In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Luxury hotel in Ghana recommends RateTiger for online distribution
The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.
Google says it’s time for travel marketers to rethink loyalty
Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.
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Chinese millennials’ travel expenditure increases by 80% YoY
Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.
Privacy vs security: first fines reveal shift in data protection landscape
Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.
How TripAdvisor changed travel
TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.
Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels
Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.
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