A Tale of Two Technologies

How the Seamless Merger of Hotel Systems Leads to Better Results

The travel and hospitality business might have started small, with people lending a space in exchange for a certain tribute, but it has now reached a point in history when it is completely reliant on technology. Between a multitude of hotel systems and software that have become absolute necessities in the 21st century, many hoteliers might feel somewhat lost or overwhelmed. So many options, so much to do, so little time.

In a time like this, the integration between technologies is not only welcomed by both hoteliers and travelers, but it is also deeply needed by the industry itself. In an effort to save time and increase efficiency, as well as strive for a wider, global exposure, hospitality technology providers are partnering up and creating intelligent connections like never before.

In 2016, eRevMax and TrustYou, two leading companies in the hospitality field, started a collaboration that, to this day, results in benefits not only for them but for a high number of hotels from all over the world. By merging TrustYou’s guest feedback platform with eRevMax’s hospitality operating platform, hotel managers can oversee and manage various hotel operations like revenue management, online distribution, as well as their hotel’s online reputation among various other segments.

eRevMax’s platform, LiveOS, works around the “Profits in Unity” concept, which means that it gathers dozens of technology providers and partners in one place, for easy access and increased efficiency to “Make Life Simple” for Hotels. From PMSs, RMSs, OTAs, to ORMs like the TrustYou platform, LiveOS has currently more than 50 technology partners integrated.

So why is it so important to merge systems and software and how exactly does it pay off? It’s not a secret anymore that we live in a fast-paced world and that modern hoteliers and consumers are in a constant rush. While having so many technologies to rely on, signing into different platforms multiple times a day can be an unnecessary and time-consuming process.

eRevMax’s vision is to enable hoteliers to have access to a more complex and intuitive tool, in order to manage a multitude of hotel operations from a single sign-on platform. Users can select and use their preferred technologies, even ones that are not owned by eRevMax, therefore enjoying a customizable and personalized experience. The platform provides real-time updates and it also flags any arising issues, to bring immediate attention to them.

In the last two years, TrustYou’s guest feedback platform was used by eRevMax customers, through the LiveOS platform. Hoteliers can keep track of their hotel’s overall score and reputation while getting real-time updates about guest reviews. Receiving valuable insights into the guest journey is for many hoteliers the first step towards adjusting future strategies and services, in an effort to exceed expectations and improve the reputation – which, in the long run, leads to more booking and a higher revenue.

LiveOS users have free access to features integrated into the TrustYou feedback platform. Moreover, when accessing the TrustYou data inside LiveOS, users get an overview of their hotel’s overall score, along with the exact number of verified reviews that determined it.

The incoming reviews are displayed in the TrustYou dashboard and highlighted, in order to create a thorough examination of the best services provided and the ones that need improvement. This way, certain features, such as the location, the breakfast, the pool area, get their own score and guest sentiments. The feedback is also structured by language and by traveler type, such as business travelers, families, couples, etc.

Beyond the analytical part of the feedback platform, LiveOS users can also opt to use the TrustYou Stars Lite feature, which enables the use of a customizable guest survey. Hoteliers can encourage guest feedback by asking for reviews and opinions, through a quick and efficient survey – which TrustYou’s latest study revealed to be the best way of getting positive feedback.

Only one year after LiveOS users started to utilize the TrustYou survey tool, the overall number of collected reviews had almost tripled: from 1878 reviews in 2016 to 6990 in 2017. This comes as a confirmation of the necessity and utility of a guest survey, as a tool to get valuable guest feedback.

This seamless integration between two leading hospitality technologies has proven to be most beneficial for both eRevMax and TrustYou, as well as hoteliers from all over the world, who use and rely on LiveOS and the TrustYou feedback platform. eRevMax has enabled a way for users to make the most out of their software and have every single technology necessary available with one sign-in. Their portfolio provides every technology that impacts the guest journey, as TrustYou’s latest eBook described it.

TrustYou’s leading guest feedback solution gets more exposure through LiveOS and reaches a larger number of hoteliers, interested in managing, overseeing and improving their online reputation.

And hoteliers, well, they get best of both the worlds. By being able to make use of multiple must-have hotel technologies in one place, they not only save valuable time, which can be invested in other areas, but they also improve operations, manage and boost the hotel’s reputation and work towards achieving better results, more popularity, bookings, and revenue.

 

The Week, That Was – May 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Looking to optimize your online revenue and profits? JOIN THIS WEBINAR
Leverage advanced distribution insights and manage distribution and revenue strategies from one unified platform. Attend the webinar to know how you can get action-oriented data analytics to improve your daily workflow – Register Today

http://go.fornova.com/distribution-intelligence-meets-hospitality-os-ukna

New Launch – “The Hotelier’s Tech Stack Guide”
TrustYou has published an ebook to help hotels get insights into the most impactful hotel technologies, broken down by guest journey stage: search and booking, on-site, and post-stay phase. In this eBook, you will learn about how technology is automating and simplifying tasks; why technology is critical to attracting and retaining guests and the “good-to-have” technology extras that can take your hotel one step forward.

https://goo.gl/nZAXKw

How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can’t compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.

https://goo.gl/a6db6g

Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.

GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.

https://www.tnooz.com/article/gdpr-hotels-data-protection

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – May 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!


5 Signs It’s Time To Change Your Hotel Property Management System
Hotel property management system (PMS) is the beating heart of your hotel – responsible for streamlining operations, optimizing guest service and maximizing revenue. However, like most technology, it has a limited lifespan. As technology evolves, so will your property’s (and guest’s) unique needs and goals; resulting in the inevitable necessity to reevaluate your current PMS.

https://www.hotelnewsresource.com/article99628.html

Hotel OTTO Berlin recommends RateTiger for channel connectivity
Hotel OTTO, an upscale property in Berlin has recommended RateTiger Channel Manager for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using eRevMax’s award winning distribution solution, has improved its online exposure resulting in positive revenue and occupancy growth.

https://goo.gl/UJ1mm9

How hoteliers can win the upsell gamble with perfect timing
Through 80 DAYS Benchmark we know that the average conversion rate of a 4/5 star hotel website tends to be in the range of 0.4 – 2.0%, dependent on a variety of factors. We also know that a hotel booking engine typically converts at around 4%. Armed with this knowledge, hoteliers should simply upsell during the booking process – while their potential guest is a captive audience?

https://www.eighty-days.com/2018/how-hoteliers-can-win-the-upsell-gamble-with-perfect-timing/

Rimor by Expedia is a Chrome Extension That Will Inspire You to Travel
With the Rimor Chrome Extension, you can turn your blank new browser tabs into astounding images of destinations around the world. You can add favorite destinations, and later look back on them when it comes time to plan a trip.

https://beebom.com/rimor-by-expedia-chrome-travel-extension/

Hotels Have a Growing Guest Loyalty Problem … and They May Not Even Know It
The ability to inspire guest loyalty is, without a doubt, a valuable predictor of long-term success within the hospitality industry. Loyal guests bring recurring revenue, and positive reviews, feedback, and recommendations, inspiring a virtuous circle of reward.

https://www.hospitalitynet.org/opinion/4088226.html

How “Google My Business” can increase your hotel’s bookings
According to Search Engine Land, local Google reviews are on the rise, with an astounding 278% exponential increase in reviews for US local based businesses (from 2015 to 2016). In this context, managing your hotel’s reviews on Google becomes an important part of successfully managing your reputation and making your hotel visible in search.

http://www.trustyou.com/blog/hotel-tips/google-business-can-increase-hotels-bookings

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – April 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Infographic: HospitalityUnited.Club releases Middle East Online Travel Trends at ATM
HospitalityUnited.Club, a consortium of travel technology companies, in partnership with RateTiger and LiveOS has published an infographic ebook titled ‘Middle East Travel Trends’ – highlighting key travel metrics and indicators in the region.

https://goo.gl/DBykeR

5 Technology Trends Shaping the Hotel and Travel Industry
2018 will be no different. The travel industry is looking brighter than ever with profound advances in interconnectivity, a unification of various channels to guide travel-goers through a cohesive funnel. We’re seeing smart attached to just about everything, luggage, entry mechanisms, convenience items as the internet of things spreads like wildfire, and we’re standing by as drones capture cinematic gold and redefine digital marketing.

http://hoteltechnologynews.com/2018/04/5-new-technology-trends-hotel-travel-industry/

Hotels Catch Up to OTA Best Practices with TrustYou’s Review Marketing Solutions
TrustYou, the world’s largest guest feedback platform, unveiled impressive results proving the correlation between Review Marketing Solutions and increased revenue, in partnership with NH Hotels. The world-leading urban hotel operator, with almost 400 hotels in its portfolio, noted a considerable increase in the website traffic, conversions and ultimately, revenue, after mimicking OTA typical behavior through the TrustYou features.

https://www.hospitalitynet.org/news/4088111.html

Airbnb’s market share of U.S. lodging demand increasing at a decelerating rate
While Airbnb demand has grown rapidly during the past few years, analysts expect its demand growth will decelerate in the near term. Recent data provides strong evidence that this is already happening. Specifically, the pace of growth in room nights sold has declined over the course of the past year, even though demand is still growing significantly. We expect the pace of demand growth will continue to decelerate during the next few years.

https://goo.gl/uHzgJN

Personalised pricing: Right data instead of big data
In order to get into direct contact with their guests early in the booking process, hoteliers have to overcome the practice of commoditisation. The best way to take the focus off the price discussion is automatic pricing. According to a study by Accenture, 75 percent of consumers today place increasing value on personalised experiences and offers.

https://goo.gl/pzSqon

Microsoft’s travel manifesto
Microsoft engaged a dozen technology companies, supplier partners and like-minded travel buyers to join its team for a corporate travel innovation summit to map a vision of the corporate travel future.The manifesto asserts that the future of managed travel depends on providing the right traveler experience, not just for employee satisfaction purposes but also for the best operational efficiencies.
http://hotelmarketing.com/index.php/content/article/microsofts_travel_manifesto

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

 

TrustYou Celebrates Its 10 Year Anniversary

Our partner TrustYou, the world’s largest guest feedback platform, is currently celebrating its 10 Year Anniversary.

As a token of appreciation, TrustYou is running a special promotion: interested hotels buying a 12-month license of the full platform or any single feature of TrustYou will receive 6 months for free. This promotion is valid until 30 April 2018 – find out more -https://goo.gl/nd6W9K
https://goo.gl/nd6W9K

TrustYou’s Most Important Moments
2008 – TrustYou Is Founded – The Adventure Begins!
2010 – Launches Online Reputation Management and Guest Survey Solutions for Hotels
2013 – Meta-Review & Widgets Made Available to Hotels, Travel Websites, and OTAs
2015 – Acquires Brand Karma and Strengthens APAC Market Presence and Growth
2016 – Google Licenses TrustYou Review Data on Google Hotel Search & Maps
2016 – Purchases Checkmate to Complete the Platform with TrustYou Messaging
2017 – Recruit Holdings Acquires TrustYou to Accelerate Global Growth
2017 – Live Chat Launched for All Customers
2018 – HTR Award – Top Rated Reputation Management Software

If you’re interested in using the industry’s top-rated guest feedback platform, do it now and take full advantage of its anniversary promotion – https://goo.gl/nd6W9K

How to Increase Guest Satisfaction with Messaging?

  
Travellers become guests as soon as they click the “book now” button. At this point, travellers open the line of communication between themselves and your hotel. But how do guests want to be communicated with, and what messages do they really want? Recently, we published the findings of a travel industry study, which identified a gap between how customers expect to communicate with hotels, and the experiences that hotels are actually providing. 
 
Clear communication between a hotel and its guests has a major influence on guest satisfaction, which can be measured by the difference between guest expectations and their actual guest experience. In our research, we wanted to identify the guest’s expectations in order to help hotels achieve this reality for their guests.

For the study, we surveyed 920 adults over the age of 18, all of whom travelled and booked an accommodation online within the past 12 months for business, leisure, or both. Here are some of the key findings:

     The majority (80%) of hotel guests expect that the accommodation provider will initiate communication regarding their booking, and 80% also expect this to be sent via email.

     73% of guests communicate through online communication channels, combining emails, social media, and text messaging; additionally, two-thirds say they prefer to communicate through written electronic means rather than by phone.

     Guests who communicate through text messaging services and through social media report statistically significantly higher satisfaction levels over those who do not.

     A large majority (75%) of guests want to communicate one-to-one with representatives on location and 91% would communicate issues during their on-site experience.

These findings indicate that hotels must begin communicating right at the moment of booking, and keep it up throughout the entire guest journey. By investing in guest messaging solutions, hoteliers can improve the guest experience, leading to higher satisfaction rates, increased guest loyalty, and ultimately, more hotel revenue.

To download the full study or to know how you can improve guest experience, fill up the form below –

This is a guest post by Valerie Castillo, Senior Director of Marketing at TrustYou.

Hospitality Technology leaders announce networking event for hoteliers in Toronto


Hospitality connectivity expert, eRevMax has teamed up with industry leaders including Fornova, HRS, Sojern, TrustYou and Vizergy, to host an exclusive gathering for hoteliers on 27th June 2017 in Toronto, Canada. The event, to be held on a yacht at the harbour front, will bring together peers from the hospitality industry to unwind and network over cocktails.
The event is aimed at providing hoteliers and technology providers an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Miss Toronto, moored at the Toronto harbour front, is just a short walk from the Metro Toronto Convention Centre, providing a perfect venue for an evening of fun. 
There are some cool state-of-the-art hospitality technology products worth thousands up for grabs. Aptly titled ‘An Evening of Fun in Toronto’ – this is an Invitation Only event. For more details about the event, please contact marketing@erevmax.com.

Introduction of TrustYou Tile – Manage Guest Reviews from LIVE OS Platform

As a hotelier, you know that engaging with your guests is crucial for developing loyalty and converting them into your biggest brand ambassadors. We know you want to monitor each and every conversation, and respond to it. That’s why we are pleased to present to you the world’s largest Guest Review Management platform – Trust You in LIVE OS.
You can now access your guest reviews and ratings directly on your LIVE OS dashboard. From booking your hotel until after the guests check out, TrustYou’s products help hotels leverage guest feedback to impact the entire guest journey.
It is the undeniable truth that guests are the King in hospitality sector and in this age of digital era they rule the industry. You’d perhaps agree that reputation has a positive correlation with the hotel’s overall Average Daily Rate and revenue – thus we’re happy to bring Trust You in LIVE OS. This will help hotels to access guest reviews and ratings collated by TrustYou, directly on the LIVE OS platform for informed decision making and take actions to improve their ratings.
TrustYou is the world’s largest guest feedback platform that analyzes millions of travel reviews scattered online and transforms them into actionable insights and data visualizations for hotels and travel intermediaries worldwide. You can provide guests with better services and enhanced offerings by monitoring, surveying and acting on these reviews and feedback. TrustYou helps intermediaries to improve travelers’ search-shop-buy experiences by providing structured information like Meta-Reviews.
You can also turn your opportunity into business by leveraging reputation management tool by TrustYou directly from your LIVE OS dashboard.
Want to know more how it can help your hotels to improve guest satisfaction quotient? Contact us today!

Posted by Omprakash Singh, Business Analyst, eRevMax