What’s New in Hotel Online Distribution and Tech Trends? W2, January 2023

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details. 

  • Expedia Reports says, 96% of travellers want to do nothing on their vacation  
  • Top 7 Tech & Travel Trends that will shape 2023 & beyond 
  • Multiverse is the future of the travel & tourism industry 
  • Siliguri gets new luxury address – Fortune Hotels  
  • Sunset Hospitality Group, Dubai launches Azure Beach and Attiko in Vietnam 

Reach out to us for discussions regarding connectivity, direct booking, rate intelligence, website design, and digital marketing requirements – we are happy to explore new possibilities with you for your property – contact us today. 

Enjoy the read! 

Newshound w2 Jan 2023

Expedia reports 96% of travellers want to do nothing on their next vacation 

New research from Expedia reveals the over-scheduled holiday season has prompted many Americans to plan a “nothing-cation,” a trip where warm weather and relaxation are the main attractions. Expedia internal data confirms January is one of the top months for researching and booking beach vacations, which is a favourite trip type for nothing-cationers. On average, about a quarter of getaways planned during the first month of the year is to beach destinations, and many hotspots including Cancun, Riviera Maya, Punta Cana and Oahu are already seeing double-digit increases in demand compared to the same time in 2019. 


Top Tech & Travel Trends that will shape the tourism industry in 2023 

2022 was something of a rollercoaster for the hotel industry. While travel demand surged from its pandemic lows, hoteliers faced new challenges such as persistent labour shortages, and new ways of interacting with technology and their guests. According to a survey by Bankrate, rising prices caused 79% of U.S. travellers to alter their travel plans during the 2022 holiday season, with many travellers opting to travel fewer days, enjoy less expensive activities and cheaper accommodations, or travel shorter distances. 


Metaverse: Shaping the future of the tourism industry  

Definitions of the metaverse differ, but a commonly held view is that a true metaverse – one that’s perhaps decentralized, ungoverned, universal and in which anyone can interact with anyone – is probably still years away. Hotel company Leven purchased its first property in the metaverse using virtual currency and unveiled it last year. Designed by an architect, the virtual hotel is “rich and organic. It doesn’t have any hard edges. It’s a very curved, almost seductive building” that incorporates nature and botanicals into its design, according to Griffin. 


Fortune Hotels expands its step in Siliguri 

Fortune Hotels, a member of ITC’s hotel group announced the signing of a new property in Siliguri, West Bengal. Situated at a 15 min drive from the Siliguri airport, the upscale ‘Fortune Select’ hotel is surrounded by breathtaking views of majestic tea gardens and mountains. Commenting on Fortune Hotel’s India expansion spree Samir MC, Managing Director, Fortune Hotels said ‘With the Siliguri signing we further our footprint into the East. This is a greenfield project and our third hotel in the State of West Bengal.   


Sunset Hospitality, Dubai announces two projects in Vietnam 

Sunset Hospitality Group (SHG), a leading hospitality group renowned for creating lifestyle hospitality experiences, expands its global footprint to Southeast Asia as it prepares to launch Azure Beach and Attiko in Vietnam. Both venues will mirror their Dubai-based presence, replicating the already tried and tested model. Azure Beach is nestled among the heavenly white sands and shimmering blue waters of the South China Sea, serving up exotic beverages and mouth-watering Asian fusion cuisine – the perfect destination for a luxury and relaxing daycation with friends and family. 


That’s all folks! 

What’s New in Hotel Online Distribution and Tech Trends? W1, January 2023

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details. 

  • What is the future of the Indian Hospitality Sector in 2023? 
  • Opening of Iceland Parliament Hotel, Curio Collection by Hilton in Iceland 
  • Why Nikki Beach Resort & Spa Dubai is the game-changer? 
  • Fairfield Inn & Suites by Marriott Kingsland, GA hotel for sale 
  • The Sustainable Hospitality & Tourism alliance partners with the Global Sustainable Tourism Council 

Reach out to us for discussions regarding connectivity, direct booking, rate intelligence, website design, and digital marketing requirements – we are happy to explore new possibilities with you for your property – contact us today. 

Enjoy the read! 

W1, January 2023

Future of the Indian Hospitality Sector in 2023 

Over 200 G20 meetings are expected to be held across 55 destinations in the country during India’s G20 presidency till November 2023. The Indian hotel sector stands to gain significantly from this development, as there will be substantial incremental demand for hotels in the cities where the meetings will be held. The G20 presidency has coincided with India’s efforts to establish itself as a global MICE destination, and the smooth organization and completion of these high-profile 200+ meetings will support those efforts. 


Iceland Parliament Hotel, Curio Collection opens in Iceland 

New construction, reconstruction, and careful preservation maintain the important heritage of the building, presenting irresistible class to the cityscape. This new hotel is offering 163 guest rooms, family rooms, and suites – each equipped with a 55-inch HDTV, espresso machine, and mini-fridge – the hotel is a feat for design where the seven rebuilt and new buildings reflect the different eras of Icelandic history, making the Iceland Parliament Hotel a visual landmark in the city center. 


Nikki Beach Resort & Spa Dubai – Game-changer for the emirate 

As we overlook the super-stylish Nikki Beach pool, filled with people enjoying the winter sun, Hanna Azzi is buzzing with excitement about what the future holds for his property.  Azzi has been general manager of the Nikki Beach Resort & Spa Dubai and this, the famous beach club, since 2018. A tour from Azzi includes descriptions of all the fine details that have gone into making the space what it is – a true Celebration Suite. 


Fairfield Inn & Suites by Marriott Kingsland for sale 

The property is less than seven miles from Kings Bay Naval Submarine Base, one of the U.S. Navy’s most important nuclear submarine bases, employing approximately 9,000 active-duty civilians and contract personnel. Its annual economic impact on the local economy is over $1.2 billion. The hotel has a stable operating cash flow and is offered unencumbered by management. There is a significant upside opportunity from completing the Marriott PIP which will allow it to lead the competitive set and exceed historical performance. 


GSTC have formed a partnership to concentrate on best practice in sustainable hospitality & tourism 

This new partnership will bring together the Alliance’s hospitality industry reach and measurement expertise, with the GSTC’s experience in sustainability standards and assurance, to enhance the industry’s understanding of sustainability criteria and the need to capture robust sustainability data. Together, the Alliance and the GSTC share a vision of hospitality and tourism companies working to not only meet but exceed core sustainability criteria – using consistent tools and initiatives to produce globally comparable data. 


That’s all folks!
Happy New Year! 


What’s New in Hotel Online Distribution and Tech Trends? W1, November 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • “Focus on the food industry” is the latest trend in the hospitality industry that hotels are looking up to.
  • Indian Hospitality Industry finally finds its feet after the pandemic with a 4-6% increase in their RevPAR.
  • Westgate Resorts to Give Away 1,000 Free Vacations to U.S. Military Families.
  • Black Friday and Cyber Monday bring quick wins for conversion for hotels this holiday season.
  • Six Senses to offer a wellness resort to wildlife lovers within Zimbabwe’s Victoria Falls National Park.
  • Unlocking network efficiencies for the hospitality industry for contactless guest experiences.

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

Trends in hospitality – Focus on the future of the food industry

Food has always played an essential role in the hospitality industry. The most glaring example that illustrates this fact is the growing importance of the culinary tourism market. By 2032, it is expected to surpass US$ 4,530.9 Bn according to Future Market Insights, which means a compound annual growth rate of approximately 16.6% per year. Moreover, new trends are emerging when it comes to culinary tourism. Indeed, travelers are reconsidering the impact of their consumption, “vegans, vegetarians, and flexitarians are gaining immense traction in food tourism”.


Indian hotels experienced 4-6% higher revenue in September 2022

The hospitality industry generated 4 to six percent higher revenue per available room (RevPAR) in September 2022, compared to September 2019. Besides, hotels were able to demand a 7-9 percent higher room tariff in September 2022, compared to the same time in 2019. At the same time, room occupancies dipped 1-3 percentage points, compared to that in 2019, with only 62-63 percent of the rooms being occupied.


Westgate Resorts honors U.S military families at its 11th Give Away anniversary

This Veterans Day, Westgate Resorts is thrilled to honor 1,000 active-duty U.S. military members, veterans and Gold Star families with a free three-day, two-night action-packed Orlando vacation at the Westgate Salutes Military Weekend 2022 celebration. This year marks Westgate’s 11th year of giving away vacations to the incredible military personnel who have served this nation and their families, totaling more than 26,000 complimentary vacations gifted since starting this initiative.


How to score more bookings this holiday season?

From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay.  Along with generating buzz about travel and hotel rooms being sold, creating urgency for booking and adding personal touchpoints to your ad campaigns are the best marketing efforts to hit on the right notes this season.


Wildlife lovers to book their stay at Zimbabwe’s Victoria Falls National Park

Six Senses enters into its first sub-Saharan African project, which will front Princess Elizabeth Island on the approach to the largest waterfall in the world. The resort is part of The House of Chinhara initiative to recover the majesty of Zimbabwean tourism by elevating the available accommodation count and quality for visitors to the Victoria Falls National Park, a UNESCO protected area.


Guests’ Wi-Fi, IoT and LTE networks to become top hotel amenities

Post pandemic workation has become the new normal raising raise the bar to meet customer expectations of a seamless guest experience. With the shifting guests’ demands, the hospitality industry’s reliance on technology-enabled services have substantially increased.


What’s New in Hotel Online Distribution and Tech Trends? W5, September 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

  • The tourism industry is on its comeback post covid. As per UNWTO World Tourism Barometer, international tourism has recovered 60% of the pre-pandemic level from January-July 2022
  • Integrating Photo API into your hotel channel manager is the key to boosting your hotel’s listings with the medium of images that narrates your hotel’s story.
  • Though World Cup 2022 expects to drive mass tourists to Qatar in November & December, STC reports the same level of bookings as last year.
  • Keen on their determination to go non-plastic and Net Zero Carbon organization by 2050 Avani hotels commit to a greener future of sustainable tourism.
  • OYO World Tourism Day study reports June 2022 was the biggest travel month in India since the pandemic.
  • Artificial Intelligence (AI) and Robotic Process Automation (RPA) to streamline the workflow between the front end and back end of the hospitality service, cutting down the labor cost and reducing manual errors.

Reach out to us for discussions regarding connectivitydirect bookingrate intelligencewebsite design, and digital marketing requirements – we are happy to explore new possibilities with you for your property  – contact us today.

Enjoy the read!

Tourism Industry on its comeback to the pre-pandemic level

The international tourism industry shows a strong sign of recovery in 2022. Europe and the Middle East showed the fastest recovery in January-July 2022, with arrivals reaching 74% and 76% of 2019 levels respectively.


Boost the best of your property with Photo API

An image speaks a thousand words. And when it comes to securing guest attention, visuals give hotels the power to tell their property’s story. Photo API gives you the power to create that impact on traveler’s mind to make a booking in your hotel. All you need to do is integrate the API with the hotel channel manager or CRS. To know how visit:


World Cup Bringing the Region Together in Dubai

The World Cup 2022, to be held from mid-November to December, is the largest high-profile event of 2022 to take place in Qatar. With the entire world looking forward to it, new infrastructures and hotels have been developed and other GCC nations bringing a direct impact on the contribution of the travel and tourism industry towards the local economy of Qatar. It will be exciting to see the growing impact of the event on Qatar and surrounding countries as the event nears in the next few weeks and months.


Avani Hotel Commits to A Greener Future of Sustainable Tourism

Announcing its decision to support the global travel ecosystem, Avani adds over 30 properties across the globe to the list of signatories to the UNESCO Sustainable Travel Pledge. In its pledge to become a Net Zero Carbon organization by 2050 Avani is introducing science-based targets for energy and has pledged to reduce the usage of single-use plastic by 75% by 2024.


June 2022: The Biggest Travel Month in India post-pandemic

Booking data studied by OYO from January 2022 – September 2022 highlights a 62 percent uptick in leisure tourism between January -September 2022 as compared to the same period last year. This growth is attributed to high consumer confidence combined with unprecedented pent-up demand in travel across India.


Robotic Process Automation to fill the shortage of manual labour

Hotel operators are facing intense pressure to mitigate rising labor costs while still providing exemplary customer service. May 2022 AHLA survey, 97% of hotels indicated they are experiencing a staffing shortage, 49% severely so. Survey respondents indicated they had hired an additional 23 employees per property in the last three months but were also trying to fill an additional 12 positions. Searching for solutions, Robotic Process Automation (RPA) comes to the rescue.


Latest News on Travel Technology, Tourism and Hotel Distribution – W2, May 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Booking.com recognised RateTiger as a Premier Connectivity Partner. Learn more about our high-quality connection and how we can empower your business growth. Check out this in the first news piece below.

Middle East hospitality industry is booming. It is important for hotels to continue focusing on building a strong network of channel partners to get a share of the incoming demand. Know the top 5 Trends in Online Travel Bookings in Middle East and strategize your hotel business.

Airbnb sees nights booked for summer travel to unique homes have grown 80% in first three months of the year.

Number of people searching on hotel websites is now well above pre-pandemic levels, with bookings close to 2019 levels too. Its time for hotel revenue manager to know the future booking landscape.

Expedia’s One Key program will allow loyalty members to earn and burn points across all of Expedia Group’s brands, such as Expedia, Vrbo, Hotels.com and Travelocity, for any travel product including air, hotel, vacation rental, car and cruise.

As the industry powers back into life with a busy calendar of meetings and events, the RFP process evolved and is playing a crucial role in the sector’s recovery.

Reach out to us for your hotel channel manager, rate shopper, booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

RateTiger has been recognised as a Premier Connectivity Partner by Booking.com

The status is a testimony to RateTiger’s robust connectivity, advanced technology and outstanding performance in providing high-quality connections. We take this opportunity to thank the Booking. com team as well as the RateTiger Connectivity team for the continuous collaboration to create new APIs and features for making online distribution more seamless and profitable for our hotel partners. Read more – https://lnkd.in/giw9R8Vp

Top 5 trends in online travel booking in Middle East in 2022

World Travel & Tourism Council predicts a year-on-year increase of 28% in 2022 in the Middle East travel sector. With the pandemic, the online travel trends have changed with the change in guest booking behavior. To know more on what is happening in the sector and the top 5 online booking trends in Middle East, read further – https://lnkd.in/gVj9CGeG

Airbnb sees 30% more nights booked for summer travel compared to pre-pandemic

Airbnb, which has seen a significant boost in business over the pandemic, is already seeing a surge in summer travel bookings across the United States.


What hotel revenue managers need to know now

The number of people searching on hotel websites is now well above pre-pandemic levels, with bookings close to 2019 levels too.


Inside Expedia Group’s new unified loyalty program

By uniting the programs under One Key, travelers can earn more, while partners stand to see revenue gains and increased brand loyalty.


The evolution of the RFP

As the industry powers back into life with a busy calendar of meetings and events, the RFP process evolved and is playing a crucial role in the sector’s recovery.





How Hotels Can Serve New Age Business Travelers Better?

After the pandemic hit, the blow taken by business travel might slowly get back to pre-pandemic levels but it will never look the same. Businesses are re-evaluating their priorities and thinking differently about corporate travels. Statistics show a drop of 61% in Global Business Travel in 2020 due to the impact of coronavirus. Though the eventual scale and shape of corporate life are returning, it is still slow.

Events, conferences and trade shows, which render the most business trips, were happening virtually, but with competition and growth imperatives, business leaders realize the value of face-to-face interaction. This, in turn, is necessitating the resumption of Business Travel.

Below are a few pointers to consider when trying to attract business travelers of the changing era:

1. Communication is a good start

With prevention of Covid, has come along a lot of restrictions which make simple and straightforward journeys, complicated. With the world shifting to normal, business travelers need to communicate to simplify the complexities of the restrictions.

Communicating and understanding the priorities of business travelers can help hotels serve them better. Communication will help rebuild the brand loyalty of hotels for business travelers which might have been affected due to Covid.

2. Touch-less experience is on the rise

During Covid, a lot of hotels have taken help of technology to spread safety precautions and stay well within restriction limits. Some of which includes online check-in/check-out, online payments, mobile solutions for self-service during stay, digital room keys, etc.

Technology has improved safety and simplified customer experience by convenience and faster processes. Business travellers need a simplified booking process that allows them to choose from more property and rate options and provides better availability. The coming years also pose many possibilities for more advanced technologies like artificial intelligence and virtual reality.

3. Hybrid events are the tomorrow of Business Travel

Hybrid events are events that incorporate both virtual as well as in-person elements. Where 71% indicated that hybrid events were not included in their program, 65% have stated that they are interested in having an increased number of hybrid events post pandemic. It is important to understand that virtual and hybrid events still need a venue.

Hotels for business travelers should ensure that they have the proper infrastructure to support advanced amenities for hybrid events. Updating safety highlights, offering onsite technical support, utilizing virtual tours and offering personalized hybrid events can cover most Business Travelers need for hybrid events.

4. Provisions for “Bleisure” Traveler

Bleisure is a mix of the word business with leisure. Many business travelers tend to extend their stay beyond business, especially when it is in a leisure travel destination or big cities. Crafting different packages for “Bleisure” travelers could help drive demands and generate additional revenue.

92% of organizations suspended business travel during the early months of the pandemic (National Geographic, 2020). With restrictions for Covid being removed, this number is slowly changing. Offering packages and discounts at restaurants and Spa could excite and encourage business travelers to extend their stay for leisure time.

5. Alternative accommodations are in:

Alternative accommodation is another business travel trend introduced by the new age corporate travelers. It includes all those types of accommodations which are available outside the formal accommodation sector. Home-like accommodations and smaller boutique hotels has increased popularity among hotels for business travellers in this new age.

Alternative accommodations allow more business travellers to prioritize comfort and relaxation during work. Non – traditional accommodations provide such amenities for business travellers which give them the opportunity to explore the destination in a new way.

Discovering and shaping what tomorrow holds:

Although China dominates the business travel market, United States outpaces everyone in spending on business travel by a wide margin (WTTC, 2021). Another report suggests Asia has become the world’s largest business travel market (Hospitalitynet, 2019). According to another survey, international business travelers consider travel as valuable to both personal as well as professional growth. As we can see, although business travel had taken a hard blow from the pandemic, times are shifting and corporate travel is rising again without any doubt.

Businesses are re-evaluating their benefits from business travel. Customer loyalty and market share will go to those hotels for business travelers who can stay relevant and responsive to the varying business traveler needs. Health and safety still remaining the priority, business travel market is on the rise, post pandemic and the growth will be more than ever before.


Top 7 Hotel Tech Trends to Watch Out in 2022

Traveler expectations and behaviour keep changing! The hospitality industry for long has always been adapting to changes in the latest technology to be up-to-speed. From the way guests search for a hotel to the booking process, communication, check-in, room service, check-out, after-service; the industry has witnessed tremendous change and upgradation.

To call the last 2 years challenging for the hotel industry would be an understatement.  However the industry has always bounced back and there is a hope that it would emerge even stronger from the present crisis. As we all hope for a successful 2022, RateTiger brings you the latest hotel tech trends to know what is happening in the industry.

Reshape the Hospitality Industry In 2022 with hotel technology.

 1. Unified Solution – Here to Rule

For long data silos has been a cause of concern for hoteliers. Revenue and distribution managers use on average 8-10 tech solutions each having its own reporting system. Making data talk to each other would have made things much simpler. Thanks to today’s unified platform hotels finally can have access to integrated analytics. These types of platforms bring all key solutions in one place thereby connecting and delivering real-time insights from all booking channels.

Hotel Channel Manager is the central platform that unites all the properties under a brand and brings them together along with other functionalities of the hotel: restaurant, spa, gym, sports club, pool, etc.

2. Technology is on Clouds

 The world has moved to cloud-based technology and so are hoteliers. A cloud-based technology not only eases the hotel management process for the hoteliers but also gives them easy access to hotel data from anywhere they want. Advanced solutions that uses AI help the hotel owners predict the upcoming trend and be prepared for it in advance. Integrating AI and ML into hotel operations, helps the hotel operators save on manual costs and invest better on user-friendly, efficient and optimized hotel management software.

3. Invest in Booking Engine to Earn More

Booking Engine is a platform that will increase your ROI by bringing in direct bookings to your hotel. Therefore, it has to be flexible and mobile friendly. It should be simple, well-defined and attractive for the customers to browse through and get them to make a booking without investing much time.

Integrating the Booking Engine with the hotel’s PMS, RMS, Channel Manager and other hotel tech solutions will automate the workflow and sales process. Connecting a booking engine to the sales conversion tool will assist the sales team keep a track on lead generation and conversion.

Coming with a variety of features, Hotel Booking Engine allows you to target corporate bookings by displaying different offers and visuals along with room rates and dates. Grabbing more direct bookings saves on commission cost paid to OTAs and other third-parties like travel agencies.

4. Hotel Digital Marketing to Redefine Brand Value

Internet and social media has become people’s daily partner. They can’t imagine a day without it. In the present world, people look for everything online: whether it is which place to go on a vacation to which hotel to stay to where to eat to what activities to do and so on. What they don’t do or like is being bothered by hotel staff for every small thing.

Integrate social media channels like Whatsapp, Facebook Messenger, Instagram to contact and share details over texts instead of calling. Go digital, integrate social media channels, expand your reach and increase your revenue to not only redefine your brand but provide  people with the service they like.

5. Gain Visibility with Google Hotel Ads

Google Hotel Ads is the largest Metasearch channel  that displays your hotel rates and availability in comparison to other OTAs (Online Travel Agencies) displaying clear and real-time status. Being the largest search engine and the epitome of digital marketing, Google Hotel Ads is the best and safest way to present your hotel to a millions at a go.

In March 2021, Google announced waving off fees for hotel booking links to make the booking process simpler and comprehensive. With this they created an organic list of hotels with their intelligence tool providing free visibility to hotels, OTAs, and other booking sites.

To make the most of this all you need to do is create a business profile on Google, list your property, and sign up for Google Adwords. With nearly 4 billion Google users around the world, it is the best platform to start ads on and achieve the maximum leads. Linking your hotel’s website to the Ads, you also increase the website traffic and brand’s visibility.

6. Go Mobile with Responsive view

Mobile optimization is one of the most important aspects of hotel landscape today. 50% of the traffic on the web comes from mobile devices. This makes it crucial for the hotel website, booking engine, OTA to be mobile-responsive. Nearly 77% of the travelers search for hotels on their mobile phone.

With the drastic rise in mobile bookings, focussing on mobile users’ need and tailoring to their convenience will deliver more bookings and better revenue.

7. Check-in check-out Automation

With pandemic being the new normal, both the hoteliers and guests look for contactless travel and stay. Using the SaaS technology, the hotels owners can create an app for the hotel. This app will not only automate the workflow but initiate automated check-in check-out process.

You can hyperlink the app URL to the website for the guests to download it directly from there. Once downloaded, the guests can update their personal details to begin the check-in process. The data is then sent to the hotel’s software system for them to complete the process from their end. This way, having a mobile app reduces risk for both hoteliers and the guests and streamlines the process in less time.

Get Ready to Welcome Your Guests

 2022 is unpredictable and so is the travel and tourism industry, but going innovative and tech-rich is the only solution to survive. If not today, these hotel tech trends 2022 will definitely bring in more bookings and revenue to your property in the coming days. So, what are you waiting for?

It’s time to reshape your hotel and get back to business with RateTiger!







Enhance Guest Experience in your Hotel

When we are trying to buy a product but get doubts about which brand of the product to buy, the first thing that we do is check reviews. The thing about online is that when it comes to reputation, people can trust strangers as much as friends. One or two bad reviews and it lead us to skip that product. Yes, that’s how dominating the customer review for a product or service is in the market. It is not any different in the hotel industry. With changing times, comes change in preferences and demand of travelers. Online reputation is one of the major factors that help provide constant revenue for a hotel.

Guest Experience - hotels- RateTiger

According to TripAdvisor, even before the pandemic, four out of five people said TripAdvisor makes them feel more confident in their booking decisions. Online reviews are social proof that hotels can not afford to ignore. More so, after a post-pandemic world where safety and protection are paramount to potential guests. How would they know your property would be safe for them? By having a higher star rating over your competitors and offer prompt responses to guest reviews, you can prove travellers your sincerity to provide guests the best possible experience.

Why is positive customer feedback important?

 Positive Review helps in Brand Building

When guest are satisfied with their stay at a place, they give positive reviews which spread through the internet or by word of mouth. Guests trust the experience of guests. According to Expedia, close to 3 out of 4 times, a customer will place guest ratings higher than a hotel. What’s more, they would happily to pay a bit higher for positive guest reviews. Participants in the Expedia study said they’d rather pay 24% more for a hotel that’s rated 3.9 versus 2.4 and 35% more for a hotel with a 4.4 rating than one with a 3.9 rating.

Positive Reviews Communicate Quality

Happy guests are likely to spread their happiness by leaving positive words. These positive testimonials often give a positive impression of quality. Travelers travelling for fun would not compromise on quality and good quality service is something they look for when booking a hotel.

Bad Review make Customers chose Competitors

 One bad review does not mean just loss of reputation but also loss of guests, and in turn, revenue. With a bad review, potential guests trust the hotel less and tend to choose the next best hotel.  Questionable credibility and bad reputation is often hard to fix and rebuild.

Positive Review gives Higher Search Engine Rank

 Positive reviews imply how well a hotel knows their customers and can fulfill their demands. Search Engines always recommends the best for their guests. Having positive reviews will make your hotel rank higher in the search engines. Prioritizing and promoting positive reviews establish customer loyalty and helps increase guest retention.

How to improve guest experience?

 Hotel experience doesn’t exist just during the time they are staying in the hotel but it starts even before guest bookings. They might not be tech-savvy and need help with booking. They might not be aware of extra-charges. They might have special demands like provision for aged guests. There should be deals that excite and interest guests rather than just merely telling them that you offer great deal and services. Being creative and adding value to your property plays vital role in satisfying guests.

1. User- Friendly and Attractive Website

Your hotel’s website is the face of your hotel. Even before guest book a room in it, they visit your website for minute details. Your website must be an example of how it feels to be staying in your hotel. Including high-quality texts and images portraying the best features that make your hotel different from the others could be a good beginning.

The website need not have too many pages, but it important to tell your guests everything about your hotel; the spa that you have, the gym that you have, the massive banquet hall and the special offers for the month that you have. Every minute detail should be on the website. But what if, your guest wants to reserve a table at the fine dining restaurant that you have at the 2nd floor of your hotel? Here, it is very important to provide easy access to reservations be it in the spa, the dining table or most importantly the room. Being user-friendly not only help guests give positive reviews but it leads to direct bookings.

Talking about direct bookings, it is also very important for your website to be linked effectively with a convenient booking engine to help guests make their bookings smoothly. Guests can experience impressionable hospitality, when directly booking through a website which gives more exposure to your hotel.

2. Make Guests Feel Special with Services

Once the guests are done booking from your website, a warm welcome along with a booking confirmation gives them the confidence of good spending. Attaching hotel location on Google map links, highlighting the services and amenities they could avail during their stay in a nicely designed email could do the work effectively. Thanking them for choosing your property, other upsell packages, sending them personalized messages about ongoing deals that they can avail during their stay, and sending them welcoming messages a day before their arrival are other ways to build a relation with the guests.

Say the check-in time is at 12 noon but the guest lands at 8 in the morning and asks for early check-in.  Should you deny? No. This is a great opportunity to show your guests that you care for them. Early check-in can be a great opportunity to create impression with your guests rather just making them wait in the lobby until the check-in time. What if no rooms are available until check-in time? Offer them a relaxing room or lounge, along with a TV, or if possible a good view for them, spends their time. Making your guests comfort your priority will definitely leave an impression.

Simple gestures like greeting them personally on arrival or checking if they are comfortable during their stay go a long way in making your guests feel special.

3. Neat and Clean along with Hygiene

Imagine walking into a hotel you spend your hard earned money on, and finding the paint is falling off the walls, there’s spider web on the ceiling corner and the sofa in the waiting room is coffee stained. Would you continue your stay there, forget about giving a positive review? Guests love to see neat and well-maintained rooms. The most complaints that come to front desk are about cleanliness. Hence, it is very important to focus on cleanliness and maintenance of your property.

Keeping fresh clean linens and towels, discarding stained linens, sweeping and mopping rooms everyday should be the basic maintenance in all hotels. Apart from this, make sure all electronic appliances are working properly and there are no loose wires. The water in the bathroom should be clean and there should be no leakages from any pipes. Provision for both hot as well as cold water should be there in every room. Waste bins should be emptied after every check-out.

Apart from cleanliness, guests are cautious of hygiene. Extra care should be taken on cleaning shared spaces like the gym, swimming pool, restaurants, lounge and bars. High touch areas requires intensified cleaning and especially during the pandemic times. Providing enough sanitization and avoiding over-crowding in shared spaces especially, has become crucial in the recent times. Dishes and spoons, if reusable, should be thoroughly washed for better hygiene.

5. Other Amenities and Services

After a long journey, your guest walks into your hotel and has to wait in queue to check-in.

If you were a guest, would you like it? No. Offering online check-in and check-out not only saves time for your guests but it also makes the process easier for hoteliers. Plus, it offers safety in the age of pandemic. If the guest requires any extra service, he does not have to walk-up to the front desk but instead can do it online from the comfort of his room. By automating communication between guest and front desk, you level-up guest experience and avoid forming queues at the lobby.

Giving proper training to your hotel staff, including greeting guests and addressing guest also accounts in guest experience. Extra effort to provide personalized services pays off in positive guest experience. Training your staff to be attentive and polite in all circumstances can help guests be more open about their demands helping you to serve them better.

Who does not like free stuffs? Offering complimentary drinks and other complimentary services along with the stay package is an easy way to earn those extra positive comments.

Your Hotel is your Guests’ Hotel

 The best thing that can help you know what is going to serve your guests better is by placing yourself in their shoes. If you were a guest, what would you be expecting from a hotel? Asking yourself how would you like to be treated, gives you the best answer as to what you can do better. Just in case, you do not know what more to do to make your customers happy, or you are in doubt as in what more could you do to make your customers happy then refer to their reviews. Reach out to your customers asking them what better you could do and if they like your hotel and services. Remember, while freebies make your guests happy, it’s the service that will stay with you.

Reach out to us for your Hotel Channel ManagerCRSRate ShopperBooking EngineWebsite Development or Digital Marketing requirements.

We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – Contact Us today




Metasearch Advertising & Marketing – Key to Increase Hotel’s Visibility

Interest in travelling never diminishes!

It’s true the pandemic has brought a big blow to the travel industry but slowly the industry is coming back to form. 2021 was better than 2020 and so is expected down the line in 2022 and years to come.

But the question is: Are you prepared to tackle the new upcoming rush to your hotel?

The Pandemic Isn’t Permanent

Whether a brand is making profit/loss, the travel industry doesn’t sleep. Your guests might be now sleeping in their homes, but this is the best time for you to anticipate your Plan of Action to lead the market when it opens.

Though the industry was going slow Metasearch advertising started booming with Google’s entry into the Google Hotel Ads. This revamped the marketing structure for hotels and reduced dependency on OTAs. Have you included Metasearch marketing in your advertising plan and budget?

Keep reading to know how to boost your hotel’s outreach and ROI via Metasearch advertising.

What is Metasearch Engine?

Like any search engine, Metasearch Engine is the channel that presents to you results from various websites. A search engine has its own database and sends crawlers over the web the moment a user types anything on the search tab.  Metasearch works similarly but it doesn’t have its own database. Metasearch sends crawlers to different websites and therefore, combines and prepares a list of the related sites from all sources. This was Metasearch vs. search engine.

Next, you need to understand that Metasearch isn’t a booking platform. It is an advertising platform that brings several hotel booking channels together bidding for a room.

In simple terms, Metasearch Engine brings you a list of websites (in this case: hotel sites/ OTAs) for the customer to browse and compare the prices of the same room on different platforms. It is the gateway to bring qualified traffic to your hotel’s website.

Why Do You Need Metasearch for Your Hotel?

With technological advancement, people are also progressing! The Internet has brought everything to their fingertips from travelling plans to hotel bookings to return journeys. So, instead of flipping through multiple OTAs, the customers prefer to have all the room rates and features listed on one platform for better decision making. This makes sites like Trivago, Google Hotel Ads, TripAdvisor so popular and successful in today’s time.

It only increases your visibility to the prospective travellers but only gives you the freedom to own the relationship with the guests.

Working of Metasearch for Hotels:

Witnessing the importance and the rising bookings on Metasearch platforms, Online Travel Agencies have started participating with different Metasearch providers. When a potential customer looks for a hotel on Metasearch, it shows them a list of the hotels in that location and dates with prices on several OTAs and sites at a go.

Finding the best deal, the traveller is free to click on the link they want to book from and make the booking instantly. Unlike an OTA, you cannot book directly from Metasearch and this is how it helps you own the relationship with your customers. In return, the OTA/ hotels pay the Metasearch in CPC or CPA or a referral fee.

Now, when you are up on Metasearch platforms like Trivago, Google Hotel Ads, Kayak, and TripAdvisor, the booking process wouldn’t be simpler for the prospective customers:

  • A traveller searches for a hotel on a Metasearch website.
  • He/ she finds a list of hotels available with real-time rates from different sites/ OTA.
  • RateTiger bids on behalf of you to get your hotel on top of the list and maximum visibility.
  • The traveller clicks on the link and makes a direct booking.
  • Metasearch charges a fee in exchange from the hotel owner or the OTA.

Metasearch Advertising is a win-win for all – Hotel owners/ OTAs/ Metasearch websites.

All you need to do is find the right Metasearch advertising partner to invest your budget at the right place. Keeping your visibility intact, Metasearch marketing is of utmost importance to boost your hotel outreach in the time of Google Hotels Ads.

Key to Success with Metasearch

From individual hotels to big chains to OTAs, Metasearch is the apt platform to boost your reach and bookings. While hotel owners find this advertising method a bit complex, the OTAs are dominating every popular Metasearch website.

Regardless of experienced or a beginner, small or high on budget; all you need to do is strategize your marketing plan to bounce back post-Covid-19.

  • Choose the Right Site

All Metasearch engines aren’t the same. Some provide better results than others. Whereas, some are used more in one location and less in the other. Choose the right platform used by your target customers.

  • Join Hands with Technology

Technology is the backbone of every business. Handling another platform may be daunting for the management team. Sync the Metasearch platform to your hotel channel manager and avail seamless bookings.

  • Bidding Models as per Site Demand

The one-for-all formula doesn’t work here! Read, research, experiment and modify to figure out which bidding strategy works for which website. Do not blindly follow the “Be on the top” principle. At times, targeting the 3rd or 4th position on a platform gives you a better ROI.

  • Maintain Price Parity

Remember the audience is here to book a room. So, make sure to maintain price parity with your competitors to not your prospective customer to them. Again, technology can help you to compare and set the price in line with the competitor’s price.

If you aren’t on Metasearch platforms yet, it’s time to update your hotel marketing plan and includes Metasearch advertising in your POA to boost your reach.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://ratetiger.com/contact/

RateTiger gets a new Avatar with New Logo and Website

We are excited to launch the new RateTiger logo and website today – giving it a brand new look as well as a new web address – www.ratetiger.com

RateTiger has been a market leader that revolutionized the hospitality ecosystem with its unique capabilities in hotel rate shopping, channel management & beyond for the last 20 years.

It is all set to embark on a new journey, with a new logo and website.

Why the Change?

Because Change Is Inevitable.

We, as an organization, have evolved since our inception. At the heart of this rebrand is our desire to convey who we are.

Our core values – innovation, people commitment and pursuing excellence – have always been the foundation of our success. The primary purpose of the rebrand is to align our visual identity with our core values and principles, in order to accurately reflect who we are as a company.

We have renewed the RateTiger logo and brand attributes, keeping in line with our goal of Distributing Happiness!



The new logo represents the very idea of RateTiger being the bridge that connects hotels to the online world of infinite possibilities.

Our new logo uses a simple color palette and font to reflect our clear and solid focus on Distribution and Connectivity that RateTiger offers through secure and scalable solutions.

Many of our clients and prospects might not be aware about our evolution as a business – so here below is a sneak peek into the eRevMax journey over the last two decades.

Our Journey

eRevMax was founded in 2001 and we introduced the concept of online rate shopping through our first product RateTiger Shopper in 2002. Driven by the initial success, we went on to launch industry’s first hotel channel management software in 2004RateTiger Channel Manager.

The tool was developed based on requirements shared by hoteliers and witnessed a lot of early adopters in the West. Since then, we have developed a multitude of solutions which has helped shape the hospitality online distribution space. Here below is a timeline showing some key milestones in our journey so far.

Our partners are at the core of our connectivity business. We integrate and work closely with over 450 companies including OTAs, GDS, Metasearch channels & Tour operators as well as global and regional PMS, CRS, RMS and Booking Engines.

We strongly value data privacy and security. eRevMax is an ISO 27001:2013 and PCI DSS certified as well as GDPR compliant company. We provide 24/7 multilingual support and work closely with hotels to assist them to maximize their revenue goals.

Way Forward

Witnessing the industry in and out for 20+ years, we continue to develop products and services to fuel your business growth. With the growing demand for our world-class solutions and customer support, we are geared to move ahead in pursuit of excellence, in a more dynamic way.

We distilled the essence of RateTiger into a fresh new look and absolutely love it. We hope you do too.

Visit www.ratetiger.com to know more.