In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
EuroParkHotel International’s formula for success with online distribution – RateTiger + BookOnlineNow
Optimizes connectivity and improves online room sales
Analysis of Google’s Room Booking Module and its impact on direct sales
Google Hotel Ads is the fastest-growing metasearch engine, attracting over 60% of all investment in metasearch. And Google continues to move forward at a giddy pace, surprising us every now and again with new and significant developments.
Why hoteliers are primed to be the ultimate retailer
The days of hotels simply providing rooms and rates are numbered. Armed with guest data, physical space and local perspective, hoteliers are in a prime position to become the ultimate retailer.
Expedia to use AI to improve online search in Asian languages
Expedia will use Artificial Intelligence to enhance travel search query understanding and improve the accuracy of search query resolution in Asian languages. The group announced it is collaborating with AI Singapore (AISG) under its flagship 100 Experiments (100E) program to develop an artificial intelligence (AI) solution.
Ctrip changing name to Trip.com Group
Ctrip will become the third major online travel agency to change its name since 2018. The new proposed brand for the Shanghai-based company would be Trip.com Group Ltd. That follows the Priceline Group rebranding to Booking Holdings in 2018, which was followed shortly thereafter by Expedia Inc. becoming Expedia Group.
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