In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Estonia based luxury hotel recommends RateTiger as the best OTA channel manager
The prestigious Villa Ammende in Estonia has recommended RateTiger hotel channel manager by eRevMax for managing its online sales channels effectively. The property has been using RateTiger’s cloud-based channel manager to streamline its online distribution and has seen significant improvement in efficiency resulting in minimizing overbookings and reducing workload.
Are you ready to lead the hotel pricing game? Download our Rate Shopping ebook today
Our recent discussions with hoteliers and revenue managers revealed their struggle with getting the pricing strategy correct and how constant undercutting by competitors are eating into their profits. We came up with an ebook on why hotel rate shopping and price intelligence is important along with some real-world example of hotels using relevant tools to stay ahead of the competition.
Presenting our ebook – Shopping Matters: The Power of Real-time Hotel Rate Intelligence. Get your free copy today – https://bit.ly/339DJ8I
Google My Business changes hotel categories
Google had been restricting newly verified listings the ability to add old categories for the past month, yesterday they removed them all for currently verified listings.
https://onlineownership.com/changes-to-hotel-categories-in-google-my-business/
Four online travel agency myths to stop believing now
Online travel agencies developed in the early to mid-1990s, gradually becoming one of the first great internet success stories of the tech era. Turns out OTAs are just as powerful for hotels as they are for travelers. But, unfortunately, OTAs suffer from some image problems amongst many hoteliers, often due to misconceptions or misinformation about how they work. Let’s explore four popular myths about OTAs that our industry keeps falling for over and over again
https://www.phocuswire.com/Four-online-travel-agency-myths
Europe: RevPAR jump can’t prevent GOPPAR slip
In a clear example that revenue and profit aren’t always aligned, RevPAR at mainland European hotels attained a high for the year in June, but GOPPAR fell.
https://www.hotstats.com/hotel-industry-trends/revpar-jump-cant-prevent-goppar-slip-across-europe
Ten hacks to instantly maximize your direct booking revenue
Joe Pettigrew, Director of Revenue Maximization at Starwood Capital Group, shares ten helpful hacks that your hotel can apply today to enhance revenue through direct bookings.
https://triptease.com/en/watch-ten-genius-hacks-to-instantly-maximize-your-direct-booking-revenue/
Expedia TravelAds: How power users maximize their results
Expedia’s TravelAds solution is unique in that your ads don’t show unless you have supply for the travel window that the shopper is looking to book. And, if your ads do show but the travel shopper doesn’t click on them, you don’t pay. So, these ads are a low risk way to reach a targeted audience ready to book. Additionally, TravelAds help hotel revenue and marketing managers book rooms without sacrificing their average daily rate (ADR).
https://blog.advertising.expedia.com/travelads-with-expedia-group-always-on
Connect with us for your connectivity needs to make the most of online revenue-https://goo.gl/3gKUJZ
Thanks and have a good day!