It was a successful day of training with Paradores after a long road of joint collaboration. The training was organized jointly with Juan Manuel Merino and Javier Blanco from Paradores and Nuria Bermejo, Key Account Manager RateTiger with me coordinating the session.
Over 70 people attended the session at Parador de Alcala de Henares on September 13, 2010, eager to learn and start using our tools. Optimism filled the room with full support to incorporate it as they have the certainty that RateTiger provides an opportunity to manage their online sales and obtain privileged information to reinforce the strategy of online growth to Paradores group.
Paradores de Turismo is a publicly funded limited company with eight decades of history and which currently manages more than 90 hotel establishments thanks to the work performed on a daily basis by its thousands of employees. Many Paradores properties are located in nature reserves and in historic buildings, such as castles, palaces, convents and monasteries.
One of the aspects that has endured in time and which characterizes Paradores de Turismo is its mission –
“Paradores is a tourism policy instrument which projects the image of modernity and quality of our tourism abroad and which contributes to the territorial integration, to the recovery and maintenance of Historical and Artistic Heritage and to the conservation and enjoyment of natural areas, all the while functioning as a driving force behind the set of revitalizing actions in areas with reduced tourism or economic activity.”
“Paradores is a tourism policy instrument which projects the image of modernity and quality of our tourism abroad and which contributes to the territorial integration, to the recovery and maintenance of Historical and Artistic Heritage and to the conservation and enjoyment of natural areas, all the while functioning as a driving force behind the set of revitalizing actions in areas with reduced tourism or economic activity.”
A corporation with just one shareholder, the Spanish state, Paradores de Turismo is also an instrument of the government’s tourism policy, as well as a leading company in the Spanish tourism sector which obtains important benefits which nourish the public objectives for which this company was created.
Pilar Sanchez Aita is Sales Manager – Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at pilara@ratetiger.com