How Can Metasearch Tools Make Hotel Operations More Powerful?

Much has been written over metasearch channels – fact is metasearch has become an increasingly crucial and complex channel for hotels. According to a recent study published by our partner Fornova in association with Eye For Travel, 73% of travelers regularly compare hotels, making it an important channel for hoteliers to reach their customer at every touchpoint.

For long, OTAs and top hotel brands have been investing a considerable amount of their marketing budget to be visible in metasearch channels. Independent properties, due to marketing budget constraint and technical challenges, have so far been slow to embrace it. However used efficiently, metasearch channels can be one of the most cost-effective ways independent hotels can take bake the control of bookings, currently dominated by OTAs. In this article, we look into four things hotels need to know before investing on metasearch.

Improve visibility of your property to your potential guests

Your potential guests are using it. OTAs are also using it. With Google turning into a full-fledged metasearch engine, metasearch has taken the centerstage at the traveller’s research process. According to Phocuswright’s Independent Lodging Properties and the Online Marketplace, over 63% independent properties in Europe and North America now have implemented Internet Booking Engines (IBR) and mobile enabled website. However with over two-third of the bookings (79% and 69% in the U.S. and Europe) coming from online, over-dependence on OTAs have taken a toll on their profitability. Independent hotels want to focus on direct bookings, and meta-search is one of the most cost-effective channels available to drive guests to brand websites.

Optimize the mobile experience

The travel is shifting to mobile. According to a report by Criteo, over one third people in developed economy now use mobile devices to book hotel rooms. Even as the booking landscape varies between demographics, OTAs’ dominance in mobile bookings remain constant. One reason that can be attributed to this shift is OTAs are essentially technology company. They have the resources and expertise to invest on technology. For hotels, especially the independent ones, competing OTAs with technology can be a mammoth task. This is where metasearch comes in. Metasearch channels like Google Hotel Ads are mobile optimized, and allows travelers to book directly with the hotel while staying within the app. However, that does not mean a metasearch campaign will be effective without a good booking engine. Make sure your booking engine experience on both desktop and mobile matches the expectation of travelers.

Google is the king of metasearch

Launched in 2011 as Hotel Finder, Google Hotel Ads has grown exponentially over the years in terms of click volumes and ROI. According to a recent study by our partner Roiback, Google Hotel Ads now accounts for over 65% of hotel bookings coming from metasearch channels. In one of our earlier articles, we discussed how Google has become a popular platform for hoteliers even as OTAs traditionally dominate metasearch sites. As Google makes definite moves to be a part of first touch point in the online purchasing journey for most travelers, Google Hotel Ads, with improved booking capabilities that includes price filtering and amenity details, has become a must have in hotelier’s metasearch plan.

Rate Parity matters

Rate Parity has been a much debated topic within the hotel industry, however for metasearch advertising , it is one vital things hotel can not ignore. Metasearch still remains primarily a site to compare hotel options and rates. If your published rate on the brand website is higher than your OTA rates, potential bookers would simply ignore your direct channel. The lack of rate parity also makes the consumer wary of the hotel’s approach and thereby defeating the purpose of investing in metasearch for broader distribution.

To get the best returns on your metasearch investment, it’s important to manage your campaign effectively, and if possible, avail advise of digital experts. Managed properly, if can drive more direct bookings and give you good returns – otherwise it would just be an investment gone into expenditure.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

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2019: Time to relook at your Hotel Cancellation Policies

With ‘Free Cancellation’ almost becoming a norm with major OTAs, high cancellation rate has become a source of major concern for hotels. Cancellation is not at all welcoming for the host, and sometimes for guests as well.

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

In the last few years, major hotel chains have been relooking at their cancellation policies and developing a strategy to address the changed consumer behaviour. While some hotels have followed the airline way, and introduced non-refundable early-bird rates, some have extended the cancellation cut-off. Empowered with comprehensive reservation data sources, including cancellation information, and analytics, hotels are now making thorough assessment of cancellation cost to hotel’s revenue and fine-tuning their cancellation policies in a strategic way. If you are planning to re-work your cancellation policy, here are some tips you can consider.

Limiting the Cancellation Period

Free cancellation is a major draw, especially on OTAs, to attract potential guests. However leading hotel groups are now extending the cancelling notice period from existing 24 hours cut off to 72 hours. Guests who cancel after that are charged with a penalty which varies from the cost of one night’s stay to total booking amount.

Variable Policy

Many hotels are now adapting to a dual strategy where there is a non-refundable rate and relaxed cancellation policy for premium rates.

Partial Payment for Guarantee

High-demand hotels often charge one night’s stay immediately after booking and debit the rest of the amount closer to the arrival while enforcing a strict no-show / cancellation penalty. While booking, guests are made aware of these finer points and as a result think twice before going for cancellation.

Vouchers instead of refund

Boutique hotels and resorts are now adjusting their cancellation policy in a way where for a last-minute cancellation, instead of a penalty, or refund, they are offering a voucher which the guests can use for a future booking within a stipulated period of time.  It’s often a win-win situation where the hotel gets the revenue and the guests the option to modify their plans.

Loyalty member specific cancellation policy

Some hotel groups with their own loyalty programmes have designed member-exclusive cancellation policies where loyal guests are given the flexibility to cancel their stay at the last minute even as other guests have shorter window. This benefit additionally gives hotels another opportunity to improve their loyalty programme which eventually results in more direct bookings.

No Cancellation

While some hotels do have this policy, in the age of online booking and price-comparison sites, this policy is tending to lose its acceptance.

The choice of cancellation policy depends on the dynamics of the market, hotel size and categories. For a business hotel, it’s is very difficult to implement a strict cancellation policy, whereas high-demand leisure resorts can afford to do so.

For years the hotel industry has been relying on a cookie-cutter approach when it comes to their cancellation policy. It’s time for change. Monitor your reservation sources and identify channels where the cancellations are coming from. Based on their data, hotels need to create cancellation policy terms for each rate-category, plan and channel. An advanced system like RateTiger, for instance, allows restrictions and cancellation policies to be assigned and updated for different rate plans on OTAs. The reservation delivery options immediately notify hotels whenever there is a cancellation, making it easier for them to allocate inventories accordingly.

Invest in a system which helps you to optimally manage your revenue and distribution efforts and save time to focus more on strategy.

The Week, That Was – January 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger Hotel Channel Manager initiates collaboration with AEDH at FITUR 2019

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-ratetiger-joins-spanish-association-hotel-aedh.html

 

Hotelbeds launches new features on its hotel extranet

Hotelbeds’ extranet for hoteliers adds functionalities that allow the visualization of fares and availability in real time for any hotel.

https://news.travelling.gr/2019/01/hotelbeds-launches-new-features-on-its-hotel-extranet/

 

The power of personalization and building personal connections

Expedia on how the travel industry is entering an era of both traveler and supplier personalization – leveraging high tech to deliver high touch experiences.

https://www.hotel-online.com/press_releases/release/2019-hotel-trends-the-power-of-personalization-and-building-personal-connec

 

The psychology of online reviews

From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here.

https://www.trustyou.com/blog/guest-feedback-reviews/psychology-of-online-reviews

 

How consumer driven trends are impacting the world of hospitality

Sabre released a study which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond.

Download the report – https://www2.sabrehospitality.com/2019-global-trends-report?utm_source=hotelmarketing_com

 

How to resolve negotiated rate audit failures in the GDS

Some corporations test in their online booking environment that utilizes the GDS for connectivity. Requesting a screenshot from the client at the time they report an issue will help you identify the point of sale source of the audit. Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit.

http://www.sabrehospitality.com/resources/hotel-marketing-blogs/best-practices-how-resolve-rate-audit-failures

 

Hotel coworking space: The future of hospitality

Coworking spaces in hotels provide an area for hotel guests and locals to gather to work and meet. With the number of coworking members expected to jump to 3.8 million in 2020, it is only natural for hotels to capitalise on this feature.

https://www.traveldailymedia.com/coworking-space-hotels/

 

Hoteliers use revenue management to boost off-season

The off-season isn’t a hotelier’s favorite time of year. Rooms can sit empty, restaurants are quiet and the cash flow isn’t as robust.

But, this can also be the best time of year for hoteliers to try out creative promotions, boost their properties’ profiles with online travel agencies, partner with local attractions that are weather-appropriate for the time of year and even experiment with new restaurant menu selections.

http://www.hotelnewsnow.com/Articles/292401/Hoteliers-use-revenue-management-to-boost-off-season

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Are you using Metasearch Channels for your hotel distribution yet?

Metasearch sites help travelers compare hotel rates from various online travel agencies and other booking sites in one place. Metasearch, as a sales channel, is growing in the travel ecosystem. Travelers today want technology that offers information at the click of a button. Metasearch offers just that, by aggregating rates and availability across multiple OTAs and brand websites onto one screen, thus making comparison easy and decision making simpler.

Today, it is important for hotels to be visible on metasearch sites to increase direct bookings and visibility, thereby generating more revenue. You might be thinking – why do I need to add one more channel to my distribution mix? Here’s why –

Metasearch allows for more direct bookings

While OTAs continue to lead the third party sales booking, they have one very big disadvantage for hoteliers – bookings are made exclusively through the merchant site, for which the brand will pay a nominal fee.

Metasearch sites allow visitors to book either through OTAs or through the brand website, helping to increase direct sales for hotels if they are listed on the metasearch. Metasearch sites such as TripAdvisor have been criticized for favoring OTAs with which they have a partnership, but direct hotel booking information is available, which is more than can be said for OTAs themselves.

Traditional search is a dying breed

Metasearch might still be kept in the back burner when compared to traditional searching, but reports show that search statistics on these sites are up by 13 percent in recent years and are continuing to grow. In this age of technology, traditional search is a dying breed, as more and more internet users opt to take advantage of the features of metasearch sites, that traditional search simply cannot offer.

In utilizing metasearch channels, hotels can remain modern and relevant, and can widen and diversify their audience.

Rate comparison can work in favor of hotels

The core concept of metasearch channels is that they offer multiple hotel comparison – a feature that OTAs typically do not offer.

Believe it or not, comparison isn’t solely based upon price. For example, it has been found that an estimated 71 percent of users look at basic information, while 67 percent of users compare photographs. Comparison may seem daunting, but it’s actually a good chance to show off.

Upgrading to two-way connectivity can help you improve your channel content, by making it quicker and easier to update multiple channels with up-to-date information regarding the establishment.

With meta search considered to be one of the biggest marketing techniques of the year, there has never been a better time to add these channels to your distribution portfolio. Make sure you choose to work with connectivity advisors that provide relevant channels to get it right the first time.

In essence, metasearch channels save time and money for guests in their travel booking journey, while offering a robust distribution platform for hotels to improve visibility and direct booking revenue.

Connect to metasearch channels like Google, TripAdvisor, Trivago, HotelsCombined, Skyscanner & Escapio. Update them directly from your RateTiger channel manager to improve your direct hotel revenue! Book a demo today – https://bit.ly/2HiEzJp

 

 

How Metasearch is relevant

 

Metasearch helps travelers compare hotel rates from various online travel agencies and other booking sites in one place. In metasearch sites, hotels and online travel channels publish their rates and availabilities.

Travelers today are more information savvy than ever and researches their travel meticulously. Their planning, especially for hotel booking, begins at OTAs and metasearch.  Spending a few minutes updating profile on Meta sites can increase bookings and can generate more revenue for hoteliers.

 Meta Search Allows for Direct Bookings

Two of the largest OTAs, Booking.com and Expedia’s online advertisement spent more than that of all hotel brands combined. While traditionally, hotels spend around 8% of their budget on marketing, for OTAs, it is over 50%. Getting attention of travelers on the complex world of online, where PPC rules, has become increasingly challenging for hoteliers. It is here, metasearch comes into play.

Metasearch sites allow for visitors to book either through OTAs or through the brand website. Working on the CPC model, the rates are displayed with emphasis given to highest bidders. Hotels pay when someone clicks on the link. Metaseach sites like TripAdvisor and Google also, in addition, offer the CPA model where hotels pay the channels a commission whenever a traveler books from their brand website.

Metasearch is still holding strong

In recent time, Booking.Com and Expedia has substantially cut down their metasearch ad spent. While this move led to some debates over the viability of metasearch, in my opinion, this gives hotels a unique advantage to drive more direct bookings. MReports show that meta search statistics are up by 13 percent in recent years and are continuing to grow.

In utilizing meta search channels, hotels can remain modern and relevant, and can widen and diversify their audience.

Comparison Features can be Beneficial

A popular feature of meta search channels is the availability to compare select hotels against each other – something that OTAs typically does not offer.

Believe it or not, comparison isn’t solely based upon price. For example, it has been found that an estimated 71 percent of users look to basic information, while 67 percent of users compare photographs. Comparison may seem daunting, but it’s actually a good chance to show off.

Upgrading to two-way connectivity can help you improve your channel content, by making it quicker and easier to update multiple channels with up-to-date information regarding the establishment.

With meta search considered to be one of the biggest marketing techniques of the year, there has never been a better time to add these channels to your distribution portfolio. Make sure you choose to work with digital marketing specialists with relevant channel connections to get it right the first time.

Connect to metasearch channels like Google, TripAdvisor, Trivago, HotelsCombined, Skyscanner & Escapio. Manage them via RateTiger. Improve your direct hotelrevenue!

Book a demo today – https://goo.gl/3gKUJZ

 

 

 

 

Bellevue Hotels & Resorts using RateTiger Web on LiveOS to manage online sales for 4 properties

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS  platform earlier this year and certifies it to be ‘the best friend’ for hotels.

The Bellevue Hotels and Resorts manages luxury and midscale hotels across Philippines. The revenue management team is managing premiere properties such as the Bellevue Manila and the Bellevue Resort Bohol along with midscale properties in Alabang and Quezon City with its B Hotels. With its diverse guest profile which include luxury, midscale, leisure and business travellers, the team was grappling with the online distribution.

They turned to RateTiger Channel Manager and On Demand Shopping available on LiveOS, the hospitality operating platform by eRevMax. RateTiger’s XML connectivity with over 350 online sales channels including OTA, GDS, metasearch and wholesalers gives the hotel group the opportunity to boost reservations and revenue and attract larger segments of both the corporate and leisure markets it caters for.

“The most important feature for me is RateTiger Channel Manager. Being able to view all 4 properties at one time on LiveOS has a great impact for me in terms of time and efficiency. The “smart fill” feature works like magic! I just use this field, and in 2 steps, all my different room categories would be live and bookable!” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

They are also extensively using On-Demand-Shopping tool to generate a real-time rate shopping report as-and-when they require to keep up with the fast pace business movement. RateTiger Shopper captures all its competitors’ rate data across hundreds of websites instantly and delivers granular analysis to monitor market dynamics on time.

“Rate Tiger is my new best friend. We hang out most of the time – that is during duty hours, share secrets by showing rates of our competitors through their Shopping on Demand tool and gives advise on how to position our properties in terms of pricing with the objective of maximizing revenue. I am truly satisfied having the chance to do partnership with Rate Tiger and would highly recommend to other hotels,” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

The Week, That Was – August 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

https://goo.gl/m7LUN2 

Google says it’s time for travel marketers to rethink loyalty

Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.

https://www.thinkwithgoogle.com/consumer-insights/travel-marketing-strategy/

Introducing RateTiger GDS – Your window to 600,000 travel agents worldwide.

Distribute your room and availability across various global distribution systems – Amadeus, Sabre & Travelport (Galileo & Worldspan) from RateTiger platform.

Contact us today- marketing@erevmax.com

 Chinese millennials’ travel expenditure increases by 80% YoY

Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.

https://www.traveldailymedia.com/chinese-millennials-expenditure-up-80/

 Privacy vs security: first fines reveal shift in data protection landscape

Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.

https://goo.gl/FSfkhq 

How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.

http://hotelmarketing.com/index.php/content/article/how_tripadvisor_changed_travel

 Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels

Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.

http://blog.fornova.com/worldwide-distribution-trends-for-meta-search-engines-report

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Located in Akosombo, a resort town near Ghanaian capital Accra, the The Royal Senchi Hotel & Resort, with its 84 rooms, caters to primarily leisure tourists. eRevMax’s XML connectivity with global and regional OTAs, GDSs and Metas have made it possible for the revenue management team to manage their OTAs, GDS and booking engine from LiveOS dashboard.

 “It was easy when we’re handling just the booking engine. The real challenge came when we signed up with several OTAs – updating multiple extranets and consolidating reports from these channels manually was time-taking and taking a toll on our efficiency.  RateTiger by eRevMax has solved it all. With just one entry I can update all OTAs simultaneously from the dashboard. It also gives me the data I want at one go with a simple click,” said Bennett Attakorah, Rooms Division Manager, The Royal Senchi Hotel & Resort.

 “Providing hotels with stable connectivity remained our priority for the last 17 years. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires,  a  property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs. The Buenos Aires based property has been using RateTiger  Channel Manager  for online distribution and managing rates and inventory across its connected OTAs since 2012.

A family-friendly property with 126 rooms, Abasto Hotel is located in the historical district, just steps from Museo de los Ninos and Abasto Shopping Center and caters to upmarket business and leisure travellers. RateTiger’s seamless connectivity with global and regional OTAs as well as metasearch sites allows Abasto Hotel to be visible in all relevant sales channels for maximum exposure.

“In the past 4-5 years, we have seen our online revenue grow 65% with an 80% increase in OTA sales. We have experienced an overall growth in business and our occupancy have gone up despite the macro-economic factors,” said Silvina Donvito, Revenue Manager at Abasto Hotel Buenos Aires.

RateTiger is more than just a hotel channel manager. It’s a powerful tool that makes connectivity simple and hassle free. The stable and secure connections help in making immediate rate and inventory updates across all channels while also delivering bookings back into the system. Further, the 24×7 support makes it very convenient as we can go to them whenever with the smallest of query and they are always happy to help,” concluded Silvina.

The Argentinian hotel market is characterized by regional operators that have a strong position. With supply of rooms outpacing demand, online channels have emerged as an important revenue source for hoteliers. Abasto Hotel, with 15 OTAs in its distribution mix, has been able to improve its occupancy to 85%, about 20 points more than the industry average in Buenos Aires. This has resulted in an increase in RevPAR and profitability, with the help of RateTiger Channel Manager.