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Leonardo Hotels extends contract with RateTiger for future-proof eDistribution and company expansion

  • London, UK, 30 April 2013

Online sales of expanding hotel group monitored and managed with channel management technology by eRevMax

Leonardo Hotels is extending its contract with RateTiger by eRevMax to support the development of the company’s sales and distribution processes. This follows Leonardo Hotels’ acquisition of 20 properties from the QMH Hotel Germany Group, in one of the biggest deals the European hotel industry has seen in recent years.

RateTiger channel manager has been introduced to Leonardo Hotels’ properties in 2007 to improve rate management efficiencies across the business. The system provides benefits including immediate Online Travel Agent (OTA) updates of rates and inventory to a vast distribution network and the retrieval of market room rate data for business intelligence. This extended partnership will enable Leonardo Hotels to increase the effectiveness of all third party sales partners, thereby improving both bookings and revenue opportunities.

As a result of success in achieving key efficiency aims, Leonardo Hotels will be introducing the use of RateTiger into the newly acquired properties in the near future.

Further, the portfolio will benefit from real-time market rate data with RTCorp, RateTiger’s tailored price shopping solution for groups and corporations, to monitor rates for various properties and competitors across hundreds of selected sales channels. With RTCorp, Leonardo Hotels central office is able to see all offers on all channels in an instant, to make sure pricing policies are in place.

Leonardo Hotels has been established in Europe since 2007. With 44 hotels in Germany, Leonardo is represented in major cities such as Berlin, Munich, Frankfurt, Hamburg, Düsseldorf and Cologne. From the start, the management knew about the tough competition in its market. In order to achieve fast growth and reputation, it was essential to realize a well-thought-out pricing and sales strategy using the right technology. Shay Raz, Director of Revenue & Development in Germany, with over 20 years experience with channel management and price shopping sought functionality to apply the relevant strategy to each property.

“RateTiger’s advanced features and excellent usability makes it stand out from the rest. The solutions have developed in-line with the ever dynamic market, which allows us to stay ahead. We don’t work with a channel, if it doesn’t work with RateTiger. RateTiger helps us implement and monitor our corporate pricing and distribution policies in a dynamic sales environment. It makes distribution a transparent and seamless process, saves a lot of time and reduces the risk of failure. As a result, we achieve better rates and increased bookings, and have seen our revenue increase."

said Shay Raz,

Director of Revenue & Development, Leonardo Hotels

Today, more than 50% of the total bookings are generated via OTAs. The group increased its rates by approximately 25% in the past four years with daily price comparisons and rate updates helping to attain an excellent position, and support the current expansion.

“We are happy that we were able to help Leonardo in establishing themselves in Germany. Both Leonardo and eRevMax are expanding companies, aiming at staying ahead of the industry and setting new standards, and we look forward to continuing our partnership!"

said Casey Davy,

VP Sales for EMEA, eRevMax

About Leonardo Hotels:

Leonardo Hotels make up the European division of the Fattal Hotels Group, founded in 1998 by David Fattal in Israel. Leonardo Hotels have been represented also on the European market since 2007, with more than 80 hotels in Israel, Germany, Austria, Switzerland, Belgium and Hungary. All across Europe, Leonardo Hotels are known for their superb locations in attractive destinations as well as for their distinctive ambience, individual design and atmosphere. Each Leonardo Hotel has its very own regional character that symbolizes the strong relation between the hotel and its location. The company headquarters Europe are in Berlin.

For more information refer to: www.leonardo-hotels.com.

About eRevMax:

eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com.

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"Yield managers are becoming increasingly important to maintain our place in the market but also to ensure our resellers have accurate information. More of our wholesalers are requiring us to manage rates online. Through RTChannelmanager Pro this process has saved valuable time. We have introduced more dynamic promotions and can now give attention to social media campaigns,” -

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