With the second phase of lock-down and restrictions in many countries in Europe, the hotel industry is again facing confusion and uncertainty. The pandemic has made the job of the hotel revenue manager even more difficult. With historical demand patterns, key metrics for forecasting becoming obsolete, hotels need to overhaul their traditional revenue management technology.
Historically, every time the industry has hit a crisis, many hoteliers resort to discounting in order to stimulate demand. However, experts warn that price cut is not the solution. Far from the easy way of price war, it is time for the hospitality industry to reset the traditional way of revenue management and rebuild a recession-proof pricing strategy.
In today’s session at the Travel Tech EMEA, founder Vinicius Geraldo will be discussing all this and more with Paula Carreirao. Joining them on the panel is Damiano Zennaro from IDeaS Revenue Solutions, Erik Muñoz from Lybra | Assistant RMS, Fernando J. Cuesta from Amadeus and Philip Niemann from Atomize. Do join the exciting session on Revenue Management: The new normal of pricing strategy. Register now if you haven’t yet – https://register.gotowebinar.com/register/6930318956520107533