How Google Hotel Ads Impact Hotel Bookings in 2021?

Good news first. People want to travel. The global search for “where to travel” and “can I travel” are at a record level as per Google. While Google doesn’t share the number of searches, its research report shows that during the summer months, travel demand was nearly at 100, indicating a peak.

Travel Demand

As millions of people worldwide search for hotels on Google, it is important to know how to grab the attention of your potential guests. Thanks to Google Hotel Listing which has been made freely available to all hoteliers earlier this year, it is now possible to attract them to your direct booking channel as well. Sounds interesting, right?

Domestic travel on the rise

It might sound cliché, but the fact remains that the pandemic has changed guest behaviour and preferences. After a year and more of travel restrictions, people want to visit and meet friends and family and create new experiences. As travel restrictions keep on changing, domestic travel is on the rise.

Travel Demand Compare

travel Demand Compare

This is where Google Hotel Ads can help hoteliers get more exposure. Done correctly, Google will show your direct hotel booking link prominently along with other bidders when someone searches for accommodation.

Google Hotel Ads works with the same AdWords auction model where businesses bid for listings. If their bid is higher, provided other boxes are checked (like higher relevance), their name shows up on SERP when someone searches for the target keyword.

There are four types of paid hotel campaigns on Google

  1. Commissions (pay-per-conversion): Pay only when a traveler books your hotel, depending on the payment model you choose.
  2. Commissions (pay-per-stay): Pay only when a traveler completes a stay that they booked through hotel ads. Available only to select partners.
  3. Max CPC bid (fixed or per cent): Pay when a traveler clicks on your ad. For the CPC bid strategies, you can adjust your bid by factors such as device type, traveler location, length of stay, and other factors.
  4. Enhanced CPC: Automates bid adjustments for a Max CPC bidding strategy.

Convenience in research

3.5 billion searches are made on Google every day, which is 92.47% of total searches on the internet. As travelers search for accommodation, Google Hotel Ads display rates and availability of properties on Google Search, Maps, and Assistant.

By providing intensive and comparative data right up and front based on user’s search query, as well as other factors, aiding their decision-making process, Google becomes the first touchpoint of the guest’s booking journey. It offers them higher convenience to browse through different hotels, check their amenities, and compare pricing – all from a single place.

This level of convenience, in fact, is one of the biggest factors why most people now book hotels online rather than choosing phone calls or relying on travel agents.

Enhanced experience

Did you know an easy-to-use website matters more to high-value travelers than online reviews or loyalty programs? User experience is clearly a key factor people consider when booking hotels online. Google Hotel Ads delivers here in a big way. It provides a consistent (and excellent) experience to the users. If a traveler is checking hotels for a city, it will show properties based on categories like Budget, Luxury and Top Rated.

Google hotel ads connector

 

If your property appears on the organic search result, upon clicking, the user will be taken to the Hotels Details Part which shows prices from various sites including potentially your own brand website.

Hotel Featured Ads

You can have a fair chance of converting lookers into bookers by rich content, hotel photos and reviews. New and returning customers can be redirected to your brand website to book direct – or they can book on Google. The Book on Google option is a useful feature mitigating the risk for hotel owners of losing prospects because of poor-performing websites and unoptimized booking processes.

Boosted conversion

One of the biggest benefits of Google Hotel Ads is the conversion rate for hotel owners. Users would be redirected to your landing page after they have done thorough research on Google; after they have learned about your hotel, pricing, offers, and facilities and read the reviews. With all such information, if they decide to go to your landing page, they are likely to have high buying intent making the lead more qualified.

 

In Summary

With a lower than 8% acquisition cost, Google Hotel Ads can significantly help in the hotel’s digital marketing effort. If you haven’t already used it, take a step forward and tap on the power of Google Hotel Ads today. You’ll be surprised by the results.

3 Essential Tips to Choose the Right Hotel Booking System

As hotels pave their way to recovery, occupancy and profitability remain the priority. However, with guest behaviour and preferences going through a rapid shift, hotels need an efficient sales strategy to optimize revenue.

For years, hotels have been trying to increase direct sales. However, to boost direct bookings, hotels need to have a user-friendly website with a sound booking engine.

The first obstacle in the path though is how to find a good hotel booking system!

3 Essential Tips to Choose the Right Hotel Booking System

There are so many options out there and they have their own set of features. It makes picking one more challenging.

Direct sales strategy for room sales is one of the most preferred tactics in the hospitality industry. The goal of a direct sales strategy is to boost direct online bookings from as many guests as possible.

Direct bookings are a great option for hotel owners because these bookings generate the most revenue. There are no agents or other distribution partners that must be paid a percentage or commission. Every guest you host has booked directly online, so you can pocket all the profit.

However, for this strategy to work, it is important to have a user-friendly website that travelers can access. Users get driven away by a slow, confusing, or complicated website. Make sure your website is intuitive, mobile-friendly, and has clear action buttons such as ‘book now’ for potential guests to click.

If you are focused on direct bookings, your website must be a priority. Once you have your website running, you will need to invest in hospitality software that syncs your existing website and other channels. If you’re looking to buy a hotel booking system but are confused about which one to choose, follow these essential tips:

1) Focus on the user experience

Yes, you want to buy a hotel booking system that increases direct room booking from the brand website. But the solution can be much more than just that, with its unique features.  One reason guests prefer to book from OTAs is the user experience. A good booking engine would be intuitive, easy-to-use, responsive and mobile-first. Make sure the booking system have the capability to feature special deals & promo codes when guests book directly with you.

2) Ask the right questions

Before choosing any hotel booking system, there are several questions that must be asked and answered. Such insights are necessary to help you make a fitting decision.

Will the solution connect with your hotel PMS? Can it handle multiple currency? Is it easy to use? Can the content be shown in multiple languages? Can it be integrated with your hotel channel manager so that inventory is always up to date? Can you offer different discounts?

These are some of the several questions you should ask before choosing a hotel booking system.

3) Ensure you have ongoing support

This is one of those things many hotel owners overlook, only to regret later. Some of the hotel booking systems can be challenging to use and getting used to. The more features they have, the more confusing they can get. Also, some of their interfaces may not be too appealing.

So, it’s a good idea to ensure you always have support from experts. Meaning, make sure the hotel booking system you plan to go with has a backend support team that extends their support so you can optimally use the system.

Final Words

  • These are three essential tips you should consider while choosing the best hotel booking system.
  • So, take your time, think things through, consider all the factors, and then make the right decision.
  • Remember, the kind of hotel booking solution you use may define the growth of your business. So, be careful and very certain of your decision.

eRevMax expands Partner Ecosystem with – TUI Group, Guestline and StaySavvy

Highlights introduction of Room – Rate Management feature

eRevMax is glad to introduce a new Product Feature called Room and Rate Management API through which you can create, update and delete room types or rate plans in different OTAs directly from your RateTiger dashboard.

With travel recovery gaining pace, it is imperative that hotels have a clear understanding of market. After over a year of closures and restricted travel, every hotelier needs to implement sales strategies that work best for their target market as well as for their local destinations. Hence it is important for hotels to know which channels and partners can bring maximum exposure to their property. Here are some of our technology and channel partners leading in their specific markets. Get in touch if you wish to connect to any of our 450+ hospitality technology as well as distribution channel / OTA partners.

TUI Group

Our newest channel partner TUI is one of the world’s leading tourism group. Headquartered in Germany, the group consists of tour operators, 1,600 travel agencies and over 400 hotels which are in major holiday destinations. TUI Group offers integrated services and unmatched holiday experience from a single platform for its 28 million customers in 180 regions. Expand your hotel distribution with TUI to attract more bookings and market share.

Guestline

Rexlynx PMS by Guestline is our featured partner for this edition. It provides independent hotels and small groups with the tools and insights and automates routine tasks, liberating your staff to focus on the guest. Fully configurable and PCI compliant, Rezlynx PMS is a mobile-friendly cloud-hosted solution that supports hotels or groups of any size. You can create and manage bookings for multiple properties, easily develop rate plans and apply region specific accounting rules, among various other relevant features. Contact us today to know more.

StaySavvy

One of the first booking platforms to focus on eco-conscious travel, StaySavvy is a new addition to the eRevMax Channel Ecosystem. StaySavvy promotes sustainable travel by helping reduce carbon footprint and rewarding guests for travelling in an eco-friendly way. 2% of every booking is allocated directly to an environmental initiative, such as tree planting or wildlife conservation. It is a revolutionary new room booking platform, generating social impact with every booking. Enlist with this channel to grow your domestic bookings and promote sustainable travel.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

eRevMax Partner Ecosystem Highlights – Global Hotel Alliance, Trip.com

   Releases Promotions API for OTAs through RateTiger CRS

2021 is set to be one of tourism’s most significant years to date. As the world slowly recovers from COVID-19 and borders gradually start to open, we expect travel to look a little different than it did pre-pandemic. Although we do not know what is going to happen next, but one thing is sure – travel will not be same as before. Travelers are now more conscious about health and hygiene. It has become essential to better understand travelers’ intentions and booking behavior.

Online travel agents are increasingly important for a hotel’s distribution strategy to make their property visible among potential travelers. Not just the right OTA mix, but also the right promotions and deals targeted at different customer segments is very critical to convert lookers into bookers.

As a distribution connectivity leader, RateTiger by eRevMax continues to promote OTAs and demand channels that can bring new reservations for hotels. RateTiger offers a network of over 450 deeply integrated global, regional and local channels and tech partners to make your data and distribution flow seamless. Below are some of our featured partners for June. Contact us today to expand your distribution connectivity today.

Global Hotel Alliance

Dubai based GHA is the world’s largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries. GHA uses a shared technology platform to drive incremental revenue and create cost saving for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 17 million members exclusive opportunities to immerse themselves in local culture wherever they travel. The DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Attract guests through this unique loyalty program to achieve your business goals.

Trip.com

Trip.com, earlier known as Ctrip, is one of the leading online travel agencies in the world. With more than 1.4 million hotels in 200 countries, providing reservation services to more than 60 million users, they have built an extensive hotel network to give their customers a fantastic choice of accommodation. The OTA offers worldwide coverage, competitive prices, 24×7 customer support and secure payment options, thus making it an excellent travel channel for hotels and guests alike. Connect to Trip.com today to expand your visibility among their captive audience.

Promotions API

Attract more reservations by creating and managing Promotions and Deals on Expedia, Agoda and Booking.com, directly from your RateTiger / LiveOS dashboard. Promotions are special prices that a property can offer during a certain time window, or to a certain type of booker. You can create different types of Promotions including Basic Deal, Early Booker, Country Rates and Last Minute. Reduce a step in your daily operations – no need to go to the channel extranet for updating promotions. With RateTiger, you can manage everything from a single window! Promote exciting deals, attract the right guests and boost your hotel occupancy. The feature is free for current RateTiger Channel Manager users, contact us for more details.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – June 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Hotel La Corte del Sole endorses eRevMax for online distribution technology

An antique masseria from the 19th century, Hotel La Corte del Sole has strongly recommended RateTiger as its technology partner of choice for hotel rate shopping, channel management and online distribution. The 4-star luxury property has been a long-standing customer of eRevMax and has seen RateTiger evolve over the years and continue to provide a positive experience for its users.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-hotel-la-corte-del-sole-endorses-online-distribution-technology.html

Europeans’ travel sentiment skyrockets

As Europe opens up after months of lockdowns and restrictions, interest in travel has risen distinctly, with two-thirds of Europeans intending to take a trip by the end of November 2021.

https://etc-corporate.org/news/europeans-travel-sentiment-skyrockets-in-view-of-vaccine-rollouts-and-introduction-of-eu-digital-covid-certificate/

Business travel to return to pre-pandamic levels by start of July

According to Delta CEO Ed Bastian, U.S. domestic travel should see a full recovery by the end of summer 2021 and business travel specifically could return to pre-pandemic levels by the start of July.

https://www.foxbusiness.com/lifestyle/delta-ceo-expects-business-travel-to-return-to-pre-pandemic-levels-july-1

How do cities bring back tourism?

For certain U.S. cities that rely on tourism revenue, 2020 was a devastating blow. But they’re finally bouncing back thanks to creative ingenuity.

https://www.worth.com/how-do-cities-bring-back-tourism/

Tripadvisor Plus officially launched in the U.S.

The lodging discounts come from asking hotels to take what would normally be a commission for selling a hotel, and instead passing it on to the subscriber as a discount. Hotel savings is the main draw of the $99 per year subscription program.

https://www.travelweekly.com/Travel-News/Travel-Technology/Tripadvisor-launches-US-subscription-service

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Announcing our Preferred Connectivity Partner status with Expedia Group

RateTiger’s high-quality connection delivers business growth for hotels

RateTiger – eRevMax has been recognized as a 2021 Expedia Group Preferred Connectivity Partner. This recognition as a Preferred Connectivity Partner underscores RateTiger’s focus on building and maintaining a high-quality connection that empowers hotels to grow their businesses on the Expedia Group marketplace.

Preferred Connectivity Partners are high-value connectivity providers recognized for their advanced systems with a wide range of products and an excellent connection to Expedia Group. This designation is a result of RateTiger’s commitment to:

  • Enabling a wide range of tools and capabilities in the Expedia Group marketplace
  • Providing a quality Expedia Group connection with a reliable user experience
  • Ensuring a streamlined Expedia Group onboarding experience and high-quality support for properties
  • Maintaining a strong portfolio of high-performing properties on Expedia Group marketplace

We’re proud to provide a high-quality connection to our customers and empower them to perform their best on the Expedia Group marketplace.

eRevMax’s Channel Ecosystem (CES) offers two-way XML connections with leading global and regional sales channels for seamless connectivity. Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

 

The Importance of a Property Management System (PMS) in the Hotel Industry

Hotel Property Management Systems have come a long way to become one of the most essential technology tools for accommodation providers today. Simply put, a good PMS is considered the backbone for a hotel. Property management systems make it easier for coordinating the functions of the front office, guest management, sales, planning, and reporting. It allows property owners to manage front desk operations, rates and promotions, and customer loyalty data, consolidating the status of all hotel properties in one place.

Why every hotel needs a PMS and the benefits they can derive?

Guest Reservations

The most important benefit of a PMS is that it helps hotels to seamlessly manage guest reservations. An ideal PMS should allow a hotel to centralize all guest bookings in one place whether they are coming from third party channels. Brand.com or direct walk-ins. When all the reservations are reflected in one place, it becomes easier for the hotel staff to have access to up-to-date inventory information. It gives clarity to hotel employees to know which rooms are reserved and when, so they can manage operations accordingly.

Managing online third-party sales channels

Most PMSs work with various hotel channel managers, like RateTiger, to make it seamless for hotels to transfer rate and availability data to OTAs and get reservation delivery into the hotel system. Some PMSs offer in-built channel management functionality which allows hotels to offer better online reservation experience through a vast network of volume-producing online sales channels.

Revenue Management

Property management systems also helps hotels to manage revenue effectively.  It helps hoteliers to assess the performance of the property, using key performance indicators like ADR (average daily rate), RevPAR (revenue per available room) and GOPPAR (gross operating profit per available room). A good PMS also offers rate plan management where hotels can quickly create room type-rate plan combinations, which assists hoteliers to easily respond to changes in demand. These change in demand may occur due to seasonality, local events, and various other factors.

Front-desk Operations

A front-office module allows a front-desk manager to view and update room reservation status, manage guest check-ins, and process payments. Some property management systems offer integration into check-in kiosks or allow checking in or out via QR code. This module connects reservation, housekeeping, spa, activities, and guest relations management modules in a single environment.

Digital Check-In

With social distancing becoming the norm, digital or contactless check-in is a preference for many guests nowadays. The contactless technology allows guests to arrive, and then check-in using the mobile app on their phone, or by using a self-service check-in machine. The PMS can sync automatically, keeping check-in and occupancy information updated.

Guest Data Management

It is critical for hotels to collect and organize guest data to keep in touch with current and past customers during and after check-out. A CRM integrated with PMS can help the front desk and reservation team to collect all guest information from these sources, store guest data and have a database in an accessible format.  Advanced PMS also enables hotels to manage guest loyalty programs effectively.

Third Party Integrations

Hotels today need multiple technology solutions to manage their property efficiently. But the key challenge for hotels is that most technology solutions work in silo, and it becomes difficult for hotels to get a clear picture of how everything can work together. An integrated system helps hotels to have synchronized data essential for informed decision making. Hence it is important for a hotel PMS to have open API or option to integrate to other technology systems so that hotels can take benefit of it.

Reporting

Last but not the least, is reporting. Everyday hotel staff access many reports including guest data, reservation, booking pace and trends, channel performance and various other relevant metrics for business performance analysis. A good PMS provides quality reports with advanced analytics and insights in easy-to-use formats.

How to get started?

If you are looking for a good PMS, get in touch with us today. RateTiger works closely with all leading PMSs including Opera, Prologic First, IDS Next, WinHMS, ArabSoft, Cenium, Guestline, ePMS, Ezcloud, Hotelogix, HotSoft, Indra, Infor, Protel, Intimus, Mews, Oracle, Skyware, and Visual Matrix,  and we are happy to recommend you systems that work well in your region.

Further, if your property is looking for any technology solution individually or integrated on a platform – Hotel Channel Manager, CRS, Internet Booking Engine (IBE), Rate Shopper, GDS & Metasearch management, Website development, Business Analytics – please reach out to us for a ‘no-obligation’ demo today – https://www.erevmax.com/erevmax-contact.html

 

 

 

Connect to niche travel channels to generate more bookings

Explore Verychic and HalalBooking from the eRevMax Partner EcosystemAs the world slowly recovers from the impact of the pandemic and international borders are starting to open, travel is expected to pick up. In the post-COVID-19 world, travellers will be extremely conscious of safety protocols, hygiene as well as social distancing norms.

Travel and tour operators will have a big role to play in designing itineraries that avoid public forms of transportation and crowded tourist areas. Further, hotels need to find new ways to market themselves to multiple audience types. Hence it is important to consider niche travel channels that cater to specific guest segments and could be a potential source to generate new bookings.

eRevMax works with a variety of digital travel platforms to offer its hotel partners a whole range of demand sources to choose from. Today we are featuring two such niche OTAs that you may want to consider adding to your distribution mix.

Verychic

VeryChic organizes private sale of outstanding hotel rooms exclusively for its select upscale members, offering attractive deals. It is one of the fastest growing online travel agencies in the French market with over 5000 hotels partnerships attracting 12,000 bookings per month. Verychic has a loyal customer base of over 9 million members across Europe. Verychic enables its luxury and upscale hotel partners to optimize distribution and provides them access to new guests via its private sales.

HalalBooking

UK based HalalBooking is a leading travel booking website for halal-conscious travelers, and allows travellers to find hotels, resorts and villas suitable for their individual needs. The website lists over 71,000 properties in 50 countries. Over 2000 travel agencies worldwide are part of its affiliate partner programme. You can now manage HalalBooking directly from your RateTiger / LiveOS platform.

If you are looking to add any of the above or manage a new tech partner or channel from your RateTiger platform, do contact us today

 

How to get onboard with Google Hotel Link for Free

Last month, Google has made hotel listings free for hotel businesses and travel agencies. If you are a hotel owner or a travel agency, you can now display your rates and availability in the All Options section. While the results shown in this section is based on organic search results, this is a major opportunity for hotels to showcase their properties on the world’s biggest search engine without worrying about metasearch budget.

In this blog, we have shared a quick guide for hotels to get on Google.

Why Booking links?

For long, hotels have had to compete through PPC campaigns to appear on Google Hotel Booking listings, where cost was often a big factor. This new development removes the cost barrier and gives hotels a level playing field to appear in Google when users search for accommodation. Based on the search query, a listing of various hotels appear along with property photos, ratings, prices, and a map. While the hotel website’s SEO would play a role in appearing in the top results, if done correctly, it helps hotels to connect with more travelers and drive more bookings at no cost.

Google Hotels immersive view

When a user searches for hotels in a particular location, Google shows an immersive view including both a list and a map of hotel search results that contains hotel names, photos, prices, and ratings. Often these results include property promotion ads, which are paid hotel ads on Google. The traveler then either books from the options or can further filter prices by check-in date, occupancy, price, amenities, user rating, brand, and hotel class. Clicking on a hotel sends the traveler to the hotel booking module. The overview section on the booking module shows four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the traveller would be able to see all four paid listings along with all search results.

How to get started: Existing Hotel Ad Users

For hotels already displaying rates and availability and booking link through metasearch, they do not need to do anything as they are automatically eligible to show free booking links. Any property with a bid in a hotel campaign and participating feeds will be eligible. Bids also have no impact on the ranking of free booking links.

Hotels and travel agencies who do not take part in Hotel ads

If you are a hotel or a travel agency which does not take part in hotels ads, the first thing you need to have is a Hotel Center Account. Hotels and hotel booking partners who do not have a Hotel Center account but are interested in getting started with free booking links should fill out the interest form. Google has integration with multiple third-party integration partners including RateTiger and recommends hotels to work directly work with these providers to connect to Google. At RateTiger, we are helping many of our client hotels to set up Hotel Center Accounts. For onboarding, you need to provide us with the following:

  1. The hotel list containing all the properties that the hotel/ group/ travel agency wishes to show on Google.
  2. Selecting an option for sending hotel pricing updates to Google.
  3. Customize landing pages that will be shown to a traveler after they click on a hotel’s price on Google or Google Maps.
  4. Maintain an excellent Price Accuracy score

To know more or to get started, contact us today – https://www.erevmax.com/erevmax-contact.html

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

With future booking numbers picking up across key destinations globally, domestic travel continues to aid travel recovery. The increasing number of technology requirements that assists hotels to manage their business efficiently can be mind-boggling. It is important that hotels choose their tech partners judiciously so that they are cost and time effective while leading to revenue generation.

eRevMax continues to expand its partner based to offer hoteliers with integrated solutions so they can manage multiple facets of hospitality operations seamlessly, directly from a single platform. Here we bring some of our newest technology partners – feel free to contact us to connect with any of them.

Discovery Loyalty

With more focus on domestic tourism and growing importance of loyalty programs, you may want to have a partner that can help you create and manage Loyalty Programs for your hotel. Our newest partner – Discovery Loyalty, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. With over 570 hotels in 85 countries, the award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Get your property listed with Discovery Loyalty and boost your hotel occupancy today.

GuestPlus PMS

A popular technology provider in the UAE, Armada GuestPlus PMS, is a fully configurable, PCI compliant Property Management System that can enable any sized hotel, holiday home, inns and resorts to manage their bookings and operations efficiently and profitably. GuestPlus PMS helps its hotel partners to boost revenue by up to 150%. Known for its user-friendly interface, Armada GuestPlus PMS might just be the right partner for your property. What’s more – you can continue to manage your OTAs seamlessly through RateTiger even with this new PMS. Contact us if you want to schedule a demo with the PMS.

World2Meet (W2M)

If you are looking to connect to a Spanish tour operator, look no further. World2Meet (W2M) – our new demand partner is connected to over 6000 travel agencies in Spain and Portugal and works closely with bed banks, OTAs and wholesalers. With direct contracts with more than 30,000 properties, this could just be the right partner for your hotel. Contact us today to know more about this channel.

Are you looking to manage any new tech partner or hotel channel manager software from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html