Celebrating Poila Baisakh in eRevMax

The Bengali New Year, popularly known as ‘Poila Baisakh’ is marked with joy and enthusiasm – it is a harvest festivity that marks the beginning of the crop cycle in Bengal and is considered an auspicious day in mid-April.

eRevMaxians celebrated this festival with full fervor – both at home and at work. Member turned up in their traditional best – the women looked gorgeous in colorful sarees while the men looked dapper in traditional kurta-pyjama sets. The entire office was decorated with flowers which created the perfect ambience for the festivities. Here are some sneak peek from the celebrations –

There were fun activities like memory game, ramp show, Bengali speech competition to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories 😊

How to Boost Hotel’s Repeat Business – 7 Steps to Follow

This blog elucidates the 7 hacks that can help hotel owners to build and cement a strong guest-host relationship. Read on to find out more!

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

1. Offer airport pick-up at night to women

If you have women guests coming to your hotel for the first time, you can make the journey safer for them by offering airport pick-up at night. This can be especially useful if they are not familiar with the city, and are coming in for the first time. Direct airport to hotel transfer during the night can be very useful for them.

2. Focus on add-ons

Additional services and extras can make a big difference. You can focus on their needs for relaxation, such as a selection of coffees and teas and various other refreshments, and also famous books and magazines. Keep devices like powerful dryers, curlers and hair straighteners, and other useful items such as nail polish remover, nail polish, makeup, exercise / meditation mat and more.

3. Offer luxurious items

Try to offer items of luxury that can make guests feel as if they are given a royalty or celeb treatment. The luxurious stuffs can include duvets, sheets, bedding, night table, full-length mirror etc. along with aromatic towels, bathrobes and more. These things can serve to heighten luxury without making you waste all your money.

4. Pay attention to details

Train your staffs to take care of even the smallest details, such as dietary preferences – and having gluten-free and vegan options, knowing about food allergies of guests and more. All these can make your guests feel more relaxed.

5. Have a manned 24/7 front desk

Implement various security measures, including having a manned 24-hour front desk – so that guests can always have someone to ask to for something that they need.

6. Have Chamber rooms

Have a sliding wooden door in every private bedroom with a peephole that can open to the dressing room and lounge area. This can let guests easily order room service and get food delivered without communicating with staffs in your hotel.

7. Have Women-only floors

This can make female travelers rest easy, and ensure repeat business from female customers for your hotel.

The Week, That Was – April 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivitybetween its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

https://bit.ly/2v1lfHD

Negotiation-based pricing: the future of hotels’ direct bookings?

Just as deregulation and the digital revolution gave birth to Yield Management, the current hospitality climate is ripe for disruption and innovation.

https://bit.ly/2US4DAL

Pricing psychology for hotel revenue managers

When it comes to pricing psychology, perception can be more important than reality. And frames of reference will differ across individuals. So, your guests’ perceptions may be very different from our own perceptions of your pricing and products – and will even vary from guest to guest.

http://www.nbtworld.com/perception-is-reality-pricing-psychology-for-hotel-revenue-managers/

Upselling across the guest journey

By breaking accommodations choices down and offering them throughout the guest journey, hotels will experience fewer instances of cart abandonment, discover more opportunities for upselling, and with customized, AI-generated offerings, see an increase in conversions on upselling and cross-selling opportunities.

https://www.hospitalitynet.org/opinion/4092831.html

Best practices for successful hotel metasearch efforts

Having a robust digital strategy not only allows for potential guests to easily find your property but allows you to properly compete with OTA’s within the various digital channels.

https://screenpilot.com/2019/04/best-practices-for-successful-hotel-metasearch-efforts/

How to build a digital culture at your hotel

There are three key areas that will encourage a digital culture change at your hotel – employee engagement, guest preferences, and data-driven decisions. Looking at them in detail will see increased productivity, stronger profitability and provide more memorable moments of true hospitality for your guests.

https://bit.ly/2Ua1qbq

Guest reviews, room price more valuable than brand name in hotel selection

A survey from Expedia Group Lodging Partner Services found guest ratings have a significantly stronger influence than brand value when consumers are picking a property. The findings indicate there is a 72% chance that a consumer will value guest ratings higher than a hotel brand.

https://www.phocuswire.com/Expedia-Group-reviews-price-more-important-than-brand

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivity between its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

The Regency Apartment Hotel Menlyn is a full-service luxury apartment hotel in Pretoria, with short-term and long-term accommodation option for business or leisure.

Hoteliers today work with multiple technology systems. I save a lot of time as I don’t need to go into various systems to gather different information to make revenue decisions. All required information is now available at a central point – LiveOS. It is a great tool to analyze our key performance indicators and take decision accordingly. The tools have reduced our workload and increased our productivity exponentially via this cutting-edge technology on a single sign on platform,” said Anton Saayman, Revenue Manager, The Regency Apartment Hotel Menlyn.

The revenue management team is leveraging RTConnect to update rates and inventory to multiple OTAs directly from their Property Management System (PMS), and get reservations delivered back into the system in real-time, without worrying about overbooking.  The LiveOS platform provides them with advanced reporting dashboard to help fine-tune their pricing strategy, monitor booking pace and demand analytics, for informed decision making.

eRevMax, the company behind RateTiger and LiveOS, provides real-time channel management, business intelligence, connectivity solutions and centralized management platform to hotel chains, independent and boutique properties and large serviced apartment groups globally, with hundreds of channel connections to choose from.

To know more, meet us at WTM Africa in Cape Town from 10 – 12 April 2019. Book a meeting now – https://www.erevmax.com/southafrica/

The Week, That Was – April 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Argentinian Hotel technology provider

Leading hotel connectivity solution provider, eRevMax has completed 2-way integration with CQR Sistemas, an Argentinian hotel management software company. Mutual hotel customers can now get the benefit of automatic distribution of availability and rates to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-completes-integration-argentinian-hotel-technology-provider.html

Indonesian aparthotel improves online sales with eRevMax

The Malibu Suites – Balikpapan, an Indonesian aparthotel has improved its online sales with efficient rate and availability management through RateTiger. The property offering 35 serviced apartments in Borneo Balikpapan, has been using RateTiger Channel Manager since 2018 to manage all its online distribution channels in real-time.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2019-erevmax-indonesian-aparthotel-improves-onlinesales-with-erevmax.html

Increase last minute Easter bookings

When your potential customers are frantically browsing their last minute getaway options, each and every feature they see makes a difference – so don’t leave any out on your rate plan! Keep it short and sweet – you want them to get a handle on everything included as soon as possible without insisting they scan through unnecessary fluff to get there. Try and highlight the key features of the offer immediately.

https://blog.netaffinity.com/increase-last-minute-easter-bookings/

Google is at a crossroads with its ambitions in travel

For consumers, at a basic level, its role at the top of the funnel has changed very little in the years it has been a search engine – giving travelers the opportunity to find details and information on destinations, routes, products and a lot more. The role that Google plays in travel is changing and has now done so over the course of a number of years. And, crucially, it is that evolving role that concerns executives through the industry.

https://www.phocuswire.com/Google-analysis-Phocuswright-Europe-2019

The hotelier’s guide to building a successful distribution strategy

Take a deep dive into identifying the right mix of direct and indirect, which distribution channels to focus on and invest in, making the most of data and thoroughly explore.

http://www2.sabrehospitality.com/direct-distribution-guide?utm_source=hotelmarketing_com

RevPAR vs. GOPPAR and why we need a new champ

To better and more consistently deliver profit at different revenue points, hotels need to deploy and support tools to assist their leaders in delivering superior financial results.

https://www.hospitalitynet.org/opinion/4092562.html

Google teases new reward system

After the tech giant quietly rolled out its Hotel Search site – which has kept every metasearch and OTA on their toes – the company has now teased its new rewards program.

https://www.traveldailymedia.com/google-engagement-rewards/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

eRevMax completes integration with Argentinian Hotel technology provider

Leading hotel connectivity solution provider, eRevMax has completed 2-way integration with CQR Sistemas, an Argentinian hotel management software company. Mutual hotel customers can now get the benefit of automatic distribution of availability and rates to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

Based in Buenos Aires, CQR Sistemas is the developer of one of the most popular property management systems in Uruguay and Argentina and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels worldwide to update rates and availability across connected sales channels and receive bookings directly into the PMS helping keep inventory up to date.

“This integration gives our hotel customers the advantage of leveraging the power of eRevMax’s unmatched channel eco-system to market their rooms and increase their visibility on a host of Online Travel Agents, GDS and meta-search channels. CQR Express can now automatically distribute rates and availability and receive new bookings into the PMS via RateTiger and RTConnect, powered by LiveOS, saving hotels countless hours of work on various OTA extranet sites,” said Gabriel Quintana, Managing Partner, CQR Sistemas.

“This integration with CQR Sistemas provides our customers in Latin America another option to manage online channels cost effectively without worrying about maintaining online inventory manually across each booking website. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

Tips and Tricks for hotel online revenue generation

Travelers will always need someplace to stay when out of town on business or on vacation. Make your hotel their preferred option by offering the right balance of customer service and price. Offer a unique environment or specialty services to differentiate yourself from the competition, and limit the number of rooms you offer at discounted rates. Consider hiring an expert in hotel revenue management to study your operations and identify areas in which you can increase revenue, as well as provide associated training to your staff.

Social Media continues to grow in importance. It has not only become a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.  Hotels that take advantage of this hot trend are seeing significant benefits in terms of online placement and revenue.

Growth of mobile as a channel – Mobile has grown as a key channel for search. The universe of mobile users is massive – 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices convert into purchases.

Enhancing Your Hotel’s Local Presence – Your website has to tap into the possibilities of enhanced local search. The goal is to create optimized content and local profiles, manage quality citations and directory listings, and deliver a seamless brand experience across devices.

Social Media Marketing – In our connected online community, the synergy of social engagement empowers your digital marketing. Most travelers use social media sites including Google+, Facebook, Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness, customer relationships and retention. To be part of your guest’s social conversation and drive traffic on social platforms, your web content must be interesting, build relevant connections, and inspire conversion.

Content Marketing – Content marketing starts with understanding your audience and their purchase journey. Content should engage, inspire and enhance the user experience. Empower your audience with engaging content; include local attractions and activities, compelling visuals and trending topics to be on top of customers mind.

User Experience – An important aspect of digital marketing is the user experience. Your guests expect a seamless journey during their hotel search process. They expect to be able to navigate through your website without having to look for answers – your site should be intuitive and user friendly. Conversion optimization starts with usability factors such as speed and performance, information architecture, legibility, colors and images.

Understanding the Hotel Customer Journey – From travel inspiration and research to booking to post-stay reviews, understanding the customer journey is paramount to your digital marketing strategy. In hospitality domain, and just about any industry or business, customers refer to search results and reviews to plan a trip or book a room.

Discounts – Business hotels sell rooms during the week. Resort hotels generate the most revenue during high season. Selling rooms at discounted rates or offering interesting promotions during off-peak season helps generate additional revenue by improving the occupancy rate.

Choose the right distribution channels – How do you choose which e-distribution channels are right for your hotel? Several factors need to be taken into consideration, from channel contribution potential, distribution spread and cost to how easy the channels are to manage, what types of marketing exposure they can provide and the sort of technology they use. Choosing the right channels and the tools to manage those channels play a crucial role in a hotel’s online revenue generation strategy. Partnering with connectivity providers like eRevMax that can assist in choosing the right channels that bring maximum business to your city is important. Further, use a cloud based channel manager to manage all your OTAs in real-time.

Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army.  Make sure that social media is an integral part of your overall marketing plan.  If you are limited on budget and resources, still keep monitoring the social media domain and do the best you can.  Hoteliers who want to be ahead of the curve, should invest today in the media that is fast emerging as the future of internet marketing.

The Week, That Was – March 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.

https://bit.ly/2OjzZdW

Traveler survey yields insights into booking behaviors

Online travel agencies have been a dominant force in the holiday booking space for years, but this dominance is coming under threat. How hotels view working with OTAs is a subject covered recently by Hotel News Now, but STR’s Consumer Travel Insight reports offer a different angle on the rising pressure that OTAs face due to shifting perceptions among travellers.

http://hotelnewsnow.com/Articles/294453/Traveler-survey-yields-insights-into-booking-behaviors

Customer acquisition costs continue to rise

Whether the booking costs are transaction-specific as in commissionable OTAs or GDS, or there are cross-channel costs via social media, franchise fees and even labor for sales and marketing, the total costs for acquiring our guests are increasing over time.

http://hotelnewsnow.com/Articles/294289/Owners-must-be-informed-on-customer-acquisition-costs

The state of corporate travel management in 2019

A new survey gathered more than 1,500 people responsible for managing employee travel, including executive assistants, who opened up about several major pain points of business travel. Half of those surveyed said the amount of time spent adjusting bookings and travel arrangements is an issue, as is time spent gathering receipts and completing expense reports (44 per cent).

https://www.hotelmarketing.com/articles/the-state-of-corporate-travel-management-in-2019

How social proof influences the travel booking cycle

A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation.

https://www.hotelspeak.com/2019/03/how-social-proof-influences-the-travel-booking-cycle/

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. The pair spent $10.6 billion on what they loosely term “performance advertising and brand advertising” in the case of Booking Holdings and “selling and marketing” at Expedia Group.

https://www.phocuswire.com/Booking-Holdings-Expedia-Group-marketing-spend-2018

Changes in consumer booking patterns reshape distribution strategies for hoteliers

As hoteliers grapple with implementing diverse distribution strategies that optimize their spend, reach and results, emerging trends around channel development and how consumers interact with direct and indirect channels are adding new dimensions to the challenge.

https://www.phocuswire.com/Consumer-booking-patterns-hotel-distribution

What will Google Hotels mean for OTAs?

Google Hotels offers all the functionality and tools of its competitors such as Kayak, Expedia and Booking.com. It has the benefit of Google Maps and integration with Google search results (generally pretty high in results). The question thus arises: will Google Hotels create a giant black hole that sucks all the direct traffic away from online hotel booking sites?

https://searchengineland.com/what-will-google-hotels-mean-for-online-booking-sites-313851

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Indonesian aparthotel improves online sales with eRevMax

The Malibu Suites – Balikpapan, an Indonesian aparthotel has improved its online sales with efficient rate and availability management through RateTiger. The property offering 35 serviced apartments in Borneo Balikpapan, has been using RateTiger Channel Manager since 2018 to manage all its online distribution channels in real-time.

Managed by Sissae Living, the Malibu Suites, has begun its operations in the business town of Borneo Balikpapan in February 2018. Primarily catering to business travellers, it is important for the property to connect with leading global and regional OTAs for maximum exposure. Prior to RateTiger, the Malibu Suites was managing the OTAs manually.

“It was difficult to distribute and manage rate and availability across channels. We also wanted to connect with more channels to improve our visibility,” said Frank Inakoe, Director, The Malibu Suites by Sissae Living.

Recommended by their Booking Engine provider, the Malibu Suites signed up for RateTiger Channel Manager in mid-2018. The cloud-based solution hosted on LiveOS, is helping the revenue management team to update rate and inventory (ARI) across all connected travel channels and receive reservations directly into their hotel management system. They are also monitoring their booking and production performance in real-time from the dashboard.

“With RateTiger, we found an easy way to manage our room availability and rates across all our channels from a single dashboard. The 24 hours support is always there for any assistance we need,” commented Frank.

5 ways to attract millennials

It’s 2019, and it’s clear that millennials have a definite impact on travel and tourism than any other generational group. Around 20% of international travelers are young travelers of millennial generation, who value experiences over material possessions.

Boston Consulting Group, in its report, suggests millennials will account for almost 50% of travel spending by 2020. A high spending segment with very distinct travel preference is a reality that hospitality industry has been learning to accept and adjust.

Millennials, who were born between 80s and 90s, comprise almost half of the global workforce. Technologically sound with strong online presence, social and worldly, they have different set of values and expectations. They cherish individuality and prefer personalized travel experience. A cookie-cutter approach of traditional marketing does not work with them. Hotel needs to deliver customer journeys tailored to the changing travel habits of this segment.

To help you better connect with the millennials, we’ve got some quick tactics. You might be already be doing some of things we’re going suggest, which is great. However, you can always fine-tune and add more to your strategy while exploring our ideas.

  1. Online booking – give the channel for online booking a boost – Boost the online booking system so that it is fast and does not take much time for completion of the booking. The system should have the ability to push promotions across social media.

The millennials are tech savvy and they would do extensive research prior to booking.

i) Go for an in depth check of the website for your hotel and then get the site updated with all features and images that will help you attract millennials. They are the original smartphone generation with 43% checking their phones every five minutes. They use it to stay social, connect with people, take photos, do businesses and make purchases. If your hotel website is not mobile optimized and looks un-attractive to them, they will simply move to another site. Invest on a website which is fast, responsive and visually enriched.

ii) One reason OTAs are scoring high is their user-friendly interface. Most OTAs follow a simple booking process which is also highly secure. Invest in a booking system which is simple, stable and secure. Millennials know technology and are used to seamless buying experiences from applications like Amazon or Uber. Unless you live up to their expectation, they will look for another option.

2.   Millennials are price conscious and will not waste money

While millennials are the biggest spenders, however, unlike the earlier generations, they do not like to overspend. A generation that was most hit by global recession and education loan, millennials look for deals and often shop for last minute deals and alternative housing like camping or homestays. Given their busy work schedule, they prioritize shorter trips making memorable experiences out of lower budgets and tighter schedules.

This is one generation which have grown up with online travel agents and are familiar with their booking process. However, as they look for a more holistic experience, they are exploring new opportunities from a value and service perspective. To attract them to book direct, hotels need to ensure that their offers and rates are as good or even better than OTAs. Millennials are used to flexible terms and conditions, and expect no less from your direct booking engine. If your rates are just in parity with OTAs, they might go for the OTAs given their comfort factor with the travel websites. Provide additional value as Book Direct rewards like free parking, wifi or loyalty bonus.

3.      Millennial Family Travel is on Rise

Depending on time when they were born, millennials have very distinct preferences, with the travel journey of millennials varies based their life stages. Some of them, who are in the early stage of adulthood are still exploring their preference, while elders in the category have families. While the young ones often look for traveling solo in off-beaten adventures, those with family have more different sets of priorities. According to a survey by Resonance Consultancy, millennials with kids prioritize on safety, lower prices and convenience when considering their vacation plans. Digitally savvy, they take months to plan and visit multiple sites to compare prices before booking. Interestingly elder millennials with kids are almost as comfortable in experiencing urban life as their elder generations preference for beach resorts.

Major hotel chains are taking note of this change in travel habit. As more and more millennials see local experiences, out-of-the-way places and genuine connections with locals, hotels are increasingly collaborating with cooperating with local guides and teaming up with local restaurants to show off the region’s cuisine.

4.     Add visual pleasure to hotels

One thing that drives the millennials to travel is the social currency. According to a study by UK based Schofields, the millennial choice of holiday destination is being driven by how ‘Instagrammable’ it is. 40% of those surveyed with 18-33 put picture-worthiness of a particular place over other factors such as cost, local cuisine and availability of alcohol with sightseeing being the lowest priority.

In a similar way, over 42% Facebook posts by millennials are about travel. They connect with their families and friends over social networking platform and expect the same from hotels. For hotels this gives a unique opportunity to catch the attention of millennials and get their booking. However posting content on social media would not make millennials book property. Millennials expect personalization and customer engagement can make a lot of difference.

Compared to older generations, millennials have distinctly different travel expectations and behaviours compared to other generations. Travel companies need to align themselves with the changing mindset in order to make themselves relevant with this generation. When this tactic is executed well, travel companies are satisfied with the results.