The Week, That Was – June 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax releases Q2 Hotel Sentiment results for European accommodation providers

Europe shows positive Hotel Sentiment for Q2 – Q3 2021. Our latest survey report reflects a sense of optimism for the first time since Covid19. The survey conducted for hoteliers in April – May 2021 reports high expectations in terms of occupancy and business growth. To know more about the trends, access the full report here: https://rb.gy/e6rvnq

Leisure travel likely to hit pre-COVID levels by next year

Leisure is probably going to hit 100% of pre-COVID levels by some point next year, and United Airlines is saying that they’re already seeing leisure fares match the prices people paid in pre-COVID times.

https://finance.yahoo.com/video/leisure-travel-likely-hit-100-181911057.html

Airbnb’s future is about ‘living,’ not just travel

Working from home trend is reshaping Airbnb’s business, as it spurred flexibility in terms of where and how people live or how long they stay in one place.

https://www.bloomberg.com/news/articles/2021-05-26/airbnb-s-future-according-to-ceo-brian-chesky-living-not-just-travel

The Importance of a Property Management System (PMS) in the Hotel Industry

With travel recovery steadily picking up pace, hotels are seeing encouraging signs with reservations starting to trickle in. Expanding hotel occupancy and online revenue will be one of the key focus for rest of the year and there will be an increased focus on inter-connectivity of systems and getting the distribution basics right. Does your Property Management System integrate to various other technology solutions you use today? Are you getting third party reservations delivered directly into your hotel system? Do you have a bird’s eye view of your inventory status at all times? Find out the key to a good Hotel PMS. Read more – https://lnkd.in/gq73Rs5

Google Hotels adds vacation rentals

Google is adding vacation rental listings to its Google Hotel platform, with both vacation rental and hotel options set to appear alongside each other in search results for a given destination.

https://searchengineland.com/348972-348972

Expedia launches huge deals promo

From June 8 to 12, travelers will be able to save up to 60% on hotels and activities for travel until the end of January 2022.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-post-pandemic-sales-blitz

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Importance of a Property Management System (PMS) in the Hotel Industry

Hotel Property Management Systems have come a long way to become one of the most essential technology tools for accommodation providers today. Simply put, a good PMS is considered the backbone for a hotel. Property management systems make it easier for coordinating the functions of the front office, guest management, sales, planning, and reporting. It allows property owners to manage front desk operations, rates and promotions, and customer loyalty data, consolidating the status of all hotel properties in one place.

Why every hotel needs a PMS and the benefits they can derive?

Guest Reservations

The most important benefit of a PMS is that it helps hotels to seamlessly manage guest reservations. An ideal PMS should allow a hotel to centralize all guest bookings in one place whether they are coming from third party channels. Brand.com or direct walk-ins. When all the reservations are reflected in one place, it becomes easier for the hotel staff to have access to up-to-date inventory information. It gives clarity to hotel employees to know which rooms are reserved and when, so they can manage operations accordingly.

Managing online third-party sales channels

Most PMSs work with various hotel channel managers, like RateTiger, to make it seamless for hotels to transfer rate and availability data to OTAs and get reservation delivery into the hotel system. Some PMSs offer in-built channel management functionality which allows hotels to offer better online reservation experience through a vast network of volume-producing online sales channels.

Revenue Management

Property management systems also helps hotels to manage revenue effectively.  It helps hoteliers to assess the performance of the property, using key performance indicators like ADR (average daily rate), RevPAR (revenue per available room) and GOPPAR (gross operating profit per available room). A good PMS also offers rate plan management where hotels can quickly create room type-rate plan combinations, which assists hoteliers to easily respond to changes in demand. These change in demand may occur due to seasonality, local events, and various other factors.

Front-desk Operations

A front-office module allows a front-desk manager to view and update room reservation status, manage guest check-ins, and process payments. Some property management systems offer integration into check-in kiosks or allow checking in or out via QR code. This module connects reservation, housekeeping, spa, activities, and guest relations management modules in a single environment.

Digital Check-In

With social distancing becoming the norm, digital or contactless check-in is a preference for many guests nowadays. The contactless technology allows guests to arrive, and then check-in using the mobile app on their phone, or by using a self-service check-in machine. The PMS can sync automatically, keeping check-in and occupancy information updated.

Guest Data Management

It is critical for hotels to collect and organize guest data to keep in touch with current and past customers during and after check-out. A CRM integrated with PMS can help the front desk and reservation team to collect all guest information from these sources, store guest data and have a database in an accessible format.  Advanced PMS also enables hotels to manage guest loyalty programs effectively.

Third Party Integrations

Hotels today need multiple technology solutions to manage their property efficiently. But the key challenge for hotels is that most technology solutions work in silo, and it becomes difficult for hotels to get a clear picture of how everything can work together. An integrated system helps hotels to have synchronized data essential for informed decision making. Hence it is important for a hotel PMS to have open API or option to integrate to other technology systems so that hotels can take benefit of it.

Reporting

Last but not the least, is reporting. Everyday hotel staff access many reports including guest data, reservation, booking pace and trends, channel performance and various other relevant metrics for business performance analysis. A good PMS provides quality reports with advanced analytics and insights in easy-to-use formats.

How to get started?

If you are looking for a good PMS, get in touch with us today. RateTiger works closely with all leading PMSs including Opera, Prologic First, IDS Next, WinHMS, ArabSoft, Cenium, Guestline, ePMS, Ezcloud, Hotelogix, HotSoft, Indra, Infor, Protel, Intimus, Mews, Oracle, Skyware, and Visual Matrix,  and we are happy to recommend you systems that work well in your region.

Further, if your property is looking for any technology solution individually or integrated on a platform – Hotel Channel Manager, CRS, Internet Booking Engine (IBE), Rate Shopper, GDS & Metasearch management, Website development, Business Analytics – please reach out to us for a ‘no-obligation’ demo today – https://www.erevmax.com/erevmax-contact.html

 

 

 

The Week, That Was – May 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

RateTiger becomes one of the first channel managers to offer Promotion feature for Expedia, Booking.com & Agoda

Hotels using eRevMax channel manager and connectivity solutions can now create specific Promotions on Expedia along with Booking.com and Agoda directly from their RateTiger platform to attract more visibility and rebuild demand.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2021-erevmax-releases-promotion-feature-expedia.html

Seeing is believing: The power of short-targeted videos in travel marketing

There is a significantly higher chance of your potential customers watching your video content than engaging with your emails, or reading information on your website.

https://www.campaignlive.co.uk/article/travel-marketing-engineering-bounce-back/1717202

Spanish Hoteliers Upbeat As COVID-19 Restrictions Ease

Hotels across Spain are reopening as the vital summer season gets underway, fueled by an easing of travel restrictions and increasing vaccination levels.

https://www.costar.com/article/209858740

Airbnb predicts historic travel rebound in 2021

Airbnb has been conducting surveys and are optimistic about the future of travel. It recently shared its top 2021 travel trends and tips for hosts which reflect a strong pent-up demand leading to significant travel rebound. If you haven’t already signed up with Airbnb, now is the time to get started. You can manage you property on Airbnb via RateTiger – contact us today on marketing@erevmax.com

Read more – https://lnkd.in/gFAdNeG

Reaching potential travelers

Where should travel marketers be spending their budgets right now? Americans are thinking of life beyond COVID-19 and travel marketers will need to understand consumers’ appetite for different types of advertising.

https://adage.com/article/YouGov/top-post-vaccine-travel-and-vacation-trends-marketers-should-know/2337826

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Airbnb predicts historic travel rebound in 2021

Airbnb, the home-sharing and accommodation rental giant, has predicted an unprecedented travel recovery in the coming months as more countries ease travel restrictions due to vaccine roll-out. The pent-up demand for travel after a year of uncertainties are making people get back out there. This trend is also captured in the eRevMax Hotel Sentiment survey where 2 out of three BnB and Home Rental owners have reported significant increase in bookings and occupancy compared to last year.

Airbnb has recently published its customer survey report which shows a shift toward more meaningful travel. As more people work remotely from home, they want to go out and stay at another place, not necessarily a hotel, for a longer than usual duration.

More than a year of restrictions and lockdown have made people prioritize personal trips over mass tourism. People want to reconnect with family and loved ones and are willing to take trips while keeping the safety and security in check.

Among the key points that surfaced in the Airbnb research:

People miss traveling and plan to travel. More than bars, restaurants, sports, or other live events, people miss traveling. In one survey, 54% of people said they either already booked a trip or expect to travel in 2021.

What this means: There is a significant pent-up demand as people can’t wait to travel again.

People will be flexible on where and when they travel. With remote work and learning here to stay, people will have more flexibility with travel. This will likely impact where, when, and how long people stay—for example, there may be more demand for off-peak days of the week and times of the year. Nearly 25% of those surveyed said they envision longer stays.

What this means: Be ready to adapt to new guest needs, like offering longer stays, upgrading wi-fi, setting up a laptop-friendly workspace, and including amenities suitable for families and people with disabilities.

People will want to travel nearby. In the survey, 56% of people said they prefer a domestic or local destination. Just 21% said they want to travel farther away and internationally.

What this means: Guests will go anywhere—as long as it’s nearby. This means travel will likely disperse to thousands of smaller cities, towns, and rural communities.

People will prioritize affordability. Those surveyed said affordability was the top priority in choosing accommodations for future travel. The pandemic has hit a lot of people financially, but the desire to travel and connect is universal.

What this means: Offering a great value would help accommodation providers to attract family and group of friends traveling together.

People want to travel to connect with family and friends. In the survey, 41% said connecting with family and friends will be “much more important” post-pandemic.

What this means: There is a shift from mass travel to meaningful travel, and bookings from families and groups of friends who want to reconnect.

As people begin to make plans to reconnect with friends and family, Airbnb is launching the Summer of Responsible Travel, an 8-point plan to help hosts, guests and communities they call home stay safer. The Summer of Responsible Travel plan includes new tools to help travelers and hosts stay healthier, systems to crack down on bad behavior and more help for people if some part of their trip doesn’t go as planned.

You can now manage your property on Airbnb via RateTiger/ LiveOS. Contact us today to connect to Airbnb or manage your existing connection via RateTiger –https://goo.gl/3gKUJZ

The Week, That Was – May 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Connect to niche travel channels to generate more bookings through RateTiger

Are you reaching out to specific customer segments to increase occupancy? Niche channels like VeryChic and Halalbooking can give you access to guests who are looking for properties that can cater to their needs. Its time to expand your hotel distribution net and connect to these channels. RateTiger offers you 450+ global and regional channels to choose from – contact us today to know more about these two niche channels – https://lnkd.in/gfTGFRM

Expedia reluctant on travel habits changing permanently

Expedia Group CEO says he’s ‘rooting for revenge travel’ as revenue sinks 44% in Q1. However, one trend of the past year – people getting more into vacation rentals – has accelerated and exposed more people to the product and is a long-term trend, Expedia says.

https://www.geekwire.com/2021/expedia-group-ceo-says-hes-rooting-revenge-travel-revenue-sinks-44-q1/

EU confident of COVID-19 travel certificate for summer

The European Commission expects to finish work soon on a COVID-19 certificate that could allow citizens to travel more easily this summer in the 27-nation bloc.

https://www.reuters.com/world/europe/covid-certificate-will-be-signal-travel-eu-germany-says-2021-05-11/

Airbnb and sustainable travel

A new study published in the Journal of Sustainable Tourism suggests Airbnb has a bigger carbon footprint than many realize.

https://www.architectureanddesign.com.au/features/features-articles/the-carbon-footprint-of-airbnb-is-likely-bigger

Trivago sees a strong travel recovery ahead

In the U.S., qualified referrals increased from 30% of 2019 levels in January to 70% in April, a sign that one of its biggest markets is making a steady recovery as vaccination rates improve.

https://www.nasdaq.com/articles/trivago-sees-a-strong-travel-recovery-ahead-2021-05-07

Higher earners, millennials lead charge back to travel

Traveler confidence is returning this year, especially among higher earners and millennials, according to a joint study from Accenture and Tripadvisor.

https://tripadvisor.shorthandstories.com/future-of-travel/index.html

Meet RateTiger at ATM Dubai from 16 – 19 May 2021 – book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

 

The Week, That Was – May 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Are you attending ATM Dubai 2021?

Dubai is preparing to ride high on international tourist arrivals. Meet Teba Mezher from 16th to 19th May at the show to discuss changing guest behavior and new booking trends – find out how RateTiger can help your hotel achieve revenue targets. Book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

Mining the new signals in travel marketing

Consumer behaviors and attitudes toward travel purchases have shifted in the past 12 months. Brands need to grasp their prospects’ current mindsets, and look at more signals than ever before in order to segment your audiences to find the best prospects and drive ROI.

https://www.phocuswire.com/Marketing-tactics-to-think-about-as-travel-attempts-to-recover

STR: UK to lead hospitality recovery in Europe

April saw the first increase in occupancy across major cities in Europe, but the increase ranged only from 5% to 15%.

https://travelweekly.co.uk/news/accommodation/uk-to-lead-hospitality-recovery-in-europe-says-str

Mirai: Google free booking links impact; time for the numbers

The share of free booking links averages 17% in clicks and 11% in sales, according to Mirai data.

https://www.mirai.com/blog/google-free-booking-links-impact-time-for-the-numbers/

Airbnb’s brand vs. Booking.com’s performance marketing – is there a playbook for recovery?

2020 was certainly not “another-day-in-the-office” type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.

https://www.phocuswire.com/Airbnb-brand-vs-Booking-com-performance-marketing

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – April 2021 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

Webinar Invite: Direct Bookings –  Same Game | Different Rules

Over the past year the hotel industry has been on the defensive. The time has come to go back on the attack with a new strategy. Join our team of Game Changers on 11th May where they will discuss how their specialist companies, with compatible technologies have joined forces in order to enable their modern solutions to drive direct bookings and improve payment processes across all hospitality companies; from big hotel groups to small guesthouses.

Register here – https://us02web.zoom.us/webinar/register/WN_J5n5oa6FRdaEeuBSr7vnWQ

Hotel rates on the rise as travel demand ticks up

Hotel accommodations will rebound despite a migration to vacation rentals. Nightly rates, while still somewhat lower than a year ago, are slowly rising to match or – in some popular destinations – surpass pre-pandemic prices, according to Koddi.

https://www.cnbc.com/2021/04/28/hotel-rates-on-the-rise-as-travel-demand-ticks-up.html

Business travel 2021: Where we’re headed as the recovery takes shape

What if booking a business trip was as easy as ordering an item from Amazon Prime? Hear how industry experts are leveraging technology to shape the future of the business travel experience. The global pandemic has forced leaders across industries to rethink design and the user experience.

https://www.fastcompany.com/90624621/business-travel-2021

How to get onboard with Google Hotel Link for Free

Is your hotel leveraging the Google Free Listing yet? Find out how you can easily get your hotel rates and availability on Google through this quick guide – https://www.erevmax.com/blog/index.php/2021/04/how-to-get-onboard-with-google-hotel-link-for-free/

Travel marketers look ahead toward recovery

Expedia on how travel marketers can continue being flexible, and appropriately move forward in light of ongoing uncertainty.

https://martechseries.com/mts-insights/guest-authors/travel-marketers-look-ahead-toward-recovery/

Trivago partners with TUI for attractions

eRevMax partner Trivago users will have direct access to more than 55,000 excursions, activities and tickets in over 100 countries.

https://www.globenewswire.com/news-release/2021/04/27/2217759/0/en/Trivago-Collaborates-with-TUI-to-Offer-New-Activities-Feature.html

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

How to get onboard with Google Hotel Link for Free

Last month, Google has made hotel listings free for hotel businesses and travel agencies. If you are a hotel owner or a travel agency, you can now display your rates and availability in the All Options section. While the results shown in this section is based on organic search results, this is a major opportunity for hotels to showcase their properties on the world’s biggest search engine without worrying about metasearch budget.

In this blog, we have shared a quick guide for hotels to get on Google.

Why Booking links?

For long, hotels have had to compete through PPC campaigns to appear on Google Hotel Booking listings, where cost was often a big factor. This new development removes the cost barrier and gives hotels a level playing field to appear in Google when users search for accommodation. Based on the search query, a listing of various hotels appear along with property photos, ratings, prices, and a map. While the hotel website’s SEO would play a role in appearing in the top results, if done correctly, it helps hotels to connect with more travelers and drive more bookings at no cost.

Google Hotels immersive view

When a user searches for hotels in a particular location, Google shows an immersive view including both a list and a map of hotel search results that contains hotel names, photos, prices, and ratings. Often these results include property promotion ads, which are paid hotel ads on Google. The traveler then either books from the options or can further filter prices by check-in date, occupancy, price, amenities, user rating, brand, and hotel class. Clicking on a hotel sends the traveler to the hotel booking module. The overview section on the booking module shows four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the traveller would be able to see all four paid listings along with all search results.

How to get started: Existing Hotel Ad Users

For hotels already displaying rates and availability and booking link through metasearch, they do not need to do anything as they are automatically eligible to show free booking links. Any property with a bid in a hotel campaign and participating feeds will be eligible. Bids also have no impact on the ranking of free booking links.

Hotels and travel agencies who do not take part in Hotel ads

If you are a hotel or a travel agency which does not take part in hotels ads, the first thing you need to have is a Hotel Center Account. Hotels and hotel booking partners who do not have a Hotel Center account but are interested in getting started with free booking links should fill out the interest form. Google has integration with multiple third-party integration partners including RateTiger and recommends hotels to work directly work with these providers to connect to Google. At RateTiger, we are helping many of our client hotels to set up Hotel Center Accounts. For onboarding, you need to provide us with the following:

  1. The hotel list containing all the properties that the hotel/ group/ travel agency wishes to show on Google.
  2. Selecting an option for sending hotel pricing updates to Google.
  3. Customize landing pages that will be shown to a traveler after they click on a hotel’s price on Google or Google Maps.
  4. Maintain an excellent Price Accuracy score

To know more or to get started, contact us today – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – April 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

Suha Hospitality boosts online bookings with RateTiger

Leading hotel chain Suha Hospitality has endorsed eRevMax distribution solutions which helped the group improve their online booking productivity. All properties of the brand are currently using RateTiger Connect for managing rates and availabilities across connected OTAs directly from their PMS.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2021-erevmax-suha-hospitality-boosts-online-bookings-ratetiger.html

Demand may exceed supply, as IHG sees surge in bookings

Bookings are rising in parallel with vaccinations, and a significant portion of the travel industry’s recovery will be seen in the second half of 2021 and the bulk of 2022.

https://www.marketwatch.com/story/demand-may-exceed-supply-as-ceo-of-one-of-the-worlds-biggest-hotel-groups-sees-surge-in-bookings-11618999201

Google is phasing out third-party cookies… Will it impact hotel marketing?

Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear.

Read more – https://www.hospitalitynet.org/panel/125000098/126000990.html

Hotel Sentiment Short Survey- Q2 2021

As a distribution connectivity provider, eRevMax – RateTiger has been interacting with hotels worldwide to identify pressing challenges that affect your day-to-day operations. We invite you to participate in our short survey and share your valuable responses. Your participation will enable us to prepare a collective Hotel Outlook Report for the next quarter. We will make the report available to all respondents once it is published next month.
Click the link to access the survey – https://lnkd.in/ga4Xx2d

eRevMax Partner Expedia launching major brand revamp

The new brand positioning includes the tagline of “It matters who you travel with,” which is meant to illustrate Expedia’s desire to be more of a companion that can support travelers get more out of their trips.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-launching-major-brand-revamp

 The intersections of tomorrow’s hotel industry

Now is the time, to reinvent, revitalize and reposition the entire hotel industry by offering fewer rooms and more space dedicated to activities other than lodging.

https://www.hotelbusiness.com/the-intersections-of-tomorrows-hotel-industry/

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – April 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

RateTiger and IDS Next strengthens partnership to help hotels optimize revenue

Hotel business is always challenging, even more so, on an island nation that is heavily dependent on international business travellers during these turbulent times. For the Crown Hotel Port Moresby in Papua New Guinea, the challenge was to realign their strategy and expand domestic market at a time when travel restrictions were at its peak.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2021-erevmax-ratetiger-ids-strengthens-partnership-hotels-optimize-revenue.html

Make way for the travel agents. Again.

Many travel agents are seeing an unprecedented surge of business, as Covid-19 has given them a new relevancy, thanks largely to the morass of constantly changing rules and restrictions that travelers must navigate.

https://www.nytimes.com/2021/04/14/travel/summer-vacation-travel-agents.html

Europe travel high on luxury wish lists

Demand for international travel is strong, with 49 percent of U.S. travel advisors saying clients are requesting Europe vacations for the future.

https://www.travelagentcentral.com/destinations/europe-travel-high-luxury-wish-lists

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

Domestic travel is driving recovery for hotel businesses across the globe. Are you getting your share of the room bookings? RateTiger provides real-time connectivity with 450+ channel and technology partners assisting #hotels worldwide to increase revenue opportunities and streamline business processes. Choose from our wide network of partners and expand your hotel’s online visibility. Happy to feature our partners of the month Discover Loyalty, GuestPlus PMS and World2Meet (W2M) – to know more about them, read further-https://www.erevmax.com/blog/index.php/2021/04/erevmax-expands-partner-ecosystem-with-discovery-loyalty-guestplus-pms-and-world2meet-w2m/

 Airbnb launches summer of responsible travel

Initiative aims to ensure both hosts and guests maintain their health and safety consciousness after the pandemic.

https://news.airbnb.com/airbnb-launches-summer-of-responsible-travel/

Most Americans will travel this year

A new survey found that 76% indicated they would be likely to travel once they have been vaccinated, and 62% plan to use an OTA or metasearch platform.

https://www.travelweekly.com/North-America-Travel/Survey-says-overwhelming-majority-of-Americans-will-travel-this-year

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!