AHP Hotel Distribution Seminario

The last day of June saw the Association of Hotels of Portugal (AHP) organizing a seminar on Hotel Distribution. It brought together a group of experts in the area of hotel distribution to advice hoteliers on best available tools and latest trends in hotel management, online distribution and channel management.

An increasing number of tourists make their hotel reservations via the Internet. Also though the economy is recuperating, it has not held back Portuguese people from traveling. According to “The Travels of the Portuguese in 2010” study conducted in May this year, the Portuguese say they want to travel at least once this year. This has further made hoteliers more optimistic about business and has enhanced the need to distribute online to ensure they get their fair share of bookings from this dynamic medium.
The seminar was therefore a great platform to present directly to owners and hotel managers, marketing managers and marketing directors who are the real decision makers. I conducted a presentation on RateTiger and the concept of our solutions which included the advantages of online distribution; how to distribute more and better without changing its structure; how to boost sales team and how to ensure price parity. 
Other presenters included Zoover (Hotel Review sites and their importance); Viatecla (advantages of integrating review sites and how to monitor them) and Travelport/Galileo Portugal (GDS and Hotels). With over 60 hoteliers present it was just the perfect sized audience for making a strong presence amongst them. 
Overall the seminar was excellent and very productive. I received a lot of questions which showed the interest level of the audience and I was also approached for more information on RateTiger products. I look forward to other sessions by AHP as these are quality events which are purely B2B and helps all involved find what they need.
Pilar Sanchez Aita is Sales Manager – Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at pilara@ratetiger.com

HITEC 2010

The RateTiger USA team attended the annual HITEC event last month. The Hospitality Industry Technology Exposition and Conference (HITEC) showcased the integration of current technology trends and how the industry is being shaped like never before.

Orange County Convention Centre in Orlando was the hub of all the activities, events and power discussions from June 21–24 as it became a one-stop platform for technology experts, hoteliers, travel companies and industry leaders to network and find cost-effective ways to improve company bottom lines.

HITEC remains one of the best B2B platforms for RateTiger meeting many PMS and CRS companies who are looking to extend their existing products. This is our chance to present our powerful back-end tools for vendors and large hotel chains, RTCorp and RTConnect, though it amazes me how much of the industry is playing catch-up with new business revenue models through the internet.

The overall footfall at the show was much better compared to last year and that was a big relief for us. The main RateTiger attraction (apart from myself) was the RTSuite iPhone app demo that we showcased to visitors. Customers liked it very much and were interested in the application.

Tradeshows like these provide us an opportunity to see how customers and the industry in general perceive RateTiger. We always get to hear good reviews and appreciation, which further encourages us to innovate and develop new features and products to serve the sector better. I am already looking forward to HITEC 2011. Congratulations to HFTP for making HITEC so successful year after year.

Bill Goldsberry is Director of Int’l Group Sales at eRevMax. He is based out of Florida and can be reached at williamg@ratetiger.com

The Hotel Industry Forum 2010

I was in Portugal in the second week of June to attend the Hotel Industry Forum. The 4-day event took place at the beautiful Grande Real Santa Eulália Resort in Albufeira, an exclusive resort hotel with the perfect combination of elegant standards and relaxed atmosphere.

The Hotel Industry Forum is a premier business platform for executives who work within the UK and European hotel and leisure industry. The event covers the full supply chain requirements of hotel and leisure group operators.

This weekend event brought together buyers and suppliers from various facets of the industry and enabled us to create opportunities for new business, enhance relationships with existing clients, and share best practices amongst industry peers. It was the perfect forum to not only do business but also build close rapport with acquaintances in a socially charged environment.

I met over 35 hoteliers who could be perfect users of RateTiger solutions in the long run. I also managed to contract some new clients and potential upgrades. Overall it was a great opportunity for networking and building long-lasting relationships, as well as reinforcing brand awareness.

Casey Davy is Sales Manager – UK at eRevMax. He is responsible for sales of RateTiger products in the region. Casey is based out of London and can be reached at caseyd@ratetiger.com

HSMA Pricing & Distribution Day 2010

Hilton Frankfurt witnessed an interesting event on 14th June when the HSMA Pricing & Distribution Day 2010 took off. The forum aimed to inform members about the latest developments, trends and innovations in hotel pricing and distribution.

I was happy with the structure of this full day event as it allowed members to attend sessions that were relevant for them. The day started off with the welcome address by HSMA Germany chief, which was followed by key note sessions on Market view: Cycles of hotel prices and the impact of the VAT reduction and Hotel vision – future requirements of the hotel industry.

The rest of the event was neatly segregated into three parallel sessions – Pricing, Revenue Management and Distribution. Each session had three topics with expert speakers.

I attended the Distribution forum which started off with CRM Reloaded presented by Anton Hell, CEO hit-CONSULT GmbH. This was followed by a session on Tour operators – Ideas and proposals for pricing contracts with broadcasters, by Peter Neuschel, MD, Agency Neuschel GmbH. The session concluded with a presentation by RateTiger CEO Sascha Hausmann on Channel Management – Yes or no? The session went off really well with many older hoteliers becoming interested in channel management and requesting further details on our solutions.

The day could not have been better with me getting a chance to liaise directly with many hoteliers, revenue managers as well as sales and marketing heads. We received some good reviews about our products and our interactions helped increase the industry’s awareness about the developments and upgradation in RateTiger solutions.

Ulf Guldi is Sales Manager – Germany at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Cologne and can be reached at ulfg@ratetiger.com

IHA Hotel Congress 2010

The German Hotel Association [Hotelverband Deutschland (IHA)] recently organized its Annual Conference from 9 – 11 June in Adendorf, one of the oldest and most beautiful parts of Germany.

Expert sessions on latest developments in the field of Channel Management, Metasearch and Direct bookings, Web Tourism 3.0, Social Media and Mobile trends had packed audiences. Since channel management was one of the key topics, it gave me an opportunity to present RateTiger as the specialist in the field with solutions ranging from benchmarking, allocation to revenue management. This helped raise the level of awareness about RateTiger among the hoteliers present. Listeners became prospects and prospects converted to customers.

The IHA-Get-Together and the Gala evening were culinary delights which fostered networking in a relaxed atmosphere. I really enjoyed attending this well planned event and with good key note speakers and relevant topics, the value of this event increased manifold. With over 150 hoteliers, it was definitely an event worth attending.

Ulf Guldi is Sales Manager – Germany at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Cologne and can be reached at ulfg@ratetiger.com

Institute of Hospitality Annual Luncheon 2010

The Institute’s Annual Lunch Champagne Reception is one of the top networking and social events in UK’s hospitality industry calendar. It attracts an abundance of senior management professionals, offering a fantastic opportunity to share ideas and build new contacts. The luxurious Royal Garden Hotel in Kensington proved to be the perfect venue for the June 8th event.

This was the first luncheon I’ve had a chance to attend, usually the sales team have their mitts all over these events, but fortunately there was a space at our table for 10. An event of this nature gives me the opportunity to find out more about our customers; who they are, how they run their hotel, what their challenges are and what value they find in RateTiger. For a marketer this is all invaluable information that we can use time and time again; anecdotal information that my team can share with journalists and use within our marketing campaigns.

The event itself was jovial with an excellent presentation by Philippe Rossiter FIH, Chief Executive, and a hilarious speech by another speaker. The three-course lunch was well presented and there was a welcoming and friendly atmosphere. It’s exciting to be part of the IoH as it undergoes change to represent a larger sector of the hospitality industry and diversify with more education-led events. I look forward to the opportunities ahead – and another luncheon!

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at

Revenue Management – A Look At 2010

The North California chapter of HSMAI organized an educational luncheon last month at Hotel Adagio in San Francisco. The team brought together a panel of leaders in Bay Area Revenue Management, all experts in their field.

I managed to be there and was glad about my decision. The topics revolved around new Revenue Management Strategies for 2010 & beyond and long term growth strategies for developing market share. Panelists included Gerald O’Rourke from Hilton, Mandy Kam from San Francisco Downtown Marriott Hotels and Gregory Weiss from Joie de Vivre Hospitality and they shared some really interesting insights.

The event was meant for hoteliers and revenue managers. This helped me develop new contacts locally and further popularize RateTiger. For a local event, it was good and I would like to be around for such events.

Bill Goldsberry is the Director of Int’l Group Sales at eRevMax. He is based out of Florida and can be reached at williamg@ratetiger.com

CEHAT Congress 2010

Recently, I had an opportunity to be at Santiago de Compostela, a World Heritage City, and the capital of Galicia in Spain. I was there to attend the eleventh edition of the CEHAT Congress, the Spanish Hotel Association’s bi-annual conference for the hospitality industry.

Being a significant association, CEHAT gets its share of importance and its events are well attended by members as well as the media. The Congress attracted an attendance of over 350 this year. The opening ceremony was conducted by the Minister for Galician Tourism, Carmen Pardo Lopez; President of CEHAT, Juan Molas, and the President of the Hotel Association of Galicia, Hector Cañete del Campo.

During his speech, Juan Molas laid stress on the importance of public – private collaboration to take the industry forward and to help it emerge from the current economic situation. Some of the topics which garnered a lot of attention were “Is the tourism sector in a recession?” and “Analysis of the current situation and its impact on the hospitality industry”. Given the relevance of the two topics, these turned out to be the crowd pullers.

The first topic – “Is the tourism sector in a recession?” had the President of Hotusa, Amancio López Seijas sharing his comment – ‘the tourism sector has a young and dynamic business network, and is capable of pushing globalization and that is their best hope.’ The other speakers in this session were Marisol Turro, President of Sercotel and Alfonso Castellanos, CEO of Mindproject, while it was moderated by Carlos Diaz, VP of CEHAT. The panel discussed numerous issues, including the fragmentation of the sector and the inevitable process of concentration which is working, training and the need for labor reform, the relationship with distribution channels, the role of government, the risks of competing in prices and the importance of tending to specialization, the oversupply or depletion model of “sun and beach”.

The other important discussion was on ‘Analysis of the current situation and its impact on the hospitality industry’. Here the speakers included former Treasury minister, Carlos Solchaga, and the President of the Council of Chambers, Javier Gómez Navarro. Both agreed that while the number of passengers and occupancy figures this summer will look like the high season of 2009, the room rates will show a different graph as it is expected to continue falling, and therefore comparison of the margins may not be positive.

The CEHAT Congress is a must attend event for RateTiger and I will ensure I am around here in each edition. I had the opportunity to set-up meetings with many Hotel Groups, Associations and Independent Hotels and it provided an unparallel business platform to foster long-term relationships and also strengthen the unique relationship RateTiger has with CEHAT as members.

Pilar Sanchez Aita is Sales Manager – Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at pilara@ratetiger.com

Executive Vendor Summit 2010

Our jet setting CEO Sascha Hausmann was in Houston, Texas earlier last month to attend Hospitality Upgrade’s invitation-only Executive Vendor Summit. From what he tells us, it turned out to be a good show and he enjoyed being there those three days.
With lots of executives from across the industry present, the networking session was bound to be productive and meaningful. Even the line up of speakers was impressive and he particularly enjoyed the sessions by Jim Underwood (professor & author) and Colonel Philip A. Bossert, Jr who is Commander, Air Force ROTC Detachment 003, and Professor of Air Force.
Jim’s address focused on how companies can use strategic alignment to overcome adversity. Interestingly he is a leading expert in the field of chaotics and strategy and has authored books like Thriving In E-Chaos which won the International Competia Award 2001, and More Than A Pink Cadillac, a New York Times, Wall Street Journal best-selling book.
Colonel Philip was the dinner speaker and he spoke about leadership and alternative management. With real life examples, he managed to have a captive audience and the attendees were really impressed by his repertoire of case histories.
An event worth attending as the organizers put in lot of effort to get the right speakers, attendees and create the right ambience for a summit of this stature. Congratulations of Hospitality Upgrade for putting up a successful show!

Hotel Website Marketing Conference

The Hotel Website Marketing Conference took place in Amsterdam on March 25th, 2010. The conference was dedicated to providing hotel sales managers with the latest innovations in online marketing.

The main topics included 3rd Party Websites & Distribution Channels, designing and marketing your hotel website, managing your hotel website booking engine and effectively using social media.

I attended the event as a speaker on behalf of RateTiger and spoke on “Making the most of IDS to deliver your revenue management strategy”. The idea was to outline the importance of distributing rates to third party booking websites using Internet Distribution Systems (IDS) while also examining the key tools needed to implement hotel online revenue management strategy.

With around 60 people in attendance including 35 hoteliers, the event concluded with meaningful discussions and networking. Other speakers represented companies like Expedia, Ideas, Meetingsbooker, Hoteliers.com, BeCurious and others.

The platform helped me reinforce RateTiger’s brand name in the market and it was quite clear that RateTiger is perceived as a market leader by many hoteliers.

Casey Davy is Sales Manager – UK at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of London and can be reached at caseyd@ratetiger.com