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Whitepapers & Research Papers


"The Distribution Challenge: A Viewpoint of 2010 - 12
Check out the research findings to understand the impact that channel management has on the sales environment and how hoteliers are managing the new distribution landscape. Interviews with hotel managers were conducted to explore their current decision-making processes, how they market their property to improve bookings and revenue and what has affected their market position. Read on to find how hoteliers approach distribution from an operations and sales perspective.

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WHITEPAPER: Social media - influencing booking behaviour
Gain an understanding of the value of social media and how it will impact your bottom line. Learn how to improve your visibility on consumer interactive channels to raise the profile of your property for better bookings.

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WHITEPAPER: Best Practices for Effective Channel Management: Perspective for Hotels
To help assess the effectiveness of your hotel's channel management techniques, use this best practice guide to measure and benchmark your current strategy. Optimise your sales and achieve the occupancy that will make your business thrive!

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WHITEPAPER: Healthy & Fit Revenue Management Strategies
Ensure your property optimizes sales. Through this whitepaper understand how to build and maintain revenue strategies; make positive decisions; become flexible and agile; and increase stamina to outperform competitors.

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