Abasto Hotel Buenos Aires, a property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs. The Buenos Aires based property has been using RateTiger Channel Manager for online distribution and managing rates and inventory across its connected OTAs since 2012.
A family-friendly property with 126 rooms, Abasto Hotel is located in the historical district, just steps from Museo de los Ninos and Abasto Shopping Center and caters to upmarket business and leisure travellers. RateTiger’s seamless connectivity with global and regional OTAs as well as metasearch sites allows Abasto Hotel to be visible in all relevant sales channels for maximum exposure.
“In the past 4-5 years, we have seen our online revenue grow 65% with an 80% increase in OTA sales. We have experienced an overall growth in business and our occupancy have gone up despite the macro-economic factors,” said Silvina Donvito, Revenue Manager at Abasto Hotel Buenos Aires.
“RateTiger is more than just a hotel channel manager. It’s a powerful tool that makes connectivity simple and hassle free. The stable and secure connections help in making immediate rate and inventory updates across all channels while also delivering bookings back into the system. Further, the 24×7 support makes it very convenient as we can go to them whenever with the smallest of query and they are always happy to help,” concluded Silvina.
The Argentinian hotel market is characterized by regional operators that have a strong position. With supply of rooms outpacing demand, online channels have emerged as an important revenue source for hoteliers. Abasto Hotel, with 15 OTAs in its distribution mix, has been able to improve its occupancy to 85%, about 20 points more than the industry average in Buenos Aires. This has resulted in an increase in RevPAR and profitability, with the help of RateTiger Channel Manager.