In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on
Are you attending ATM Dubai 2021?
Dubai is preparing to ride high on international tourist arrivals. Meet Teba Mezher from 16th to 19th May at the show to discuss changing guest behavior and new booking trends – find out how RateTiger can help your hotel achieve revenue targets. Book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html
Mining the new signals in travel marketing
Consumer behaviors and attitudes toward travel purchases have shifted in the past 12 months. Brands need to grasp their prospects’ current mindsets, and look at more signals than ever before in order to segment your audiences to find the best prospects and drive ROI.
https://www.phocuswire.com/Marketing-tactics-to-think-about-as-travel-attempts-to-recover
STR: UK to lead hospitality recovery in Europe
April saw the first increase in occupancy across major cities in Europe, but the increase ranged only from 5% to 15%.
https://travelweekly.co.uk/news/accommodation/uk-to-lead-hospitality-recovery-in-europe-says-str
Mirai: Google free booking links impact; time for the numbers
The share of free booking links averages 17% in clicks and 11% in sales, according to Mirai data.
https://www.mirai.com/blog/google-free-booking-links-impact-time-for-the-numbers/
Airbnb’s brand vs. Booking.com’s performance marketing – is there a playbook for recovery?
2020 was certainly not “another-day-in-the-office” type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.
https://www.phocuswire.com/Airbnb-brand-vs-Booking-com-performance-marketing
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