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Shaftesbury Hotels Collection optimize sales distribution and reservation processes with RateTiger

  • London, 16 May 2013

Hotel group connects PMS to RateTiger to improve operations

The Shaftesbury Hotels Collection has selected RateTiger channel manager, from eRevMax, for ten of its properties to benefit from real-time connectivity with its distribution channels. The hotel group has also connected its MICROS Opera system with RateTiger to have guest-reservation data delivered directly to their property management system from OTAs and other demand channels.

The hotel collection will use the integrated hotel channel manager to ensure each property can take advantage of RateTiger’s vast distribution network of travel sites to focus on both local and global market demand. RateTiger’s connection with its MICROS Opera Property Management System (PMS) will retrieve all OTA guest booking data, from RateTiger certified channels, removing time-consuming manual update processes and eliminate reservation errors.

“We are beginning to centralize our revenue management and operations across the group. Having this combination of services will allow us to make significant gains in achieving this. The RateTiger channel manager will enable us to update rates and inventory while having the relevant user restrictions to avoid update errors at property level. The Reservation Delivery service through MICROS Opera will make our booking process much faster and much more accurate."

Managing Director, Shaftesbury Hotels Collection

To stay ahead of competition and understand shifts within the market place the group uses the intuitive real-time rate benchmarking tool – Shopper – which provides live alerts on rate changes and rate reports for upto 3 years in advance. The group will also be utilizing 90 days daily scheduled report for their properties to feed into the preferred Revenue Management System for a more accurate forecast.

“RTSuite Channelmanager will help the group manage distribution to an optimized mix of channels - the use of pulled inventory system automatically decrements availability as bookings are retrieved, thereby ensuring no manual interference is required. Further availability alerts notify the team when particular channels reach minimum allocation thresholds so they can upload available inventory while maximizing revenue in real-time."

said Cristina Blaj,

Sales Manager, eRevMax UK

Other recent announcements utilizing eRevMax’s technology connections with MICROS include Sarova Hotels UK and Louvre Hotel Group.

About eRevMax:

eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com.

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"Yield managers are becoming increasingly important to maintain our place in the market but also to ensure our resellers have accurate information. More of our wholesalers are requiring us to manage rates online. Through RTChannelmanager Pro this process has saved valuable time. We have introduced more dynamic promotions and can now give attention to social media campaigns,” -

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