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Hotelympia 2012


Hotelympia is a product show catering to the needs of all departments and business units of a hotel, much different to the traditional revenue management, hotel technology and global travel trade shows we attend. Wandering among towels, cookers and dishwashers, key systems and tiles, I could see the focus of the attendees – goods that they could hold, while those in the technology space like RateTiger have to accept a more backseat.

Our partners in HOSPA were there with a business area next to the small presentation section where I sat to listen to Mastering Digital Channels to Maximize Revenue. Although this really only touched on the very basics without looking at real revenue growth and opportunities of assessing data, bookings, production and traffic – it did identify some of the key points if seeking direct sales.

Direct sales however is a very expensive business, and either you need to have a very innovative proposition or a very strong customer database and loyalty programme. To try to achieve direct sales fresh without integrating a full channel and social media strategy will certainly leave you out in the cold.

However the presenter looked on at the basics – it’s no longer interruption marketing but conversational (no longer placement adverts but social media). The marketer needs to Attract, Engage, Convert, Retain. The presentation highlighted the task list for direct marketing – Online advertising, Articles/blogs/Online PR, Link Building, PPC, SEO, social media, and e-marketing offering tips on how to best manage these. Although it was a pity there were no real life case studies looking at how this has been fully achieved by a hotel and how much business it really represents. Direct sales will always be expensive unless there is something really innovative you offer the traveler.

Overall Hotelympia is great for hotel managers – just not worth it for Revenue and Sales managers.

Ryan Haynes is the VP – Marketing Communications at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at ryanh@ratetiger.com

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BIT 2012


Italy’s leading travel exhibition, Borsa Internazionale Del Turismo (BIT), took place in Milan from 16th to 19th February. The event saw over 2000 exhibitors representing 130 countries with various parallel sessions that covered topics like destination tourism, social commerce, mobile travel revolution, social media strategies, revenue management and green travel among others.

Our Founder President Mr. Andrew Morsi, a noted figure in the Italian hospitality sector, was invited to deliver a presentation on Evolution of the Online Bookings. The session was designed for a specific target audience comprising revenue managers and hotel owners.

The discussion focused on how online bookings have evolved over the years and where it is headed. Andrew also touched upon trends that he foresees for the Italian hotel industry.  The quality of questions from the audience proved their maturity with regards online bookings and also of Andrew’s expertise in the field.


BIT has always proved to be a perfect platform to meet hoteliers and discuss current trends. It provides the best of networking opportunities which we look forward to!

Sergio Panzera is Service Manager at eRevMax. He is based out of London and can be reached at sergiop@ratetiger.com

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HAC-ORC 2012


I was in Toronto last week to attend the Online Revealed Canada (ORC) which was collocated with Hotel Association of Canada Conference (HAC) in the Sheraton Centre Toronto Hotel. Both these events are doing a world of good for the Canadian hospitality industry.

This being my second year at the event, I find a definite evolvement in the online hospitality community of the region. Last year I presented on Maximizing Online Distribution and this time I noticed a better grasp and understanding for online activities within the overall distribution and revenue strategy. This was not only in the area of working with OTAs strategically and the billboard effect, but also the interaction in social media.

With over 500 hoteliers present, the main topics of discussion revolved around hotel distribution channel analysis, social media monitoring, and changing consumer behavior, among others. Leonard Brody, President, Clarity Digital Group delivered an excellent keynote speech which planted the seeds for what’s coming next.

I had the pleasure of being a panelist for the Social Media Monitoring session. The discussion was focused on exploring various tenets of Social Media monitoring and its effectiveness. Much has been spoken about the need to measure ROI on social media. We continued that dialogue to further understand how social media measures against other marketing channels and the tools available for the same.

We shared our thoughts on how to get started, creating internal buy-in, basic Must-dos, monitoring through Google Alerts, Tweet Reach etc. Another important point of discussion was whose baby is Social Media – Marketing, PR or Webmaster! What ensued was a lively discussion and a good show.

Well done HAC and ACOC!! Kudos 😉


Casey Davy is VP Sales – EMEA at eRevMax and is responsible for sale of RateTiger products in the region. He is based out of London, UK and can be reached at caseyd@ratetiger.com
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Holi @ eRevMax


Like every year, this spring festival of colors was celebrated in our Kolkata campus on 7th March. Holi – the festival of colors – is undoubtedly the most fun-filled and boisterous of Indian festivals.

At eRevMax we organize an annual event called ‘Rang Barse’ meaning ‘Let the Colors Rain’ to commemorate this festival. Various activities and competitions take place which gives way to unadulterated joy, fun and play, music and dance, and, of course, lots of bright colors! The icing on the cake is lip smacking food and chance to win prizes in different competitions!




This year saw us participating in T-shirt painting competition which was a lot of fun as people created impressive designs with imaginative themes. People turned up in multi-hued attires to compete for the Most Colorfully Dressed prize. Further there was a Fun Quiz on Holi and there were interesting gifts up for grab.

Once the competitions were underway, multi colored ‘Gulal’ became the target and soon everyone were into the act of putting colors on each other with Holi songs creating the perfect ambience.

Three of our colleagues from Lunar Logic in Poland happened to be in Kolkata during the event and witnessed all the fun and colors. They loved it and participated whole heartedly – painting T-shirts, playing with colors and dancing to Holi tunes.  Infact they took the Kolkata team by surprise when they answered Holi questions (thanks to technology ;-)!! They captured a lot of colorful pictures and also gorged on the local delicacies and sweets.


It was fun to see the happy faces, colored in hues of red, green, orange, yellow, purple, pink & so on …barely recognizable.  People were jiving in the festive spirit!! On occasions like these we get an opportunity to feel the warmth and significance of being a part of ”the beautiful eRevMax family ”. We hope to enjoy many such events that keep on adding the zing to celebrate life. Happy Holi!

For more pictures, click here.

Neha Ginoria is Sr. Executive- Marketing Communications at eRevMax and is responsible for driving the company’s PR and Marketing activities in APAC. Neha is based out of Kolkata, India and can be reached at nehag@erevmax.com
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BTL 2012


I attended BTL earlier this month. This was the 24th edition of the event and it witnessed close to 800 exhibitors and over 80,000 visitors.

Various hotels participated in the event and most of them were concerned with the economic situation. The hotel industry in Portugal is currently experiencing falling occupancy and RevPAR. Many revenue managers and proprietors we spoke to were interested in understanding how to boost revenues.

Awareness about online distribution is rising which has led to many local players now offering channel management solutions. The Portuguese market is surely maturing and understands the benefits they can derive from a good channel management product.

RateTiger has been attending BTL for five years now and there is no denying the fact that it is a business platform of reference to both professionals and for the general public. It provides a chance for all interested to meet in one place and is one of the largest and most comprehensive tourism events in Portugal.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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Newshound: Trends and Reports – Hotel Online Distribution

Distribution experts share key to success
For all its complexity, the distribution game comes down to one simple factor: value. If a channel doesn’t offer value, then hoteliers shouldn’t use that channel to yield inventory, concluded a panel comprising a diverse array of representatives in the field.

Making Social Media An Asset To Your Hotel, Part 3: Sales & Marketing
Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, branded online ads typically don’t work well in social media. Marketers wanting to utilize social media will need to think differently, and this section explains how.

A New Era for OTAs
Tension between hotels and online travel agencies has been palpable for the past several years, as the Web distribution marketplace has seen heated competition both online, through the battle for booking revenue, and off, through business negotiations and legal disputes. But as economic purse strings have loosened, consumer demand has risen, and hotels themselves have become more savvy in corralling their own direct customers, several of the major online travel brands have changed their game to reflect what they see as the current state of the business.

Online now accounts for more than half of travel sales across Europe
Online bookings accounted for more than half the travel sales across Europe for the first time last year, according to industry analyst IPK International. But agency sales continue to dominate Europe’s biggest travel market: Germany. IPK reported 55% of all travel bookings in Europe were online last year, up 15% on 2010. Attached is the key findings of the report.

Global average room rate rose by 4pc last year: report
A report released by Hotels.com has indicated that the results are showing the green shoots of recovery for many countries with the average price of a hotel across the world rising four percent, placing them on a par with prices from 2005. According to Hotels.com’s Hotel Price Index (HPI), the relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising four percent in 2011.

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Newshound: Trends and Reports – Hotel Online Distribution


The Evolution of Online Travel

Since the rise of online travel in the mid-1990s, it seems that there’s an endless well of ways to get your travel fix.  It’s projected that within the year 2012, there will be 98.3 million bookings on the Internet, which translates into major profit for online travel companies. In Mashable’s infographic, you’ll see the progression of online travel, from its roots in old electronic booking systems to the newest and shiniest deals websites. Plus, get an inside look at how users behave while on online travel sites — and where they love to go.

The 5 Golden Rules of Social Media ROI

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? A recent Eye for Travel survey of APAC travel brands shows that despite 67% claiming to have deployed social media initiatives, more than half admitted confusion or inability to effectively rack and measure ROI.

A hotelier’s viewpoint on the current status of the flash sales model

Social buying/ Group buying and flash sales sites will undergo a saturation stage in their lifecycle. Many will reach the end of the road but a few strong ones will survive – albeit with some innovative add-ons to the existing business models, says Ricky Ang, vice president – Sales & Marketing, Hotel Equatorial Group.

Global business and leisure hotel rates up

Global average daily rates (ADR) for both business and leisure hotel rooms continued to climb in January, according to Pegasus Solutions’ data. Following a record increase over 2010 in December 2011, January 2012 saw business rates grow +3.8 percent and leisure rates rise +7.0 percent over January 2011, shared The Pegasus View January edition.

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ASEAN Tourism Forum 2012

I was at the ASEAN Tourism Forum (ATF) last month. It was the first time I attended the event which was a good experience.

ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year ATF is rotated among the member countries. ATF 2012 marked the 31st anniversary since its inauguration in Malaysia in 1981. Indonesia hosted ATF 2012 and I had the pleasure of meeting up with over 300 hoteliers who attended the event along with others from the tourism industry.

The event was dominated by hoteliers from Indonesia; and it was great to meet with them. Topics of conversation revolved around new hotel openings in the region, growth of online distribution as well as new technologies catering to it. The next edition will take place in Laos and we look forward to being there next year.

Michael Atienza is Sales Manager for APAC at eRevMax and is responsible for sales of RateTiger products in the region. He can be reached at michaela@ratetiger.com

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FITUR 2012

The thirty-second edition of FITUR was inaugurated by Prince Philip and Princess Letizia of Spain. The official opening by the Royal Family once again shows its unconditional support for the tradeshow and, in general, the Spanish tourism sector.

I attended the event along with my colleague Cristina Hernandez. We found that the exhibition this year was comparatively smaller due to the ongoing recession and various country representations were missing. However, FITUR made their commitment clear to the online sector, web 2.0, technology, social networking and video marketing among others during FITURTECH conferences.

The discussions at the event revolved around topics like new revenue trends such as Flash sales (Groupon), Social Media booking engines, online distribution, direct xml connectivity, online reputation management and affect of the recession on Southern European domestic travel scenarios, etc.

We had a stand which kept us constantly busy. Overall it was a good show with lot of networking opportunities. Look forward to the next edition.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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ÖHV-Hotelierkongress 2012

I attended the ÖHV-Hotelierkongress 2012 in Schladming last month and was pleasantly surprised in my first week taking over the region by the warmth and friendliness of Austrians. It turned out to be a well organized event with over 600 attendees comprising hoteliers, representatives from tourism boards, business and economy.

The focus for this year’s congress was to gauge current changes in society resulting from the recession and political shifts and its impact on the hospitality & tourism. The conference covered topics like impact of crisis and austerity on tourism, dealing within a changing world, the role of tourism in integration, the Family Hotel 2020 and the change in e-tourism.

For me, it was a great opportunity to meet with local hoteliers and discuss channel management and the potential it offers. The hospitality scenario in Austria is dominated by family run leisure hotels and small establishments. The awareness about online distribution has started to seep through though it will take some time to gain momentum. The event provided a good networking platform and it was a valuable learning experience for all present.

I look forward to the next edition and other such events in the region.

Cristina Hernandez is Sales Manager for Germany, Austria, Switzerland and Eastern Spain at eRevMax and is responsible for sales of RateTiger products in the region. She can be reached at cristinas@ratetiger.com