Hotel Okura recommends RateTiger as the best Channel Manager

One of the most luxurious 5-star properties in Macau, Hotel Okura has endorsed RateTiger Channel Manager as the best-in-class online distribution solution. The hotel has been using the award-winning solution from eRevMax since 2011, for management of rates and availability across all connected online sales channels with great results.

Located next to Galaxy Macau, Okura Macau is a top-rated five-star accommodation with 488 rooms spreading over 25 floors.  A popular choice for luxury travellers from China and South Asia, the hotel has been leveraging RateTiger’s two-way XML connectivity with all leading regional and global channels thereby helping them expand their online reach – in sync with the hotel’s motto of “World Class, Asian Heart”.

“RateTiger provides us with all the major channels including regional channels and wholesalers to efficiently distribute rates and inventory, which has resulted in improved occupancy and revenue.  The ‘real-time update’ of rates and availability happens in the true sense helping us stay ahead in an extremely competitive market like Macau,” said Phillip Lou, E Business Manager, Hotel Okura Macau.

“It’s a powerful tool for the ease of connectivity and making quick updates across all channels seamlessly. The detailed demand information ensures our selling strategies work more effectively. On top of that, the excellent support and training gives us the opportunity to comfortably use new product features and make the most of their innovative offerings. We consider RateTiger a reliable partner for all our connectivity needs,” concluded Phillip.

Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

eRevMax Certified Under EU-US Privacy Shield Framework

Hotel distribution connectivity leader eRevMax has announced that it has been certified from the U.S. Department of Commerce for the EU-U.S. Privacy Shield Framework program. This certification assures that eRevMax solutions meet European Union’s General Data Protection Regulations (GDPR) for the transfer of personal data between the U.S. and EU.

 

eRevMax’s solutions, RateTiger and LiveOS are used by over 9000 hotels globally for distribution connectivity. The self-certification validates the company’s already impressive data security initiatives including ISO/IEC 27001:2013 and PCI DSS certifications.

“This certification is a testimony to eRevMax’s commitment in delivering the highest standard for privacy and security to global customers. Our customers are very important to us, so we want to assure them, and their customers, that their personal information is safeguarded and that we have the most updated and appropriate data privacy systems and processes in place,” said Udai Singh Solanki, CTO, eRevMax.

Designed by the U.S. Department of Commerce and European Commission, the EU-U.S. Privacy Shield Framework reflects the new requirements for foreign exchanges of personal data for commercial purposes replacing the previous Safe Harbor framework.  The new arrangement includes stronger data protection obligations for companies receiving personal data from the EU, effective protection and redressal for individuals, and annual joint review to monitor the implementation.

To join the voluntary Privacy Shield Framework, eRevMax self-certified to the U.S. Department of Commerce and publicly committed to comply with the framework’s requirements. The company completed a rigorous process to align numerous privacy policies with the new regulations before receiving its certification.

To read eRevMax’s privacy policy click here . To view Bullhorn’s EU-U.S. Privacy Shield Framework certification click here . For more information about the EU-U.S. Privacy Shield Framework, visit www.privacyshield.gov.

Hotels capitalize on the Royal Wedding

This month is set to be an exciting time for the UK hotel industry. And we are seeing a repeat of 2011. As it happened back then, Prince Harry and Megan Markle’s wedding announcement also led to huge surge in hotel prices in and around Windsor.

The rate shot up immediately after the announcement of the wedding date. Recent report by HotelsCombined suggests that hotel prices have trebled in Windsor. The mega event which is expected to bring some 100,000 domestic and international visitors – is undoubtedly the high point for the local hotel industry.

We did a quick hotel search for Windsor on Kayak for the third and fourth weekends in May. The same hotel which is quoting over £700 for a room during royal wedding is asking for £200 for the very next week! Dynamic pricing is clearly wreaking havoc!

It’s understood that during the time of high demand, prices will rise. The dynamics of hotel pricing has always been a classic case of offering the right rate at the right time to the right audience. With surge pricing becoming accepted by people, companies are combining real-time data, instant gratification and dynamic pricing – to make the most out of any situation.
Hoteliers in Windsor is following the ‘Uber’ model. Super high rates are applied with the expectations that people are desperate enough to book at any rate. Is the hotel industry justified in increasing the prices thinking it’s the time for the kill? 

The Royal Wedding of 2011 tells a different story. While millions flocked to see a commoner marrying the future prince, they opted out of staying overnight at hotels because of the high rates. In the end, the hotels had only themselves to blame for losing out on revenue and goodwill. 
Hotel pricing has always been a never-ending roulette for the revenue manager – balancing the high season vs low season, exorbitant rate vs customer loyalty, RevPAR vs Occupancy, and price optimization vs revenue optimization. Dynamic room pricing is a reflection of not only the customer demand, but what the customer perceives to be the value of your room.

Thanks to the competitive rate benchmarking tools available in the marketplace, most hotels now monitor real-time online rate performance and see how they can change their prices more frequently to increase revenue. Dynamic pricing along with real-time connectivity allows hotels to adjust rates constantly based on demand and supply. 

With rates getting more transparent, hotels are moving away from pricing only approach, and including availability, loyalty and personalization in their revenue management process. While there always is a provocation to maximize rates in a super-event like the royal wedding, there needs to be more strategy behind these rates to better align them with customer expectations, which in the long run, helps build strong brand loyalty. 

It is important for the visitors not to feel “ripped off’ as the peak period customers understand prices better and there instils a sense of loyalty. Even dynamic pricing can be transparent if the multiple factors behind the increased rate are clearly communicated. The key is to have a clear rate strategy in place based on demand as well as product to avoid extreme peaks and valleys. Past experience suggests that the peak in demand is usually for a short duration. 

If hotel rates fall by over 400% immediately after the peak rate, it shows the shoulder period is not covered. For the hotels, the biggest blunder could be to get too greedy and try to earn ‘quick bucks’ at the expense of long-term customer value and loyalty. 

The royal wedding in 2011 did not bring London hoteliers more guests or long-term returns. Rather, high value tourists and business travellers, wary of surge pricing and crowds, stayed away from the city during the period. There is a high chance 2018 would not be any different.

Learning from the past, hotels should use the event as an opportunity to showcase Britain to the world. UK is already the sixth most visited country in the world, and London is one of the most expensive cities for tourists. 

Analysts expect an influx of about £300 million to come from tourism as an effect of the royal wedding. Hotels can use this to build a legacy or compromise their tomorrow for a quick return today.

Argentinian luxury hotel chain recommends eRevMax for online connectivity

3 luxury properties of CasaSur Hotel Collection using RateTiger for managing OTAs
 
 
 
 

CasaSur Hotel Collection – a luxury hotel chain in Argentina has endorsed eRevMax for improving online connectivity. All three properties of the group, namely – CasaSur Recoleta, CasaSur Bellini and CasaSur Palermo, have been using the award winning RateTiger Channel Manager to update rates and availabilities across online sales channels for the last three years.
Located in Buenos Aires, CasaSur, with three luxury boutique properties, caters to upscale business and leisure travellers – both international and domestic. The revenue management team is leveraging RateTiger’s real-time connectivity with over 300 online sales channels to connect to the better producing OTAs, resulting in an increase in occupancy and profit.
“RateTiger is more than just a channel manager. It’s a powerful tool for the ease of connectivity and making quick updates across all channels. The detailed demand information and scores ensures our selling strategies work more effectively. On top of that, the excellent support from RateTiger team is what makes it the perfect partnership,” said Daiana Casas, Reservations Manager, CasaSur Hotel Collection.
At eRevMax the focus has always been on providing hotel partners stable connection with a bouquet of choices for making the best use of their distribution mix. RateTiger and LIVE OS have been built with a vision to make online sales simpler for hotels, and CasaSurs recommendation is a testimony to that, said Julián Lindt, Latin America Sales Director, eRevMax.

 

eRevMax continues to lead the travel tech segment at #WTM2017


                           Signs new clients and partners, hosts exclusive evening for hotels

eRevMax has drawn a strong and positive response from hotels and technology partners at the recently concluded World Travel Market in London, with multiple hotel customers signing-up for its different products.

The company is a regular at the tradeshow and exhibited its portfolio of distribution solutions RateTiger and RTConnect as well as hospitality operating platform Live OS. The eRevMax stand at the Travel Tech Pavilion saw an impressive turnout of hotels and technology providers keeping the team busy through the three event days. 

The exclusive ‘invitation only’ party aboard the Sunborn Yacht Hotel, hosted in association with our partners HotelsCombined, Sojern and Travelport on 7th November 2017, proved to be a hit with peers from the hospitality industry coming together to unwind and network over cocktails.
Here are some pictures from the events –



The Who’s who of hospitality technology providers and implementers to float & party aboard Sunborn Yacht during WTM


Hotel technology experts HotelsCombined, Sojern, Travelport, RateTiger & LiveOS have teamed up to host an exclusive yacht party for hoteliers on Tuesday, 7 November 2017 in London. The event, to be held at the Sunborn Yacht Hotel, will bring together peers from the hospitality industry to unwind and network over cocktails.

The event is aimed at providing hoteliers and technology companies an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Sunborn Yacht Hotel is located right outside the ExCel centre, providing a perfect venue for the networking reception after a busy day at the show.
 
“We are excited to be organizing a networking reception with some of our key partners. WTM is an important date in the annual calendar for the travel fraternity and it gives us a perfect opportunity to host our clients, partners and prospects, to talk about new technologies and explore collaboration possibilities, and most importantly, spend a fun evening together,” commented Reuel Ghosh, Chief Executive Officer, eRevMax.

eRevMax has been a regular exhibitor at WTM London and will be present at Stand TT550 from 6 – 8 November 2017. For more details about the event, please contact marketing@erevmax.com.

eRevMax appoints Gerard Carrie as Chief Operating Officer for LiveOS


Hotel distribution connectivityspecialist, eRevMax, today, announced the expansion of its management team by appointing of Gerard Carrie as Chief Operating Officer for LiveOS. A hotel technology veteran with decades of experience and success in sales, Gerard will be responsible for developing and executing strategies to sustain continuing growth of the company’s hospitality operating platform, LiveOS.
The past one year has been a breakthrough period where we have developed superior connectivity with various online channels and Property Management Systems. We have introduced new partners on LiveOS and expanded our footprint in various geographies. The progress of LiveOS has led to the need to have dedicated senior management that will support the scale of the demand for it. Gerard’s proven leadership abilities and enviable track record of successfully implementing large scale sales initiatives means that we are ideally positioned to meet the evolving demands in the hotel connectivity marketplace,” said Reuel Ghosh, Group CEO, eRevMax
“It is a very exciting time to join eRevMax and in fact be back as part of the management team. LIVE OS has been getting great reviews by the industry leaders. The company is in an excellent position to approach new markets with its innovative solutions powered with superior connectivity, and I look forward to playing a role in taking it to the next level of growth,” said Gerard Carrie, COO, LiveOS.
Gerard brings to LiveOS more than 15 years of relevant industry experience in sales and product management portfolios. In his most recent role, he was Vice President for Tourico Holidays overseeing their sales operations in the EMEA region.  Gerard has a prior association with eRevMax, managing the Sales function in the US for around 4 years.  
Team eRevMax will be present at ITB Asia in Singapore from 25 – 27 October 2017 and at WTM London, Stand TT550 from 6 – 8 November. To set up a meeting, contact us on marketing@erevmax.com.

Travel technology leaders invite hoteliers for Hospitality Gossip at Level 57


 
 Organized by eRevMax in association with HealthyHotelier.club & Sojern

eRevMax,
HealthyHotelier.club & Sojern have teamed up to host an exclusive gathering for hoteliers on Thursday, 26th October 2017 in Singapore. The event, to be held at Spago Lounge, Level 57, Marina Bay Sands Singapore will bring together peers from the hospitality industry to unwind and network over cocktails.

The event is aimed at providing hoteliers and technology companies an interactive platform to exchange ideas and explore collaboration possibilities.

Meet Team eRevMax between 25 – 27 October at ITB Asia at Marina Bay Sands.

To join our cocktail reception on 26 October 2017 – Register here

eRevMax to present LIVE OS at ITB Asia in Singapore


Hospitality technology leader, eRevMax will be attending ITB Asia, being held at Marina Bay Sands Singapore, to talk about technology and innovation in travel.
The company’s COO, Yoram Ben-Zvi has been invited to present LIVE OS at the Innovation Travel Tech being hosted by InnoVel on 27 October 2017 at the Knowledge Theatre, Basement 2 at ITB Asia.
“ITB Asia is one of the premier hospitality events and InnoVel, which is hosting the travel technology track, is a new breed of innovation center. LIVE OS is the first hospitality operating system providing hotels a platform to integrate all their tech providers for better control and efficiency of every day operation. LIVE OS has been attracting a lot of interest from hotels and technology partners alike, and will now be showcased at ITB Asia for the first time. We are happy to join forces with brands that focus on innovation for the hospitality industry, putting hoteliers at the centre,” said Yoram Ben-Zvi, Chief Operating Officer, eRevMax.
Meet the team at ITB Asia from 25 – 27 October 2017 – contact marketing@erevmax.com to set up a meeting.

eRevMax expands meta-search distribution platform with MyHotelShop


Hotel distribution expert eRevMaxhas established 2-way connectivity with leading meta-search management solutions provider MyHotelShop. Mutual hotel customers can now update rate and availability to TripAdvisor, Trivago and Kayak to get more direct booking traffic through RateTiger and LIVE OS interface. 
MyHotelShopis a leading meta-search bid management solution provider in Europe currently serving around 1400 properties. This integration is another addition to eRevMax’s expanding partner ecosystem which provides hotels 360-degree solutions for distribution and revenue management. eRevMax provides seamless connectivity to all categories of third party booking sites (OTAs, Wholesalers, GDS, Tour Operators, Social Media, Metasearch sites) from a single platform. 
“Meta-search engines have become an important marketing channel for hotels. Following this integration, hotel customers can leverage the real-time rate and availability distribution across multiple meta-search sites. Due to the complexities of Bid Management process, a managed service for meta-search channels makes it easier for hotels from a digital marketing perspective based upon a monthly advertising budget,” said Ullrich Kastner, Managing Director & Founder, MyHotelShop. 
“This integration give our hotel clients a bid management solution for better positioning in meta-search channels and drive potential guests to brand website for more direct bookings. It is a highly effective tool that will allow our customers to reach out to a much larger audience and offer an extended scope for improving direct bookings through an eco-system of meta-search sites,” said Ashis Saha, SVP – Project Management, eRevMax.