In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Hoteliers take a harder look at how they set room rates
Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers. Revenue managers tend to focus on price-setting. Sales and marketing teams typically look at stimulating demand, such as by running email marketing campaigns or advertising on search engines like Google.
Metasearch: What hotels get wrong
Metasearch is the industry’s fastest-growing distribution channel, yet many hoteliers still struggle to match the success of OTAs on the platform. So what are hotels doing wrong? In this latest webinar, Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, discusses the twelve biggest mistakes hotels are making in their meta strategy.
Listen the recording – http://email.triptease.com/yoLV8mES0O03DJf05D00020
Hotels embrace role as curators of niche products
One of the most interesting opportunities for hospitality brands is to be a new and intimate discovery channel for consumers. This idea is nothing new, of course. Brands have been placing themselves in hotel rooms for ages: Aesop likely owes some of its initial rise to being placed in the rooms at Park Hyatt Tokyo before anyone knew the brand. The taste-making audience who stays there helped with global pollination at an early stage. It was old-school seeding. Right people, right context, new-feeling product. Magic can happen from that.
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
Booking.com, Skyscanner, Ctrip, and TripAdvisor, alongside payment giant Visa, have come together to form Travalyst in an effort to “mobilize the travel industry as a catalyst for good, aiming to transform the future of travel for everyone.”
2020 Budget season tips: Mapping your hotel’s digital marketing budget
Should we invest in search marketing, display advertising, and/or metasearch advertising? In truth, there isn’t one standard way to divide your marketing budget up – it really varies from property to property. However, adopting a multi-channel approach is best to expand your reach and target different customers throughout their travel journey.
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