E-marketing & Revenue Management Conference, Prague

The two day E-marketing & Revenue Management Conference held in Prague in October 2012 turned out to be a great platform to promote online distribution channels and instruments of hospitality industry with reference to the latest trends in e-marketing and software for revenue management.

With a participation of over 100 representatives and professionals from all over Europe, the conference witnessed interesting arguments seeking to improve sales processes through e-commerce and to increase the visibility of businesses through the use of social media.

eRevMax was represented by Casey Davy, VP Sales EMEA and Aldona Kaczmarczyk, Sales Manager Eastern Europe. They shared a presentation on ‘The changing world of channel management’ which was taken very well by the attendees.  The audience comprised of Hotel Managers and Revenue Managers from Czech Republic and Slovakia.

Casey and Aldona stressed on the fact that in today’s world of multi-channel marketing and distribution, hotels have various new revenue-building opportunities. But they must ensure that all channels are managed according to a planned strategy. Leveraging correct technology tools for the various aspects of communicating with customers is extremely important to keep rooms full and maximise revenues.

Overall the event concluded on a positive note and there was constructive exchange of ideas and experiences. Congratulations to the organizers for the great show!

Domenico Defina is Sales & Marketing Intern at eRevMax and is based out of London. He can be reached at domenicod@erevmax.com

Newshound: Trends and Reports – Hotel Online Distribution


Indian Vacation Ownership Leader increases occupancy with RateTiger

Mahindra Holidays and Resorts India Ltd., the leader in the Vacation Ownership space with over 147,000 members, has installed RateTiger to automate and streamline its revenue management and online distribution process across its multiple sales channels.Twenty-three Club Mahindra resorts have increased occupancy in the last six months as a result of increasing online exposure through third parties.

http://www.etravelblackboardasia.com/article/88090
http://www.traveldailynews.asia/news/article/51108/indian-vacation-ownership-leader-increases
http://www.hospitalitybizindia.com/detailNews.aspx?aid=15315&sid=41

TripAdvisor reveals some secret sauce for hoteliers to increase user engagement

TripAdvisor has crunched a heap of data to find out what increases the interaction between a hotelier and guests that leave reviews on the site. The study conducted by looking at North American hotels, TripAdvisor claims, shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.
http://www.tnooz.com/2012/12/04/news/tripadvisor-reveals-some-secret-sauce-for-hoteliers-to-increase-user-engagement/#W4H9pewPRf3LSHry.99

What is in the ultimate tool kit for hotel revenue managers?

We thought it would be interesting to compile a list with the tools that a revenue manager should have at his disposal. Let’s call it the Ultimate Hotel Revenue Management Toolkit. We have done some digging through our Excel reports, yield tools, systems and technology and come up with quite an extensive list of tools and gadgets any revenue manager requires to do his or her job well.
http://www.tnooz.com/2012/11/30/how-to/what-is-in-the-ultimate-tool-kit-for-hotel-revenue-managers/#9sEpOr7aBOU03Vci.99

Hotel Promotions in a Multi-Channel Marketing Interview with Max Starkov

We live in a multi-channel marketing environment. We are dealing with increasingly hyper-interactive travel consumers who switch channels on an hourly basis (e.g. desktop during the day; mobile device during lunch break and after work hours; a tablet when lounging in front of the TV in the evening).
http://www.hospitalitynet.org/news/154000320/4058674.html

Infographic: Time spent on the internet every month

Ever wondered consumers are doing with their time spent on the web, especially as social networks such as Twitter and Facebook have become intrinsic parts of the modern life of millions. Socially Aware has pulled together a range of data sources to create a decent infographic outlining the above and a lot more.
http://www.tnooz.com/2012/12/04/news/time-spent-on-the-internet-every-month-infographic/#V8RIzorTT6r3ZQ4I.99