7 Steps to Increase Repeat Business for Your Hotels by 200%

Having loyal customers is one of the most essential steps to ensure the success of hotels. Today, travelers can choose from many options in the hotel industry – leading to intense competition between hotel owners. Thus, as a hotel property owner, you have to try various strategies to transform new visitors into repeat customers and keep your present guest list intact as well.

Strive to make the best ‘first impressions’

With a great first impression, you can make a wonderful lasting impression. When you have a new customer coming into your property, you have to try various ways to transform them into loyalty card members. Offer a valuable loyalty program, which can be useful to guests who come in. Track the requirements and preferences of guests, have a smooth check-in process and strive to communicate well online and offer impeccable services.

Exploit Technology

Use mobile apps, keyless entries, online confirmation, self check-in and other technologies to make the booking process smoother. Avoid keeping customers waiting.

Lend a personal touch

The modern age is all about personalization, and you should try to store guest record in your hotel management software in order to provide present and new guests with a personalized service. You can find unique ways to encourage customers to book your property for the following visits.

Offer Hotel Loyalty Programs of value

In customer loyalty programs, hotel loyalty cards play a vital role. When you manage to be successful in registering new customers into your loyalty programs, it should act as a strong foundation for your business in making guests your long-term customers.

Get immediate feedback

Negative reviews arise due to the fact that guests do not always find ways to express their dissatisfaction with your services. You can avoid negative reviews for your business by seeking constant feedback from customers. Hand out a small questionnaire or send SMS etc to know whether the guests are satisfied with the room service, if they want a custom menu etc. When you ask the right questions, you can get the right answers and improve your services to enjoy repeat business.

Give Incentives

Move over complimentary breakfast, and offer complimentary trip to attractions nearby. Have the option for flexible timings for check-in, and provide new visitors with direct bookings.

Make guests your first priority

Start even before they check in, and connect with them through every stage of their association with your hotel. Address all their needs personally, and find out whether they need any special assistance.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ


5 ways to attract millennials

It’s 2019, and it’s clear that millennials have a definite impact on travel and tourism than any other generational group. Around 20% of international travelers are young travelers of millennial generation, who value experiences over material possessions.

Boston Consulting Group, in its report, suggests millennials will account for almost 50% of travel spending by 2020. A high spending segment with very distinct travel preference is a reality that hospitality industry has been learning to accept and adjust.

Millennials, who were born between 80s and 90s, comprise almost half of the global workforce. Technologically sound with strong online presence, social and worldly, they have different set of values and expectations. They cherish individuality and prefer personalized travel experience. A cookie-cutter approach of traditional marketing does not work with them. Hotel needs to deliver customer journeys tailored to the changing travel habits of this segment.

To help you better connect with the millennials, we’ve got some quick tactics. You might be already be doing some of things we’re going suggest, which is great. However, you can always fine-tune and add more to your strategy while exploring our ideas.

  1. Online booking – give the channel for online booking a boost – Boost the online booking system so that it is fast and does not take much time for completion of the booking. The system should have the ability to push promotions across social media.

The millennials are tech savvy and they would do extensive research prior to booking.

i) Go for an in depth check of the website for your hotel and then get the site updated with all features and images that will help you attract millennials. They are the original smartphone generation with 43% checking their phones every five minutes. They use it to stay social, connect with people, take photos, do businesses and make purchases. If your hotel website is not mobile optimized and looks un-attractive to them, they will simply move to another site. Invest on a website which is fast, responsive and visually enriched.

ii) One reason OTAs are scoring high is their user-friendly interface. Most OTAs follow a simple booking process which is also highly secure. Invest in a booking system which is simple, stable and secure. Millennials know technology and are used to seamless buying experiences from applications like Amazon or Uber. Unless you live up to their expectation, they will look for another option.

2.   Millennials are price conscious and will not waste money

While millennials are the biggest spenders, however, unlike the earlier generations, they do not like to overspend. A generation that was most hit by global recession and education loan, millennials look for deals and often shop for last minute deals and alternative housing like camping or homestays. Given their busy work schedule, they prioritize shorter trips making memorable experiences out of lower budgets and tighter schedules.

This is one generation which have grown up with online travel agents and are familiar with their booking process. However, as they look for a more holistic experience, they are exploring new opportunities from a value and service perspective. To attract them to book direct, hotels need to ensure that their offers and rates are as good or even better than OTAs. Millennials are used to flexible terms and conditions, and expect no less from your direct booking engine. If your rates are just in parity with OTAs, they might go for the OTAs given their comfort factor with the travel websites. Provide additional value as Book Direct rewards like free parking, wifi or loyalty bonus.

3.      Millennial Family Travel is on Rise

Depending on time when they were born, millennials have very distinct preferences, with the travel journey of millennials varies based their life stages. Some of them, who are in the early stage of adulthood are still exploring their preference, while elders in the category have families. While the young ones often look for traveling solo in off-beaten adventures, those with family have more different sets of priorities. According to a survey by Resonance Consultancy, millennials with kids prioritize on safety, lower prices and convenience when considering their vacation plans. Digitally savvy, they take months to plan and visit multiple sites to compare prices before booking. Interestingly elder millennials with kids are almost as comfortable in experiencing urban life as their elder generations preference for beach resorts.

Major hotel chains are taking note of this change in travel habit. As more and more millennials see local experiences, out-of-the-way places and genuine connections with locals, hotels are increasingly collaborating with cooperating with local guides and teaming up with local restaurants to show off the region’s cuisine.

4.     Add visual pleasure to hotels

One thing that drives the millennials to travel is the social currency. According to a study by UK based Schofields, the millennial choice of holiday destination is being driven by how ‘Instagrammable’ it is. 40% of those surveyed with 18-33 put picture-worthiness of a particular place over other factors such as cost, local cuisine and availability of alcohol with sightseeing being the lowest priority.

In a similar way, over 42% Facebook posts by millennials are about travel. They connect with their families and friends over social networking platform and expect the same from hotels. For hotels this gives a unique opportunity to catch the attention of millennials and get their booking. However posting content on social media would not make millennials book property. Millennials expect personalization and customer engagement can make a lot of difference.

Compared to older generations, millennials have distinctly different travel expectations and behaviours compared to other generations. Travel companies need to align themselves with the changing mindset in order to make themselves relevant with this generation. When this tactic is executed well, travel companies are satisfied with the results.

The Week, That Was – March 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.


Customer acquisition costs continue to rise

Whether the booking costs are transaction-specific as in commissionable OTAs or GDS, or there are cross-channel costs via social media, franchise fees and even labor for sales and marketing, the total costs for acquiring our guests are increasing over time.


How social proof influences the travel booking cycle

A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation.


Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. The pair spent $10.6 billion on what they loosely term “performance advertising and brand advertising” in the case of Booking Holdings and “selling and marketing” at Expedia Group.


Changes in consumer booking patterns reshape distribution strategies for hoteliers

As hoteliers grapple with implementing diverse distribution strategies that optimize their spend, reach and results, emerging trends around channel development and how consumers interact with direct and indirect channels are adding new dimensions to the challenge.


What will Google Hotels mean for OTAs?

Google Hotels offers all the functionality and tools of its competitors such as Kayak, Expedia and Booking.com. It has the benefit of Google Maps and integration with Google search results (generally pretty high in results). The question thus arises: will Google Hotels create a giant black hole that sucks all the direct traffic away from online hotel booking sites?


Hotel experts warn data should not just be considered a “hobby”

The hotel industry must focus on how data can be used to understand guests better and remove friction.


Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – February 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.


Expedia announces Certified Technology Partner Program

Expedia Partner Solutions (EPS) has launched its Certified Technology Partner Program, an elite program for EPS’ top technology partners from around the world.


Experimenting with the future of business travel: three hypotheses

There are three clear hypotheses that the business travel industry should be experimenting with to be truly customer-centric in the future.


Growing travelling population shaping the future of the hospitality world

Demographics and growing economies are changing the shape of future travelers in the world. What factors is the future of hospitality looking to deal with? Within the next decade, the number of households making at least US$ 100,000 annually will increase by 30 million, with one out of three of these households located in emerging markets.


Distributed ledger technology can bring rate parity to hotel distribution

The last few years have seen a steady rise in the impact of rate parity and onward distribution issues on hotelier’s bottom line.


Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!


The Week, That Was – September 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! Luxury serviced apartment in Manila recommends RateTiger for streamlining online distribution Upscale serviced apartments in the Philippines, Makati Diamond Residences, has improved online sales with efficient rate and availability distribution through RateTiger. The property offering 410 apartments has been using RateTiger Channel Manager and Shopper to manage online sales channels in real-time. https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2018-erevmax-luxury-serviced-apartment-manila-ratetiger-onlinedistribution.html Hoteliers see independents as ‘long-standing’ trend Despite major brands adapting and adopting what independent hotels are doing, investors are still looking for true unique and independent properties in the short and long term. http://www.hotelnewsnow.com/Articles/290479/Hoteliers-see-independents-as-long-standing-trend TripAdvisor plots social network, goes all-in on personalization At a press event in New York yesterday, TripAdvisor co-founder and CEO Steve Kaufer unveiled “the new TripAdvisor” – a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and influencers to share content and receive personalized recommendations. https://www.phocuswire.com/TripAdvisor-plots-social-network Expedia data shows hotel preferences of Chinese travelers Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains. Download the full report: http://www.citmhotels.com/index.html TripAdvisor evolution could benefit travel agents The reviews giant, which has 456 million global users, this week revealed details of the next evolution of its website, which will allow users to follow travel brands and influencers they trust. It will fully launch later this year. The new site is being tested with 500 travel ‘partners’, who will be able to add their expertise to the 661 million traveller reviews. http://www.travelweekly.co.uk/articles/311959/tripadvisor-evolution-could-benefit-agent-experts Why suppliers need distribution mapping Information is the key to success, and in B2B, it can be difficult for suppliers to access the information they need to control and improve inventory sales. With distribution mapping, you can see whether or not your inventory is mapped and made available to the customer by the distributor. If you’re a hotel supplier, your revenue is dependent on your distributors’ sales. If they don’t sell your inventory, you don’t make money. https://medium.com/gimmonix-blog/why-suppliers-need-distribution-mapping-919e222a1707

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

The Week, That Was – August 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.
With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity.


Technology Players Make Moves in Hospitality

Hotels are utilizing technology to make both the guest experience and hotel operations more seamless. From a digital concierge to bracelets doubling as wallets and room keys, here are the latest happenings in technology.


eRevMax partners with GuestCentric for Edinburgh roadshow on September 5

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy?
Experts from GuestCentric, OTA Insight and eRevMax will show you new ways of working with your website and booking engine, the importance of working your data through Business Intelligence and innovative Revenue Management solutions!

Sign up now: https://lnkd.in/fyHCpJQ

How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike

After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery process.


HotelTonight wants to wow more millennials by gamifying travel booking

HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates.


Thomas Cook-Expedia hotel booking platform launches

Thomas Cook’s new city break and hotel-only booking platform in partnership with Expedia has gone live.
The online travel giant is now the preferred provider of hotels for Cook’s city and domestic holiday business.


TripAdvisor using machine learning to choose ‘best’ hotel pictures

TripAdvisor has begun using machine learning to automatically select the ‘best’ photos to portray a hotel listed on its site.
The review site says primary, or ‘hero’, images can often be lower quality when hotel managers don’t choose their own favourite.


The Data Journey in a Hotel

Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data – it doesn’t take a data scientist to be an integral part of a hotel’s data journey.


Connect with us for your connectivity needs to make the most of online revenue.

Thanks and have a good day!

The Week, That Was – August 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.


Google says it’s time for travel marketers to rethink loyalty

Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.


Introducing RateTiger GDS – Your window to 600,000 travel agents worldwide.

Distribute your room and availability across various global distribution systems – Amadeus, Sabre & Travelport (Galileo & Worldspan) from RateTiger platform.

Contact us today- marketing@erevmax.com

 Chinese millennials’ travel expenditure increases by 80% YoY

Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.


 Privacy vs security: first fines reveal shift in data protection landscape

Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.


How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.


 Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels

Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.


Connect with us for your connectivity needs to make the most of online revenue.

Thanks and have a good day!


Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Located in Akosombo, a resort town near Ghanaian capital Accra, the The Royal Senchi Hotel & Resort, with its 84 rooms, caters to primarily leisure tourists. eRevMax’s XML connectivity with global and regional OTAs, GDSs and Metas have made it possible for the revenue management team to manage their OTAs, GDS and booking engine from LiveOS dashboard.

 “It was easy when we’re handling just the booking engine. The real challenge came when we signed up with several OTAs – updating multiple extranets and consolidating reports from these channels manually was time-taking and taking a toll on our efficiency.  RateTiger by eRevMax has solved it all. With just one entry I can update all OTAs simultaneously from the dashboard. It also gives me the data I want at one go with a simple click,” said Bennett Attakorah, Rooms Division Manager, The Royal Senchi Hotel & Resort.

 “Providing hotels with stable connectivity remained our priority for the last 17 years. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

The Week, That Was – August 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Ukrainian Hotel Leopolis Improves Revenue with RateTiger

Leopolis Hotel, a landmark Ukrainian hotel has successfully optimized online distribution connectivity to improve their hotel occupancy and revenue, by leveraging RateTiger.


 Trivago makes data on global hotel pricing trends more accessible to hoteliers

Global hotel metasearch trivago records hotel price shifts from over 400 booking sites for over 2 million hotels and alternative accommodations around the world in its Hotel Price Index.

Learn more about Rate Insights- https://businessblog.trivago.com/trivago-hotel-price-index/

 Google Hotel Ads launches Promoted Hotels

Google has launched a pilot test with a reduced number of partners and it will soon be open to more participants. Since it is a new advertising space, despite being in a well-known environment, it generates new demand for the direct channel, competing with other hotels and other sellers


 Top tips to maximise ROI without compromising on the customer experience

Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.


 Booking Holdings closely monitoring paid channels as it builds direct strategy

Booking Holdings says its continuing on its strategy to increase its direct business as it reported earnings for the second quarter of 2018. Booking Holdings also continues to build its travel offering through the development of its alternative accommodation platform, which now offers about 5.5 million listings of homes, apartments and other units.


How online payment trends are impacting the travel industry

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options – primarily credit cards and bank transfers – to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.


Connect with us for your connectivity needs to make the most of online revenue.

Thanks and have a good day!


Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires,  a  property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs. The Buenos Aires based property has been using RateTiger  Channel Manager  for online distribution and managing rates and inventory across its connected OTAs since 2012.

A family-friendly property with 126 rooms, Abasto Hotel is located in the historical district, just steps from Museo de los Ninos and Abasto Shopping Center and caters to upmarket business and leisure travellers. RateTiger’s seamless connectivity with global and regional OTAs as well as metasearch sites allows Abasto Hotel to be visible in all relevant sales channels for maximum exposure.

“In the past 4-5 years, we have seen our online revenue grow 65% with an 80% increase in OTA sales. We have experienced an overall growth in business and our occupancy have gone up despite the macro-economic factors,” said Silvina Donvito, Revenue Manager at Abasto Hotel Buenos Aires.

RateTiger is more than just a hotel channel manager. It’s a powerful tool that makes connectivity simple and hassle free. The stable and secure connections help in making immediate rate and inventory updates across all channels while also delivering bookings back into the system. Further, the 24×7 support makes it very convenient as we can go to them whenever with the smallest of query and they are always happy to help,” concluded Silvina.

The Argentinian hotel market is characterized by regional operators that have a strong position. With supply of rooms outpacing demand, online channels have emerged as an important revenue source for hoteliers. Abasto Hotel, with 15 OTAs in its distribution mix, has been able to improve its occupancy to 85%, about 20 points more than the industry average in Buenos Aires. This has resulted in an increase in RevPAR and profitability, with the help of RateTiger Channel Manager.