for a few hours to days, proper sanitization of guest rooms has become paramount.

https://www.erevmax.com/blog/index.php/2020/04/hotel-guest-expectations-in-the-time-of-covid-19/

What does ‘travel freely’ mean in the new era?

Travel, the luxury most of us took for granted up until March, has never felt more needed, with many of us desperate to swap the four walls that kept us safe in isolation for the white-washed stone of a Spanish villa. But from self-cleaning hotel rooms to temperature checks at airports, what will holidays actually look like post-coronavirus lockdown?

https://www.cosmopolitan.com/uk/entertainment/travel/a32809787/travel-holidays-after-coronavirus-lockdown/

 Transparency key to provide service to future tourists.

Transparency will be the key to provide service to the future tourists. During this COVID-19 pandemic, many aspects of future travels have been labelled as ‘uncertain’. Intermediaries offering more information and clearer policies will indisputably be at an advantage in terms of restoring consumer confidence, says GlobalData, a leading data and analytics company.

https://www.globaldata.com/travel-intermediaries-need-to-increase-transparency-to-restore-consumer-confidence-says-globaldata/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – June 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

45% of Chinese willing to travel overseas.

A recent PATA survey found that 60% of Chinese intend to travel in 2020 and 45% are willing to travel abroad.

http://www.tradearabia.com/news/TTN_368536.html

Japan considering a travel bubble for overseas business travelers.

The country plans on prioritising entry for business people from China, South Korea, Australia and, surprisingly, the US to help boost the economy.

https://www.timeout.com/tokyo/news/japan-is-considering-a-travel-bubble-for-overseas-business-people-and-tourists-060120

HUC offers software development, project management and other services

Whether it is through short term projects or one-off development requirements, HUC offers a ready pool of skilled resources that can get your project up and running at the earliest. Contact with your requirements today on marketing@hospitalityunited.com.

https://www.hospitalityunited.club/information-hub/

HSMAI: Revenue management experts discuss strategy.

Revenue Managers, System Operators and Data Scientists share their perspectives on how to best prepare for the recovery.

https://www.youtube.com/watch?v=-w5_LiGspKw&feature=youtu.be

US hotels win backing for ‘Stay Safe’ reopening

The Global Business Travel Association called on hotels to discuss the opportunities for collaboration and a joined-up approach to the recovery period, as properties around the world look to reopen and start welcoming guests.

https://www.travelweekly.co.uk/articles/373215/us-hotels-win-backing-for-stay-safe-reopening

How Travel Has Changed Since The Pandemic — And How It Should Change

The travel industry’s recent changes may have saved their businesses for now, but adjusting a few refund policies and cleaning rooms more thoroughly has not ensured their long-term survival.

https://www.forbes.com/sites/christopherelliott/2020/05/31/how-travel-has-changed-since-the-pandemic—and-how-it-should-change/#8024d384d641

How do you know if your hotel room is really clean amid coronavirus?

It’s almost impossible to find a hotel that hasn’t introduced a new sanitation program, promising its rooms are squeaky clean and will be coronavirus-free. How do you know if your hotel room is really clean?

https://www.usatoday.com/story/travel/hotels/2020/05/29/hotel-rooms-during-coronavirus-pandemic-how-know-if-theyre-clean/5275952002/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – March 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Webinar: Path to Recovery for Travel Businesses – United We Can

The ultimate extent and duration of the COVID19 outbreak is still unknown – what steps can we as travel businesses be taking to weather the storm? HospitalityUnited.Club invites industry leaders to join us for a Webinar to discuss best practices and new strategies to help your business stay buoyant and come out stronger with a defined path to recovery.

REGISTER NOW: https://lnkd.in/fPucm5J

The coronavirus crisis is making travel cheaper

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May. Travel deals are emerging amid the chaos of the global coronavirus outbreak. Many people are probably wondering if now is the right time to buy, whether for an out-of-town jaunt or a big summer vacation.

https://www.cnbc.com/2020/03/17/heres-why-you-should-resist-the-urge-to-grab-cheap-travel-deals.html

UK: Empty hotels will be turned into makeshift hospitals

BRITAIN’s empty hotels will be turned into makeshift hospitals and operating theatres will be transformed into wards to help the NHS cope with the coronavirus.

https://www.thesun.co.uk/news/11177679/coronavirus-britains-empty-hotels-will-be-turned-into-makeshift-hospitals-to-help-nhs-cope/

Travel industry slashes ad spending in half amid coronavirus

Marketers need to be prepared for the possibility that demand for travel-related services might snap back as the traditionally busy summer travel season gets under way from mid-June through August.

https://www.marketingdive.com/news/travel-industry-slashes-ad-spending-in-half-amid-coronavirus/574257/

OTAs overwhelmed by Coronavirus cancellations

The entire travel industry is struggling to keep up with a wave of cancellations related to coronavirus. But OTAs are hit especially hard. As hotels tell their customers they can’t help process cancellations, sending them right back to the OTA they booked with, both Expedia’s and Booking.com’s customer service is nearly impossible to reach.

https://edition.cnn.com/travel/article/third-party-booking-sites-coronavirus/index.html

Sojern: Insights on COVID-19 travel impact

With more than 127,000 infected as of March 12th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit as hotel bookings drop and airline ticket sales take a plunge.

Download Sojern’s latest COVID-19 travel insights – https://www.sojern.com/blog/covid-19-insights-on-travel-impact/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

The Week, That Was – January 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Infographic – Hotel Revenue Management Trends 2020

Revenue managers are now leveraging artificial intelligence to make smart pricing decisions. Check out our latest Hotel Revenue Management Infographic – discover key trends that can help shape hotel revenue strategies in 2020 – https://lnkd.in/fhS3E-R

4 tips for better hotel sales and marketing

The world of hospitality sales and marketing is always evolving, and selling to customers requires a good PR message, collaboration among teams and creating loyalty experiences for high-tier members. During three different sessions at the 2020 HSMAI Marketing Strategy Conference, speakers gave their advice on how to succeed in different disciplines in the sales-and-marketing space.

http://hotelnewsnow.com/Articles/299960/4-tips-for-better-hotel-sales-and-marketing

Booking.com launches global rating system for non-hotel accommodation

Booking.com has developed what it claims to be the world’s first rating system for alternative non-hotel accommodation. The world-leading booking platform says it wants to see the classification system become globally accepted, like star ratings for hotels.

https://www.travolution.com/articles/113822/bookingcom-launches-global-rating-system-for-non-hotel-accommodation

Get ready for an even stronger Google in 2020

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. And Google continues to influence search behavior.Here’s what happening in the coming year:

https://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941

2020 Airbnb Update

Airbnb is powered by our community. As co-founder, CEO and Head of Community Brian Chesky has said, we are committed to serving all stakeholders in the Airbnb community. Indeed, we believe that our success depends on a series of shared commitments that balance the interests of our stakeholders.

https://news.airbnb.com/2020-update/

 KAYAK Launches “Trip Builder”, Making it Easier to Plan Multi-City Travel

KAYAK, the world’s leading travel search engine, is testing a new product feature that makes planning your next multi-city trip even easier. A helpful tool designed for anyone traveling to more than one destination, the new feature calculates the cheapest routes between multiple cities for the biggest savings.

https://bit.ly/2RELmPq

Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties

As consumer demands for personalized service and competition for consumers’ attention continue to increase, travel and hospitality brands are challenged to stay ahead. To help marketers succeed, Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their journey with travel and hospitality companies, from the first time they hear about a brand, to becoming a loyal customer.

https://www.hospitalitynet.org/news/4096603.html

THE HOTEL INDUSTRY HAS EVOLVED, BUT HAS YOUR TOOLKIT?

Gone are the days when RevPAR and occupancy was enough. Today’s growth and profitability are driven by channel mix, customer acquisition costs, consumer review scores, length of stay trends, loyalty programs, and leveraging the booking curve.

https://bit.ly/2RNqK7M

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important distribution channel for hoteliers to improve online revenue. Manage Google Hotel Ads directly from RateTiger.

https://bit.ly/2TljLp6

Will the definition of a hotel be different by 2025?

The traditional hotel stay might have to make room as other industries enter the hospitality business, sustainable lodging and alternative accommodations become more mainstream and guests continue to chase unique experiences.

http://hotelnewsnow.com/Articles/299784/Will-the-definition-of-a-hotel-be-different-by-2025

Business travel is set for radical change

In 2020, businesses will need to learn from the seamless processes within consumer travel – like intuitive mobile experiences and AI-backed personalized offerings – to fulfill expectations of both traveling employees and enterprise leaders managing travel programs.

https://www.travelmole.com/news_feature.php?news_id=2040963&c=setreg&region=2

Travel SEO: Competing in organic search in 2020 & beyond

In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.

https://www.searchenginejournal.com/travel-seo-competing-organic-search/340459/

Booking.com’s Travel Review Awards 2020 spotlight the best in travel

39% of global travelers prefer to stay in a holiday home or apartment over a hotel. While hotels came in as the second most-awarded accommodation type yet again,three quarters of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses.

https://finance.yahoo.com/news/booking-com-spotlights-best-travel-172800590.html

 Experts predict RevPAR growth for Europe hotels in 2020

Hotels in European markets are expected to record RevPAR increases across 2020 due to mega events and a robust transactions-volume market.

http://hotelnewsnow.com/Articles/299733/Experts-predict-RevPAR-growth-for-Europe-hotels-in-2020

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.