Newshound: Trends and Reports – Hotel Online Distribution

European online travel industry grew 11% in 2010
Travel properties, which include online travel agents, destination information sites, and transportation and accommodation sites, now penetrate 44.0 percent of the European internet audience, a 5 percentage point increase, according to new ComScore data.
Online travel audience in India jumps 32 per cent in 2010
As per a study of the online travel industry in India released recently by ComScore Inc, the number of visitors to travel sites increased 32 per cent in the past year to 18.5 million visitors, as more Indians turned to the web for their travel needs.
Chinese market shows continued year-on-year growth in RevPAR for the first four months of 2011
The importance of the Chinese hotel market both in terms of its strong performance and growing hotel stock is seen in figures supplied by STR Global, the leading provider of market data to the world’s hotel industry.
Corporate travel market easing off its double-digit growth
Business travel experienced a temporary slow-down in April 2011, according to data released from Pegasus Solutions.
Trends shaping the US hotel recovery
According to STR, hotel demand growth will begin to moderate as the year progresses – not a sign of slowing momentum, but rather of the more difficult comps from 2010 when the recovery began.
Where Online Travel Penetration Grows, OTA Bookings Follow

Bookings via online travel agencies comprise just 37% of global online travel sales, versus 63% for suppliers. The channel mix is not expected to change through 2010, although supplier websites, which represented two thirds of the global market in 2008, lost share during the global recession.

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