BIT 2012

Italy’s leading travel exhibition, Borsa Internazionale Del Turismo (BIT), took place in Milan from 16th to 19th February. The event saw over 2000 exhibitors representing 130 countries with various parallel sessions that covered topics like destination tourism, social commerce, mobile travel revolution, social media strategies, revenue management and green travel among others.

Our Founder President Mr. Andrew Morsi, a noted figure in the Italian hospitality sector, was invited to deliver a presentation on Evolution of the Online Bookings. The session was designed for a specific target audience comprising revenue managers and hotel owners.

The discussion focused on how online bookings have evolved over the years and where it is headed. Andrew also touched upon trends that he foresees for the Italian hotel industry.  The quality of questions from the audience proved their maturity with regards online bookings and also of Andrew’s expertise in the field.

BIT has always proved to be a perfect platform to meet hoteliers and discuss current trends. It provides the best of networking opportunities which we look forward to!

Sergio Panzera is Service Manager at eRevMax. He is based out of London and can be reached at

Leave a Reply

Your email address will not be published. Required fields are marked *