Dubai-based TBO Holidays has recently completed a two-way XML integration with eRevMax to boost online revenue to its fast growing portfolio of hotel partners. Accommodation providers will now be able to make real-time ARI (Availability, Rate & Inventory) updates and receive bookings generated on multiple channels through eRevMax’s online distribution platforms, RateTiger and Connect. This will significantly help TBOHolidays to expand its inventory base by becoming a meaningful demand partner for the eRevMax client base.
The Middle East, particularly Dubai, Abu Dhabi, and Oman are becoming the ‘go to’ holiday destination for westerners due to the warm weather, luxury hotels and breathtaking skyscrapers. TBO Holidays had reported an ‘unprecedented triple digital growth’ in the past three years, which sparked the need for a more efficient and effective system. Commenting on the partnership Gaurav Bhatnagar, Managing Director of TBOHolidays said this integration will give them the ability to manage growing base of customers in the Middle East with superior technology provided by eRevMax.