The British hotel chain with 21 historic properties has introduced channel management technology within its Sales and Marketing department to gain greater control over future bookings. Brook Hotels has seen an increase in advanced bookings, particularly with the upcoming national events in 2012, Diamond Jubilee and London Olympics, and is seeking to further benefit from OTA exposure.
“It’s imperative now that we engage in more future planning across our sales channels,” said Amit Ummat, Sales and Marketing Manager, Brook Hotels. “We are seeing that room rates need to be much more flexible for future dates as our guests look at booking further ahead.”
Brook Hotels chose RateTiger’s RTSuite Channelmanager to meet the increasing demands of selling online to multiple travel agents. Implemented two months ago, RateTiger has already significantly reduced the time managing rates and ensuring they are accurate across all channels.
The hotel group manages both large booking portals like booking.com and laterooms.com as well as local tourist boards and extranets with the prospect to add more sites in the coming months. This additional sales exposure has also lead to increased direct bookings to the website while keeping each property high in the search rankings.
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