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6 Great Types of Content for Hotel Website for Increase in Bookings

6 Great Types of Content for Hotel Website for Increase in Bookings

A good hotel website that is rich in content can help you to attract potential customers and influence them enough to book a room in your hotel. Good content can also improve your hotel website’s search engine ranking. Here are 6 types of great content for your hotel website that can increase bookings.

  1. New menu

If you have just released a new menu, you have to announce the same. Use your hotel website to allow guests to find out you are preparing new mouthwatering dishes in your in-hotel restaurant. This can provide them with a good reason to check out your online menu. It can fill them up with enough anticipation to make a reservation. It can even attract local guests who are loyal to your business and who might like to often dine at your restaurant.

  1. Top local attractions

Write down about the places of interest in your area, and all that the region has on offer for travelers. Sharing such information can show travelers that you are knowledgeable and assistive, and the content can also attract random people looking for those topics on Google and other search engines. You may also write about the best restaurants, walking routes, shops etc in your area.

  1. Upcoming events

If there are upcoming events in your region, you may cover them as well, similar to the local attractions. You can write down various details regarding the event, such as the number of people who are anticipated to attend it, how far the venue is from your hotel etc. Write down whether a special discount is being offered with the tickets.

  1. Holiday content

You can create content that is related to holiday events. Mention whether your hotel would be offering complementary wine on Valentine’s Day upon arrival or free dinner to moms on Mother’s Day. You may write a post about a treasure hunt that you might be hosting on Easter at your hotel or the top 5 foods to have in your in-hotel restaurant for Christmas dinner. When you create content timely around particular holidays, you can attract customers enough to turn them into your hotel guests.

  1. Video tour

You may also make a video tour of your own hotel property. It can transport guests straight to your hotel property via their PC / mobile screen. You can hire a professional to shoot high-quality videos that can portray your hotel with all the vivid details, lending a personal touch to the same. You may walk guests straight through the outdoor spaces, restaurants, common areas such as lounge, rooms, suites and more. All these can help customers get a bigger and better view of your hotel property.

  1. New feature

You may also use your hotel website to announce any new feature that you have added at your hotel, such as a redecorated restaurant, Jacuzzi baths, king-size beds in all rooms, spa facility, gym, swimming pool etc. Basically, if you have bettered your hotel in any way, let potential guests know about the same.

Content plays a huge role for traffic pulled and bookings are done on your hotel website. Get Hotel channel manager & Online Distribution.

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Harbor Hotels select RateTiger for optimizing online revenue

Harbor Hotels, one of the leading hotel chains in Brazil catering to the superior and economy segment, has selected eRevMax to increase their online sales and boost distribution exposure. RateTiger Channel Manager will help them to update rates and inventory in real-time across all third party channels simultaneously from a single platform, while bringing down the cost of booking acquisition.

“RateTiger gives us instant control over inventory distribution, allowing us to handle more product types while automating the process. The diversification of product and exposure will have a positive impact on hotel bookings.” said Josmar de Almeida Director, Commercial, Harbor Hotels.As the FIFA World Cup kicks off in Brazil and over 4 million tourists expected to arrive for the event, Harbor Hotels is looking at increasing their online presence and target new markets to reach out to more potential customers.

Read the full story here. 

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Transhotel becomes a certified eRevMax distributor

Global travel services provider Transhotel has joined the eRevMax Channel Ecosystem – a collection of certified demand partners having two way XML connection pre-configured for rate, inventory and reservation distribution to help hotels take online sales to the next level.
Transhotel, which collaborates with 78,800 travel agencies and offers a portfolio of more than 60,000 hotels internationally, will be a great platform for eRevMax’s hotel clients looking to expand their visibility by promoting inventory globally and creating incremental business opportunities.
“This integration will enable eRevMax hotel users to process rate and inventory updates via the advanced XML interface transferring data in real-time, while also receiving reservation data generated from the Transhotel extranet. The seamless connectivity aims at enhancing data flow, which will greatly reduce time to market, thereby helping hotels place immediate updates depending on the latest market scenario. This will further help hotels to continuously generate incremental and guaranteed business through RateTiger updates,” said Natalia Fernández, Chief Contracting & Product Officer at Transhotel.
The hotel channel management specialist has been developing its distribution network to offer advanced connections to RateTiger and Connect enterprise platform users. eRevMax aims to help industry partners better match supply with relevant demand in a timely manner thereby creating new business opportunities.
Read the full story here.
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JJW Hotels subscribes to RateTiger channel manager to increase online bookings

JJW hotels has selected RateTiger by eRevMax as the channel manager of choice across 23 of its European hotels.The hotel chain will be able to update rates and inventory at property level through RateTiger’s vast distribution network, whilst simultaneously optimising the performance of available inventory from connected channels.
“We require a reliable solution that will meet our demands for price shopping as well as channel management. Having seen the success RateTiger has brought to other hotels with their streamlined approach to revenue management, we’re sure that our new partnership with them will increase revenue, as well as the customer’s booking experience,” said Guy Marwood Finance Director for JJW Hotels & Resorts.

The hotels will benefit from eRevMax’s recently released RateTiger RTSuite 3.0; this latest version comes complete with a new user interface and integrated channel management functionality, and is designed to maximize usability and effectiveness.

For more, read here.