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New Launch – “The Hotelier’s Tech Stack Guide”
TrustYou has published an ebook to help hotels get insights into the most impactful hotel technologies, broken down by guest journey stage: search and booking, on-site, and post-stay phase. In this eBook, you will learn about how technology is automating and simplifying tasks; why technology is critical to attracting and retaining guests and the “good-to-have” technology extras that can take your hotel one step forward.
How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can’t compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.
Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.
GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.
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