What’s New in Hotel Online Distribution and Tech Trends? W5, December 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Dubai’s Palm Jumeirah: awards won by the iconic island tourist destination
  • Lemon Tree Hotels signs a new hotel in Rajasthan, under the brand Keys Lite by Lemon Tree Hotels
  • Hotel repositioning through property renovation
  • The Reach at Piccadilly, Manchester, a Tribute Portfolio Hotel to Open 2023 in the U.K.
  • Regenerative Hospitality – a new sustainability paradigm on the rise

Reach out to us for discussions regarding connectivity, direct booking, rate intelligence, website design, and digital marketing requirements – we are happy to explore new possibilities with you for your property – contact us today.

Enjoy the read!

palm jumeirah erevmax blog 2022

Palm Jumeirah, iconic island tourist destination wins multiple awards

Palm Jumeirah, Dubai’s iconic man-made island home to some of the most expensive properties and destination to landmark hotels, restaurants and more have been recognized with various records and awards. Last month, Arabian Business reported on Dubai’s top five most expensive properties sold in 2022 of which four were in Palm Jumeirah.


Lemon Tree Hotels has announced its latest signing at Rajasthan

Lemon Tree Hotels announced its latest signing, Keys Lite by Lemon Tree Hotels, Banswara, Rajasthan. The property is expected to be operational by April 2024 and shall be managed by Carnation Hotels Private Limited, a wholly owned subsidiary and the management arm of Lemon Tree Hotels Limited. This property will feature 54 well-appointed rooms, a restaurant, banquet spaces and a fitness centre. The Udaipur Airport is about 161 km from the property, while the Tata Nagar Railway Station is 3 kms away.


Hotel Owners turn their attention to their hotel renovations

In many instances, hotel owners can’t ignore the mandate to renovate. Property improvement plans (PIPs) are required across all hotel brands to ensure standardization and consistency. While brands have been lenient with struggling hotels over the last two years, some are starting to be more aggressive in enforcing PIP compliance but may adjust depending on the direction of the economy. Given the spiraling deferred maintenance of the past two years, many guestrooms require replacement of both soft goods and case goods (e.g., furniture), as well as complete bathroom remodels, and technology and systems upgrades. Others are looking at targeted public area projects with direct positive returns on investment.


The Reach at Piccadilly, Manchester to open in 2023

Manchester is set to welcome a new upscale hotel, as The Reach at Piccadilly, Manchester, a Tribute Portfolio Hotel announces plans to open in 2023. Named for its location – at the meeting point of the Rochdale and Ashton Canals – The Reach at Piccadilly forms part of Tribute Portfolio. Speaking of the opening, General Manager Peter Nye said: ‘I am thrilled to announce the opening of The Reach at Piccadilly, Manchester, a Tribute Portfolio Hotel for 2023.’ We have set out to celebrate the pioneering spirit of the past alongside the entrepreneurial spirit of Manchester today, and we cannot wait to welcome our first guests in Spring.


Regenerative Hospitality – a new paradigm

The statement is clear. The tourism industry needs to go one step further to make a significant contribution to building a sustainable future. Yet, many have criticized the current inadequacy of the final objective – respecting the Paris Climate Agreement – and the actual paradigms of the industry, such as unlimited growth and the global distribution of tourism (Becken, 2019). Thus, the call from the UN Secretary-General António Guterres to rethink and reinvent the tourism industry raises concerns about the effectiveness of sustainability to meet that objective.


That’s all folks!

Wish You All Happy Holidays and A Great New Year 2023 Ahead.

What’s New in Hotel Online Distribution and Tech Trends? W4, December 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Storm disrupts travel plans calling 2000 plus US flight Cancellations
  • Travel Demands to keep soaring in 2023
  • Airbnb partners with Dubai Tourism on Remote Working Hub
  • APAC’s Travel & Tourism Sector shows a drop of 26% in Greenhouse Gas Emission
  • Business Travel shows slower recovery than Leisure Travel in 2022

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

erevmax blog newshound december 2022

Year End US Holiday Plan Gets Disrupted by Storm

Airlines canceled more than 2,000 U.S. flights, disrupting holiday travel for thousands, as a powerful winter storm hit the United States. The extreme weather coincided with the start of a holiday travel season that could be one of the busiest ever. So far, 21 percent of departing flights at Chicago’s O’Hare International Airport and 37 percent of flights at Chicago Midway were canceled Thursday.


High levels of Travel Demand may continue in 2023

Following the challenges of the preceding two years, 2022 saw travel resume at record-breaking levels, and hotels worldwide reaped the rewards. Despite rising costs, early market indicators show that pent-up travel demand will likely continue in 2023. Travel is still top of mind for people, particularly across Western Europe and the US. In fact, our most recent market data shows that nights booked from British and US guests are significantly above 2019 levels, and at a much higher price too.


Aspiring Emirates look forward to working at Dubai Remote Working Hub

Airbnb has teamed up with Dubai’s Department of Economy and Tourism (DET) to launch the Dubai Remote Working Hub. Velma Corcoran, Airbnb regional lead for Middle East & Africa, said: “Dubai is a global leader in facilitating remote working. As this trend continues to accelerate, we want to work together to make it easier for people to enjoy the newfound flexibility to work and travel, and help the city harness the economic benefits of this new type of tourism.”


WTTC reveals APAC’s Take on Climate Footprint towards Sustainable Tourism

The World Travel & Tourism Council (WTTC) and the Saudi-based Sustainable Tourism Global Center have unveiled revolutionary new data detailing the climate footprint of the Travel & Tourism sector in the Asia Pacific region (APAC). According to the data, in 2019, when Travel & Tourism was at its peak, this figure had dropped by more than 26% to 0.69kg, demonstrating the progress of changes implemented by governments and business leaders across the Asia-Pacific region to create a more sustainable sector.


What is Really Happening with Business Travel?

International business travel has been recovering at a slower rate than leisure tourism. That is, at least, until the fourth quarter of 2022. From October, business travel begins to outstrip leisure. While the latter’s recovery is decelerating as a result of factors including inflation, the recovery of business travel – a less price-sensitive segment – is gaining momentum.


That’s all folks!

Wish you all Happy Holidays!

What’s New in Hotel Online Distribution and Tech Trends? W2, December 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Self-Sovereign Identity: Unlocking Seamless Travel Across the World
  • Sheikh Ahmed Priorities US$150bn Disabled Tourism Market
  • Air India Cabins To Get A New Look Of $400mn
  • Did You Check The Norwegian Cruise Line’ Northern Hemisphere 2024/25 Cruise List?
  • Gen Alpha Plans International Family Travel Trips in 2023

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

erevmax blog dec week 2

SSI: Your Self-Sovereign Identity for Travel

SSI is the new decentralized model for digital or online identity. Promising to dramatically improve the trust in internet identity for all parties – people, organizations, and even things can now have a trusted and provable digital identity. At the foundation of SSI are impactful technologies like the TCP/IP protocols that enabled the internet, the HTTP protocol that gave birth to the web, and the GSM standard that brought about the mobile revolution.


Sheikh Ahmed to make Dubai tourism accessible for all

Looking to make the Dubai tourism ecosystem a more inclusive place, HH Sheikh Ahmed created the Dubai Team for Travel and Tourism. The team will regularly meet with disabled people, also known as people of determination in the emirate, to gauge their needs and requirements when travelling. This includes improvements needed at airports, airlines, hotels, shopping centres, and other touristic places.


Norwegian Cruise Line Unveils Northern Hemisphere Summer 2024/25 And Winter 2025 Cruises

Norwegian Cruise Line (NCL), the innovator in global cruise travel, unveiled its Northern hemisphere summer 2024/25 and winter 2025 cruises sailing to bucket-list destinations in Europe, Alaska, and Caribbean. “Our itineraries are designed to provide longer port hours and fewer sea days to truly allow our guests the opportunity to dive into the cultures and destinations they are visiting as a way to reconnect with the world around them” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line.


Air India to spend $400mn in refurbishing its white interiors

Air India will spend over $400 million to refurbish the interiors of its entire wide-body fleet, the national carrier announced in a statement on Thursday. The move is part of the airline’s efforts to attract more flyers after the carrier was taken over by Tata Group. The fleet will include 27 Boeing B787-8 and 13 B777 aircrafts; however, the First Class cabin will be retained on the 777s, the airline said.


How Gen Alphas is contributing to 2023 travel decision making?

Data from our Gen Alpha & Family Travel Trends study shows that nearly 9 in 10 respondents said planning a trip together can be fun for the entire family. Additionally, 67% said that travel ideas come from the children or both children and adults when planning trips. 7 in 10 travelers are open to inspiration when planning a family trip, meaning that there is a strong opportunity for travel brands to reach and inspire families through various marketing initiatives.


That’s all folks!

What’s New in Hotel Online Distribution and Tech Trends? W1, December 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Is “Slow Tourism” going to be the new trend of the New Year?
  • Qatar shakes up Visa rules for Football Fans
  • Technology’s take on Hotel’s Revenue Management
  • Wyndham crosses the 550th hotel mark in the EMEA region
  • Four Seasons Sees a Future in Tents

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property – contact us today.

Enjoy the read!

erevmax newshound december w1 2022

Slow Tourism: Hotels adapting for this new trend

A study conducted by Allison Caffyn in 2012 defined slow tourism as a type of travelling that focuses on ​​the destination’s environment and local community. Slow tourism can be applied across the entire guest stay – prior, during or even after the stay, representing a significant opportunity for hotels to reshape their offering while giving back to the local community. But, can any property take advantage of it?


Qatar to allow Visa less entry for fans

Qatar will now allow the fans to enter the country even if they do not have match tickets in a shake-up of visit visa rules. Qatar’s Ministry of Interior made the announcement on Twitter stating “fans will be allowed to enter the State of Qatar starting December 2, 2022 without a match ticket provided that the following conditions are met: Hayya Card, hotel reservation, a fee of QR500.”


Role of Technology in transforming Hotel Revenue Management

If you ask any hotelier “What is your focus now that demand for travel is returning?”, the immediate answer will be focusing on room rates. Because the hospitality industry grapples with extremely high customer acquisition costs Tech investment is central to preparing for the future and the mantra is Automation, AI + People = Profits


Wyndham continues expansion in Europe, Middle East, Eurasia and Africa

In India, the company surpassed its 50th hotel mark with new openings in culturally rich destinations, such as Ramada by Wyndham Gangtok Hotel & Casino Golden, Ramada by Wyndham Station Road Katra and Ramada Encore by Wyndham Siliguri Sevoke Road. In Europe, Wyndham furthered its footprint in Germany, one of its largest European markets with over 130 hotels, with the opening of Ramada by Wyndham Essen, Wyndham Garden Munich Messe and Super 8 by Wyndham Koblenz, in addition to expanding its Trademark Collection brand with two hotels in Düsseldorf.


Naviva: 1st luxury rented resort in America by Four Season

Naviva featuring 15 units, strives to immerse guests in 48 acres of greenery overlooking the Pacific Ocean. Each of those units has a plunge pool and an expansive deck with an outdoor shower. The Punta Mita, Mexico-based property is emphasizing incorporating elements of the outdoors, reports Contributor Carley Thornell in Skift’s Future of Hotel Design feature.


That’s all folks!

What’s New in Hotel Online Distribution and Tech Trends? W4, November 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Electric Air Travel: A dream to come true
  • S hotels likely to experience a decline in leisure travels
  • 33 hospitality industry stats & trends before we step in 2023
  • Lemon Tree Hotels to open a new hotel in Jamshedpur, India
  • Rethinking Tourism UNWTO calls Education & Investments to be the cornerstone of the industry

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

erevmax blog electric air travel

Electric Air Travel might become a reality soon

The wave of electric transportation has been a breakthrough amid rapidly deteriorating environmental conditions. While electric cars have experienced a seamless integration into our present world, electric planes largely remain an uncharted area. However, many global organizations are looking at developing the appropriate technology to move towards electric air travel. Among the transportation sector, air travel services contribute significantly to the emission count. This is wildly inconsistent with the larger global decarbonization target by the United Nations (UN).


U.S hotels to see a softening in leisure travel revenue

At NAREIT REITworld conference in San Francisco, Truist said they found most management teams are resigned to leisure travel softening but are more positive and focused on the continued recovery of the laggard demand segments and markets, specifically higher-rated corporate travel, group/convention, and non-leisure urban markets such as San Francisco.


Must know 33 hospitality industry statistics that you can’t miss

As 2022 comes to a close and we gather with industry experts, peers, and colleagues to prepare for the year ahead, we find ourselves looking upon a terrain that is no longer desolate but thriving. Over the last six months, hospitality has roared back to life. There appears to be an appetite for travel that is more than ready to feast on the experiences offered by leading travel and hospitality brands. The year ahead is promising, and our industry is primed for continued growth and technological innovation. Check out the most important hospitality industry statistics and trends https://www.hospitalitynet.org/opinion/4113646.html

Lemon Tree Hotels signs for a new hotel in Jamshedpur

Lemon Tree Hotels announced its latest signing–Lemon Tree Hotel, Jamshedpur.  This property will feature 42 well-appointed rooms, complemented by a multi-cuisine restaurant, a bar, a meeting room, a fitness center and banquets, and other public areas. The property is expected to be operational by September 2023. It shall be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary and the management arm of Lemon Tree Hotels Limited.


Education & Investments to be the cornerstone of Tourism says UMWTO

UNWTO convened its Executive Council in Marrakesh, Morocco, as the sector’s recovery continues to gather pace. Building on its year-long call for both public and private sector leaders to “rethink tourism”, UNWTO placed innovation, investments and education and youth empowerment at the centre of discussions, while also emphasizing heightened interest for transformation through Climate Action and the sector’s importance for rural development everywhere.


That’s all folks!

What’s New in Hotel Online Distribution and Tech Trends? W3, November 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Hilton announces its upcoming hot new hotel openings in 2023
  • “Controlled automation” It’s time to make a smarter hotel pricing decision
  • Are Airport Hotels a good choice for scheduling a business meeting?
  • “Annette” the virtual agent of hotels goes where no call bot has gone before
  • YHA Australia launches its first co-working space inBlue Mountains
  • Airbnb’s co-founder says goodbye to short-term rentals & welcomes backyard tiny homes

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

Hilton hot openings in Europe, Middle East and Africa

Hilton has revealed its hotly anticipated new openings for 2023, many of which are perfectly located near the world’s most beautiful beaches, UNESCO World Heritage Sites and Wonders of the World. With numerous exciting properties set to open worldwide, there’s endless travel bucket list inspiration on offer.


How can independent hotels make smarter pricing decisions?

“Controlled automation” is the answer to a successful dynamic pricing strategy that gives independent hotels an advantage in a competitive landscape filled with big brands. In today’s environment past records or artificial intelligence alone won’t work. The duo of AI and revenue manager’s experience is needed which comes with the Controlled Automation technique.


Airport hotels to be a popular destination for meetings

Airport hotels are becoming more popular meeting venues, but less so because of the amenities offered, and more so because of how work has evolved in the post-COVID world,” he said. “With many professional firms now employing geographically diverse teams, airport hotels have become convenient meeting venues when in-person collaboration is required.


Is it possible to engage on a regular call with a virtual call bot?

AI is the way of the future, and the hospitality industry is ahead of the curve. Annette can answer hundreds of commonly asked hotel-specific frequently asked questions. Additionally, Annette can understand and communicate in several languages and be programmed using your hotel’s very own voice talent. When guests call and Annette answers, they won’t hear some robotic, clunky voice on the end of the line. Instead, with Annette, guests hear a kind employee with a regional accent they’d expect.


Co-living meets co-working at YHA’ Katoomba Property, Australia

the first Y-Hive co-working space officially launches at YHA’s award-winning Katoomba property, Blue Mountains YHA. A first of its kind for the area, this dedicated hot-desking space has been thoughtfully designed to meet the needs of locals, out-of-town visitors and guests of the property. These new spaces will be ideal for digital nomads, those who are tired of working from home, or those taking advantage of newfound flexibility to combine their next holiday with work.


Joe Gebbia of Airbnb is now the cofounder of Samara: backyard tiny homes

Gebbia is now the cofounder of Samara, a tiny home startup with plans to factory-build studios and one-bedrooms that can be dropped into its customers’ backyards. Samara’s studio and one-bedroom ADUs start at $290,000 including installation costs.


That’s all folks!

What’s New in Hotel Online Distribution and Tech Trends? W2, November 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • Which travel trend is going to dominate 2023? 3D virtual space or off-grid holiday escape?
  • Pelikin: The Digital Travel Money Card crosses its first 100 issues
  • Will the tech layoffs impact Travel brands too?
  • Over 60% of UK residents don’t consider Tourism as an attractive industry to work in
  • November 2022: Global update on travel restrictions within and outside the country

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!


Travel Trends to Dominate 2023

If 2022 was the year of the triumphant return of travel, 2023 will be the year of its creative reinvention. Booking.com commissioned an in-depth study of over 24,000 travellers in 32 countries to predict the 7 emerging travel trends. While 44% of the travelers are looking for an off-grid escape, 38% want to do something new and exciting, and so the list goes on.


Australian Market signs over 100 digital travel Money Card

Pelikin the game-changing travel money product, which claims to be the first such card in the Aussien market, has proven popular due to the ease of signing up for the travel agent and no requirement for formal accreditation, doing any ID checks or taking money in-store.


Impact of Tech Layoffs on Travel Companies

The job losses at big tech brands including Facebook and Twitter present a big challenge for those companies and the talent they’ve lost. But the travel industry dealt with much of this in 2020. Tech headcount has grown during pandemic while travel has shrunk. It totally depends on the number of travels the economy is witnessing.


Why don’t UK residents want to work in travel & tourism industry?

In the survey conducted by World Travel Market London and released at the ongoing World Travel Mart, London—among 2,000 respondents across the UK, only 29% find the tourism industry a lucrative career opportunity where more than 60% of them said a direct NO to working in the travel and tourism sector.


Latest updates on uplifting travel restrictions

There are no domestic travel restrictions to fly within the United States or to outlying points, including Hawaii, Alaska, Puerto Rico or the U.S. Virgin Islands. However, eligible international visitors must have a current Covid-19 vaccination to enter the country. Europe is open for tourism to all parties, although the Russia-Ukraine conflict restricts leisure travel to these destinations.


That’s all folks!

Top 7 Hotel Tech Trends to Watch Out in 2022

Traveler expectations and behaviour keep changing! The hospitality industry for long has always been adapting to changes in the latest technology to be up-to-speed. From the way guests search for a hotel to the booking process, communication, check-in, room service, check-out, after-service; the industry has witnessed tremendous change and upgradation.

To call the last 2 years challenging for the hotel industry would be an understatement.  However the industry has always bounced back and there is a hope that it would emerge even stronger from the present crisis. As we all hope for a successful 2022, RateTiger brings you the latest hotel tech trends to know what is happening in the industry.

Reshape the Hospitality Industry In 2022 with hotel technology.

 1. Unified Solution – Here to Rule

For long data silos has been a cause of concern for hoteliers. Revenue and distribution managers use on average 8-10 tech solutions each having its own reporting system. Making data talk to each other would have made things much simpler. Thanks to today’s unified platform hotels finally can have access to integrated analytics. These types of platforms bring all key solutions in one place thereby connecting and delivering real-time insights from all booking channels.

Hotel Channel Manager is the central platform that unites all the properties under a brand and brings them together along with other functionalities of the hotel: restaurant, spa, gym, sports club, pool, etc.

2. Technology is on Clouds

 The world has moved to cloud-based technology and so are hoteliers. A cloud-based technology not only eases the hotel management process for the hoteliers but also gives them easy access to hotel data from anywhere they want. Advanced solutions that uses AI help the hotel owners predict the upcoming trend and be prepared for it in advance. Integrating AI and ML into hotel operations, helps the hotel operators save on manual costs and invest better on user-friendly, efficient and optimized hotel management software.

3. Invest in Booking Engine to Earn More

Booking Engine is a platform that will increase your ROI by bringing in direct bookings to your hotel. Therefore, it has to be flexible and mobile friendly. It should be simple, well-defined and attractive for the customers to browse through and get them to make a booking without investing much time.

Integrating the Booking Engine with the hotel’s PMS, RMS, Channel Manager and other hotel tech solutions will automate the workflow and sales process. Connecting a booking engine to the sales conversion tool will assist the sales team keep a track on lead generation and conversion.

Coming with a variety of features, Hotel Booking Engine allows you to target corporate bookings by displaying different offers and visuals along with room rates and dates. Grabbing more direct bookings saves on commission cost paid to OTAs and other third-parties like travel agencies.

4. Hotel Digital Marketing to Redefine Brand Value

Internet and social media has become people’s daily partner. They can’t imagine a day without it. In the present world, people look for everything online: whether it is which place to go on a vacation to which hotel to stay to where to eat to what activities to do and so on. What they don’t do or like is being bothered by hotel staff for every small thing.

Integrate social media channels like Whatsapp, Facebook Messenger, Instagram to contact and share details over texts instead of calling. Go digital, integrate social media channels, expand your reach and increase your revenue to not only redefine your brand but provide  people with the service they like.

5. Gain Visibility with Google Hotel Ads

Google Hotel Ads is the largest Metasearch channel  that displays your hotel rates and availability in comparison to other OTAs (Online Travel Agencies) displaying clear and real-time status. Being the largest search engine and the epitome of digital marketing, Google Hotel Ads is the best and safest way to present your hotel to a millions at a go.

In March 2021, Google announced waving off fees for hotel booking links to make the booking process simpler and comprehensive. With this they created an organic list of hotels with their intelligence tool providing free visibility to hotels, OTAs, and other booking sites.

To make the most of this all you need to do is create a business profile on Google, list your property, and sign up for Google Adwords. With nearly 4 billion Google users around the world, it is the best platform to start ads on and achieve the maximum leads. Linking your hotel’s website to the Ads, you also increase the website traffic and brand’s visibility.

6. Go Mobile with Responsive view

Mobile optimization is one of the most important aspects of hotel landscape today. 50% of the traffic on the web comes from mobile devices. This makes it crucial for the hotel website, booking engine, OTA to be mobile-responsive. Nearly 77% of the travelers search for hotels on their mobile phone.

With the drastic rise in mobile bookings, focussing on mobile users’ need and tailoring to their convenience will deliver more bookings and better revenue.

7. Check-in check-out Automation

With pandemic being the new normal, both the hoteliers and guests look for contactless travel and stay. Using the SaaS technology, the hotels owners can create an app for the hotel. This app will not only automate the workflow but initiate automated check-in check-out process.

You can hyperlink the app URL to the website for the guests to download it directly from there. Once downloaded, the guests can update their personal details to begin the check-in process. The data is then sent to the hotel’s software system for them to complete the process from their end. This way, having a mobile app reduces risk for both hoteliers and the guests and streamlines the process in less time.

Get Ready to Welcome Your Guests

 2022 is unpredictable and so is the travel and tourism industry, but going innovative and tech-rich is the only solution to survive. If not today, these hotel tech trends 2022 will definitely bring in more bookings and revenue to your property in the coming days. So, what are you waiting for?

It’s time to reshape your hotel and get back to business with RateTiger!







Enhance Guest Experience in your Hotel

When we are trying to buy a product but get doubts about which brand of the product to buy, the first thing that we do is check reviews. The thing about online is that when it comes to reputation, people can trust strangers as much as friends. One or two bad reviews and it lead us to skip that product. Yes, that’s how dominating the customer review for a product or service is in the market. It is not any different in the hotel industry. With changing times, comes change in preferences and demand of travelers. Online reputation is one of the major factors that help provide constant revenue for a hotel.

Guest Experience - hotels- RateTiger

According to TripAdvisor, even before the pandemic, four out of five people said TripAdvisor makes them feel more confident in their booking decisions. Online reviews are social proof that hotels can not afford to ignore. More so, after a post-pandemic world where safety and protection are paramount to potential guests. How would they know your property would be safe for them? By having a higher star rating over your competitors and offer prompt responses to guest reviews, you can prove travellers your sincerity to provide guests the best possible experience.

Why is positive customer feedback important?

 Positive Review helps in Brand Building

When guest are satisfied with their stay at a place, they give positive reviews which spread through the internet or by word of mouth. Guests trust the experience of guests. According to Expedia, close to 3 out of 4 times, a customer will place guest ratings higher than a hotel. What’s more, they would happily to pay a bit higher for positive guest reviews. Participants in the Expedia study said they’d rather pay 24% more for a hotel that’s rated 3.9 versus 2.4 and 35% more for a hotel with a 4.4 rating than one with a 3.9 rating.

Positive Reviews Communicate Quality

Happy guests are likely to spread their happiness by leaving positive words. These positive testimonials often give a positive impression of quality. Travelers travelling for fun would not compromise on quality and good quality service is something they look for when booking a hotel.

Bad Review make Customers chose Competitors

 One bad review does not mean just loss of reputation but also loss of guests, and in turn, revenue. With a bad review, potential guests trust the hotel less and tend to choose the next best hotel.  Questionable credibility and bad reputation is often hard to fix and rebuild.

Positive Review gives Higher Search Engine Rank

 Positive reviews imply how well a hotel knows their customers and can fulfill their demands. Search Engines always recommends the best for their guests. Having positive reviews will make your hotel rank higher in the search engines. Prioritizing and promoting positive reviews establish customer loyalty and helps increase guest retention.

How to improve guest experience?

 Hotel experience doesn’t exist just during the time they are staying in the hotel but it starts even before guest bookings. They might not be tech-savvy and need help with booking. They might not be aware of extra-charges. They might have special demands like provision for aged guests. There should be deals that excite and interest guests rather than just merely telling them that you offer great deal and services. Being creative and adding value to your property plays vital role in satisfying guests.

1. User- Friendly and Attractive Website

Your hotel’s website is the face of your hotel. Even before guest book a room in it, they visit your website for minute details. Your website must be an example of how it feels to be staying in your hotel. Including high-quality texts and images portraying the best features that make your hotel different from the others could be a good beginning.

The website need not have too many pages, but it important to tell your guests everything about your hotel; the spa that you have, the gym that you have, the massive banquet hall and the special offers for the month that you have. Every minute detail should be on the website. But what if, your guest wants to reserve a table at the fine dining restaurant that you have at the 2nd floor of your hotel? Here, it is very important to provide easy access to reservations be it in the spa, the dining table or most importantly the room. Being user-friendly not only help guests give positive reviews but it leads to direct bookings.

Talking about direct bookings, it is also very important for your website to be linked effectively with a convenient booking engine to help guests make their bookings smoothly. Guests can experience impressionable hospitality, when directly booking through a website which gives more exposure to your hotel.

2. Make Guests Feel Special with Services

Once the guests are done booking from your website, a warm welcome along with a booking confirmation gives them the confidence of good spending. Attaching hotel location on Google map links, highlighting the services and amenities they could avail during their stay in a nicely designed email could do the work effectively. Thanking them for choosing your property, other upsell packages, sending them personalized messages about ongoing deals that they can avail during their stay, and sending them welcoming messages a day before their arrival are other ways to build a relation with the guests.

Say the check-in time is at 12 noon but the guest lands at 8 in the morning and asks for early check-in.  Should you deny? No. This is a great opportunity to show your guests that you care for them. Early check-in can be a great opportunity to create impression with your guests rather just making them wait in the lobby until the check-in time. What if no rooms are available until check-in time? Offer them a relaxing room or lounge, along with a TV, or if possible a good view for them, spends their time. Making your guests comfort your priority will definitely leave an impression.

Simple gestures like greeting them personally on arrival or checking if they are comfortable during their stay go a long way in making your guests feel special.

3. Neat and Clean along with Hygiene

Imagine walking into a hotel you spend your hard earned money on, and finding the paint is falling off the walls, there’s spider web on the ceiling corner and the sofa in the waiting room is coffee stained. Would you continue your stay there, forget about giving a positive review? Guests love to see neat and well-maintained rooms. The most complaints that come to front desk are about cleanliness. Hence, it is very important to focus on cleanliness and maintenance of your property.

Keeping fresh clean linens and towels, discarding stained linens, sweeping and mopping rooms everyday should be the basic maintenance in all hotels. Apart from this, make sure all electronic appliances are working properly and there are no loose wires. The water in the bathroom should be clean and there should be no leakages from any pipes. Provision for both hot as well as cold water should be there in every room. Waste bins should be emptied after every check-out.

Apart from cleanliness, guests are cautious of hygiene. Extra care should be taken on cleaning shared spaces like the gym, swimming pool, restaurants, lounge and bars. High touch areas requires intensified cleaning and especially during the pandemic times. Providing enough sanitization and avoiding over-crowding in shared spaces especially, has become crucial in the recent times. Dishes and spoons, if reusable, should be thoroughly washed for better hygiene.

5. Other Amenities and Services

After a long journey, your guest walks into your hotel and has to wait in queue to check-in.

If you were a guest, would you like it? No. Offering online check-in and check-out not only saves time for your guests but it also makes the process easier for hoteliers. Plus, it offers safety in the age of pandemic. If the guest requires any extra service, he does not have to walk-up to the front desk but instead can do it online from the comfort of his room. By automating communication between guest and front desk, you level-up guest experience and avoid forming queues at the lobby.

Giving proper training to your hotel staff, including greeting guests and addressing guest also accounts in guest experience. Extra effort to provide personalized services pays off in positive guest experience. Training your staff to be attentive and polite in all circumstances can help guests be more open about their demands helping you to serve them better.

Who does not like free stuffs? Offering complimentary drinks and other complimentary services along with the stay package is an easy way to earn those extra positive comments.

Your Hotel is your Guests’ Hotel

 The best thing that can help you know what is going to serve your guests better is by placing yourself in their shoes. If you were a guest, what would you be expecting from a hotel? Asking yourself how would you like to be treated, gives you the best answer as to what you can do better. Just in case, you do not know what more to do to make your customers happy, or you are in doubt as in what more could you do to make your customers happy then refer to their reviews. Reach out to your customers asking them what better you could do and if they like your hotel and services. Remember, while freebies make your guests happy, it’s the service that will stay with you.

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Hotel Reopening Trends in a Covid-19 World

As the worst effects of the COVID-19 pandemic ebb, most indicators point to travel coming back — with a vengeance — as people look to reconnect, explore new destinations, or revisit reliable favorites.”

That’s how a McKinsey report describes the present scenario, highlighting the opportunities in the travel and hospitality industry. In fact, did you know that in the US, with two million daily passengers, air travel is already closer to the pre-pandemic level of around 2.5 million?

With countries starting to open up again, the hotel industry is booming and providing guests with new experiences and personalized service. Here are some of the key reopening trends that are reflected today in the hospitality industry –

1.Greater digitalization of the industry

Since the outbreak of the Covid-19 pandemic, digital reservations have become an even bigger section of the hotel booking volume. It is expected that in the coming future, the entire hotel booking market will be taken over by digitalization. Hotel owners can be expected to improve the digital presence through the following measures:

  • Diversification of online distribution channels
  • Posting content online everyday through a regular digital schedule
  • Using a direct room reservation strategy
  • Having an efficient and aesthetic hotel website with attractive images and offers

2. Wider adoption of hotel technology products

As hotel owners tackle with more competition and changes in guest booking behavior, we are witnessing a wider adoption of hotel technology products.

While hotel channel managers and booking engines were already popular among large and mid-sized hotels and chains, more adoption is expected by small and independent properties as well. Such hotel tech products will enable businesses with more opportunities for online bookings and revenue maximization. It will add to their operational efficiency, saving them cost and providing a competitive edge.

3. Reconsideration of marketing strategies

It is important to focus on driving more guests to the hotel brand website to drive direct bookings. More and more hotels are realizing the importance of generating commission-free bookings and owning the guest relation from start to end. Hence it is critical that hotels –

  • Devise their digital marketing campaigns effectively
  • Give out the right messages to their target audience
  • Establish synergies with other related business vendors for cross-selling Deriving benefits from various tourism-promotion initiatives

4. Innovate boldly

Hotels are expected to go out of the way, to distinguish themselves from the crowd in order to stand out from competitors. Apart from focusing on digital marketing, hotels are looking at innovative technology solutions as well as revenue models to attract different guest segments –

  • Using contactless technology for check-in, check-out, in-room dining and other services.
  • Revenue optimization with day-use booking options.
  • Diversification of array of hotel services for serving more customers and optimization of revenues.
  • Having visitor-first strategies in place.

5. Personalization

In the hospitality industry, personalization has been a much-discussed subject for a long time now. Listening to visitors and accordingly adapting hotel services can be very useful in distinguishing hotel businesses from all competitors out there and building guest loyalty.

It is being expected that hotel owners and managers would go out of their way to personalize services for visitors, in order to provide them with an unmatched and unique experience and ensure a higher level of customer loyalty in the years to come.

6. Staying ready for changes in the hospitality industry

The times are changing and things are evolving very quickly, which means that hotel owners and administrators would be keeping their ears to the ground for new trends and changes in the hospitality industry.

While we aren’t exactly back to normal (and we might never get there), whatever new normal we’re heading towards, there are opportunities in the hospitality industry in heaps for hotel owners and other stakeholders. Understanding the emerging trends and keeping in sync with the changing consumer behavior will ensure that hoteliers stay on top of their business and beat the lingering pandemic blues to achieve the desired scalability.