In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
eRevMax completes integration with Argentinian Booking Engine
Google Hotel Ads joins Google Ads
Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.
Why Hotels need Channel Manager?
A channel manager helps you to implement yield management techniques effectively i.e. to sell the right room at the right time at the right price on the right channel.
lastminute’s Travel People builds up suite of marketing products
Our partner lastminute.com launched its advertising platform Travel People which allows clients to advertise across lastminute’s five brands, including lastminute.com, Rumbo, bravofly and Volagratis, as well as working with nine external sites run by partners through its Travel Alliance consortium.
Read the interesting story: https://www.tnooz.com/article/lastminutes-travel-people-builds-up-suite-of-marketing-products/
Why hotel brands and franchisers secretly love OTAs
What really matters most to the brands is getting their hotels to produce more revenue. The more revenue the better.. Now OTAs are the ones who are giving immense revenue to hotel industry.
Day of the independents – why chains are seeing tech-savvy competitors celebrate
As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.
This is taking place in both growth and their average daily rate (ADR).
Revenue management adapting to predictive pricing tools
It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out a way to pay the lowest amount possible.
As technology in the travel industry advances, guests are finding an advantage in the evolution of predictive pricing tools, such as those offered by Google Travel or apps like Hopper, which predict future hotel room rates to tell guests whether they should book now or wait until the rate lowers.
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