The Austrian Hotel Association (ÖHV) recently organized the hotel industry’s annual congress from 18 – 20 January 2010 in Zell am See, Salzburg. The event focused primarily on the economic situation of hotels in Austria.
I was representing RateTiger there and was not amazed to see that Austrian hoteliers too like their counterparts across the world have resorted to the mantra of ‘Putting heads in beds’. In the process they have gone into the discount mode to increase bookings. This has led to erosion in hotel rates which has hugely impacted their economic situation and hence the main agenda at ÖHV was to find ways to deal with the current scenario.
More than 250 hoteliers attended the event which was a good thing. It proved that Austrian hoteliers are eager to find out what they can do to conquer the situation. It was a good experience for me to meet with them and gain awareness about the market. On the other hand, it presented me with an opportunity to tell them about RateTiger which can help them in effective distribution of rates and inventory online to reach a wider audience. Overall it was a nice opportunity to explore a new market.
Ulf Guldi is Sales Manager – Germany at eRevMax and is responsible for sales of RateTiger products in the region. Ulf is based out of Germany and can be reached at firstname.lastname@example.org