Case Studies

“RateTiger makes it easier for any staff transition and rate parity. The biggest challenge we face is managing rate parity while third-party channels may mark-up rates; this can be problematic with contracted channels – therefore our public rates need to be controlled both online and on the GDS. We’re now able to access the system multiple times a day and update rates – especially when the market becomes cut-throat.”

• Saving Time
• Managing GDS
• Achieving Rate parity

Background
Legacy Hotels predominately relies on leisure bookings focusing much of its sales effort across multiple online channels. The group obtains a large proportion of bookings directly via the website due to high customer retention and frequent database marketing. The hotel is developing its post-sales marketing to manage the attrition rate.

Opportunity
Legacy Hotels sells rooms across 10 channels and continually looks for new sales opportunities and additional booking websites. The group recently changed strategy to offer more advanced purchases with attractive special deals to secure occupancy. The team has been striving to maintain rate parity often experiencing glitches during staff turnover and in GDS management.

Solution
RateTiger has been employed to gain greater control over rate parity across online sales channels and the GDS. Legacy Hotels wants to offer agents better rates and ensure they are committed to channel contractual terms. They needed a solution that would be easy to use and reduce the team’s time managing multiple channels.

Return on Investment
Opportunity: Controlling and managing rate parity across both online booking websites and the GDS. Accessing RateTiger multiple times a day to update rates.

Key Achievements

• Reducing rate management by 50%
• Optimising business and rate parity
• Managing dynamic pricing to secure occupancy