We are glad to bring you a short series of posts, where we will cover 5 specific tips on how you can optimize your hotel’s profile on Booking.com and attract more reservations.
Through our 5-tips series, we will share 1 recommendation on each post and explain how you can utilize it to your hotel’s advantage. Starting with the first of this series, lets talk about the Genius Program.
Join Booking.com’s Genius Program
Genius is an exclusive loyalty program which brings partner hotels and frequent bookers closer.
According to Booking.com data, on average, hotels taking part in the Genius program have experienced increase in their bookings by 18% and revenue by 17% – even including the cost of discount.
Hotels taking part in the Genius program gets a special Genius tag, ranking boost and better visibility in search results on Booking.com which helps in getting more bookings faster.
The property is displayed to a select group of customers who travel more often, book further in advance, and spend more when booking.
Hotels can always check their eligibility on the booking.com extranet:
If the eligibility criteria are met, they can sign up to Genius via the “Opportunities” tab in their Booking.com Extranet.
The participating partners automatically enable the mandatory 10% Genius discount on their least expensive or most popular room and start attracting high-value Genius guests.
To know more about the perks of becoming a Genius Hotel Partner, click here.
If you are looking for assistance with managing your online channels, contact us today.