While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees.
“One reason comparison of ancillary fees has lagged behind room rates is because the presence of ancillary fees can vary by market. For example, in the U.S., hotels often charge for Wi-Fi, while in Europe it is often free,” said Ryan Haynes, VP Marketing for eRevMax – RateTiger.
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