Only price is valued over positive reviews in online travel booking
A poll has indicated that user-generated content in the form of positive reviews on sites like TripAdvisor is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor.
OTA debate stresses better channel management
What’s the topic that never ceases to pack a room or stir up emotion? The role of online travel agencies in hotel-room distribution.
Five Reasons to Bet Big on the Asia Pacific Online Travel Market
The Asia Pacific online travel market has reached a tipping point. With the region’s online leisure/unmanaged business travel market surpassing 20% of the total market in 2010, online travel is no longer in its infancy. Double-digit growth is projected through 2012, and momentum is building.
Northstar Travel Media acquires PhoCusWright
Northstar Travel Media, a leading business-to-business information company serving the travel and meetings industries, has acquired PhoCusWright, a premier global travel, tourism and hospitality research and event business.
The future state of revenue management
According to STR’s Randy Smith, the single biggest problem the industry is facing right now is the way we’ve trained our customer base to constantly seek a deal, to constantly negotiate, to constantly look for the lowest price.