The Week, That Was – August 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

https://goo.gl/m7LUN2 

Google says it’s time for travel marketers to rethink loyalty

Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.

https://www.thinkwithgoogle.com/consumer-insights/travel-marketing-strategy/

Introducing RateTiger GDS – Your window to 600,000 travel agents worldwide.

Distribute your room and availability across various global distribution systems – Amadeus, Sabre & Travelport (Galileo & Worldspan) from RateTiger platform.

Contact us today- marketing@erevmax.com

 Chinese millennials’ travel expenditure increases by 80% YoY

Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.

https://www.traveldailymedia.com/chinese-millennials-expenditure-up-80/

 Privacy vs security: first fines reveal shift in data protection landscape

Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.

https://goo.gl/FSfkhq 

How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.

http://hotelmarketing.com/index.php/content/article/how_tripadvisor_changed_travel

 Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels

Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.

http://blog.fornova.com/worldwide-distribution-trends-for-meta-search-engines-report

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Located in Akosombo, a resort town near Ghanaian capital Accra, the The Royal Senchi Hotel & Resort, with its 84 rooms, caters to primarily leisure tourists. eRevMax’s XML connectivity with global and regional OTAs, GDSs and Metas have made it possible for the revenue management team to manage their OTAs, GDS and booking engine from LiveOS dashboard.

 “It was easy when we’re handling just the booking engine. The real challenge came when we signed up with several OTAs – updating multiple extranets and consolidating reports from these channels manually was time-taking and taking a toll on our efficiency.  RateTiger by eRevMax has solved it all. With just one entry I can update all OTAs simultaneously from the dashboard. It also gives me the data I want at one go with a simple click,” said Bennett Attakorah, Rooms Division Manager, The Royal Senchi Hotel & Resort.

 “Providing hotels with stable connectivity remained our priority for the last 17 years. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires,  a  property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs. The Buenos Aires based property has been using RateTiger  Channel Manager  for online distribution and managing rates and inventory across its connected OTAs since 2012.

A family-friendly property with 126 rooms, Abasto Hotel is located in the historical district, just steps from Museo de los Ninos and Abasto Shopping Center and caters to upmarket business and leisure travellers. RateTiger’s seamless connectivity with global and regional OTAs as well as metasearch sites allows Abasto Hotel to be visible in all relevant sales channels for maximum exposure.

“In the past 4-5 years, we have seen our online revenue grow 65% with an 80% increase in OTA sales. We have experienced an overall growth in business and our occupancy have gone up despite the macro-economic factors,” said Silvina Donvito, Revenue Manager at Abasto Hotel Buenos Aires.

RateTiger is more than just a hotel channel manager. It’s a powerful tool that makes connectivity simple and hassle free. The stable and secure connections help in making immediate rate and inventory updates across all channels while also delivering bookings back into the system. Further, the 24×7 support makes it very convenient as we can go to them whenever with the smallest of query and they are always happy to help,” concluded Silvina.

The Argentinian hotel market is characterized by regional operators that have a strong position. With supply of rooms outpacing demand, online channels have emerged as an important revenue source for hoteliers. Abasto Hotel, with 15 OTAs in its distribution mix, has been able to improve its occupancy to 85%, about 20 points more than the industry average in Buenos Aires. This has resulted in an increase in RevPAR and profitability, with the help of RateTiger Channel Manager.